Perhaps it is because in the past year, Gu Mojie has paid little attention to the hardware department and missed too many classes. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Now that the funds and resources are in place, it took more than ten days of hard work to grasp all the current progress and industry situation thoroughly.

Gu Mojie did not hesitate to supplement the project and personally outline and arrange it; The external resources that should be searched for should be twisted into a rope as much as possible.

The relevant responsible personnel of Hatsune Intelligence re-checked and determined with Gu Mojie that the research and development of the cover version of the "Chuxin 2" mobile phone will be completed before the Spring Festival next year, and all the material supply chain will be completed. And the first shipments were made during a winter vacation to ensure that they could cope with the competition from IPHONE4.

Moreover, the foundry of Chuxin-2 will also be upgraded from Dongfang Communications to Foxconn - with the success of Chuxin 1 generation and the guarantee of huge shipments, first-line Taiwan-funded foundry giants like Foxconn have finally begun to face up to orders from Hatsune Intelligence.

After doing all this, look at the time and see that it is already the beginning of the school season in September.

In the past few days before the start of school, Hatsune Network Technology has launched several new blockbuster products in a row, as well as important upgrade packages for some existing software, which has shaken the rivers and lakes, and Gu Mojie naturally has to care about the response of the market.

And throughout September, this rhythm of launching new products one after another will not stop, but will continue until the end of the National Day holiday.

Among these products, the first one to be launched is the "first sight" of the "burn after reading" and "private mode" function packages. This was followed by the "First Sight Wallet". In the development process of these two things, Hatsune Network Technology absorbed a part of the technology research and development strength from its subsidiary UC.

……

The function of "burning after reading" was launched on August 25, before school started.

In terms of Hatsune Network Technology, it has adopted a promotion attitude of prompting upgrades to this new function, and has also sent a certain number of advertorials to analyze the use of functions in major channels.

The student party did not immediately notice this series of new applications of 'First Sight', and in the first week, the product did not catch fire at all.

On the contrary, it was Gu Mojie's old opponents Ma Huateng and Zhang Xiaolong who noticed the existence of this thing at the beginning.

The WeChat team conducted a tense evaluation for the first time, and after finishing it, I was confused, and I didn't see what the value of the chicken rib function point of "burning after reading" was.

"It took four or five years for QQ to slowly improve the functions of chat history, remote chat history, and cloud chat history, so that we have today's beautiful era of 'what has been said can always be found'." At first sight, 'What are you going to do?' Do you want to go back to the defense overnight? Silly fork uses this function! ”

This opinion represents the common idea of Zhang Xiaolong and many other planners in the WeChat team.

Ma Huateng happily thought that Gu Mojie had finally made a stupid move, so he didn't care much.

The "burn after reading" function has quietly taken root.

Two weeks after the start of the school year, a wave of disharmony has gradually crept up on social media.

"I confessed to the XXX goddess yesterday, and it was a success!"

"Grass! Good luck. Labor and management also confessed, and the goddess came back. But fortunately, there are no friends. ”

"Enter the group, enter the group! I want to see the welfare of all into the group, you know! ”

"Holy! XXX you are so dirty! ”

"Am I dirty? Speak responsibly, where am I dirty? Ah, which eye do you see? ”

Jokes like this began to spread in QQ and Chujian chat groups.

Many freshmen, high school freshmen, and even junior high school students suddenly find that they have an additional way to confess that the risk is not so high, and they can give it a try.

The biggest problem seems to be: the cost of doing this seems to be a little higher. Because of the "first sight" function of burning after reading, only the mobile version has it, and you can only use this fancy product if you buy a mobile phone with a heart of more than 2,000 yuan.

However, it seems that since the new semester, there have been more garbage and thousand-yuan Android brands on the market. Maybe you can consider buying a junk Android to test the water first......

Compared with confession, it seems that such a thing as sharing a hot welfare map is not worth spending money specifically for.

A large group of various welfare accounts, using all kinds of strange methods, began to spread benefits among the first user groups, because the recipients of the benefits could not save pictures, and this method could not spread virally for a while.

It seems that this is more inefficient than QQ's marketing tactics such as "please forward XX QQ groups, otherwise there will be a curse".

However, in various universities and middle schools, friends who have talked to each other with 'first meeting' seem to be accelerating the formation of small circles. Although the proportion of people is not very high, these people will also get together at the end of class to exchange topics such as "Have you seen a strange picture in the past few days, how to ...... super hanging".

And students who have not used the first meeting, if they want to join the topic, they will be quietly separated by an invisible qi wall. Even if the parties don't say anything, once these outsiders enter the chatting situation, the topic of the whole circle seems to cool down all of a sudden.

