"This design ...... It's quite fresh," Chen Geng looked at the roll cage installed by the owner himself with interest, and said to Jindeler with great interest: "I look at this seat...... Well, the four-point seat belt, this must also be modified by the owner himself, right? ”

"Really," Kindler took the picture and looked at it, also a little surprised: "Isn't this the kind of four-point seat belt used in racing cars?" Hey, even the seats are tubular seats for racing cars. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

Black barrel seat, black four-point seat belt, not carefully look at it is really not easy to see, plus the high roll cage, so that the protection level of the entire side bucket has been raised a lot, not to mention, there is this roll cage, barrel seat and four-point seat belt safety suit, even if the car encounters a car accident and rolls a few times, the passengers sitting in the side bucket are very likely not to be too seriously injured, as for the canvas rain shelter equipped, it is an artifact to ensure the health of children in bad weather.

"This thing ......" Chen Geng frowned, and said to Jindeler seriously: "Ask the owner of the car, is he willing to make modified kits and sell them in our store?" We can recommend the best location to him. ”

"There's no need for that, is it?" Jindeler didn't agree very much, and felt that Chen Geng's approach was a bit of a fuss: "If you think this thing is good, let's make it ourselves, why give him money?" ”

"It's simple, because what we sell is not a car, but a way of life, a sense of belonging, a sense of identity."

"......" Jindler was instantly confused, not knowing what Chen Geng meant by this.

"In 1983, Harley's market share in the United States was less than 20%, and the entire American motorcycle market was almost monopolized by Japanese motorcycles, but five years later this year, Harley's motorcycle market share in the United States reached 54%," Chen Geng did not answer this question directly, but asked Kindler rhetorically: "This result, you can't think that this is just the result of the U.S. government's tax support for Harley, right?" ”

Kindler was tempted to say, "If it's not the U.S. government pulling the shelf behind the back, can Harley come back to life?" But even he doesn't believe this, yes, the U.S. government is pulling the shelf, this is life or death, but if Harley is really a puddle of mud that can't support the wall, can they return to the position of the leader of the American motorcycle industry in just 5 years?

Don't be funny!

It is the consumer who ultimately determines Harley's position in the U.S. market, and how do you get consumers to be willing to pay for your car? Especially on the premise that Harley still has the nicknames "self-propelled egg baker" and "self-propelled massager".

Why is Harley in price, comfort, fuel consumption, and economy...... Can you stage a shocking reversal when you are a step behind Japanese products in almost all aspects?

Only blame all this on the US government's bias, that is definitely not good, no one can ignore Harley's own efforts, or that sentence, if Harley is a puddle of mud that can't support the wall, no matter how much the US government supports, it's useless, they can't run to the people's homes, use guns and force the people to pay for Harley, right? In the end, it must be the user who decides to buy a Harley-Davidson motorcycle, and whether the user chooses Harley or not depends on what Harley does.

Jindeler somewhat understood what Chen Geng meant, blinked his eyes, and asked tentatively, "So ......"

"So we're in a similar situation to Harley, we're in a critical transition period, but we're in a much better situation than Harley, and we're the only one in the side bike and the segment, so we might as well take a look at how Harley does it......"

Without waiting for Chen Geng to finish speaking, Jindeler immediately said: "Learn from your opponent." ”

Chen Geng was a little surprised: "Have you put a lot of effort into Harley?" ”

"Of course," Kindler said proudly, "this history of Halle is very meaningful, of course I have to study it carefully, I tell you, Halle's company is still very respectable, they don't just take the initiative to bend down and learn from their competitors, which is worthy of respect, there are many things worth respecting......"

After the U.S. government introduced protective measures, Harley actually understands very well that tariff protection is only a stopgap measure after all, and the key to saving Harley is to enhance its competitiveness, in order to learn from its opponents, Harley's boss Bills personally led a team to visit Honda's factory in Ohio, USA, and the results of the visit shocked Americans: Honda is not much stronger than Harley in terms of equipment and products, but Honda has a group of professional managers who understand business operations and have a long-term strategic vision, This makes Honda's operating costs 30% lower than Harley-Davidson's!

