"Feng Yu, do you know that Bush is the company, which is said to have the world's largest beer company. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

After receiving a call from Zhang Ruiqiang, Feng Yu was going to sleep, he looked at the table below, it was almost twelve o'clock, and Lao Zhang's energy was too strong.

"Bush? It's the one that makes Budweiser, right? Feng Yu thought for a while and asked. At this time, the world's largest, isn't it Budweiser.

"yes, that's the company."

"I've heard of it, what's wrong? Aren't they foreign brewers exhibiting this time? Feng Yu was a little puzzled, Lao Zhang asked what is this for?

"The representative of their company just approached the chairman of our Bingcheng Beer, saying that he wanted to take a stake in Bingcheng Beer."

What's the matter, Budweiser wants to take a stake in Ice City Beer?

Feng Yu suddenly remembered that in his previous life, Bingcheng Beer was finally wholly acquired by Budweiser, except for the original Bingcheng Beer leader who was rewarded with a few tenths of a percent of the management shares, Budweiser held more than 99% of the shares, turning an old state-owned enterprise into a private enterprise.

"What do they say? How much money do you want to invest? ”

"Why, do you think you can agree to the other party's shareholding?" Zhang Ruiqiang was a little anxious.

The chairman of Bingcheng Beer thinks that it is commercially feasible, and the city also thinks that it can agree, anyway, it is just to let the other party participate in the shares, and the controlling parties are still Beikang and Bingcheng state-owned assets.

If Bingcheng State-owned Assets insists on selling its shares to Budweiser, the province and Beidacang can't stop it, and Bingcheng can not listen to the province, because it is a city with a separate plan.

"I'm just asking how much money the other party pays, but I don't know what happened. Besides, what time is it, can't you talk about it tomorrow? Feng Yu yawned.

Zhang Ruiqiang realized that it was very late. He got a report from the boss of Beida just now, and after thinking about it for a long time, he didn't know whether it was good or bad, so he hurriedly called Feng Yu to ask for a plan.

The next day, after Feng Yu had breakfast, he came to Zhang Ruiqiang's office, saying that it was the first time Feng Yu came to Lao Zhang's new office.

"Ah, you've changed secretaries?" It's not Xiao Liu who makes tea, I don't know Feng Yu's taste, why is there so little tea!

"No, Xiao Liu went down to investigate on my behalf."

Feng Yu shook his head, and a smacked voice came out of his mouth: "Hello to you, this secretary is in the same class." ”

Zhang Ruiqiang had a black line: "You still bring so many bodyguards when you go out!" And who said that I am the secretary of a class, this is the secretariat's! ”

"Secretariat, I know, what are you doing so loudly." Feng Yu rolled his eyes, crossed Erlang's legs, and leaned back on the sofa, "Say, what's going on with Bingcheng Beer?" ”

Zhang Ruiqiang recounted the matter, and then looked at Feng Yu with a smile, hoping that Feng Yu would give a good suggestion.

"It's normal for the city to have this idea, and the conditions given by Budweiser are indeed very good. And as the world's largest beer brewer and seller, Budweiser's technology is still very good. Of course, the Yipin Chunsheng that we have researched now is also very good, and there are countless praises. However, everyone's taste is different, and if you can add some flavors of beer, it will also be of great benefit to Ice City Beer. ”

"You mean, can you agree? So do you agree with the sale of shares by Bingcheng State-owned Assets, or agree with Budweiser's capital participation? Zhang Ruiqiang frowned, did Feng Yu agree? So is it commercially viable? But how?

"Of course you can't sell your shares, it's a loss. The profitability of Bingcheng Beer is not bad, and it will get better and better in the future, how can you sell your shares? As for letting Budweiser invest in shares, this is negotiable, but at the same time, we must let Bingcheng Beer participate in Budweiser, that is, we need to exchange shares. ”

"Share swap? This...... Can Budweiser agree? ”

"You see, you're not in the right mindset. Now it's them who want to invest in our Ice City Beer, not us who really need to invest. What if he is the number one in the world, his share in Huaxia, or is he behind Bingcheng Beer? At least the three northeastern provinces, we are the boss, right? Moreover, beer sales in the three northeastern provinces are better than those in coastal areas. ”

"Another point, if Budweiser wants to attack the Chinese market in a big way, then they need an established beer company as a partner. Our Bingcheng Beer is the oldest brewery in China, the first beer brand in China, in terms of qualifications, what Qingdao beer, Beijing beer, are all juniors. ”

"But Budweiser is in Huaxia, and only Jiangcheng has a factory, right? Among the foreign beer brands in China, Budweiser is not the best-selling. Heineken, Carlsberg and other markets such as bars and clubs are much more popular than Budweiser, and there are many foreign breweries in China, such as Malaysia's Golden Lion, holding and participating in more than a dozen breweries, Budweiser is really nothing in China at this time. ”

Feng Yu shook his head, why did he feel unattainable when he heard that he was the first in the world? The world's first is also a sub-market, in Huaxia, Budweiser is not ranked at this time!

These data were collected by Feng Yu last night, and after reading the email in the mailbox in the morning, Feng Yu learned about the general market situation.

"But Budweiser's strength is much stronger than ours, isn't it, if we change shares, we won't suffer a loss?" Zhang Ruiqiang finally asked the point.

"That's right, their brand value alone is higher than our assets in Ice City Beer, and our brand value has not yet been fully demonstrated. But we can have gold, and both sides will take out 10% of the shares, and then we will make up for it with cash, isn't that okay? ”

"Where do we have so many ...... Wait, you want to get a hand in it? Zhang Ruiqiang came back to his senses, no wonder Feng Yu came so early, it turned out to be what it meant.

"Can't you? Of course, if the province or city continues to invest money, I can also not interfere. ”

Feng Yu just let people know about the beer market, but Kameda Masao thought that Feng Yu was going to invest in Budweiser, and later gave investment advice, and the eight companies were the best in North America at this time, and they were worth investing in.

Feng Yu thought about it, and it was okay to invest. He remembers that in his previous life, Budweiser later merged with InBev and became a giant beer and beverage company, and whether to continue to hold shares or sell them was a good business.

"Otherwise, I'll help you with this negotiation. I think if I intervene, the other party will give up on the unrealistic idea of buying Ice City Beer. And having my investment is also a good thing for Budweiser, and they are more likely to agree. To put it mildly, my name is a golden signboard, I invested in Budweiser, then Budweiser's stock price will inevitably rise, and it will be profitable for all shareholders of Budweiser! ”

……

Book friend group, 520, 98, 468, welcome to join the group (to be continued.) )