The commercial atmosphere of the Xiangjiang music scene is extremely strong, and the record dealers pursue profits, which is understandable, otherwise it would be strange. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info But some of the things that come out of this are a little unbearable.

80's. At the beginning, because Principal Tan, Sister Mei, Brother Xue Youge and others had achieved good results in covering songs from island countries, Taiwan Strait and other places, and there were many gains at the award ceremony, record dealers flocked to buy the copyrights of ready-made songs to do covers, and abandoned the original songs in Xiangjiang. We don't say what is right or wrong about their behavior of following the trend, there is no right or wrong in the first place, but the consequences of this behavior are extremely serious - the creative ability of the Hong Kong music scene itself is shrinking day by day.

It is precisely because of this that Radio 903 has played the sign of "originality".

This is the same reason as the later rout of Xiangjiang movies, but in this era, the Xiangjiang music scene is still in a prosperous era of flowers, and no one will pay attention to it. However, one of the root causes of the eventual decline of the Xiangjiang music scene - the loss of its own original and innovative soil, and the gradual withering of the self-hematopoietic mechanism - had been buried at this time.

Hong Kong's record companies and film studios have a very strong ability, that is, they can make a genre that fans and movie fans like until it is boring. It is precisely because fans are more receptive, it is easier to make money, and it is relatively simple to make it - it can be done in an assembly line, so commercial saliva songs have gradually completely filled the entire Xiangjiang music scene, crowding out other types of songs almost impossible to get ahead.

In the 80s and 90s, in the panic and prosperity of the Xiangjiang music scene, in the 80s, at least Danny Xia (Xia Shaosheng), Bian Band, Daming School, Raidas, Tai Chi and other singers and bands with different styles appeared, and non-pop songs such as rock, British style, nostalgia, and electronic dance music were also accepted by fans at the time. But with the release of the two albums "Legend" and "City Without Passers-by" raidas gradually fell silent and disbanded, the temporary dismantling of the Ming faction in 91 gave non-mainstream singers and bands a heavy blow, and until next year (1993) after Huang Jiaju of the Bian band died in an accident while performing in the island country, the Xiangjiang music scene is almost all together, and only the genre of commercial saliva songs remains.

In such a music scene, it is strange that it does not fall. (PS: It's a bit extreme, but that's the rough picture.) ）

……

Far from it, let's get back.

The rampant commercial saliva songs in the Xiangjiang music scene have made folk songs and other types of songs almost unplaced, and the embarrassment encountered at the beginning of "You at the Same Table" is a true portrayal of this situation. But...... Again, no matter how good the "thick oil red sauce" is, you will definitely get tired of eating too much. What's more, the folk songs themselves have a powerful charm, but fans need to spend a little more time quietly enjoying and savoring them slowly.

If it weren't for the overwhelming hustle and bustle in the media, Ye Zi's behavior of singing pop songs at classical concerts and his singing of "You at the Same Table" did not enter the eyes of readers, audiences, listeners and fans, then it is almost certain that this "You at the Same Table" and Ye Zi's second album will collapse in the Xiangjiang music scene and encounter Waterloo.

This is not speculation, but a fact that has almost become a fact.

But with all this, then really everything is possible.

The hustle and bustle in the media will attract people's interest in Ye Zi's behavior, and at the same time, the song "You at the Same Table" he sang will gradually become familiar with this interest, and many people will have the idea of "listening to this song" after knowing about it.

Once that idea comes to mind, the song's success is half the story, no, half of it. What's more, the various measures arranged by Wenhui are still being implemented, especially those popular articles continue to be published, and the "Folk Song Literacy Campaign" also allows people to understand and face up to such a song genre that is completely different from commercial saliva songs for the first time. At this time, the charm of the folk song itself can capture a large number of fans.

Folk songs can occupy a large category among popular songs, and their own charm is absolutely undoubted. As long as you understand it, you will like it - this is a bit absolute, but there is no big mistake, and folk songs have such charm. (Of course, rock songs, jazz songs, and so on have their own charms.) ）

For Xiangjiang fans who are accustomed to eating "thick oil red sauce", the light and natural nature of "clear water hibiscus" like folk songs will make them feel extremely luscious after really tasting them. This special feeling of being too different in style is very important at this time.

