With a lot of things on his mind, Gu Mojie didn't have much patience to listen to the follow-up technical solution explanation. Pen, fun, pavilion www. biquge。 info

Feng Guorong, Zhang Tuohai and others spent more than an hour to concisely and concisely elaborate and analyze the technical highlights in the design process of the original 2nd generation mobile phone.

In general, the 2nd generation of Chuxin is ahead of the technology of the same era, mainly because of the cool things that can be seen in the appearance of the above:

The 367PPI 5-inch screen display was definitely the first in the world when it was listed in 2010, surpassing IPHONE4 and Samsung's same futures.

The 2400mA battery, combined with the optical fiber light guide and light supplement technology, absolutely achieves the optimal power consumption and longest standby time of similar machines. In this indicator, it can beat Samsung and Apple by more than 50%, more than all smart phones on the market (non-smart brick machines are not compared, and that thing almost does not consume power when it is standby)

So far, the world's only intelligent backlight eye protection technology is actually just a crooked hit. However, when the product is on the market, it is also a very good publicity selling point, which can highlight the technological advancement of domestic products, and deceive those white-class consumers who do not know how to do it and only look at the indicators.

In addition, the structure of the first LED side light mode has also led to the fact that the mobile phone is forced to save two millimeters of thickness compared to other counterparts in the LCD era. It has been "the world's thinnest smartphone so far", with a thickness of about 8.2 mm.

(Note: The IPHONE4 is 9.3 mm and the IPHONE5 is 7.6 mm.) The main reason why the 5th generation is 1.7 mm thinner than the 4th generation is that in the era of 5 research and development, the LED side light source technology has been very mature. The Chuxin 2 has already used LED side light technology, and it is normal to save a layer of backlight thickness. ）

Although Samsung will have "7mm the world's thinnest mobile phone" in 2010, it is not a smart phone in the Android/IOS system, and Samsung uses LCD backlight to achieve this degree, I don't know how much other hardware performance has been sacrificed, and it will be completely impossible to form a competitive advantage over the original heart 2.

Finally, LED side-illuminated technology offers an unexpected additional competitive advantage. That is: after the side-emitting light source and the structure of the light guide device are all arranged on the upper and lower edges of the mobile phone screen, the left and right sides of the mobile phone screen are completely liberated.

The original heart 2nd generation can achieve the cool design of "no bezel on the left and right sides of the screen". The screen is only half a millimeter thick at most from the edges.

In addition to the cool improvements that these consumers can see with the naked eye, the rest is a step-by-step hard work on the inside.

For example, in the second half of 2009, the latest CPU, baseband chip, and GPU memory were launched in the second half of 2009 to keep pace with the times and keep up with Qualcomm's pulse.

It is better than the first generation of the original machine coupling, and the world's top industrial design from the Tony Federer department.

The fast charging road from the Department of HKUST has been steadily improving every year, striving for "15 minutes of charging and 2 hours of talking".

The engineers of Hatsune's R&D department have worked hard to ensure that the R&D work will be completed by the end of the year.

The rest is software, as well as off-site patent technical support.

Gu Mojie carefully noted down the resources he needed to coordinate, and then shook hands cordially with all the technical backbones, telling them that they didn't have to worry about patent issues, and the group would definitely take care of these external affairs for them.

……

With a business as large as the Hatsune Group, there will certainly be no delay in the strategic research of the industry prospect and the investigation of potential competitors.

Even if Hatsune Intelligence does not propose these patent layouts today, the information on the technological advantages and disadvantages of companies such as Samsung, LG and Sharp will be collected by Hatsune's intelligence department step by step.

On the helicopter that flew back to the headquarters, Gu Mojie made a phone call to explain. By the time the plane landed, Feliro had already sorted all the things he wanted.

That's efficiency.

"At present, in the world, companies with independent technical routes in LED screen display technology include Sharp, Sony, Hitachi, Samsung, and LG. However, Sony and Hitachi have not laid out the next generation of OLED technology in time, so considering the sustainable development of the future, these two will be eliminated.

If we want to ensure that our mobile phones and even other products such as tablets are not stuck by upstream display technology patents in the next ten years, then we must buy out at least any of these three series of patent licensing and subsequent strategic cooperation frameworks for the development of technology. ”

As soon as Gu Mojie sat down and drank half a cup of tea, Fei Liluo neatly explained this concise legal risk opinion to him.

Of course, Gu Mojie knew that when Fei Liluo formulated her opinions, she must have fully considered the opinions of those hardware technical experts in the company. Otherwise, she wouldn't be able to handle this thing as a liberal arts student.

Gu Mojie put down the teacup and played with the mobile phone in his hand: "Which one do you suggest to start with?" At present, what is the market confidence of these opponents in their own chips? ”

"These three companies are still quite optimistic about the confidence in the forward market. However, OLED technology, judging from the current industry intelligence, does not have three or four years to achieve its light efficiency and other performance beyond LED and traditional light source systems. At best, it only has advantages in the two concepts of screen self-illumination and flexible deformability.

Therefore, ordinary LED screen display technology, in their expectations, may appear in the high-end market value within 1 year, and completely flow into the mainstream machine market within 2~3 years. If OLED technology wants to enter the high-end mobile phone/tablet market, it will take at least 4~5 years. After 6~7 years, it can enter the mainstream market.

