The two sides of the strait and three places have been connected to make more than a dozen trapeze people in the sky, and Gu Mojie has finally laid out the layout of Hatsune Intelligence's future in the field of mobile phone CPU + baseband chip in the 4G era. Pen, fun, and www.biquge.info

Coupled with the Beidou navigation chip investment intervention that has been carried out in parallel since late June, and the licensing of the mobile phone application of the Beidou system, Hatsune Intelligence's foundation in the field of mobile phone hardware in the future is becoming more and more solid.

Back in Qiantang, Gu Mojie wanted to spend time immediately to talk to the person in charge and the technical backbone of Hatsune Intelligence. Coordinate the planning of the next generation of Chuxin mobile phones, as well as the digestion and utilization of the results of cooperation in the future.

Unfortunately, seeing that the time entered the second half of July, another front that had been calmed down for several months became tense again with the gradual failure of mediation between the Ministry of Industry and Information Technology and the launch of new products by the opponent.

Gu Mojie had to spare his main energy and deal with it first.

This rekindled battle line is the battle between Hatsumi and QQ.

At the end of March, because the Ministry of Industry and Information Technology intervened to mediate, requiring the two sides to compete in an orderly manner, not to paint each other's powder, and not to hack each other, Hatsune and Fuji Xun stopped for a little three months.

With the advent of summer, the effect of "anesthetics" has gradually passed.

Teng Xun has not been idle, and has laid out a lot in the past few months.

The most headache for Hatsune is that Zhang Xiaolong's next-generation killer, WeChat, has finally come out.

"Gather the people of Hatsune Network Technology and hold an urgent meeting!" Gu Mojie had to put down everything at hand and discuss the next stage of countermeasures.

……

April 1, 2009: QQ has 372 million valid users, 102 million daily active users, 62 million simultaneous online users, 32 million Weibo registrations, and 4.5 million daily active users.

At first sight, there are 186 million effective users, 63 million daily active users, 41 million online users, 300,000 official accounts, 14 million followers and 2.4 million daily reading users.

July 20, 2009: QQ valid users: 390 million, daily active users 114 million, simultaneous online 73 million, Weibo registered 89 million, daily active users 12 million.

There are 240 million active users, 88 million daily active users, and 59 million online users, 2 million official accounts, 52 million followers, and 9.8 million daily reading users. ”

In the large conference room of the Hatsune headquarters, the same as Fuji Xun's family, posted a chart showing the anxious competitive situation. The historical data trend of each step can be seen at a glance by all the company managers attending the meeting.

Moreover, the data in Hatsune is a few more than that of Fuji Xun.

"July 20, 2009: Overseas shipments of 'Chuxin' mobile phones: 2.8 million units, and shipments of contract phones of the previous generation sub-brand: 13 million units. The number of overseas effective users: 32 million, the number of daily active users: 9.8 million. ”

"July 20, 2009: QQ International Edition effective users: 18.7 million, overseas daily active IP: 750,000."

Obviously, the extra data is mainly to compare the gap between the two sides in the international market. And Hatsune obviously has a comprehensive advantage over Fuji Xun in this regard.

Hatsune's sub-brand mobile phones, in Southeast Asian countries have been bought as operator contract machines for two years, although it is used to accumulate hardware experience at low prices, but at least pre-installed "first sight", considering that the Southeast Asian market does not have any international giants' chat software penetration, and MSN these spam user experience is not as good as the Chinese's mobile phone chat software.

Therefore, under the social infiltration, in the past two years, the total number of Hatsune mobile phone shipments in India and the Philippines has exceeded 10 million units, and at least 30 million people have registered "Chujian" accounts, accounting for nearly one-tenth of the total population of India and the Philippines.

In terms of Teng Xun, although he has been engaged in the QQ international version since several years ago, he has never dared to push it.

The main reason is that Ma Huateng is afraid that the international version will hurt the local version of the market - Teng Xun is a minimalist design style on the international version of QQ, and there is no charging business for all kinds of drills, and he does not dare to put on advertising. In order to let foreign adults use pure and undisturbed QQ.

Later, countless domestic high-end netizens discovered this benefit of the international version. Those netizens who don't use any paid features and hate ads have begun to download the international version for domestic use.

The more than 18 million effective users of the international version of Tengxun, but it only corresponds to the pitiful more than 700,000 effective overseas IP daily users, which proves this - originally according to the activity of the QQ number, even if foreigners do not open QQ when they have to chat, the daily activity is lower, at least three or four million.

There are only 700,000, indicating that at least another 3 million people are chatting with the international version of QQ in China every day.

It also means that Fuji Xun's family has paid the cost of serving these 3 million people, but has not received a penny of advertising revenue and diamond sales income. It is also impossible for people who use the international version to play QQ's paid games.

Technically speaking, QQ can't block the domestic IP landing on the international version, not to mention that it's too ugly to do that.

Under this paradox, the international version of QQ has been developing very awkwardly. The difference between the first-class-foreign-fourth-class-Han minimalism makes it difficult for Fuji Xun to be a man at this point.

