"Let's think back to how a year ago, domestic netizens, including those few who were among the first to use smartphones, addressed their needs when they were looking for content and consultations.

It may be a little old-fashioned to open the major portals they often watch and browse through the daily classified news;

Or take the initiative to open a blog site and swipe through the well-known articles of the celebrities they follow;

Or click on the QQ space of your favorite male god and goddess / first sight network to see the dynamics;

The worst thing is that after knowing the keywords, you can find the content in a targeted manner, and you will also go to Baidu search or Hatsune Browser to search for keywords. Pen "Fun" Pavilion www.biquge.info

However, no matter which of the above four methods is used, users are actively approaching the door. In Mr. Lu Xun's words, that is 'take-it-ism', 'use your brain, take it yourself'.

Now, what's the situation?

Netizens have forgotten about the 'take-it-or-leave-it' approach, and they have instead used what Mr. Lu Xun denounced as the 'send-or-leave' approach.

It is our and Ma Huateng's push that has lowered the IQ of netizens and degraded their ability to distinguish and retrieve.

As long as they lie on the bed and open their mobile phones, the "and forwards" of Weibo, the sharing of the circle of friends, and the push of the official account will continue to stuff the content in. As long as they want, even if they lie in bed and look at their mobile phones 24 hours a day, there are endless contents and inquiries coming to them.

This is called oversharing. The next stage of our competitive strategy with Ma Huateng is to provide differentiated options, so that those independent netizens who hate oversharing and have active thoughts can also be brought closer to our circle. ”

Although Lu Wenjun's words are not four or six, they are also sonorous and powerful, from shallow to deep, and clearly explain the top-level design idea of the core competitiveness of the future "first sight".

"First sight" isn't about sharing less, it's not the right way to deal with oversharing.

It's about giving people who are averse to oversharing, a new option, an extra option.

And Ma Huateng and Zhang Xiaolong couldn't have thought of this for the first time. Because they started as novices, they were afraid of all innovations that restricted the flow of content, and they didn't have the compulsion to take risks.

"It's a bit empty, isn't it? It's not technically operable. Ye Weilun, the COO of the group, twisted his beard and was a little noncommittal.

"The specific operation does need to be deepened, but at present, we have thought of two tricks for everyone to discuss." Lu Wenjun said, walked to the notebook with the projector, and opened her personal folder.

"The first trick, which I actually learned from Americans, is called the 'paid email reading' function.

At the beginning of this year, a friend of Kevin Kelly, the editor-in-chief of Wired, who is a startup owner who makes niche emails, thought of a problem: as the Internet becomes more and more popular and the cost of bandwidth becomes cheaper and cheaper, the advertising model of mass spam email is increasingly revealing its cost advantage over traditional web push advertising.

Buy Google Push, you may have to give more than a dozen cents for each valid click; It also costs so much to buy Facebook page ads with one click. And the products and businesses you want to promote are sent to millions of user mailboxes in the form of spam, but there is no financial cost, as long as you give some bandwidth and traffic fees.

Even if the publicity effect of the spam email is very poor, and no one clicks on one of the fifty letters to read carefully, but because it has no business attributes, the sender still earns it.

Corresponding to the mode of spam, there are also mass advertising posts in various post bars and communities with post machines, such as those who committed half of the three more crimes in Baidu D8. With the help of plug-in scripts, these ads cost at least one to two orders of magnitude less than traditional Internet ads.

In addition, there is another mode, which is to use the network virtual phone to send group text messages to mobile phone users. In the 2G era, this kind of thing is almost impossible to do, but with the gradual emergence of Internet telephony in the 3G era, we can see that SMS advertising and SMS fraud have begun to emerge rapidly, and will even enter an explosive peak in the next few years.

This explosive growth of junk information is actually a manifestation of 'oversharing'. There are other areas that we may not be able to solve.

But in the world of e-mail, there is a solution, and that is 'paid email reading'.

The so-called 'paid email reading', according to the original design, is to allow some mailbox users to choose to set their mailbox to the state of 'receiving threshold', all senders who send emails to these mailboxes must have a binding payment method, and there is enough balance in the electronic account as a deposit.

Each recipient can then set a 'reading fee threshold' for their email address – for example, I, as the Director of UX at Hatsune Group, consider myself a celebrity, a busy person, and time is precious, so I can set a reading threshold of $50 for my email.

