As soon as Gu Mojie's words came out, the two concepts of "Internet +" and "+ Internet" on the earth are the main and secondary; It can be said that there is no longer any debate about which is the key and which is the goal. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Final word.

Moreover, he does not give an ironclad conclusion in a domineering manner, but takes a far-sighted view from the category of history: these two concepts have played a leading role in some stages of the historical development of the human Internet.

It's just that the stage dominated by the concept of "Internet +" has a total length of less than 2 years, and it should have passed so far, followed by the era of "+ Internet".

This also saves face for all people and enterprises who adhere to the concept of "Internet +", and makes it easier for everyone to accept: I didn't say that you were wrong in the past, but now the old routine is outdated and outdated.

"Those who drill and burn in the world of the Xia Hou clan will be Kun and Yu Xiao; Those who are determined to desecrate the world of Yin and Zhou will be laughed at by Tang and Wu. However, those who have the way of Meiyao Shun Tang Yu in this world will laugh for the new saint. ”

A wind of Han Fei's killing and change is blowing in his face.

Erma Lao Li, Paige Xiaozha, Gates Cook, all of them are unconvinced.

Not to mention Jobs, who has been dead for half a year.

After half past four o'clock, it is said that I can almost finish cleaning up and attending the dinner.

However, no one left the venue, even when Gu Mojie took the initiative to remind everyone that the time had come.

"Mr. Gu, can you share how Hatsune Group has achieved a rapid increase in content consumption rate and revenue revenue of the two subsidiaries of Hatsune Network Technology and Hatsune Entertainment in the past six months?"

"yes, that's what I should say later, let's share it."

From the host to the heavyweight guests in the audience, they have focused their attention on this point.

After all, this is the point they are most curious about Gu Mojie since this year.

Since last year, that is, in the fourth quarter of 2011, Hatsune's former main competitor Fuji Xun has seen a sharp rise in revenue and net profit, and each quarter has risen by 80% compared to the previous year, and even more than 100% at the beginning of this year.

In fact, Hatsune Group also has a relatively large revenue and profit growth this year, but the starting point of this growth trajectory is nearly half a year later than Fuji Xun, about 2012 after the Lunar New Year.

But after this momentum picked up, it was also steady all the way. The company's content fields such as games, music, and video, as well as the advertising traffic revenue of those self-media official accounts on the Chujian platform, have generally achieved a year-on-year growth rate of more than 60% over the previous year.

This is what everyone is curious about, and it is also the main reason why they came to listen to Gu Mo Jie BB today, like a bone in their throats, and they are not happy to listen.

Gu Mojie was humble about this: "Is Hatsune's growth fast?" It's only a few 60%, and our user scale this year has increased by more than one-third compared with last year, and the revenue growth of more than 60% is flat to the average customer income, which is just a little bit.

I remember that some of my peers here, when the number of users did not grow, the revenue could increase by eighty percent to double, that is called awesome, even I admire it. ”

Hold the grass! Can you say that?

Everyone here is almost spurting out a mouthful of old blood!

Everyone knows that he is mocking Twist Vine, and they also know that Teng Xun is indeed very beautiful in terms of profit and revenue data.

The question is, can this be compared?

Everyone knows how Teng Xun's profits skyrocketed, which was obtained by burning the stock of users.

Let's take an analogy. When Fuji Xun needs to compete for China's No. 1 market share, he can't use a lot of inferior marketing methods that make the user experience bad.

For example, of course, Twist Vine hopes that the more people who fight Ah Masturbation and poisoned milk powder CF, the better.

What's theoretically the best way to promote these games? It is for the 400 million QQ users across the country to log in to QQ every day, and they will pop up a QQ pop-up window, with two sentences of advertising words:

"Crossfire fierce battles are waiting for you!"

"The League of Legends horn blows!"

Suppose he did this, 10 million people tested the waters, and 3 million people recharged into the pit. So after such a frustrating pop-up window, maybe it can rise to 30 million people to test the water and 8 million people to recharge into the pit.

The effect was immediate, and Fuji Xun's revenue in the online game market doubled.

However, pop-ups every day can be disgusting to users.

Perhaps, tens of millions of QQ users are particularly disgusted with brain-dead online games, and after you pop up the pop-up window for a month, even QQ has been abandoned, and since then they have changed to the first time.

This is drinking to quench thirst. It is a last resort to cash out after Fuji Xun failed to compete for the top spot in the serious social field, and it is a helpless move by the major shareholders behind Twist Vine to panic and want to put the money into practice.

Is this comparable to Hatsune!

Hatsune didn't do anything disgusting to the user experience, and still grew revenue so fast!

Hatsune is a balance between layout and making money!

There has always been only a money-burning layout and a money-burning situation to make money.

I've never heard of making money while laying out, and making such a slippery income.

