Chapter 270: The engineering prototype is completed
PS: Brothers, it's a bit stuck, so it's just this one today, and I'm not very satisfied with the quality of these two days, so please allow the millennium to adjust for two days.
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In terms of administrative level, regional and prefecture-level cities are the same, and the top leaders of the party and government organs are all at the department level, but in everyone's consensus, the city is a first-level administrative organization with a more developed economy, a larger population, and a more prosperous market than the region, and everyone agrees that the city is half a level higher than the region, just like the official title of the provincial capital city of each province is definitely XX city, not XX region.
For the principal leaders of the party and government organs in various regions, it is definitely a great achievement to be able to upgrade their districts from regions to prefecture-level cities during their tenure of office, and not only can they be recorded in the local gazetteers, but they also have greater points when they move to a higher level.
Now Haizhou is going to be promoted from a region to a prefecture-level city? Whether it is for Haizhou or for Runhua Industry, it is actually a good thing.
"It can only be said that there is hope," Guo Haiping said with a spring breeze on his face: "As long as we Haizhou maintain the current momentum of economic development, the hope is still very great......" said, Guo Haiping held Chen Geng's hand and shook it vigorously twice: "Xiao Chen, I still want to thank you, because of your motorcycle industry base, the leaders of the province have been paying attention to our Haizhou for a while." ”
Although Guo Haiping said that there was hope, who is Guo Haiping? Haizhou's real leader, he said "there is hope", which means that this matter has become a sure thing, Haizhou is his hometown, if Haizhou can be successfully upgraded from a region to a prefecture-level city, his face also has brilliance, Chen Geng smiled: "Congratulations, congratulations, this is a good thing that more than 8 million of our Haizhou fathers and villagers are looking forward to, even if Secretary Guo is promoted in the future, Haizhou's fathers and villagers will definitely give a thumbs up and praise when they talk about you." ”
"Hahaha......" With Chen Geng's words, Guo Hai smiled more and more happily, but he kept waving his hand and said modestly: "I don't dare to say that, as long as the people can say 'Guo Haiping still did something for our Haizhou' when I leave, I will be satisfied." ”
"Then your requirements are too low," Chen Geng quipped: "I don't dare to say anything else, just over the past year or so, the people have been full of praise for the work of our prefectural committee and administrative office, I heard that last month's statistics show that the proportion of the city's unemployed people has dropped to less than 1%?" The eyes of the leaders of other brother cities in the province are red, right? ”
These words can be regarded as an itch that poked Guo Haiping's heart!
The number of unemployed people in Haizhou fell below 1% for the first time, which is not only the lowest proportion in Haizhou in the past 10 years, but also the lowest proportion in the entire Jiangnan Province.
Guo Haiping said with a smile: "This is the result of our big guys working together...... Manager Xiao Chen, you Runhua Industry has helped us a lot......"
……………………
Chen Geng was very busy, he was so busy that his feet didn't touch the ground, every leader present, whether it was Chen Geng from the military region or Haizhou, had to greet him personally, as for the leaders of Jiangnan Province, it was needless to say, when he finished greeting with the leaders, Chen Genggang wanted to find a place to catch his breath, and someone stood in front of Chen Geng.
This guy ...... It's a little strange. After carefully thinking about the list of today's guests, everyone should have been greeted, why do you think that this person has no impression at all?
This old man didn't sell it, and took the initiative to say without waiting for Chen Geng to ask: "Manager Chen, hello, I am from the advertising department of our Jiangnan Provincial TV station, yes, our Runhua Industry is such a good product, I don't know if our company intends to advertise in our TV station?" ”
After speaking, he looked at Chen Geng with a nervous expression.
The TV station not only took the initiative to pull advertisements, but also pulled it to itself?
It is not uncommon to advertise on TV, CCTV will appear every day "Yan Dance Yan Dance, a song to a piece of love" advertising song, and to put it mildly, in this era, I am afraid that no one can know the effect and power of advertising better than Chen Geng, especially in this era of serious shortage of TV program resources, the effect of TV advertising is multiplied - people not only like to watch TV, but even enjoy advertising as a program, and the effect can be imagined.