Regardless of the overseas market, the number of effective users of "Chujian" has reached 61.5% of QQ. If overseas markets are included, this percentage will be increased to about 67%.

In the more important daily active and simultaneous online indicators, "First Sight" has broken through 75% of QQ.

All these developments are the penetration and benefits brought by the bunch of combination punches that "Chujian" made at the end of the first quarter, and then after more than a quarter of fermentation and rooting, it steadily stripped off a large number of new users.

If Fuji Xun doesn't make any response, it is obvious that the situation will not be good.

……

After spending some time and understanding the comparative data of the battle between "First Meeting" and QQ, Gu Mojie asked his secretary Ye Minru to tell you about Teng Xun's new tricks these days.

"Throughout the second quarter, in the face of our 'first meeting' to catch up, Teng Xun was also ruthless and made a lot of adjustments.

First and foremost, it was Ma Huateng who asked Zhang Xiaolong to develop a product called 'WeChat'. This product basically integrates all the advantages and functions that our 'first sight' has, and there is also an official account system and a circle of friends system. Although the media attributes overlap a bit with Teng Xun's Weibo, Ma Huateng can't take care of the problem of internal friction.

Then, we launched functions such as 'People Nearby' and 'Shake at First Sight' in the first quarter, and Zhang Xiaolong didn't let go of any of them.

Moreover, Teng Xun is not just plagiarism this time, they have also invested heavily in the original, and made a few 'first sights' and details that the circle originally did not have to improve the function points. For example, in the chat history of WeChat, you can search for words and save numbers directly to the address book. In addition, in the text chat window of WeChat, if there are foreign words, you can also press and hold to pop up the translation option. ”

"Fuji Xun dares to play translation in front of us? Is it looking for death? When Gu Mojie heard this, he was also very surprised, and directly interrupted Ye Minru's literacy, "Who doesn't know that our cloud translation level is many times better than Teng Xun's machine translation accuracy, which can't be talked about at all deep learning?" ”

In the face of Gu Mojie's question, the explanation of Lu Wenjun, director of user experience, is very similar:

"It is estimated that Teng Xun fell ill and went to the doctor. Ma Huateng has never dared to touch the field of chat translation, mainly because he is afraid of inspiring us to explore overseas markets. QQ is difficult to go out because of the lack of hardware support and QQ's paid value-added services have been more than 'Chujian'.

Once the translation service is reminded and both parties are on the translation, it will definitely be our 'first sight' that will be more profitable. But now Ma Huateng has used Zhang Xiaolong to start a new stove and make WeChat independent of QQ, so he doesn't have this concern. Because WeChat is a new product, whether it is advertising or value-added services, it is not messy, and it is more convenient than QQ to go out with a clean image at the beginning. ”

"Anyway, I think Ma Huateng's trick of chatting and translating is not a good innovation, and after we follow up, we will definitely benefit no less than Zhang Xiaolong." Gu Mojie weighed it again and again and made such a judgment, "This topic is discussed here, Sister Xiaoru, continue to talk." In addition to WeChat, Ma Huateng has no other actions. ”

Ye Minru replied: "Yes, in addition to WeChat, Ma Huateng has also been ruthless in self-media. Since the beginning of the year, we have monopolized a considerable number of public account resources of popular artists through the channels of Jewell and S-M, and Fuji Xun has learned from the pain and also acquired the shares of another Korean entertainment company, YG.

Then Teng Xun asked all artists in YG not to set up public accounts in the Chujian circle, and those who have already registered must also be cancelled, and in the future, they are only allowed to publish self-media content on Teng Xun's Weibo and WeChat public accounts. It's been more than a month since this acquisition was completed, and when we were doing the Michael Jackson concert, Fuji Xun started it. From the perspective of the effect, there is indeed a certain inhibition on the effect of our official account circle fans. ”

Gu Mojie laughed disdainfully: "Heh, this trick is good." Knowing that it is unreliable to pay directly to buy a big V, I directly learned from us to buy a brokerage company. ”

Historically, Fuji Xun and Ahri have almost always been-for-tat in these fields. After Ahri bought a part of S-M's shares, Fuji Xun immediately bought the shares of S-M's rival YG as soon as he turned around.

It's just that now Gu Mojie's hand is a little bigger, and he directly bought the vast majority of S-M's shares, and Hatsune Original has become the largest shareholder of S-M. So Teng Xun also did the same, and took the main stake of YG in seconds.

The gods fight, and the grassroots are affected.

Lu Wenjun on the side didn't care much about the entertainment industry, so he asked Ye Minru: "That...... What is YG's stick company, and does its artists have a great influence in China? How many followers can you probably pull for Weibo and WeChat public accounts? ”

Ye Minru flipped through the information and replied: "It's a little worse than S-M, but it's also one of the top three brokerage companies in the country." At present, the artists with relatively large influence in China are Kwon Zhilong and Gu Hye-sun, plus the group BIGBANG.

These are all comparable to our Girls' Generation and SJ influence. All these people add up, and they can probably absorb more than 10 million additional brainless fans for Teng Xun's Weibo. ”

"It seems that homogeneous competition is very serious. Later, the selling points of the products of both sides learned about each other. (To be continued.) )