Anyone who sent me an email, as soon as I clicked on the email, the sender's account will automatically deduct $50 from my account and pay it to my account as 'I will be able to appreciate the labor fee of reading their email'.

In that case, those who send spam will have to weigh up, and there is a cost to sending advertisements to celebrities. Those who act indiscriminately will be fundamentally curbed.

At the same time, there are advertisers who feel like I definitely need what they push. For example, there is a cosmetics company that has designed a lip gloss specifically for people like me, and they think that I am very likely to buy it, and even after I buy it, it can form a certain celebrity advertising effect, so they would rather pay the $50 reading fee than send the ad to my mailbox.

Suppose they send 100 female celebrities, spend $5,000 on advertising, and eventually a dozen female celebrities buy their cosmetics and share the 'first meeting circle' or 'WeChat Moments', then the $5,000 advertising fee is definitely worth the ticket price.

With these sending thresholds stuck there, the amount of spam in the e-mail of most netizens has been reduced by at least 90%. Users who use Hatsune Mail will no longer suffer from oversharing, and when there is an email alert in their mailbox, they will read it faster - because then they will know that whenever a new email comes in, it must be something that needs to be dealt with, not an advertisement. ”

The audience was jaw-dropping and unbelievable.

Listening to Lu Wenjun's eagerly explanation to this step, everyone was so shocked that they couldn't speak.

Is this still engaging in the "sharing economy"?

Is this still "solving problems with Internet thinking"?

This is simply turning back the clock of history!

Send an email, and the sender still has to give money? Does anyone in the world dare to do this?

Zou Sheng, who has been in charge of the email and network disk business within Hatsune for several years, frowned and retorted: "This is too unbelievable, if you really do this, I'm afraid that more than half of the users of Hatsune's mailbox will run away at once." Send a letter to someone and ask for money, who can stand it. ”

"These are just technical details that I think can be solved. First of all, I said that this is an optional feature, not a mandatory feature. The vast majority of users, who are not busy people or celebrities, can not set the reading threshold of their own mailboxes, and still let others send whatever they want, without giving money.

And we can strengthen the existing mailbox friend address book function, set up that anyone who joins the friend address book does not need money to send emails to each other, and only when people you don't know send emails to unfamiliar mailboxes, it is possible to ask for money......"

"People who know each other don't charge money for sending letters, which can avoid a lot of major problems." Zou Sheng scratched his hair and pondered, thought for a while and asked:

"What if it's the first contact person who hasn't had time to exchange contact information yet? For example, the two parties actually know each other, but they have not added contact information before, or they are new business friends such as suppliers and customers. If it's the first time you send an email to receive money, the user experience will be very bad, and business people will definitely abandon Hatsune Mail. ”

"So, you shouldn't have interrupted me just now and listened to me finish the strategy." Lu Wenjun replied very calmly, and seemed to be holding Zhizhu.

"We can also set up a paid grace period, or a return option. When a stranger sends an email to a Hatsune mailbox for the first time, they will be deducted for reading it by default. However, this deduction is not directly transferred to the reader's account, but is stored in an intermediary platform account - such as our upcoming 'Chujian Wallet' or 'Alipay'.

After the user finished reading it, he found that the person who wrote the letter was actually an acquaintance of his. It's just that there is no contact information, or it is the first contact. He can choose to click 'Refund' to refund the reading fee to the sender. In this way, the money is returned to the sender's account from the 'first sight wallet'. Moreover, Hatsune Mail will automatically add the refunded contacts to the acquaintance address book of the mailbox.

Finally, on the sender's end, if there are some users in the target email address who need to pay to read it, he will receive a pop-up reminder, such as 'There are paid readers among the recipients of this mass email, and if they read all of your emails, you may have to pay $3'. In this way, the sender can choose whether to send or not, or whether to remove the list of users who want to receive money, and only send it to those who do not receive money. ”

Lu Wenjun's combing finally let everyone see the top-level design of "email anti-oversharing" from a strategic position.

The recipient of the letter can choose whether or not to charge to read strange letters, and only provide options, not imposing it.

The person who writes the letter can also know who to send it to and who it may ask for money and who to send it without money, so as to choose who to send it to.

Friends don't need money to send letters to each other, and friends who meet for the first time can give money first and then return the money.

Hatsune Mail does not currently take even a penny from these fees, and all money flows are transactions between the writer and the reader. Hatsune Mail only offers a more open and optional platform.

