Whether it is Tengxun Weibo, or the first time I saw the circle. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info doesn't have two months of hard work to adjust, run-in, and test, and it's impossible to take it out for public testing.

During this period, all kinds of trivial matters are what programmers and artists need to worry about, and they don't need to be personally asked by Gu Mojie and Ma Huateng-level bosses. They only need to make a little high-level decision on the general direction at the project planning meeting, and it is enough.

Gu Mojie finally had time to return his attention to the digestion and placement of a series of pre-stage acquisitions such as Villefort, Legendary Pictures, and Lala Music.

He can also further integrate the self-developed team of Android mobile phones bought from Google at a low price, Tony Federer's industrial design studio and other mobile phone hardware research and development forces with the original team of Hatsune Intelligence.

A few days after the "First Sight Circle" project meeting, Gu Mojie soaked in Hatsune Entertainment, and Gaibu. Newell and others worked together to plan the reorganization and integration of the resources of the Villefort department.

The "Team Fortress 2" game owned by Villefort Software was the company's largest asset when it was acquired by Gu Mojie. Eighteen months ago, when the game was in open beta, its main opponent was South Korean Smilegate's Crossfire.

The grudge between Smilegate and Villefort can be said to have been around for a long time.

At the beginning, it was Villefort who first produced Half-Life and Half-Life 2, of which the 2nd generation was launched in 04.

Then in 06, the Koreans began to engage in "crossfire", and after the listing in 07, they killed the already old "Half-Life 2".

Villefort immediately organized a counterattack and made a "Team Fortress 2" to regain its footing in the European and American markets.

Today, the Korean smilegate has been co-opted by Ma Hua Teng, and Villefort, the enemy of the smile gate, has also been co-opted by Gu Mojie, the enemy of Ma Hua Teng.

I don't know if this is fate, maybe when Geb chose to submit, the consideration of "finding the enemy of the stick owner to be the owner" also appeared in his mind.

The enemy of my enemy is my friend?

Although "Team Fortress 2" performed well in Europe and the United States, due to the small population size and small number of players in Europe and the United States, the total income of the "Team Fortress 2" American server and the European server combined, it was still not as good as the "Crossfire" national server of Fuji Xunjia.

The affluence of European and American players has made the per capita consumption of "Team Fortress 2" reach $4.3. However, the number of players in Europe and the United States is only 20% of that of the national server "CrossFire". After calculation, the total revenue of "Team Fortress 2" is barely 60% of that of "Crossfire"; The annual revenue is about 100 million yuan, and the net profit is only hundreds of millions. (The cost of setting up servers to operate online games in Europe and the United States is relatively high, because the salary of data engineers is many times higher than in China)

(Note: Historically, in 2010~2011, a foreign big data evaluation agency selected the per capita consumption value of the world's top ten free-to-play online games.) In first place is World of Tanks at $4.51 per capita, and Team Fortress 2 is in second place at $4.36 per capita. War Thunder 4th 3.26, CrossFire 7th 1.58, LOL 1.32)

Perhaps Gu Mojie should be thankful that Team Fortress 2 didn't make more money. Otherwise, he might not have been able to buy the Villefort company for a mere 6 billion yuan.

Five years later, Villefort was in its heyday with a market capitalization of more than $3 billion, not more than 6 billion yuan.

Of course, "Team Fortress 2" must be transplanted, and the national server version will be opened to block Ma Huateng's "Crossfire".

However, because October caught up with the upgrade and expansion of "World of Warcraft 3.0: Wrath of the Lich King". Therefore, the resources of the game division of the entire October Tsukatsune Entertainment revolve around Warcraft, and there is really no time to take care of the legion fortress.

It is estimated that the transplant will be postponed until the 2008 Christmas public beta and the 2009 winter vacation.

The porting and server opening of the game is mainly done by the team of test engineers and data engineers, and there is no need for the original R&D team. But since Villefort's FPS game research and development strength is so strong, Gu Mojie will not let them be idle.

Therefore, the original FPS team of Villefort, together with the local technical talents of Hatsune Entertainment, were integrated into a new team within a month. After discussion, the company decided to develop a next-generation FPS online battle game, which integrates more upgrade elements and coordination elements than the existing FPS games, and strengthens the achievement system to enrich the game tactical system.

With the current quality of "Team Fortress 2", it is absolutely no problem to hold out for another two or three years; What's more, when Chinese players have not opened their minds, many whites like to play "Crossfire". If you don't give a few years to make the whites tired and enlightened, and suddenly come up with a masterpiece that is too far ahead of your consciousness, it may not be easy to sell.

Therefore, Hatsune's requirements for next-generation FPS battle online games are "expensive and not expensive". Don't spend time on planning and adjustment, be sure to work slowly, even if you only do planning in the last few months of this year, and then start research and development next year. It's a big deal, what if you go to research and development for 3 years and then get results? It was only the beginning of 2012.

The name of the new game, tentatively titled Overwatch.

