Charging Hatsune Niang's service comfortably, Gu Mojie devoted himself to renting servers and advertising the next day.

The matter of leasing a server is quite simple, he passed the e-commerce platform of Guò Ahri Baba, and inquired about the surplus IDC number of the central business of Oriental Communications in Qiantang City, and the cooperation model is formatted, there is nothing to talk about, the procedures were completed on the same day, and the other party promised that it could be put into use before the Chinese New Year.

rented a server, and the 400,000 miles he got from Huang He was left, and the last part of the head was left - about 300,000 advertising fees.

In Gu Mojie's original vague general impression, placing Internet advertisements should be an easy thing to operate, or it is not a matter at all: in this world, how can there be a reason why money cannot be spent?

However, reality soon dealt him a brutal blow.

At the beginning of 03, there was no means of online payment, and after carefully checking the advertising business scope of large companies such as Baidu, Google, and major portals, Gu Mojie found that it was not easy for him to use the small amount of advertising money on the knife edge.

Although Google has launched its search keyword advertising business, the company "Google China" has not yet been established, and the application process and deposit process for the keyword advertising business are also extremely cumbersome, which is far from what Gu Mojie now has time for a natural person to take care of.

As for Google's adsense auto-match advertising business, although this thing is very beautiful and flexible, but theoretically this business will not appear on the earth until June 2003 - in fact, Gu Mojie does not even know the word "Adsense" today, but vaguely thinks that the future development of Internet web advertising should develop towards that trend.

The so-called Google Adsense advertising business, the general principle is as follows:

Within a few years of the launch of Google's Adsense platform, the vast majority of web owners around the world chose to sign up as Adsense publishers. This kind of registration behavior is equivalent to sending out an offer of "I have a lot of empty advertising space on this website, and Adsense is welcome to push some ads for me".

On the other hand, publishers around the world who have the need to place Internet web ads will also choose to register a Google Ads account, then bind a fund account that can be used for Google's regular settlement, and finally store the ads they want others to make on Google's Adsense server.

Then Adsense will search all the pages in the world that it cooperates with and have vacant advertising slots according to search engine technology, determine what these pages say, and then automatically determine the advertising content that best matches the content of the web page with the comprehensive consumption ratio, and fill in these ad slots.

For a simple example: if Google's Adsense engine finds that a certain text page of a novel website appears twenty times "**" according to keyword statistics, then the Adsense engine will automatically determine that this may be a small H text page, and then post some advertisements for dating information and paid chat information of the opposite sex in the same city to this position, so as to maximize the promotion of wolf friends who read this article.

In the same way, if the Adsense engine judges that a web page is about sports or travel, it will also put ads for sports equipment and outdoor equipment.

(Note: Of course, the later Google Adsense algorithm has evolved countless times, especially after 06 years, which will be mentioned later.) ）

Once the transaction is made and the ad is effectively clicked by the user, then the website owner earns a few or tens of cents of advertising fees from the advertiser, and Google will also make 2~3 cents of the intermediary fee through guòAdsense.

Although there are still many problems with Adsense ad trading, the emergence of this thing has lowered the transaction threshold for Internet advertising to the lowest - you may have to put tens of thousands of ads at a time before others sit down with you to talk. After there are Adsense ads, as long as both the supply and demand sides are registered on Adsense; Then even if you only have a few dozen dollars, you can advertise. If you have more money, you will do more, and if you have less money, you will do less.

In the era of Adsense, there will never be an advertiser who can't even reach the threshold for online advertising because of the small scale of funds. Because the whole process of the advertising business, there is no need for humans to complete the negotiation, and all the negotiation costs are replaced by automatic matching.

However, having said all this, Adsense is not yet available on Earth today. There are so many conveniences, Gu Mojie can't enjoy them.

Due to the lack of Google AdSense, a platform that intelligently matches advertisers and website operators, the Internet industry often needs to manually negotiate prices and cooperation with the websites you want to advertise on, or find advertising companies that specialize in these intermediary businesses to help you negotiate.

If Gu Mojie is rich now, or his younger brother in business negotiation has enough manpower, then this kind of thing naturally won't be too troublesome, just talk. The problem is that the nearly 300,000 advertising dollars he wants to place will not be placed on one or several large portals alone, but will be scattered to invest.

In this way, it is conceivable that if each website has an income of tens of thousands or even one or two thousand, the advertising salesman of **NetEase is too lazy to talk to him about this kind of small list, it is too broken.

……

"Toot-toot-toot-"

Listening to the sound of the phone being hung up, Gu Mojie felt a deep frustration.

A few minutes ago, when the pre-sales service staff of NetEase heard that he was just an individual and wanted to place an advertisement of 30,000 yuan for a personal software, his tone was completely full of disbelief, and he thought that Gu Mojie was joking.

Gu Mojie wasted his tongue for a long time, and in the end, he only got the other party to hang up the phone.

