Schneip, president of Budweiser Asia, was personally responsible for the negotiation with Bingcheng Beer, and they carefully inspected that Bingcheng Beer is the king of Northeast China, and the brand history is the oldest in China. Pen ~ fun ~ pavilion www.biquge.info

If they grasp the Chinese market, they will also master most of the Southeast Asian market, which will be of great help to them to occupy the Asian market.

Their goal is to participate in the shares first, and then eat away at Bingcheng Beer step by step, and eventually at least have a controlling stake, or even a sole proprietorship!

In terms of capital, they are very abundant, and it is no problem to acquire a beer company worth three or four billion dollars.

Sitting in the reception room, Schnepp sipped coffee, the door of the reception room opened, and several people walked in. How can there be such a young person, is it a translator? Why did this translator walk in front, as if the chairman of Bingcheng Beer looked at this translator with some respect? Isn't this young man a translator?

After Feng Yu sat down, he looked at Schneipp opposite, a white old man about fifty years old, his body was a little fat, and he seemed to be very kind, but his eyes revealed shrewdness.

"You're Schneip? The person in charge of Budweiser's negotiations this time? ”

Schnepp was a little displeased, this person was too arrogant, he didn't say my name, and his tone was also very impulsive.

"Zheng, who is this and what does he do?" Schnepp looked at Cheng Jiawei, the chairman of Ice City Beer.

"Let me introduce you to you, this is Feng Yu, and he is also an investor who wants to take a stake in our Ice City Beer. Hearing his name, I guess I don't need to introduce it any more, right? ”

Feng Yu? Who is it? When Schnepp was about to question, the expression on his face changed suddenly. Feng Yu? Isn't he the richest man in the world?

It is rumored that the richest man in the world is about 30 years old and is from Huaxia Bingcheng. It must be him, no wonder he is so arrogant.

As the richest man in the world, it is normal to be arrogant and arrogant when he becomes the richest man in the world at such a young age. If you are still modest, then it is weird.

Schneipp quickly stood up and stretched out his hands at Feng Yu: "I didn't expect it to be Mr. Feng, I didn't recognize it just now, I hope you will forgive me." ”

Feng Yu briefly struck up with Schneip: "There's no need to greet you, you want Budweiser to cooperate with Bingcheng Beer, right, I'll talk about my conditions first, you can see if you can agree." First of all, this cooperation between Bingcheng Beer and Budweiser Beer is a strategic alliance cooperation, the two sides exchange shares, exchange 10%, and then carry out in-depth cooperation in sales channels, production technology, enterprise management, brand promotion, production plants and other aspects, so that we can make progress together. ”

Schneep was confused: "Mr. Feng, I respect you, but is there something wrong with the exchange of shares you said?" Our Budweiser has a market value of nearly $12 billion at this time, while the market value of your Ice City Beer is less than $400 million. Even if you have performed well in the stock market in the past two years, I will calculate for you 400 million dollars, and our market value is almost 30 times that of yours, how can we exchange it? ”

"It's very simple, just pay the difference in cash. Taihua Holding Group will make up for this part of the price difference, according to the market value, isn't it more than 100 million US dollars. Feng Yu's tone was very relaxed, and the more than ten billion dollars seemed to be more than ten dollars in his mouth.

Schneipp was speechless, for the world's richest man, more than a billion dollars is really nothing, it is said that Feng Yu's wind and rain consulting company in Xiangjiang has tens of billions of dollars in futures contracts and stocks, and even billions of dollars in risk reserves.

"Mr. Feng, we are here to talk about Budweiser's stake in Ice City Beer, but we don't plan to let Budweiser be invested by others. We at Budweiser are the world's largest brewers, we have the world's top Budweiser brand, and our profitability is ......."

"Last year your stock fell by 22 percent, the year before that your stock also fell by 19 percent, last year your stock rose by 31 percent, and the year before that your stock rose by 17.6 percent. What does this mean, it shows that investors don't trust your Budweiser, and when there is an economic crisis, they will choose to sell your Budweiser shares, while our Ice City Beer is not painful, and everyone chooses to increase their holdings at that time. Feng Yu interrupted Schneipp's boasting.

What is the profitability, Budweiser's sales growth in North America has seriously declined in the past two years, which is why it is anxious to open the Asian market and want to find a new profit growth point for the company.

Schneep was a little embarrassed, he didn't expect Feng Yu to be so well prepared and investigate all the data. But it's not strange to think that the other party is Feng Yu, and it's no secret to say this.

"Mr. Feng, although our company's stock price has fallen, our profits and sales volume are still increasing, so we really have no intention of selling our shares."

"It's true that profits and volumes are growing, but the pace of growth has slowed and margins are declining. And you should be able to see how much benefit your company's stock price will be after I have a stake in your company, right? Warren Buffett buys stocks of what companies and what companies rise, there are reasons for his business methods, but there are also reasons for investors to trust him. Do you think investors trust Warren Buffett more, or do they trust me more? In the past two years, most of the richest people on the Forbes list have been shrinking, or even seriously shrinking, while my net worth is growing. ”

Schneippe thought about it carefully, if Feng Yu became a shareholder of Budweiser, it would indeed be of great benefit to Budweiser. This benefit can benefit all shareholders and investors.

"Another thing is that I have the best beverage sales channel in China, and even the best in Asia. The combined sales of Coca-Cola and Baishi and other companies in China are not as good as one of my companies. If I succeed in this share swap, then I can make Budweiser and Bingcheng Beer quickly distribute all provinces in Huaxia, and you have to do this, at least three years, and a lot of investment. ”

"Is Mr. Feng a shareholder of Bingcheng Beer? How did I hear that the only shareholders of Bingcheng Beer are the Kitakura Group and the Bingcheng Political Axe? ”

"I'm a shareholder of the North Okura, do you understand? Moreover, Bingcheng Beer is preparing to issue additional shares and merge some other beer companies in Huaxia, and I am also the first choice for private placement. ”

Schneep understood, so Feng Yu really has a lot to do with Bingcheng Beer. But for such a big matter, he didn't dare to decide, this matter must be reported to the board of directors, and even the shareholders' meeting!

"Mr. Feng, how about we suspend today's negotiations for the time being? I will report this news to the company's headquarters first, and then make a decision after they have discussed it. ”

"Then you have to hurry, the foreign beer companies that want to cooperate with our Ice City Beer, not only your Budweiser, Heineken also wants to cooperate with us." Feng Yu hinted.

"Definitely, definitely." Schneep understands that once Heineken cooperates with Bingcheng Beer, and has the support of a big God of Wealth like Feng Yu, Budweiser's business in Huaxia will be completely unable to be launched.

……

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