Chapter 143: Burn after reading

"Don't rush to break up - that's the 'prevent oversharing' trick in the email space, and the rest of the world is not finished. Pen? Interesting? Pavilion wWw. biquge。 ο½‰ο½Žfo”

Just when everyone thought that Gu Mojie was smoking and the meeting ended, Lu Wenjun pulled everyone's thoughts back to the conference table with a word.

yes, I just said an anti-oversharing in the email field, what's the hurry?

Gu Mojie did not hesitate to praise himself: "So, what other social product areas can use the improvement measures based on the idea of 'preventing oversharing'?" ”

Lu Wenjun continued to scroll down the PPT unhurriedly.

"The second move is based on the improvement of the 'first sight' itself. In response to the oversharing of circles, group chats, and private chats, our user experience department has planned a new feature called 'burn after reading' or 'private mode' after a few months of big data analysis and investigation. ”

"What? What does it mean to burn after reading? As the technical implementer of this function in the future, Wang Qingming is naturally very attentive to any incomprehensible planning. If you don't ask clearly, you won't be able to do it back, but you will have to bear the wrath of your boss.

Lu Wenjun explained step by step: "In the early years, when we used QQ, we were still worried about not being able to better save chat records. But now, with the development of technology and the reduction of server costs, even the oldest chats can be stored. We've entered the stage of "oversharing".

Especially for those who are getting used to 'first meeting circles' and group chat sharing, they can capture shareable content at any time after owning a mobile phone. But not all of these things are meant to last forever, they may just be grimaces or meaningless photos that the person who posted them just wanted to have fun, or even didn't want them to last forever.

The problem now is that the existing social network architecture compulsorily stores these records and content in perpetuity, and cannot erase them even if they want to. This kind of feeling makes people feel like 'when chatting with Aliwangwang, they are told that Aliwangwang's chat history can be used as evidence in court', which is restrained and uncomfortable. ”

"Therefore, we can develop an optional function based on the mobile phone version of the first meeting, which is called the 'burn after reading' mode. Chujian users can chat in the ordinary mode with chat records, or they can initiate a temporary group chat that burns after reading - this thing is different from Chujian group and QQ group, but a temporary chat group. It can even be a peer-to-peer ad hoc session between two people.

In these chat modes, all chats are not saved, and are only displayed on the other person's screen for 10 seconds after sending them - this time can be discussed again - and then disappears, erased, without any trace. Photos shared through these channels will be treated in the same way, and after 10 seconds of viewing, they will disappear.

In order to ensure privacy, Chujian should make sure to block the screenshot function when running this function, and do not allow anyone who is watching to manually save any received footage. Since this function is difficult to implement on a computer, we can only focus on this function on the mobile phone for the first time. ”

In contrast to the offer to pay to read the email, which caused a reaction from the fryer in the first place. The first time I saw the "burn after reading" plan, it did not arouse everyone's discussion at the first time.

Everyone wondered: Although this feature is not harmful, does it really mean that much?

It's hard to imagine what specific groups of people and situations will have a strong demand for this.

"Uh, can you tell us about the scenarios for which these features are applicable? Otherwise, we can't think of it all at once on our own. Ye Weilun asked this question on behalf of everyone.

Lu Wenjun said that he was also a little thirsty after a long time, drank half a glass of water and continued:

"Absolutely. For example, a boy wants to confess to the goddess, but he doesn't want to leave chat records and emoji pictures showing love, so he finds an excuse to open a temporary chat that burns after reading, and plucks up the courage to send things, the goddess wants to save it, but she can't save it, just read it. Boys don't have to be afraid of being ridiculed for their confession failures in the future, and they can even close the chat window immediately after posting it, out of sight and out of mind.

Another example is that two colleagues are dissatisfied with a certain leader and want to form a small circle of hearts, but they don't know enough about whether the other party will betray them. At this time, make a traceless chat, or even a traceless group chat with three or five friends, and post some words that are dissatisfied with the leader, and others will not be able to save or snitch, which can naturally shorten the distance between each other.

In general, this function satisfies everyone who feels that their behavior data is recorded too much, too ruthlessly and too detailed, and wants to break free from the shackles and say some irresponsible words and send some irresponsible ......"

When Lu Wenjun said this, a voice interrupted her neatly.

"Then I'm afraid that this function will soon be reduced to a place for a group of people to send benefits to each other; Either it will become something that shares negative energy and informs each other. ”

It was Gu Mojie himself who interrupted.

Lu Wenjun was a little stunned, and he didn't know why his fiancΓ© was so fiercely opposed to this issue. She also had to explain that.

"But it can't be helped, because people are becoming more and more afraid to share because of the historical record. This is the trend of the times, and there must be someone to meet their needs. If we cater to it, we will be able to temporarily usher in another wave of rapid growth in users.