Originally, he called NetEase first, Gu Mojie also felt that NetEase was close to Qiantang City, and it should be easy to talk about in all aspects, as long as any of the small minions gave him a chance, he even thought that he could come to the door to talk - after all, he was out of school every Friday, and when the school bus passed by Jiangnan Avenue, he was going to pass by NetEase - who knew that the other party couldn't look at such a small advertising list at all.

wanted to spend money, but couldn't find a platform willing to serve small and medium-sized enterprises, Gu Mojie felt a deep pain.

At this moment, he can be regarded as experiencing it firsthand, similar to the hidden pain of the lack of basic supporting services for small, medium and micro Internet enterprises when Mao Daqing left Vanke to run Ucommune in later generations.

Although in Gu Mojie's memory of 03 years, Mao Daqing is just a layman engaged in real estate.

"Why don't you put 100,000 advertising dollars on NetEase all at once? The guy who hung up the phone just now seems to say that his personal business needs to invest 100,000 yuan, and he wants to pay 30% in advance as a deposit, so he will give me the qualifications to talk about it......"

Although he was hung up by the other party, Gu Mojie was still making a final struggle in his heart, thinking about whether it was possible to expand the amount of advertising expenses in NetEase, in exchange for the other party to look at him?

In just a few minutes, Gu Mojie dispelled this thought.

What he wants to do is to promote software downloads, and this kind of advertising should be placed on major computer forums or websites such as the three major software parks to have the best effect. Generally speaking, it is very rare for people to click on a software ad on a portal and download it.

Therefore, giving NetEase 30,000 is the limit, if the other party dislikes the list and is unwilling to do it, there is no way. Ads that don't meet the positioning are a waste of money if they are done too much.

In addition to NetEase, other portals and software parks should have a lower profile and easier to reach. But Gu Mojie is still underage, he doesn't have his own company, and he can't distinguish the manpower and time to talk one by one, so many small orders are handled by himself, and he can't do it in terms of time and communication costs.

As if to struggle a little more, he dialed Feliro's number again, with a hint of expectation, fantasizing that Felilo's network could meet a few people from Internet advertising companies, but unfortunately in the end this expectation was also disappointed.

The Internet advertising industry in 03 years is not mature enough, and the professionalism is too strong, and even if people who engage in law have many business relationships, they can't touch the door of this area.

"It's hard to spend a little money......"

Gu Mojie sighed and fell on the bed to reflect, did he walk too fast? didn't even graduate from high school, so he made such a big battle, and as a result, he didn't take advantage of everything.

Relying on one-man oneself in everything is not a long-term solution after all. Even if you are a genius, you have to get a bunch of partners to help you check and fill in the gaps.

None of the people in the Fei family's family have the talent to engage in the Internet, and they can't get into that circle, so they must find a reliable collaborator who can get into the circle......

"That's right! How did I forget my cousin! He also studied computer science, and he is a senior in college, so he should be looking for a job, right? ”

Gu Mojie thought about it, and suddenly remembered someone, and suddenly jumped up from the bed.

Gu Mojie's family is not huge, and his grandparents and maternal grandparents are not counted as many children, but there are still a few relatives in the cousin after all. For example, Gu Mojie's grandfather, in addition to his father, there is also an uncle and an aunt. Among my grandfather's children, there was also an aunt and an uncle.

The uncle's child, that is, Gu Mojie's cousin, is also a senior in high school this year, and he is very busy with his studies. The children of my aunt and uncle, that is, Gu Mojie's cousin and cousin, are still young and useless.

But his aunt's child, who is also a cousin, is already in his senior year this year and is about to find a job. Because the major is computer science, some classmates or seniors should be able to know insiders.

The cousin's name is Zhou Lixin, and Gu Mo Jie is 4 years old. Compared with Gu Mojie, Zhou Lixin's grades when he was a student were not very good, and he was only admitted to the local Qiantang Institute of Electronic Engineering in the college entrance examination in 99. At this point, Gu Mojie has not cared much about how his cousin has learned in the past few years, and now when he encounters this matter, he does not think of discussing with his cousin for the first time.

Now that he thinks of this person, Gu Mojie's brain is also active: he knows that his cousin's poor results in the college entrance examination that year are just because he is strict in the subject, and he is really not good at learning Chinese and English in the liberal arts; But my cousin has always had good grades in science, and he has a flexible brain and strong hands-on ability since he was a child. In addition, although the Qiantang Institute of Electronic Engineering is a second university, it also has some strong majors, and the computer department is one of the strongest.

After being reborn, Gu Mojie, who was a human being in two lives, has already looked down on his grades a lot after the lessons of blood, and naturally he will no longer have the narrow-minded idea of judging the other party's ability by grades and diplomas in his previous life.

Therefore, he immediately decided to give it a try to see if his cousin was clear about the doorway in the middle and whether he knew each other.