……

Although in the valuation of outsiders, "Team Fortress 2" is the most valuable of all Villefort's assets. But in the eyes of Gu Mojie and Hatsune Entertainment's executives, the situation is diametrically opposite.

For Hatsune, Villefort's most valuable thing is an online digital sales platform for single-player games called Steam.

Hatsune Entertainment, when it first operated the "Hatsune Singer" online game in 06, had already launched a platform for the sales of mod works, called "Hatsune Mall".

"Hatsune Mall" can be used by most artists and modeling enthusiasts to upload their works, and then sell and sell for money, and Hatsune is divided into 7~8 according to the type of product, and 2~3 into the producer. (After all, sales mainly rely on platform recommendations, and promotion costs account for a high proportion)

However, the "Hatsune Mall" has not established its own credible digital stand-alone game sales platform.

It's not that Gu Mojie doesn't want to, but the piracy of stand-alone games in China is too powerful, and opening such a platform in China is a loss for money, and the three mothers of the rangers and nomads will go to the "Hatsune Mall" at any time to cut their flesh.

Therefore, this kind of platform can only start from the foreign market first.

Today's Villefort Steam, although the business is not very good, the main revenue is still living by selling Welfort's own products. However, in horizontal comparison, this is already the world's largest, most credible, and most settled third-party game manufacturers for the digital version of the stand-alone game sales platform.

Villefort's technical reserves in "stand-alone game genuine digital verification technology" are now the world's first.

Gu Mojie believes that in a few years, with the development of the mobile Internet, the real-name system for netizens will definitely improve qualitatively, and the control of piracy will also be greatly improved.

In addition, the major Internet giants will form a scale that is "enough to negotiate on behalf of a circle" after the reshuffle and elimination. At that time, as long as several giants reach an agreement, the genuine thing will definitely recover.

Ahri's Ma Feng said: "Now Chinese entrepreneurs want to do one thing, do it today and make money tomorrow, but this is simply impossible - if there is this opportunity, why is it your turn?" Are you smarter than anyone else? Therefore, if you want to do a business that must be profitable, you can only rely on foresight - a person can endure loneliness, know what business will definitely be profitable in five years and ten years, and then dig a pit five or ten years in advance, dig a big dig, bury mines and fillers, and wait for consumers to jump five years later. ”

What Gu Mojie is doing now is such a thing: when all mankind is at a loss in the face of the collapse of etiquette and the state of rampant piracy, he first lays it out, and lays it out for the "Spring of Genuine Games" that will appear at least three or five years later.

Of course, Gu Mojie's vision is by no means unique in the world.

Perhaps there are still 500 people on the planet who see this trend.

The problem is that the other 499 do not have Gu Mojie's capital and such a long capital chain to set up this three- or five-year-old bureau.

"Do you want to change the name of the Steam platform and replace it with 'Hatsune Mall Overseas Edition'? In English, of course. ”

In the process of digesting Steam, some executives of Hatsune Entertainment asked Gu Mojie this.

Then, these ideas were categorically rejected by Gu Mojie.

"Of course it can't be changed! Be sure to keep the name Steam. So that foreign consumers will not notice that the Steam platform has been acquired by a Chinese company! In the past three years, our main target market is still overseas market, and we still serve overseas customers.

And what are the Chinese like today in the eyes of Europe, the United States and Japan? Do they know that there are genuine single-player games in China? If they know that it is a Chinese company that controls the genuine sales platform, how much of a blow will this be to the credibility of the platform? Therefore, sneak into the village, don't let go of the gun. ”

At present, China's copyright environment is still very poor, and it is not the time to invite people to buy fame.

Gu Mojie appropriately issued the "highest instruction": in the process of follow-up operation of the Steam platform, the overseas part will remain unchanged, from the cooperation model to the payment method, all of which will remain the same. Even the mode of "Alipay payment" is not allowed to appear, and it is purely in the form of online banking transfer.

As for the domestic stand-alone game sales market, it is allowed to contact game manufacturers in mainland China and Taiwan, as well as Japan and South Korea, and everyone can sit down and talk.

The original Steam platform has hardly entered the East Asian market.

This matter will be handed over to the company's legal director, Fei Liluo, to take full control.

The reason why it was handed over to the legal department instead of the sales department is mainly because the biggest problem faced by domestic stand-alone game sales is not the distribution channels and partners, but online piracy. Without solving the relative constraints of piracy, it is impossible to cultivate the domestic digital stand-alone game market.

Fei Liluo gladly accepted this task and found someone to sort out the circle of domestic stand-alone games. Then, from game manufacturers, to cracking websites, to some spontaneous individual working groups that don't even have the name of the website, they spread "hero posts" and summoned everyone to Qiantang for a meeting.

Many people who don't know the truth have received invitations from Hatsune Entertainment, but they don't know the details. For the sake of the other party's brand, the only way to go to the appointment to explore the rumors is to go first. Of course, I think that Hatsune Bird is not available to them, and Yagan is arrogant and disdainful, there must be some.

All of a sudden, Qiantang was surging. (To be continued.) )