Gu Mojie's perfunctory answer did not quell everyone's curiosity at all, but became even more menacing.

……

"Okay, everyone be quiet, I don't actually mean anything else - what I just said is nothing more than a reminder to everyone that the revenue growth of the two subsidiaries of Hatsune Entertainment and Hatsune Network Technology in 2012 is mainly due to the expansion of user scale, accounting for at least 35% of the 60% growth.

The growth brought about by operational strategies and technological advancements only contributed to the remaining 25%. I emphasize this point, but I also don't want everyone to think too highly of the effect of Hatsune's technological innovation, lest you find that it is not so strong when you follow the trend, and blame me for hiding my secrets. ”

Gu Mojie's tone is really underwhelming, underbeating.

Under the condition that the number of customers remains unchanged, the average consumption unit price of customers will increase by 25%, is it still less? How many companies are scrambling to achieve such beautiful data and not be able to get it!

"25% is not too little! Say it! There was a commotion below.

Gu Mojie spread his hands, pressed it weakly, waited for everyone to calm down, and said calmly:

"In fact, the focus of Hatsune Network Technology and Hatsune Entertainment this year is also a cliché, which is nothing more than the progress of artificial intelligence in the field of content push. I believe that everyone uses the first time to see the official account, and uses the first sound video to watch short films.

Haven't you noticed that since the beginning of this year, the content platform of Hatsune has become more and more accurate in speculating on user preferences? Judging from the big data collected on the server side of my side, the probability of the push content being clicked and consumed by customers has increased by at least 20% compared with the previous year. ”

There was silence.

That's it?

However, hasn't the "Guess You Like" push algorithm and feed streaming strategy based on "deep learning artificial intelligence" have been around for more than 2 years?

I remember in 09 years, everyone began to test this thing, even Fuji Xun's scarf has been tried, but in 09 everyone is in the exploration period, only Hatsune first peeked into the door to make commercially valuable algorithms and data models, and other companies are at least until 2010 to be considered a starter.

But anyway, it's 2012 now, and this model has long been out of the question.

Gu Mojie actually said that the skyrocketing consumption of Hatsune content this year is because of this trick of old bottles and new wine? Everyone can't help but wonder if Gu Mojie is hiding his secrets.

"It must be hidden, the real big killer is kept secret."

"Yes, yes, alas, but this kind of trade secret, I don't expect people to tell it. There's no way for people to hang our appetite. Who makes people awesome, the richest man in Asia flickered a little, and he came to listen to the lecture. ”

The slight commotion lasted for a minute or two, and Gu Mojie was not angry, pacing back and forth on the stage with a calm expression and waiting for everyone to be quiet.

"Finished? I know some people wonder. But you can recall for yourself, is what I said true: since the beginning of this year, you have watched the official account, you have been on the first audio video, has the average guest stay time become significantly longer, and the content consumption has increased significantly? Everyone knows this data. ”

As soon as Gu Mojie's words came out, everyone searched for a while, and then found that it seemed to be the case!

But how? The push algorithm based on deep learning and machine learning has been working for two years, why did it suddenly make a big progress overnight? ”

This question represents the voice of the majority.

"Alas, a group of ignorant people, could it be that the content push algorithm is studied once and for all? Zuckerberg has been experimenting with the optimization of the feed stream algorithm for 5 years since 07, and it has not been more and more invested and researched more and more. ”

A listener sat in the first row, shaking his head and complaining, the voice was not loud, only a few people on the left and right could hear it.

This audience is naturally Boss Li of Du's mother's family.

The big guys in China who can understand Gu Mojie's above words are Boss Li and Ma Feng left.

The pony can't understand it, because Fuji Xun went astray in the field of artificial intelligence from the beginning.

Gu Mojie on the stage was powerful:

"Ladies and gentlemen, I think it is necessary for us to expand on this topic today: after reading everyone's reactions just now, it seems that many people feel that the optimization of the content push algorithm is almost enough, and the statistics of big data are sufficient enough. It is impossible to do a better job of analyzing user preferences.

I would like to make a straight argument here, this statement is completely wrong, and it obscures the direction of mainstream competition in the development of the Internet world in the next decade. Companies with this attitude will die in the next ten years!

The optimization of the push algorithm is not only far from the end, but also will be the core competitiveness in the next Internet era, and it is also the only antidote to the deep-rooted piracy problem that mankind has been rooting in since the birth of the Internet. It is the only antidote to unleash the entrepreneurial power and diversity of content for all mankind.

In the future, companies that will reach the pinnacle of this algorithm will become the savior of all directors, screenwriters, actors, writers, writers, musicians, and game designers of all mankind! It will become the savior of more and more content entrepreneurs around the world who may reach hundreds of millions in the future!

Today, no matter how much we attach importance to the artificial intelligence of the push or feed algorithm, it is not too much! (To be continued.)