30%Ah, this number irritates Harley up and down, and when he comes back, he immediately makes a decision: hire a professional manager!

In addition, they learned about the corporate culture of Japanese companies, such as providing training and education opportunities to employees to help them improve their professional skills. Take the initiative to care for employees, improve their treatment, and provide assistance to employees as much as possible to improve their sense of belonging to the company and their sense of responsibility at work.

At the same time, Harley has also established a global dealer information network, which can not only help Harley keep abreast of the inventory of parts and ancillary products, but also allow dealers to place orders through it.

"What you said is right," Kindler finished speaking, Chen Geng nodded seriously: "But have you noticed another very powerful thing about Harley?" Spiritual, cultural. ”

Kindler was not slow to react, and immediately said, "You mean...... Harley-Davidson Club? ”

"That's right, this is it." Chen Geng nodded, his expression a little serious.

The Harley Club is considered to be the source of Harley's culture and spirit.

Before Harley-Davidson founded the Harley Owners Association (H.O.G.) in 1983, Harley's reputation was not good, and Harley's appearance as a liberal and rebellious image after World War II was quickly linked by the public to gangs, hooligans, and social dregs.

At the beginning, Harley was relishing the label on his body, but soon, they found that this became a stumbling block to stop Harley, the backbone of American society rarely likes Harley, Harley established one of the original intentions of the Harley Owners Club, often hold different forms of Harley fan activities, is to reverse the society's negative image of Harley, according to Harley's own words, is to "provide a platform for Harley fans to share passion and show pride".

Although Chen Geng has always thought that the so-called Harley culture is a kind of culture that pretends to be X, semi-black & social, and is a monkey culture, especially after the so-called Harley culture arrives in China, it has also been added a layer of showing off wealth, and some domestic fans have driven to the highway in groups, planting American flags, as if they have really won the spirit of American motorcycle culture, as if they have boiled oil, as if they are also Americans, which makes Chen Geng even more loveless to the so-called Harley culture.

But again, don't look at the advertisement, look at the efficacy.

From a business point of view, the Harley Friends Club and the Harley culture based on the Harley Friends Club are successful, and even successfully make countless car owners and prospective owners identify with Harley as if they have been brainwashed after Harley has made the worst motorcycle with the best parts, which is a kind of ability in itself.

"After regaining the recognition of the fans and the masses, what did Harley do? They have further expanded their business to not only sell motorcycles, but also all kinds of clothing required by riders, such as leather jackets, jeans, leather gloves, leather boots and helmets, which are very popular with car owners and are considered standard equipment for Harley owners, and these 'side hustles' alone can bring Harley-Davidson more than 100 million dollars in revenue every year......

Looking at Jindler, Chen Geng said seriously: "We Blackstar also have their own stores integrated with motorcycles, in this case, why can't we learn from Harley, we can even go one step further on the basis of Harley, and provide a new platform for car owners to show their capabilities: car owners design and manufacture their own high-performance, cool modified parts, which can be placed in our shop and sold to all Blackstar owners through our channels, We can also design a ranking system, where the last batch of products welcomed can be placed in the most prominent position, in a word, the better your design, the more you can earn.

We want our users to know that buying our car is not only a new, family-centric way of life and communication, but also that if you are good enough, you can still make money and win the envy and respect of others - when you know that the roll cage and safety seat sets used by others are made by you, will you be proud? When people know that you are the designer of this child-resistant suit, will they admire you? ”

Kindler's eyes were already red with excitement!

Chen Geng's idea opened a whole new door for him, he didn't expect motorcycle culture to be able to play like this, what is Harley? What is a Harley-Davidson Club? You just provide a platform for car owners to show off, while we can provide a platform for car owners to make money!

Creatively speaking, this is many times better than Harley's unknown bull x!

"Oh, that's right," Chen Geng added: "As for the power you said, I plan to develop a 1100ml displacement horizontally opposed twin engine, and more series models will be developed." ”

Poor Kindler, he felt that he was going to faint with happiness. (To be continued.) )