The question now is not whether these companies have confidence in the long-term vision, but whether they have strong enough cash flow and operating ability to plan for the long-term situation. ”

Felilo's answer can be regarded as simple and crude.

When Ma Feng engaged in Ahriba, of course, he knew that "in another ten years, Chinese e-commerce will definitely make a lot of money".

But the problem is that there were so many people who thought the same way as Ma Feng back then.

Except for Ma Feng, the other martyrs who thought so about it back then all fell on the road of breaking the capital chain in the next seven or eight years.

The tentative commercialization of OLED technology in the fields of mobile phones, tablets and TVs in later generations was delayed until the second half of 2014. Until 2016, the OLED market share was only a few hundred percent of the traditional screen display, and it is estimated that it will not break out until 2017.

And now it's only 2009, and even in the eyes of the most optimistic people, the future is far away. There are almost no people who can see that far away.

Knowing that a technology "will be worth a lot of money someday" is worthless.

What is valuable is to assess the day when once your company chooses to burn money for research and development, whether the funds can support the return of the developed technology to the profit.

In this way, the cost of cooperating with Samsung must be the biggest - Samsung is not short of money at all, and even if it burns more, the cash flow transfusion of other industries can survive. The rest of the options are LG or Sharp. Gu Mojie touched his beard, feeling a little unhappy.

"I really don't want to deal with people at LG. Back then, in Beverly Hills, in order to give Bao'er a head, I beat up Gu Guangmo and Gu Yanqiong. ”

As soon as he said this, Gu Mojie sighed.

In the face of Gu Mojie's rejection, Fei Liluo kindly reminded:

"You can't think of it that way, after all, Gu Guangmo is just Gu Ben Shigeru's nephew, and he has not yet reached the level of taking charge of any of LG's subsidiaries. There are also many Gu Ben Shigeru brothers, all of whom are in charge of an industry of the LG Group, such as the younger brother Gu Ben Shiki, who is in charge of LG Electronics, may not be compatible with his nephew Gu Guangmo. ”

Gu Mojie's eyes suddenly lit up: "Oh? Family internal friction? I can't imagine that the stick is okay, a palace fighting drama. ”

Seeing that Gu Mojie was interested, Fei Liluo did not hesitate to talk about it. I saw her looking for a while in the computer, flipped out a PPT, sat down next to Gu Mojie, pointed to the screen and explained:

The current president of LG Group, Shigeru Goomoto, is the third generation of the group's president. He has four brothers from the same mother, who are in charge of the company. In addition, his father left a lot of illegitimate children back then, and he was not born from the same mother as Gu Ben Shigeru, so it is impossible to count.

Shigeru Gooto's third brother, Aya Goomoto, served as CEO of Xixing Group; The fourth brother, Gu Benjun, served as the CEO of LG SDIC, and the younger brother Gu Benshi served as the CEO of LG Electronics. And the Gu Guangmo who was beaten by you in Los Angeles last time was Gu Ben Aya's own son, who passed on to Gu Ben Shigeru, who had no children under his knees; I heard that Gu Benshi didn't like this son of his third brother very much, and he always wanted to ......"

Gu Mojie raised his hand and signaled that Feliro didn't need to say anything.

The details of Gong Douwen, Gu Mojie was not interested in knowing.

After all, LG Group is also a big chaebol with fixed assets of eight or nine billion dollars.

Hatsune Group, this year, with the huge inflow of nearly tens of billions of dollars after the lifting of the ban, the market value of Hatsune Group has soared to six or seven billion dollars.

Personal grievances should not be the threshold for leading business cooperation under this paragraph.

"Since there are still forces within LG that can be used to talk, let's talk about it first. But on the other hand, Samsung's side can't be empty, and those who can threaten by comparing prices will threaten with prices, and those who can use the empty shell to come forward to acquire and run through a patented technology route first, they will run through a route first.

Our general idea is to take advantage of the current situation that there are two strong companies in the OLED field within the stick to hinder each other and compete for the domestic market, and engage in differentiation and disintegration.

That's why I don't like dealing with Sharp - on the Japanese side, Sharp is the only one; Sony's JDI has so far been mired in the traditional IPS, and it can't even threaten Sharp with JDI. ”

Fei Liluo smiled bitterly and agreed, Gu Mojie is going to be a shopkeeper again. It is estimated that in the second half of the year, this patent layout will be enough for the legal department to be busy.

"So how much budget are you going to invest in the technical layout in this field?"

Gu Mojie thought for a while, and said in a consultative tone: "OLED screen display, if you want to run through a complete set of technical routes, the current market of 1 billion yuan will definitely not be able to beat." I'll give you a budget of 2 billion, and when the time comes, I'll see what else is valuable, and let Hatsune Smart package it up, and get it done first.

Anyway, these things will definitely not lose money when they are bought now. After three or five years, the LED side light-emitting screen/OLED self-luminous screen technology has been put into commercial use by most mobile phone manufacturers, and it will be more than several times more expensive to buy at that time. ”

Feliro considered the feasibility and took the job.

"Cheng, then I'll arrange it first, this year should be a good time to buy the bottom, and the Koreans don't have a bailout of 'four trillion' or '27 trillion yen', and those long-term plans are estimated to be tight." (To be continued.) )