In terms of Runhua Industrial's current production capacity and product influence, is it necessary to advertise?
Yes!
Almost without a second of hesitation, Chen Geng made this judgment: although the products of Runhua Industry are in short supply, in the hearts of the people, only the products advertised on TV are big brands, even if it is for the sake of promoting the corporate image, Runhua Industry must also advertise.
The current TV stations have not yet realized their energy, even if it is a giant media at the CCTV level, the advertising cost of a year can only cross the threshold of 10 million, in fact, until 92 years, CCTV's annual advertising income can only be worth more than 100 million, it can be said that advertising now, the efficiency ratio is a mess.
Although Chen Geng doesn't look up to provincial TV stations very much, it is always good to have this opportunity to meet some friends in the media circle.
Having made up his mind, Chen Geng said with a smile: "Oh, I haven't asked you what to call it yet?" ”
Chen Geng didn't refuse himself, which made the other party a little flattered, and hurriedly said: "My name is Zhao Dong, and I am the director of the advertising department of our Jiangnan Provincial TV station. ”
"It turned out to be Director Zhao," Chen Geng nodded, and then said curiously: "When was our advertising department established?" Belch...... I didn't mean anything else, I just hadn't heard of such a department before. ”
Zhao Dong's face was a little embarrassed, but he still said: "Our advertising department was just established at the beginning of the year......"
Without waiting for Zhao Dong to finish speaking, Chen Geng had already roughly understood, watching that CCTV could earn millions a year by advertising, could the provincial TV stations below not be blushing? But everyone's pursuit is not high, we don't ask to earn millions, even if we can earn hundreds of thousands or hundreds of thousands a year, can't we build several dormitory buildings, add a little welfare to everyone, and buy a better car for the leader?
Knowing this, Chen Geng asked with concern: "Director Zhao, the pressure on our advertising department is not small, right?" ”
"Uh...... There must be pressure," Zhao Dong didn't understand what Chen Geng meant, but the pressure on his body was indeed great, this time he followed the leaders of the province to Runhua Industry, but he regarded Runhua Industry as the beginning of opening up the situation, naturally he would never dare to offend Chen Geng, the God of Wealth, and said vaguely: "But we are confident to do a good job." ”
Chen Geng nodded with a smile, thought about it, and said, "Advertising, it can be done, but it's ......"
Speaking of which, Chen Geng was slightly paused.
What Chen Geng didn't know was that it has been almost three months since the establishment of the advertising department of Jiangnan Provincial TV Station, but in the past two months, the advertising department has not won an advertising business, and there is a pessimistic mood within the entire advertising department.
Before coming, Zhao Dong imagined Chen Geng's various possible responses, he regarded this persuasion work as a tough battle to fight, and it was the kind of battle against the water, but he didn't expect Chen Geng to be so happy, the words he had prepared before were useless, Zhao Dong was immediately overjoyed, thinking that Chen Geng was struggling with the problem of advertising costs, and hurriedly said without waiting for Chen Geng to finish speaking: "The advertising fee is easy to say, this Manager Chen, you can rest assured, you support our work so much, I will definitely give you the greatest discount......
"That's it," Chen Genghe said with a smile: "Then our Runhua Industry wants to put the advertisement before the start of the "News Network" at seven o'clock every night, that is, we will put the news network immediately after our advertisement, for a period of one year, how much does it cost?" ”
That ad slot? Feeling as if he had been hit head-on by a huge pie, Zhao Dong felt that his breathing was about to stop, and he asked cautiously: "Is that the position of the 'radar watch, telling the time for you'?" ”
Chen Geng nodded and said, "That's right, that's the position." ”
"That's the best ad space, you look at 20 ...... a year 250,000 lines? Zhao Dong asked cautiously.
That advertising space, the advertising cost of a year is only 200,000? Chen Geng was stupid, he really didn't expect this price to be so cheap, and Zhao Dong's initial offer was clearly 200,000, and the 250,000 at the back was temporarily added by him.
