October 25th. Shenzhen City, Tengxun headquarters.

Tengxun swallowed Sina, which once belonged to one of the "top three giants in the domestic IT industry"; This is the first major news and event in China's IT industry in the fourth quarter of this year.

Its limelight even overshadowed the good news of "World of Warcraft 3.0 upgrade and revision, and one billion dollars in a week after opening new business".

In the eyes of outsiders, Ma Hua Teng is the biggest winner of this year-end feast. Gu Mojie can only rank second.

What the? Acquisition of Legendary Pictures? Acquisition of Welfort Software? Are these companies awesome?

Batman series, how many Chinese have bought movie tickets and watched it? It is estimated that there are Chinese playing pirated copies in Villefort's CS.

Gu Mojie's harvest in the wave of mergers and acquisitions is not as dazzling as Ma Huateng in the eyes of laymen.

In the domestic Internet rivers and lakes, only Baidu, Tengxun, Hatsune, Ahri, NetEase, and Sohu are left, which are members of the six "10 billion dollar clubs". (Chinese subsidiaries of foreign giants like Yahoo China are not counted, nor are investment companies.) ）

Rankings are in alphabetical order of total asset value.

Sina is finished, 1 has long been gone, and other game companies are also very miserable because of Gu Mojie's troubles. Shi Yuzhu's land acquisition network has also declined, and it is declining.

Companies with a market capitalization of $30~$10 billion, as well as Kingsoft, Shanda, and Perfect ......

JD.com and UC are still struggling with a meager market value of hundreds of millions of dollars.

……

I only see the thief eating meat, but I don't know that the thief is beaten.

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Everyone can see the glamorous appearance, but the labor pain is only clear to the company's management themselves.

A giant like Sina eats into the stomach, and it is not so easy to digest and run-in.

The first question Ma Huateng faced was: Should the future "Sina Blog" continue to be called "Sina Blog"? Or completely erase the Sina brand and absorb all users under the brand of Tengxun?

If it is placed after 2010, the historical BAT three giants took shape and launched a takeover war. You don't have to ask this question to know the answer.

iQIYI is still called iQIYI after being accepted, and it will not be called "Baidu Video".

Youku potatoes are still called Youku potatoes after they are collected, and they will not be called "Ahri Video".

A giant like Sina eats into the stomach, and it is not so easy to digest and run-in.

The first question Ma Huateng faced was: Should the future "Sina Blog" continue to be called "Sina Blog"? Or completely erase the Sina brand and absorb all users under the brand of Tengxun?

If it is placed after 2010, the historical BAT three giants took shape and launched a takeover war. You don't have to ask this question to know the answer.

In the eyes of people who often surf the Internet, among the most popular domestic mobile phone brands in China in later generations, the strongest is of course the glory of Xia Wei; This is followed by companies such as Xiaomi, Lenovo, Coolpad, Meizu and the like.

As for oppo and vivo mobile phones, in the eyes of mobile phone enthusiasts and most senior netizens, they have long been branded as "factory sister selfie machines", and they feel that they have no future.

As everyone knows, it is OPPO and vivo, which are ignored by the "mainstream society", in 2014~2015, they can each have annual shipments of 30 or 40 million units, and even approaching 50 million at the peak. Among the domestic brands, it is second only to Xia Wei and Xiaomi, and Lenovo has wins and losses, hovering in the position of 3~5.

Moreover, if you dig deeper, do not look at sales, and talk about pure profits alone, OPPO and vivo obviously surpass Xiaomi and Lenovo, only after Xia Wei, occupying 2~3 domestic brands.

All this nonsense is nothing more than to illustrate a truth: even in 2016, 20% of China's mobile phone market is still supported by those who do not shop online, or even do not usually turn on data and do not use the Internet.

Moreover, in 2008, the number of Internet users in China was only 40% of what it was eight years later. There are still 1.1 billion people in the country who do not use the Internet, and 1.3 billion people who do not shop online.

Gu Mojie's "original intention" mobile phone, to get out of the step from soft to hard, how difficult is the marketing layout.

Among them, the bitterness is definitely not comparable to the mutual promotion and bundling of various software in the company's product ecology.

Gu Mojie was reborn in 2012, even if he was not brainwashed, he didn't know what happened in 2016. But he knew this kind of difficult journey, and he was also fully mentally prepared.

The soldiers are coming, and they can climb slowly one step at a time. As for the channel of the physical store, he really doesn't have time to shop, and it's a big deal to learn from the Apple of the later generations, only get a bunch of flagship experience stores, seize the high-end market, and give up the low-end market.

Xiaomi desperately relied on the brand of "cost-effective assembly machine", attracting a small number of customers who know how to configure it, and it is against the sky to sell a mobile phone with a hardware cost of 1000 yuan to 1200.

Vivo and other brands rely on fooling the majority of people who don't understand the configuration, only look at the appearance of the mobile phone, and only look at the mobile phone endorsement stars, and easily sell the hardware cost of 1000 yuan to 2500, and some people are willing to be this pick-up man.