It's just too wild.

Zou Sheng completely shut up, and although the others felt incredible, they didn't know how to refute it.

Seeing that she suppressed everyone, Lu Wenjun continued to talk about her ideas:

"As we all know, the QQ email account is equivalent to the QQ number followed by -qq-. Our Hatsune mailbox is also the first to see the account with the email suffix.

And those users who were already Hatsune Mail users before the 'Hatsune' product came out, can also use the Hatsune Mail account to remove the suffix and use 'Hatsumi' in reverse. Therefore, these are all accounts that are interoperable, and as long as the number of users of Hatsune Mail is promoted, it will also be helpful for the scale of 'Hatsumi'.

It's just that in the past few years, after our Hatsune Mail climbed to the position of the third largest email provider in China, there has been no effective opportunity to continue to exert force. Coupled with the fact that the number of users of the email business is small, the frequency is low, and the user's tolerance for poor experience is high, there is no way for us to break through the top two NetEase and Fujixun blocking.

Now, with this new anti-harassment trick, you can even make money with your email. As long as it is used properly, it is not impossible for Hatsune Mail to become the number one email provider in Japan in one fell swoop. By the way, it can also pull at least 10 million new users for the 'first meeting' at the same time. Therefore, the email department must pay attention to this improvement, which is not only a matter of email, but also a matter of the entire social ecology of the company. ”

When Zou Sheng heard this, his heart suddenly became a little hot.

Back then, Teng Xun's family made QQ mailboxes, wasn't it Zhang Xiaolong who was born in Foxmail? Later, Zhang Xiaolong worked for several years, didn't he become the person in charge of WeChat?

He Zou Sheng started as a download tool and cloud storage, and now he is in charge of email in Hatsune, if Hatsune Mail can have a new leap, wouldn't he also be able to get social from email and get greater reuse within the group?

Wang Qingming is just a technical nerd, and it may be possible to be the technical person in charge of "first meeting", but as the director of the overall situation, the qualifications are not enough.

Perhaps, this is his glorious future for Zou Sheng.

"I think there's a lot going on here. If you really get the paid letter reading model, and reverse the concept of netizens, so that more people develop the habit of 'spending money to prevent harassment', Hatsune Mail will definitely be no problem to surpass NetEase Mail and QQ Mail.

What's more, last month, CCTV-TV and Google had a falling out over Google's search results, exposing a lot of information. Now it is rumored that Kai-Fu Lee, the president of Google China, is likely to resign in September and that Google will adjust its China strategy.

If something really happens to Google, Gmail's market in China will definitely be greatly affected. If we make efforts at this time, we can grab more email market share vacated after Gmail's exit than NetEase and Tengxun,"

Zou Sheng gushed a bunch of benefits, and it was hard to imagine that just a few minutes ago he was a skeptic of the plan.

"I'm afraid that there are more benefits than that, and one of the most critical points has been missed by you." Ye Weilun, the COO of the group who has not spoken much, pushed his glasses and said solemnly,

"The biggest beneficiary of this program, or at the same time the most critical supporter, is the upcoming launch of the 'First Sight Wallet'. If you don't have a wallet, what do you do to support email charges? Do you need to link Alipay once to send an email? Therefore, before the first time you saw the wallet, you could only develop this function first, but it could not be put into practical use at all. ”

This question, except for Gu Mojie himself, no one dares to talk about it. This is the most important issue of diplomatic strategy.

"Will getting the first meeting of the wallet damage our relationship with the Ahri Group? Now Ma Feng has been on our side, helping us deal with Ma Huateng. If we make a war on two fronts and force the old horses and ponies to join forces, we will be in trouble. ”

Such remarks were whispered in the conference room.

Gu Mojie looked around the audience, and couldn't help but light a cigar to suppress the contradictions in his heart. After calming down, he calmly announced:

"The current strategy is tentatively set to only be a first-time wallet, not a traditional e-commerce. In other words, to a limited extent, do some virtual product sales-based e-commerce.

I'm sure Lao Ma will understand, and he will leave it to me to handle it myself. It's July 09 now, and we've been leaving the drainage opportunity to his Alipay all these years. If he really wants to turn his face with me, isn't he afraid that our Hatsune will pinch all Taobao's e-commerce drainage entrances? (To be continued.) )