Chen Geng was stupid, but Zhao Dong misunderstood, in his opinion, this was clearly Chen Geng's rhythm of dissatisfaction with the price, and he secretly regretted it in his heart, 200,000 is 200,000, why did he think about adding 50,000? Hurriedly remedied: "This ...... Manager Chen, this is actually negotiable. ”
Although Chen Geng doesn't care whether this advertisement is 200,000 or 250,000, if he can win this advertising space at a price of 200,000 or even lower, why should he spend more money? Runhua Industrial's money was not blown by the wind, so he nodded and said, "Isn't it cheap, Director Zhao, when will you go back?" ”
"I'll go back with the leader in the afternoon......" Zhao Dong hesitated, a little bit unable to understand what Chen Geng meant.
"In this way, I'll meet with my colleagues and listen to what everyone means," After speaking, Chen Geng looked at Zhao Dong with a deep face, and said: "Director Zhao, your price is not sincere, we can consider the CCTV platform at this price, don't you say?" ”
Zhao Dong's face turned red suddenly, Chen Geng was right, at the price of 200,000, it is indeed possible to advertise on CCTV, and if Runhua Industrial is willing to shorten the advertising cycle to half a year, it is still a very good advertising space.
CCTV almost monopolizes 70% of the income of domestic TV advertising media, and the remaining dozens of media share less than 30% of the rest, and the price of advertising is naturally conceivable...... Zhao Dong himself felt blushing.
In front of the big killer of CCTV, the media everywhere couldn't calm down, Zhao Dong immediately became anxious, and hurriedly said: "Manager Cheng, this price is negotiable, what do you think of 200,000?" 190,000 ...... 180,000 ......"
The price fell all the way, and before Chen Geng could open his mouth to bargain, the price had fallen all the way to 150,000.
Chen Geng is not a person who is unforgiving, although he knows very well that this price has not yet reached Zhao Dong's psychological price, depending on Zhao Dong's impatience, it is estimated that it is easy to grind with him for a few days, and it is very easy to be below 100,000, but Chen Geng feels that this price is about the same, and he has some other ideas, when the price fell to 130,000, he finally nodded and said: "If you can give me 2 more advertising spaces, this price is acceptable." ”
Zhao Dong's spirit is a shock at the moment!
What is his psychological value? It's not 100,000 as Chen Geng guessed, but 80,000, as long as Runhua Industry is willing to pay a price of 80,000, the advertising space can be Runhua Industry, 130,000 is completely unexpected, as for Runhua Industry plans to have two more advertising spaces, in Zhao Dong's opinion, this is not a problem at all, anyway, for TV stations, they have more free time periods, and there is no cost at all to broadcast advertisements, and you can use a few advertising hours in exchange for a little advertising fee, which is an extremely cost-effective thing in Zhao Dong's opinion.
Afraid of having too many dreams at night, Zhao Dong immediately said: "No problem, Manager Chen, don't worry, these are all negotiable." ”
Nodding, Chen Geng seemed to ask casually: "By the way, Director Zhao, how is your relationship with our provincial radio station and newspaper?" ”
"Yes, I have classmates and friends on the radio and the newspaper, how can I ......" finally realized what Chen Geng was planning to do, and his heart thumped.
"Well, since it's advertising, I plan to do a few more and cover a wider area," Chen Geng admitted with a smile: "Director Zhao, this opportunity to do favors will be given to you......"
Chen Geng's hint is already so obvious, where does Zhao Dong not know what it means? was immediately ecstatic, but before he could speak, Lin Shuyao hurriedly ran over, and he didn't have time to look at Zhao Dong, so he said anxiously: "Manager, why are you here?" I've been looking for you for a long time. ”
"What's wrong?" Chen Geng was a little strange.
"There was a call from the studio, and our engineering prototype is ready." Lin Shuyao's face was full of joy.
"Is the engineering prototype ready?" Chen Geng was stunned, and then said with a happy face: "Isn't it still 2 days?" How can it be so fast? ”
"Isn't this a lot of leaders coming today? Everyone means to take advantage of the presence of the leaders today to ask for good luck......"
"Hurry up," Chen Geng walked without saying a word, walked two steps, then remembered Zhao Dong, turned his head and asked, "Director Zhao, do you want to come together?" ”
didn't expect Chen Geng to invite him, Zhao Dong was stunned, but immediately, he became excited. (To be continued.) )