The success of OPPO and vivo in history has taught future generations a lesson: making hardware and software will always be separated by a heavy mountain. Experts who are soft to hard, even if they are as strong as Xiaomi, Lei Jun often ignores the power of offline consumption, disdains to go to stores, disdain to physical store marketing, and thinks that Internet online shopping has occupied the world.

As everyone knows, in China, in the vast rural areas and other small towns, there is a market of more than 100 million mobile phones every year, which is sold face-to-face by physical store clerks. It is to make money by dealing with rural customers with asymmetric information in order to sell products at a good price.

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People who know me, who can read my books and see my thoughts, basically know one of my attitudes: originality is great, and routine dog plagiarism is despicable and despicable.

Especially when the routine is to sell oneself to capital and kneel and lick as a means to exchange for industrialized and impersonal opportunities for superiority, it is inferior.

From beginning to end, this idea is implemented, and even the setting of the golden finger dislikes the lowly plug-ins such as "plagiarism" commonly used by the reborn.

However, this book, including myself, is also down-to-earth and pragmatic. I don't elevate "innovation" to the level of imagination and inspiration, not that innovation cannot be achieved by hard work - hard work, plus methods, can be innovative. Innovation should also be accumulated, innovation should also be accumulated, and it is also necessary to be well-informed and then touch the bypass and link association.

In the field of art, in the world of music, what examples can we find in the East Asian cultural circle? Jay Chou Fang Wenshan counts as a group, and Quan Baoer counts as a group.

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9. Everyone is welcome to read this book after 7 a.m. every day.

People who know me, who can read my books and see my thoughts, basically know one of my attitudes: originality is great, and routine dog plagiarism is despicable and despicable.

Especially when the routine is to sell oneself to capital and kneel and lick as a means to exchange for industrialized and impersonal opportunities for superiority, it is inferior.

From beginning to end, this idea is implemented, and even the setting of the golden finger dislikes the lowly plug-ins such as "plagiarism" commonly used by the reborn.

However, this book, including myself, is also down-to-earth and pragmatic. I don't elevate "innovation" to the level of imagination and inspiration, not that innovation cannot be achieved by hard work - hard work, plus methods, can be innovative. Innovation should also be accumulated, innovation should also be accumulated, and it is also necessary to be well-informed and then touch the bypass and link association.

From beginning to end, this book implements this idea, and this book implements this idea from beginning to end, and even the setting of the golden finger dislikes the lowly plug-in such as "plagiarism" commonly used by the reborn.

However, this book, including myself, is also down-to-earth and pragmatic. I don't elevate "innovation" to the level of imagination and inspiration, not that innovation cannot be achieved by hard work - hard work, plus methods, can be innovative. Innovation should also be accumulated, innovation should also be accumulated, and it is also necessary to be well-informed and then touch the bypass and link association.

Some people may say that Xu Song is also counted as a group, and the strings are also counted as half. Deng Ziqi is also counted, and xxx is also counted...... Not to mention the earlier ancient gods. Of course, from the first point above, these count. When I said Jay Chou and Kwon Bao'er, I didn't mean to belittle the rest.

The key behind is the second point.

"On the premise of winning the audience's basic plate, we are not only satisfied with making money, but also take a small step every year, and drag the vulgar a little bit in the direction of elegance within the range that the vulgar public can bear."

Is Su Dongpo Wei great? It was great, but he was not good at protecting himself, he was too principled, and in the end he wasted his talent and more responsibilities that he could have shouldered, and fell early, failing to fulfill his ambitions, and failing to stop the battle between Wang Anshi and Sima Guang.

10. If an artist only innovates and is lonely and conceited, in the end, the spring and snow are excessive, and the new is new, but he fails to educate the world, and fails to improve the artistic atmosphere of the social environment by a little bit, after all, it is a waste of talent. If you see this passage, it means that you are reading the content of piracy, and this book first initiated (harmony) point Chinese (harmony) network. Please go to the original website to read the book.

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Of course, although these persistent people have not been able to improve society, they are at least more noble than those sluts who "routine, plagiarism, industrial standardization star-making, industrial standardization mass production entertainment", and after getting the sweetness, they have been so routine for a lifetime and do not want to change at all.

Why do I think Jay Chou's "Chinese style" is great? Is he able to write poetry, or is he better than me? To tell you the truth, I think that Fang Wenshan's poetry is definitely not as elegant as mine, but I must say that Fang Wenshan's words are great.

Because his "slightly elegant" is based on Cheng dù, which "conforms to the understanding atmosphere of most laymen in the current society, and then raises it slightly by half a step". It is neither directly catered to, nor is it so elegant at one time that the laity can't even bother to jump a little.

Such people are meaningful for the transformation of this society.

There is a "historical" meaning.

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When I wrote my first book, I remember very well that "Iron Cross of Iron Ambition", which was completed in 3.1 million words, was still unsigned at 2 million words, and there was not a penny.

