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"What has Zuckerberg been doing all these years? What are his core competencies? ”

This question, outsiders, or the big real estate dogs who have newly entered the Internet circle with the son of heaven and courtiers this year, it is estimated that most of them will not be able to answer it.

People who have been in the circle for many years and know a little about artificial intelligence and feeds can more or less say that they are ugly.

In the eyes of most Chinese, perhaps because Facebook is walled, everyone can't use that thing, so there is a misunderstanding of Zuckerberg on the other side of the ocean.

thinks that Xiaozha is just a lucky person who is similar to the type of twist vine, because the industry he operates happens to belong to the social field, which is in line with the law of viral spread, and conforms to the characteristics of "the first place in the heavy vertical field can occupy at least 80% of the market, and this field cannot even accommodate 3 large competitors", and the latecomers have been squeezed to death.

This kind of cognition further develops, and an illusion is formed: it seems that Zuckerberg just fought his way through obstacles at the beginning, and then waited for the first two or three years of danger to pass and the market value expanded rapidly, and then he would lie down and wait for others to make the company bigger.

This perception is very wrong and harmful.

Although Zuckerberg also did things to "copy" other people's ideas at the beginning, the extent was not as much as that of Fuji Xun, and after doing it for a few years, it was relatively restrained.

Historically, after Facebook developed to 08 years, Zuckerberg saw that the situation was stable, so he put more and more energy into the optimization of the push algorithm. Because there was no Gu Mojie's butterfly effect in that time and space, the bigwigs from all walks of life did not officially pay attention to Jeff Hinton and face up to deep learning until 09 or 10 years, so Facebook took a slight detour for a year or two at the beginning when focusing on the push algorithm, and then immediately threw all its efforts into the route of deep learning, spending billions of dollars every year on research and development in this area.

It will take seven or eight years to smash it, and it will snowball bigger and bigger. Facebook's ads around the content pushed to users are also more and more in line with users' appetites, and the probability of being clicked and converted is also getting higher and higher. As a result, Facebook's annual advertising revenue has risen at a very exaggerated and healthy rate.

Nowadays, in this time and space, because of Gu Mojie's existence, everything is clearer, and Facebook has naturally pushed all the optimized resources since 08 onwards, and has smashed them into the road of deep learning. 【】

In a word, Zuckerberg is not a man who has succeeded lightly. He and Google's Larry Page are the first few people in the world to pay attention to the successful transformation of deep learning artificial intelligence in commercial applications.

"What kind of content to put on the only recommendation slots that can be seen on the first screen after your customers log in?"

This problem is worth Zuckerberg's billions of dollars a year to optimize.

It's a pity that in the time and space without Gu Mojie, none of China's Internet bigwigs took the responsibility of exploring this segment.

Ma Feng explored, but it was limited to pushing shopping information to customers, and the big data in his hands was not complete.

Boss Li can do it as he says, but he can only do it in the 1.0 era of pushing, and in the 2.0 era, Boss Li's Du Niang can't do anything - its biggest bottleneck is that Du Niang is the only one among the three giants, and the vast majority of users are not used to logging in and then using her application.

Twist vine has data resources that are not inferior to Zuckerberg, and each of these data resources is bound to an account. But this national scum did not spend money to do this, and also squeezed the resource card to prevent other Chinese from doing this. Let the Chinese nation lag far behind in this regard.

It wasn't until 2016 that people saw the "slag wave" scarf begin to grope for a feed flow algorithm similar to the number of Facebook segments. It's a pity that because it started too late, the slag wave was sprayed bloody by those users who had a bad experience, and the progress was slow.

……

"Mr. Gu! Your statement is too alarmist! In the era of information explosion, push can certainly help users filter out what they are interested in from hundreds of millions of useless information; But now the domestic first-line content platform has also done enough to collect big data on customer preferences, what else do you need to do! ”

"That's right! We've done enough. Do you still want to let the robot figure out the seven emotions and six desires as delicately as a real person, and guess the user's preferences? What the user likes is to find what he wants on the initiative and autonomously, not to be manipulated by the machine to move forward, which is disrespectful to human nature! ”

"Well said! Compared with guessing user preferences, the content push side should pay more attention to 'social fan attributes' and 'fan book lists and song lists', so that similar characters can gather and socialize with each other to push content, rather than relying on artificial intelligence! ”

Perhaps Gu Mojie's words at the beginning were too iron-clad and arrogant, which still aroused the opposition of many people after all. 【】

Gu Mojie looked at it coldly, and almost all of the people who spoke were the mouthpieces of the Teng Xun system.

He stood on the stage and sneered, regardless of the occasion, and said something not too excessive: "Don't treat consumers for fools." The Chinese will never tell him what to play with and what is to have face, and he will feel that he has face. When everyone wakes up, the social guidance preferences will not work. ”

The unconvinced clamor is very loud, desperately impacting the "fallacy and heresy" of Gu Mojiewei's "consumer self-theory".

"But it's still very good! LV's bag is like that, LV is not good and Prada, no matter if you move or not, the general public thinks that thing has face to follow the trend! ”

Gu Mojie didn't intend to deny this, he didn't bother to deny it at all.

