On the second day of the release of Zootopia, the national box office came out, with a total of 2.627 million, and the upward momentum was strong.

The third day of the release of Zootopia is also the last day of the release of Zootopia according to the original plan.

The adjustment of the film schedule of various theaters, except for the Poly family one day in advance, the rest has not officially started, and Animal City is basically released normally according to the original schedule.

The box office of the day approached the 4 million mark. 30% of them benefited from the adjustments made by Poly Cinemas;

In the three-day release time, under the extremely unfavorable situation of film scheduling, the whole country is approaching 9 million!

Mr. Ling paid attention to me as a passer-by, and the box office reached 22 million in three days, more than double the total amount of Animal City, but he noticed that in the scene with Animal City, the box office of Passerby A was only 75% of Animal City.

In this encounter, Passerby A was defeated.

Moreover, passerby A has stayed in the popular period for three days before, and according to the convention, under normal circumstances, it is difficult to surpass the box office in the future. Of course, this kind of film that relies on word-of-mouth fermentation may maintain balance;

is different from Animal City, this film was almost all in the cold period before, and there were very few films, and there was great potential for follow-up explosions.

If you convert the filming rate and the number of screenings in different time periods, even in the unpopular screening period, the revenue of Animal City will far exceed that of passers-by.

Mr. Ling called his assistant again, and this time he gave a death order, no matter what he could do, he would increase the schedule of Animal City to 10%, and try to give a good time slot.

The national box office data was quickly placed on the table of the managers of major theaters, so after Poly's Mr. Ling, many theaters had the same measures as him, and then adjusted the schedule of Zootopia, or changed the screening time, freed up the relatively high popularity of the golden screening, and without exception, extended the number of days of screening.

And there was a very interesting 'tacit understanding', all major theaters have adopted the practice of letting Zootopia and I am a passer-by fight in the ring, and arranged for the two to be screened at the same time and in different screening halls.

The most exaggerated cinema chain even seemed to deliberately provoke the smell of gunpowder for the two films, and arranged all the screenings of the two films in the same time period; Every time this hall is in the place of passers-by, a hall next door must be in the animal city.

Wanda Cinemas, from 2.5% to 5%, with a one-week extension of the screening time;

Dadi Cinema Line, which increased from 4% to 8.5%, extended the screening time by 10 days;

China Film International, from 3% to 6%, with two weeks longer screening time;

Poly Cinema Line, the most exaggerated, under Mr. Ling's keen sense of smell and decisive decision-making, the film schedule has reached 10%;

……

The average film schedule of Zootopia in the country has reached 7.5%, which is not a high number, but compared to a small production, a newcomer film with unknown directors and no stars, it is already very amazing. has even surpassed the domestic film invested by Li Bingbing and Ren Quan, and it is close to the same as the overall film schedule of Passerby A.

"Zootopia? What kind of movie is this, haven't you heard of it? ”

"Director Guo Zijian, starring Nangong Huang? I don't know anything. ”

"The producer is Ryugo, oh, it's probably a new film co-produced by the two places, right?"

"Huh? Why are horror movies labeled below? The poster doesn't look scary at all, there are a lot of animals, that rabbit is so funny, half of the ears are broken, and it's still wrapped in gauze......"

"It feels like a comedy."

"Look at it, I've seen other films anyway."

The audience suddenly found that there was an extra horror movie in the theater that they hadn't noticed before, juxtaposed with the posters of many blockbusters, and almost every theater had one or two screenings during prime time.

On the first day of the new film schedule, the box office of Zootopia showed a blowout growth, and in just one day, it swept 9 million box office;

Similarly, compared with popular blockbusters, the single-day box office of 9 million is really unmentionable, and in the popular movies in the summer prime time, there is no obscurity and no bright spots.

But it depends on who you compare with, if you compare it with ordinary movies, this score can be considered average, or even very good, at least I am a passerby on the day of its release, the box office was only 8 million.

However, this was only the beginning, and the outbreak became even stronger in the following days.

Four days later, a new round of box office statistics came out.

In the second week of the summer season, this week's box office statistics.

I am a passerby, with a total box office income of 40 million a week, and the box office income is on the rise, if you exclude the impact of the later film schedule, the income in the second half of the week actually increased slightly, indicating that word-of-mouth is brewing and fermenting, and the box office has sustained vitality. Therefore, the major theaters did not really let it make way for Animal City, and still arranged a good film schedule;

On Douban, the score of passerby A has not changed much, maintaining a score of 7.4;

In the small era, the first three days of concentrated outburst swept 300 million box office, and in the next four days, the box office growth slowed down significantly, with a total income of 440 million in a week. Very in line with the characteristics of fan-oriented movies, in the first few days, a large number of fans poured into the theater to watch the movie, and when the fan boom passed, there was no word-of-mouth accumulation, and the follow-up strength was insufficient, and the non-fan audience was unwilling to pay money into the cinema, and the box office fell very quickly.

On Douban, the score of Xiaoshi also changed little, hovering at 4.4 points;

The Taoist priest went down the mountain, with a total box office of 400 million in a week, and the box office results showed a stable, but not exaggerated downward trend.

This film is almost indisputably positioned as a bad movie, but because of the reputation of the director and actors, as well as the very mysterious worldview that the movie seems to express, many people are still willing to pay for it;

And there seems to be a very strange phenomenon in the mainland market, the more bad the movie, the more people watch it, as if they spend some money to criticize it, and see how bad, where it is, and to what extent.

The score on Douban, like its box office, has maintained a steady downward trend and has reached 4.8 points. It is one of the big buying points of movies in recent years, and even the base is boring, and this film is very strange.

Douban's score may not be 100% accurate, but one thing is for sure, a film with a score of 4.8 will definitely not be a good film.

Several other domestic films, the most miserable in terms of income, were only released for two days, and they were released after three or four shows, with a total box office of only more than 300,000 yuan, which has no statistical value; Others are generally between a few million and more than 10 million.

Zootopia, with a total box office of nearly 9 million in the first three days, began to exert its strength on the fourth day.

On the fourth day, under the influence of the adjustment of the film schedule, the total box office of the country exceeded the sum of the previous three days, 9.2 million;

This is just the beginning.

on the fifth day, 12 million;

on the sixth day, 15 million;

Day 7, 20 million!

In a week, the total box office of Zootopia reached the 65 million mark. (To be continued.) )