This unexpected surprise before leaving did make Ye Zi very happy in his heart. Pen, fun, and www.biquge.info

After the comeback concert began, Ye Zi performed every day, and when the day came down, he was either busy rehearsing and preparing for the night's performance repertoire, or he was concentrating on "creating" the works in the second album, and he had no time to care about the promotion of the new song.

He wouldn't care too much about that.

Since signing a contract with Tantai Wenhui, Ye Zi has rarely asked about these things, he has put more energy into other aspects, such as creation, recording, learning, etc., and other trivial matters such as publicity, performances, fans, including future advertising endorsements, he has completely handed over to Tantai Wenhui to arrange, he just needs to follow the baton.

Otherwise, after signing a brokerage company and broker, you have to do everything yourself, so why sign a contract!

……

For this song "You at the Same Table" to quickly open up the situation in the Xiangjiang music scene, Ye Zi and Tantai Wenhui are happy and also thinking about whether there are other hidden internal factors that are secretly promoting. Because if you just take advantage of the momentum, although the performance of such a song that fans did not accept very much in the past will definitely improve significantly, the upward momentum should not be as rapid as this. It takes six days to break into the top three in the overall list and win the championship in the standings, which is definitely not something that can be done by virtue of momentum alone.

Moreover, taking advantage of the situation can only be borrowed for a while, but not for a lifetime, and when Ye Zi returns to Shencheng, this limelight gradually weakens, so there is no "momentum" to continue to borrow. Then in the promotion of other songs after "You at the Same Table", it is inevitable that there will be an embarrassing situation at the beginning, after all, the Xiangjiang music scene is still in a relatively unfamiliar and relatively resistant stage for folk songs.

Therefore, it is very important to find the internal factors that promote the success of this new song, which is a powerful power source that can really push Ye Zi's second album forward.

In fact, there is really an internal cause for this, and Ye Zi and Yutai Wenhui quickly found it.

One of the most interesting things is that after careful analysis by Ye Zi and the professionals of Wenhui Wenhui, Keny, Wenhui Entertainment and Huaxing, the reason why folk songs are not very popular and unpopular in Xiangjiang is the same thing as the reason why "You at the Same Table" can quickly open up the situation.

That's the character of the folk song itself.

So...... What are the characteristics of the folk songs themselves?

……

According to the interpretation of words, the so-called folk songs are folk songs, this explanation is very general and vague, and it does not summarize the characteristics of folk songs well, so we discard and ignore them. So what is a ballad? What are the characteristics of the ballad itself?

To explain this in detail, you can dedicate a tome to a monograph - the kind that can be used to evaluate the title and make you an expert professor, which is a whole discipline and belongs to popular music. So a lot of things that are too specific will not be discussed, and here we will only talk about the contextual content.

The album that Ye Zi is working on belongs to the category of folk songs, but when subdivided, the song genre will have two template sources for the folk subdivision type, not a single genre. One is the campus folk song that is about to set off a wave of folk songs in the Chinese mainland music scene - originated in the island country in the late 19th and early 20th centuries, and matured in the Taiwan Strait in the 70s and 80s, which will be the subdivision of most of the songs in the album; The second is derived from the United States folk/song in Bob. Dylan's new ballads, this subgenre will also have two or three songs added to the album.

Whether it is a campus folk song or a new folk song in folk/song, compared with these pop-type commercial saliva songs that occupy the vast majority of the share currently popular in the Xiangjiang music scene, they all have a common feature, that is, light.

Or "light" is not unavoidable.

If the characteristics of these commercial saliva songs popular in the Xiangjiang music scene are "thick oil red sauce", then the characteristics of folk songs can be said to be "clear water out of hibiscus, natural carving", and the difference between the two is really obvious. The Xiangjiang music scene, which is accustomed to "thick oil red sauce", can't accept such light and natural folk songs, which is a very normal thing.

……

Fans often have a habit of listening to songs, first listen to a beginning, well, yes, it's the type I like, ok, then he (she) will listen carefully to the full content of the song. If the accompaniment, rhythm or melody or feeling at the beginning of a song does not appeal to him or her, then his or her desire to listen to it will be greatly reduced.

This is also human, and it is not surprising.

And at such a time, the popular genre in which he (she) is in the music scene will occupy a great innate advantage. For example, here in Xiangjiang, the genre that occupies the largest proportion is commercial saliva songs, or pop type songs, so the new songs that belong to this genre are more advantageous, at least it can let fans listen to it first. If the songwriting, singer singing, arranging and recording, etc. are all relatively passable, then as long as the publicity can keep up, the song will soon be accepted by fans. As for whether this song can finally reach the level of popularity and street knowledge, it depends on many other factors, including whether luck is powerful.

In the Xiangjiang music scene, folk songs are not a dominant popular genre, so they do not have this innate advantage.

Just like this song "You at the Same Table", the prelude at the beginning is a folk acoustic guitar and blues harmonica, which is extremely light and ethereal. Of course, those who like it will find it melodious and pleasant, but for fans who don't like or are not familiar with this genre, it is difficult to say that they will accept this style at the first time.

This is one of them.

Second, it has to do with the entire environment of the Xiangjiang society.

As we all know, Xiangjiang is an extremely economically developed city, with a fast pace and a rush of pedestrians on the road. This is characteristic of commercial metropolises, but it also affects people's listening habits. At such a fast pace, people's first impression of a song is very important, which requires a song to be able to quickly "get into the play" in the shortest possible time without using their brains - this is also the characteristic of commercial saliva songs: strong and dynamic rhythms, simple and smooth melodies, very overly exaggerated arrangements, and decent singers singing.

This is the "thick oil red sauce".

As soon as you enter the mouth, your mouth is full of sweet, salty and fragrant flavors, which of course can easily attract the favor of fans. This is roughly similar to the feeling we usually feel when we eat vegetables, and in terms of sensory stimulation, it is inevitable that "thick oil red sauce" is easy to bring people a good impression. Compared with the commercial saliva song of "Thick Oil Red Sauce", the folk song that pays attention to "original, pure and natural" must be much worse in terms of sensory stimulation at the first time. In a fast-growing commercial society like Xiangjiang, few people can calm down and slowly taste the connotation and taste of a song at the first time.

The Hong Kong music scene is highly commercialized, and the first consideration of record companies is the commercial attributes of songs and albums, and the most important thing is to sell them for money. So the combination of these two reasons, folk songs are not popular in the Xiangjiang music scene, and it is relatively normal.

So, why are these unfavorable aspects of folk songs precisely the internal reason why "You at the Table" can soar on Radio 903?

The reason is very simple, no matter how good the "thick oil red sauce" is, it will be tired if you eat too much.

The new song "You at the Table" was able to rise quickly after taking advantage of the promotion, and this is the internal reason.

(To be continued.) )