Moreover, even in foreign countries, some people have done some data surveys, and we have also bought a lot of relevant big data resources from the United States for market analysis, which confirms that this demand is real, and it is not small. ”

Gu Mojie continued to ask to the point: "Why do you want to use foreigners' big data for analysis?" We also have two or three hundred million users, and isn't our own user behavior and habit data enough to analyze? ”

Lu Wenjun spread his hands: "Because Chinese users are more reserved and introverted, they will not be willing to answer this kind of question head-on...... Whether it is online surveys or other channels, it is difficult to collect the tendencies of Chinese in this regard. ”

"So! I think this thing can be popular in China for a while, but it won't be popular for a while. ”

Lu Wenjun was puzzled: "Why?" ”

"Because the Chinese are reserved and introverted, when society discovers that this function is something that spreads negative energy, speaks irresponsibly, and is specifically used to say bad things about leaders." The resource control strata of mainstream society will reject this function and look at those who still use it with tinted glasses.

Maybe burning after reading won't leave a chat record, but this can't stop others from investigating: who has used the burn after reading function. When a boss can know that several of his employees are using the burn-in-the-burn function, even if he doesn't know whether these employees have said bad things about him on the burn-in-the-burn function, he will tend to presume guilt and morally suppress those employees who have used the burn-in-the-burn function.

So the final result is that in order to prove that he is not a righteous gentleman who likes to make small reports and does not like to talk about people behind his back, he will refuse to use it and burn it after reading.

At this point, there is a fundamental difference between Chinese and Americans. The Americans, even the Europeans and the Japanese, do not interfere with the personal freedom of others, they do not have such a strong defensive mentality, and they have been accustomed to civic autonomy since ancient times, or the division of princes.

The Chinese are accustomed to thinking that 'the whole world is under the earth, it is not the king's land', and there has been no concept of free people since the Qin Emperor. In addition to the ruling class, there are only two attributes: slaves and anti-thieves - if they do not want to be slaves, they are all anti-thieves, and there is no intermediate state of free people. ”

As soon as Gu Mojie said this, there was no doubt.

In the West and even in Japan, it is possible for people to be foreigners. In the early days of the United States, if you don't want to live in the thirteen states, you can also go west to reclaim land by yourself. Not wanting to be a slave is not considered a rebellion, maybe people just want to live their own lives.

But in the East, is it possible?

Bo Yi Shuqi, if he didn't eat Zhou Su, he starved to death on Shouyang Mountain, and even the wild vegetables and pine needles on the mountain were Zhou Tianzi.

On the shore of the land, it is not the king's minister. If you don't want to be a slave, you are the opposite.

Under this civilized habit of presumption of guilt, the boss is asked to believe that "his staff used a silent whispering application, but not to speak ill of you".

Will the boss believe it?

will only be in vain rather than indulge, and would rather kill three thousand by mistake than let one go.

Whoever uses it will block the channel for promotion and salary increase.

Lu Wenjun is a pure science student after all, and thinking about the problem of user experience, maybe he thinks very well and maturely. But after all, I don't understand the constraints of historical inheritance on civilization.

Lu Wenjun was a little unwilling: "That's ...... Then this feature can't be used? This is a great opportunity to unleash latent demand! ”

Gu Mojie calmed everyone down, and said earnestly: "I didn't say it, it can't be used at all." But this function can only be done a little more concealed like WeChat's word translation function.

We only do not say, do not promote, do not admit, do not deny. You can use the advertorial media to dial it a little, so that users can 'spontaneously discover' in the process of use: 'It turns out that this function can be used to say bad things about people behind their backs and not be responsible for confession, or to share color-pictures'.

The boss is a class, generally on the social software of hipsters, it must be relatively dull. Shengdou Xiaomin has been using the new software for three months and a half, and has been playing high, and those high-ranking bosses may just start to notice the logic behind these features. By the time they began to reject and organize colored glasses, we were almost all in the circle.

Therefore, this thing can be the same as the shake about the bubble function, as a sub-function point that is only used for half a year, or at most a year, and let the user find its own improper use. Then, before the improper use erodes, we step in to bring the function back on the right path and add thresholds.

If WeChat wants to learn at that time, we will support two similar products that specialize in spreading negative energy, and give some venture capital sniping WeChat as a white glove. ”

Gu Mojie's statement finally made Lu Wenjun breathe a sigh of relief.

The hard-working planning of the burn-in-the-spot function after reading has been preserved.

It's just that Gu Mojie's attitude towards this is not serious, but he burns it as a piece of toilet paper after reading, and throws it away after wiping it and using it.

The sugar-coated was eaten, and the cannonballs were thrown to the horse flower vine to go to the cottage.

The short-term dividends are accepted, and whoever wants to carry the black pot of "doing non-serious socializing" will carry it.

It's perfect.

"That's it, adjourn." (To be continued.) )