How did you survive? At that time, I said to myself: "I am writing a book for the Führer, the world of financial dogs, and I don't want this book to come out, do they think that if they don't give me money, they can stop me?" ”

Similarly, this is also the reason why I was too lazy to insist on "Crossing the Sea" and "Stealing Sui Good Horses" later, and accelerated the progress when I pounced. Of course, I'm never tj.,It's not even a bad ending.,At best, I'm diligent in speeding up the writing and deleting of the branch plot on the outline.。 Because these books are not about faith and feelings in the first place.

16. Faith and feelings cannot be abused, and abuse is worthless. If you see this passage, it means that you are reading the content of piracy, and this book first initiated (harmony) point Chinese (harmony) network. Please go to the original website to read the book.

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This book is the first time I have written an urban essay, and I always thought that I could still talk about my feelings.

Because this book is a bit capricious, the first time I wrote it, I have no experience, and many characters are redundant and not well shaped - the reason why it is redundant is entirely because the character design at the beginning is almost according to the personal autobiographical design, and the identity background of my family, classmates and friends is almost copied from my real life. I know that such a character is not pitiful enough, not enough to sling, not enough to make the real bottom of society feel a sense of substitution, and it will affect the subscription, and I admit it.

19. The good thing about feelings is that I still have feelings for this book, even if the grades are not good, I am still willing to write a little more - people need money to live, but they can't just need money. I'm not as shameless as other authors who ask for votes and rewards, so much so that they can't afford to eat if they cry directly. If you see this passage, it means that you are reading the content of piracy, and this book first initiated (harmony) point Chinese (harmony) network. Please go to the original website to read the book.

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To tell you the truth, because I don't write books full-time, because I can still work part-time, I still have something to eat, and as for all kinds of minor problems and sub-health, I am embarrassed to say in the current environment of Biquge www.biquge.info which poor guy doesn't say that he is terminally ill? My little chronic disease of fatty liver, kidney stones, lumbar and cervical spondylosis, frozen shoulder, is a yarn.

However, the power of feelings is not unlimited, and such a small desire-desire as "writing an autobiography with meaning-lewdness" is not enough to support 2 million words.

Therefore, I introduced the spiritual totem of Quan Bao'er to adjust my beliefs.

Let yourself see that "the era of the true number of arts and entertainment will eventually come, and the era of the overwhelming novice covering up the voice of everyone else will finally pass." ”

22. The Ford Model T can only succeed when solving the contradiction of 'whether there is a car or not', and when everyone has a car, they will not look down on Ford, a totem that represents inferiority and no personality; If you see this passage, it means that you are reading the content of piracy, and this book first initiated (harmony) point Chinese (harmony) network. Please go to the original website to read the book.

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Toyota's lean production method and personalized customization model will eventually kill Ford in the era of solving the problem of "whether the car is good or not" - when we buy a car, when we see the interior, on-board appliances, monitoring, and all kinds of high and low configurations, haven't we ever thought about why Apple doesn't let you configure cameras, CPUs, and GPUs when you buy a mobile phone...... This? This is all because in the automobile industry, Toyota Xingxia killed Ford, which brought good news to mankind.

25. Quan Baoer and Jay Chou Fang Wenshan are using footprints to accelerate the death of Ford and Ma Hua Teng (Of course, it is not ruled out that Ma Hua Teng will change his life in the future and achieve a drastic transformation.) We still have to give Brother Xiao Ma certain expectations for this, after all, he is a person who is willing to use WeChat to change his life, which shows that he knows that the evolution speed of today's business model is no longer enough to support the length of time that "a business model is enough for an entrepreneur to live for a lifetime". If you see this passage, it means that you are reading the content of piracy, and this book first initiated (harmony) point Chinese (harmony) network. Please go to the original website to read the book.

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And what I am doing is to use Quan Baoer, a spiritual totem of "always micro-innovation, never stop, and always grasp the pulse of Xiaobai's tolerance", to motivate myself to finish the predictions and prospects for the future.

This is a cry from the depths of the soul to resist the "industrialized routine art" with "personalized art".

You can choose to read it, or you can choose to finish this book.

Writing Quan Bao'er has nothing to do with powder and love.

28. Of course, because I wrote about real people, I admit, I didn't portray them well. Because there are some things that inevitably have the stiffness of "I think the reader knows, but in fact the reader doesn't know", which is not as easy to grasp in terms of "author-reader cognitive consistency" as the face-painted virtual characters. I'll admit I'm lazy, and if I took out some of my soul and personality and put it on a purely fictional character, it would probably look better to write. It's a technical issue, so losing money is also my skill is not as good as others, which is nothing to say. If you see this passage, it means that you are reading the content of piracy, and this book first initiated (harmony) point Chinese (harmony) network. Please go to the original website to read the book.

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30. Everyone is welcome to read this book after 7 a.m. every day. (To be continued.) )