The comments on Douban can't all be taken seriously, and the cinema arrangement of the film still has to be considered from the overall situation, but the comments at least explain some problems from a certain angle, providing a certain reference for the cinema to arrange the film.

Exiting Douban, Mr. Ling groaned for a few seconds, turned off the computer and left the office, and came to the small screening room on the side.

"Xiao Li, find out the negatives of Zootopia, I'll read it again." Mr. Ling said to the projectionist.

The movie of more than 80 minutes was finished quickly, maybe it was a preconceived idea, this time, Mr. Ling's feeling was different from before.

I left the screening room, went back to the office, made a phone call, and called the assistant.

"Mr. Ling, what are your orders?" The assistant knocked on the door and walked in.

Mr. Ling asked: "Is there a box office report from all over the world today?" ”

The assistant was slightly stunned, and subconsciously looked at the wall clock on the wall, it is only half past four in the afternoon, and the box office statistics of each day are usually carried out the next morning and reported in the afternoon, which means that the box office results of the day will not come out until noon the next day at the earliest.

"You mean, yesterday's box office ......?" The assistant asked a little uncertainly.

"So, you go check the box office results of Zootopia this morning. If the results are good, I'll consider adding a little bit to it. Mr. Ling said.

"Okay, I'll do it right away." The assistant turned around and went out. Now it's definitely not possible to count the box office of the whole day, if you just check the box office of a film, it's not difficult, not to mention that the film Zootopia is only one at 9 o'clock in the morning today, and the box office information of the subordinate cinemas in the theater chain is networked with the headquarters, and you can go back and do a separate statistical work.

It didn't take long for the assistant to knock on the door and return to Mr. Ling's office.

"Mr. Ling, I found it." The assistant said.

"How much?" Mr. Ling was busy with other things, and asked without raising his head.

The assistant hesitated for a moment, as if he was not sure, looked down at the box office data printed out in his arms again, and then said: "This morning, the box office of the theater is 112,000." ”

"Oh......"

Hearing this number, Mr. Ling put down the work in his hand and raised his head, thoughtful.

As expected, the box office of Zootopia, which is in a state of climbing despite the extremely unfavorable film schedule, is climbing fast.

The box office of 112,000 is not the national box office, but the box office of a Poly theater, Poly occupies about 10% of the national market, in other words, this morning in Zootopia, the national box office, is about one million.

According to the general experience of the industry, there are very few spectators in the morning and night games, and the morning games are even fewer than the night games.

In this way, it can be expected that under the condition that the film schedule does not change, the box office of Zootopia today should be more than 2.5 million, or even more than 3 million, which is more than double that of yesterday.

On Douban, the reputation of the movie is very good; And in the current market test, the movie has also achieved good results.

Thinking of this, Mr. Ling said decisively: "In this way, starting tomorrow, we will increase the schedule of the film Zootopia to 10%; In addition, the showtime will be extended by ten days. ”

"Mr. Ling, it's easy to extend the screening time, but it's very difficult to increase it to 10% all at once!" The assistant looked embarrassed and said: "Now that the film schedule is full, Animal City suddenly has 7% more films, which means that other movies have to be compressed." ”

"That's right." Mr. Ling said: "What are the ones that can be compressed now?" ”

Blockbuster movies like Taoist Priest Descending the Mountain and Small Times, compressing their schedule and squeezing them to Animal City are not worth it in the eyes of theaters. Although Animal City currently shows a certain commercial value, it is only 'valuable', and it cannot be compared with blockbusters.

For the same movie, Xiaoshi and Taoist Priest Descending the Mountain, the attendance rate may reach 70%, while Animal City may only be 50%, and counting the price difference of movie tickets, it is definitely not worth it to compress blockbusters to make room for niche films.

Even Mr. Ling himself doesn't think that Zootopia can compare to these two blockbusters, and if they want to compress, they can only be squeezed out of the schedule of other small films.

The arrangement is like water in a sponge, squeeze it, there will always be. The assistant dug out his mind and finally squeezed out a small number of films in the same schedule with ordinary box office. The three films that were squeezed out were all small domestic bad films, and the original schedule couldn't be lower, and when they were squeezed like this, they were almost in a state of being screened, and the most pitiful one, 'Pool Horror Night', was completely screened after only four shows.

However, it is also like the groove of the A cup, no matter how you squeeze it, its own conditions are there, and it is impossible to squeeze out too much.

can only squeeze out 3%, and increase the rate of horror zootopia from 3% to 6%, which is still a big gap from the 10% set by Mr. Ling before.

"This is already the limit of what we can do, we have contracts with all distributors, and the squeeze is too hard, and it is difficult for other film distributors to explain." The assistant really had no choice, and said very embarrassed.

Mr. Ling can understand that it is difficult for assistants to do it, how to schedule films, and have reached agreements with various investors in advance, unless there are major changes, it is not convenient for the theater chain to easily make major adjustments to the film schedule.

"Well, that's the 6%, and in addition, change the time of the screening, I'm a passerby, and there's a show at half past nine in the evening, right? Arrange a fight at 9:30 p.m. for Zootopia, with two sides fighting in the ring for two days to see how it works. Mr. Ling said.

"You mean, if I'm a passerby, I'm going to make way for Zootopia?" The assistant gasped, Mr. Ling's decision seems to be a little too radical, no matter what, I am a passer-by A is a masterpiece directed by Er Dongsheng, and the current box office, although it is not as good as several other blockbusters, is not bad, and it should not be a problem to get forty or fifty million in the end.

This horror zootopia, even if it is impressive, will not reach a total box office of four or fifty million, right?

Besides, I have a very good reputation as a passerby, and if I really let it make way for the zoo, it may cause criticism.

Mr. Ling raised his eyes and glanced at the assistant who was still standing in the office and didn't move, and said, "Xiao Wang, you have to make it clear that we are businessmen, not writers. What art and feelings, for us, are just tools to make money, and the biggest morality of businessmen is to make money. Just do as I say, if Animal City can win passerby A, let passerby A stand aside and continue to be passerby A; If you can't beat it, then Animal City is a passerby. It's such a simple thing, I don't want to say it a second time. ”

"Eun, I see." The assistant nodded hurriedly. (To be continued.) )