"Yes, at the moment, the success rate of social guidance is quite high. Most people are reluctant to invest their attention and R&D costs on push optimization, which is difficult to see obvious results in the short term. I totally understand.

However, Lao Ma has a saying, which I said in the morning, and I particularly appreciate it - we are now Chinese businessmen, do one thing, do it today and want to make money tomorrow - such an opportunity does not exist. If so, why is it your turn for me? Are you and I smarter than others, or are we working harder than others?

Is there still a shortage of wise people in this world? Is there still a shortage of hard-working people? If I had to set one of the most important elements for a successful person, I think it would be vision. I only had five or ten years in advance, thinking that this business would be hot in the future, so I dug a pit to prepare before others entered the market, calmed down and ambushed for 10 years, and waited for 10 years after the consumer jumped into the pit I had dug a long time ago.

Perhaps, after I dug the pit, after seven or eight years, some colleagues found out that my judgment was right, and they also came to dig the pit - but I'm sorry, the best place has been occupied by me.

When Chinese generally eat and drink well and do not buy a house, just like finding some different separation and independence from others, it is too late to think of doing push optimization and tailoring the customer's mind. ”

Gu Mojie's words, when it comes to this, are almost the same, and the rest is useless.

This involves the two companies' different understandings of Chinese humanity.

The view of the Hatsune system is biased towards the independent-minded people in the "take-it-or-leave-it" doctrine mentioned by Lu Xun, those who have a true self and a free mind.

I want it, I want it now, I'll take it myself! I don't even look at the things that others send to the door and sell!

The view of Fuji Xun is biased towards "sending-ism". He believes that most people are not assertive, they will easily change their preferences because of changes in trends and fashion, so spending a lot of thought and technology research and development costs to figure out what Chinese like, is a matter of big cost and small benefits.

With this energy, it is better to focus on guiding people to like the content provided by Fuji Xun. And as long as Fuji Xun's content forms a climate and forms public opinion and topicality in society, there will naturally be many people who didn't like these contents before.

To sum up, Teng Xun's idea of user content push for more than ten years is closer to: the public is an ignorant gangster, China is still the people's wisdom, everyone doesn't care what they like, and most people's "true self" has not awakened. The pop leader and the pop authority told the public what was pretending, and the public gladly accepted it. Fashion can be made, not existed by everyone's heart.

This kind of thinking is not only shared by Fuji Xun. Traditional fashion and pop industry circles have been used for decades. The annual Paris Women's Fashion Festival and the Milan Men's Fashion Festival are this kind of popular routine, and they have successfully made money for so many years. In content circles, such ideas are even more enduring to exist.

For example, a game like "Legend" may not have been the most fun MMORPG online game in China in 2001.

But once the game is played by more people, the snowball effect kicks in, and the topic becomes richer. Print media, television and newspapers began to appear in news reports such as "A verdict in Legend can be sold for 200 yuan" and "A police station in a certain street in a certain city received a report that a thief was brought to the case by the masses and claimed that he had stolen legendary game equipment".

Well, it doesn't matter if Legend is really more playful than Dragons of the same period in terms of gameplay. Because you play the legend well, more people will watch your awesomeness, and the same effort in exchange for the value of being forced by the onlookers will be higher, and naturally more and more people will play the legend.

Fuji Xun's e-sports is also a reason. It doesn't matter whether Aru is fun or not, whether he is weak or not, the key is to form a social identity and form a trend of pretending, which can naturally coerce more people.

Teng Xun's core culture for more than ten years is destined to believe that the core of content push depends on social traction and popular guidance.

Socialization is primary.

The rest of the technology, artificial intelligence, depth algorithms, or using robots to figure out the minds of real people - in Teng Xun's eyes, they are all secondary.

This primary and secondary program is destined to make the company never invest enough in artificial intelligence research and development.

Because from the beginning, it believed that the Chinese were pen-stricken, unworthy of having their true self, as long as they led the nose and poured it in, guiding them to "what Teng Xun gives, what makes it popular, what you should like".

The traction of social interaction to popularity is the foundation of Fuji Xun's company and the root of his viral expansion.

Ma Huateng can realize the "self-revolution of one's own life" from QQ to WeChat, because those are just improvements at the level of "strong man's broken arm", or the pain of "dissipating the true qi of the body before cultivating the Dafa of absorbing stars".

However, he will never be able to realize the transformation of "the diffusion of content from relying on social pop to allowing users to discover their true selves".

Because that's the root of Fuji Xun.

Unless he "wields a knife from the palace", he will not be able to turn this bend until the vine dies quickly. At least a little bit of bend, Teng Xun's core interests will be in severe pain, and Teng Xun's lifeline will be in severe pain.

Just as when the people of a country no longer suffer from food and clothing, there is one type of enterprise that is doomed to decline - buying instant noodles. No matter how well instant noodles sell, when people in this country upgrade their consumption and don't want to wronged themselves, instant noodles are something that is doomed to perish.

Gu Mojie's bet is that Chinese cannot be poor forever, and they cannot be satisfied with instant noodles forever. (To be continued.) Mobile phone users, please browse and read, a better reading experience.