The quality of the song "You at the Same Table" is put there, not saying anything like "absolutely excellent" or "folk classics", but the evaluation of "excellent campus folk songs" is completely affordable. As long as fans can calm down and taste it seriously and carefully, they will naturally be able to taste the special taste of this song that is completely different from commercial saliva songs.

There will definitely still be fans who don't like the genre and don't like the song, and that's normal. But at the same time, there will definitely be fans who like this type of folk song and like this song "You at the Same Table", and there must be many of them.

Coupled with the publicity measures arranged by various means to take advantage of the situation, it is logical that the results of this new song have soared rapidly.

It is also important to point out that, as mentioned above, the strong commercial atmosphere of Xiangjiang society has caused people to be accustomed to accepting the fast-paced and stimulating commercial saliva songs of "thick oil red sauce", but this does not mean that Xiangjiang fans do not have the need to slow down and calm down. A folk song that slows them down, calms them down, and savores them will, at some point, give them the most much-needed comfort of the soul.

This is something that can hardly be achieved by commercial saliva songs that focus on the pursuit of sensory stimulation.

However, this is perhaps even more important for people living in the fast-paced life of a commercial metropolis, and this song "You at the Table", which describes the youthful and innocent emotions of the campus, can meet this need. When Ye Zi sang this song for the first time, Wen Wen, a typical urban white-collar worker, was moved by his singing; The audience at the comeback concert was also deeply moved by Ye Zi because they were able to listen to Ye Zi's singing slowly and carefully at close range; And those readers, viewers, listeners and fans who can calm down and listen to this song will of course be deeply moved by this song.

It would be strange if the results of this new song could not soar yet.

……

found the real internal reason why the new song can quickly open up the situation, and Wenhui has a certain degree of certainty in her heart, and she already has a draft in her heart about how the next publicity should be carried out.

It's nothing more than two sides.

First, we will continue to "eradicate literacy" so that more people can systematically understand folk songs and other different types of pop songs from all aspects. This matter has a certain public welfare nature, and it is not entirely an album promotion, nor can it achieve immediate results, but Tai Wenhui believes that this thing must be done and must be done well. Not to mention that the Xiangjiang music scene needs such a systematic "literacy", let's just say that Ye Zi is good, at present, this second album Ye Zi has given up the pop style and chosen the folk genre, so which path will Ye Zi go in the next album? Rock? Bruce? Still is......

God knows!

So simply, Lantai Wenhui spent a sum of money to start some preliminary work first, not only for Ye Zi, but also for the Xiangjiang music scene. This kind of behavior seems a bit silly, just giving without returning, but as the style of Ye Zi's new albums continues to change and is accepted by fans one by one, the benefits of this forward-looking approach are immediately reflected. Of course, the Xiangjiang music scene will also benefit, and more and more songs of different styles will continue to emerge in the next few years, which is the best reward for Wenhui's action.

Those who say that Wenhui is stupid are dumbfounded.

Professor Lei Ming had already accepted the invitation of Wenhui Entertainment to write some popular articles for readers in his column, and he was very willing to cooperate with Wenhui Entertainment for a long time to undertake this meaningful and systematic "literacy" work.

He was even willing to reduce his honorarium as a sign of goodwill.

Professor Lei Ming is a smart man, and he will be famous and respected by everyone in the future Xiangjiang music scene, mainly because of his cooperation with Wenhui Entertainment for three consecutive years of "literacy" work.

Second, specifically in terms of publicity, Wenhui will make a fuss about "feelings".

Ye Zi's album will be based on campus folk songs, supplemented by new folk songs, which are all types that pay special attention to feelings, and of course Wenhui will use this as the starting point and foothold of publicity, and launch this album in a way that is different from commercial saliva songs.

In this regard, Wenhui is very confident. (To be continued.) )