These measures did not effectively encourage more users to download "Chujian" immediately, but they unexpectedly promoted the popularity of Android phones. In September and October, almost all first-year college and high school freshmen who needed to buy a new mobile phone won the initiative to buy an Android phone from their parents.

According to later statistics, Android system smart phones, in the last four months of 09, sales were several percent higher than the sum of the previous eight months.

Although smartphones are originally a market with rapid growth and skyrocketing. Although in the second half of 09, the Android machine of the mobile system began to enter the market, and the mobile user was more than five times that of Unicom and Telecom combined.

The additional skyrocketing shipments of Android machines are concentrated in the thousand-yuan machine grade of small garbage factories, and "Chuxin" and HTC are not the biggest beneficiaries.

But the "first sight" is undoubtedly the biggest beneficiary. Among the young users who bought new mobile phones, for the first time, there were users who "did not install QQ after buying a mobile phone".

Because the number of "first seen" users is high enough, the phenomenon of "a new freshman user who has entered the network has found that all his friends in reality already have a 'first meeting' account, so he does not need to apply for a QQ account".

What's more, the user experience of "first meeting" contacts adds function points in batches, and the user experience has always been better than that of QQ and WeChat, although QQ and WeChat have been copycat and plagiarism, but they have never completely kept up with the pace of "first meeting".

Chujian is the first domestic IM software to launch the function of "you can import the contact list directly from the mobile phone book". It is also the first software to introduce the statistical dimensions of "your mutual friends", "people you may know", "people nearby", and "classmates/students of the same level in the school intranet".

After the eleventh day, although the new wave of mobile phone purchases faded, the first time I saw the popularity of the "burn after reading" function, but began to shift to a new market model.

The student party began to use the word "first meeting" in face-to-face close real-life communication.

This situation is impossible to imagine in the original QQ era and even the current WeChat era.

The usefulness of QQ is to chat between people who are separated from each other or at least who will not meet for a while. I have never seen a few people sitting in a room, shouting and chatting in reality, but they still take out their mobile phones to chat.

When the first new features appeared, they subverted this iron rule.

At first, people sat around, and then showed each other the awesome welfare pictures on their phones, and then enjoyed the coaxing and jaw-dropping expressions of their peers.

Later, someone summed up this historical point in time: Perhaps, let everyone sit together in person have to chat through mobile phones, this disease was released from Pandora's box by Gu Mojie from that point in time.

People who don't need to meet for the first time not only feel that they are excluded from a more private circle of friends in a vague and general circle on the Internet. I also felt the face-to-face socialization in real life, and also faced this rejection.

It's a terrible feeling.

The users collected by Teng Xun are accustomed to big data, and they will not tell Zhang Xiaolong and Ma Huateng this hidden pain. The lack of pocket money, as well as the low penetration rate of smartphones, are still suppressing the gravitational pull of this seemingly awesome new feature.

However, the horse flower vine does not know that the flowers bloom inside the wall and the fragrance outside the wall.

The first time I saw the "burn after reading" model, it was launched in China for two or three months, but it did not alert competitors.

In the United States, however, Silicon Valley start-up technology companies soon got excited after examining the "burn after reading" feature point, and immediately began to imitate the writing, or modify the social sharing software that was half done itself.

The ship is small and easy to turn around, and the company is as big as Hatsune and Fuji Xun, and you can't just joke about the market value of your fist products. Often you can only wait until the social effect of a certain function is obvious before you dare to follow up.

Silicon Valley startups don't have so much psychological pressure.

If you mess up, it's a big deal that the angel round investment of the venture capital company fails, and you are barefoot and not afraid to wear shoes, but if you really do it, you may be able to make a lot of money.

Several of these adventurers were freshmen at Stanford University. They were still ignorant of what they were going to do in the future, but when they saw the new features they saw for the first time, they immediately had a flash of inspiration and a direction.

The leader of this gang of Stanford students is a man named Evan Brown. Spiegel's sophomore.

"Come on, brothers, let's make something similar to the photo sharing function we first met, but not exactly the same. Well, it's called SnapChat. ”

"If we can become Zuckerberg's second, or Gu Mojie's second, we will have the money to buy BIG-M and sleep with Taylor. Swift too. ”

(Note: Historically, Spiegel revealed that he had planned to buy a part of Taylor Swift's brokerage BIG-M after the IPO of SnapChat in 2014, and then he could sleep with Swift for a long time.)

But later, because Swift's trouser belt was relatively loose, he succeeded in sleeping in 13 years. After a few months, Spiegel ran out of novelty, and felt that it was not worth spending too much money on an actress who had changed seven or eight boyfriends, so he gave up his plan to buy a brokerage company. (To be continued.) )