In the blink of an eye, the first ray of winter sunshine in 2005 sprinkled on the beautiful city of Qiantang.

The entanglements with Lu Wenjun and Fei Liluo have finally passed. The engagement of the engagement, the engagement of the several. The episodes of those disgusting people were also wiped over and handed over to criminal prosecution lawyer Wang Kaiwen to deal with, no longer occupying Gu Mojie's energy.

The relative leisure of December is over, and with it comes the hustle and bustle brought about by the launch of "Hatsune Safety Guard".

This software was officially launched on New Year's Day.

Functionally, this product is very different from the "361 Security Guard" that was only launched in the summer of 2006.

In terms of Trojan risk scanning, the security guard developed by Gu Mojie is not as powerful as the 361 of later generations, after all, he lacks a team with many years of experience.

However, in the detection and killing of gray pigeons, as well as the prevention and control of the spread of botnets that match them; Because of Sheng Wei's joining, because of Gu Mojie's guidance at the beginning, and some countermeasures jointly discussed after cooperating with Google, Hatsune Safety Guard walked out of a high www.biquge.info of Biqu Pavilion at the beginning.

To put it in layman's terms, netizens who have installed the 1.0 version of "Hatsune Security Guard" are not as resistant as those who have installed 361 Security Guards in the face of aggression such as number theft; However, in the face of the infringement of stealing computer control rights, the defense effect is still excessive.

If a netizen is mainly focused on using the services provided by a company such as Baidu, the protection effect brought by Hatsune Security Guard is better, and the computers of these netizens are less likely to be used to infringe on the interests of third parties; But if it is for playing online games, or as a chopping party, using Taobao to buy, buy, buy

Of course, these are temporary, and as time goes by, as long as the funds and accumulation are smashed, the technical shortcomings can always be filled.

When Gu Mojie's Hatsune Security Guard was launched, Zhou Hongyi's 361 had not yet had time to be completed.

Because Hou Yantang's matter involved a lot of Zhou Hongyi's energy and financial resources, Zhou Hongyi hurried to catch up. At least halfway through January, I can come up with an imitation of the Kankan cottage Hatsune.

"Hatsune Safety Guard" was given a half-month window period, and for a time there was no rival of its kind in the domestic market. In just a few days, the initial number of downloads and installs reached an enviable number.

The first week. More than 17 million users have chosen to install Hatsune Security Guard; By the end of the second week, total users had soared to 28 million before slowing down.

The reason for this achievement is inseparable from Hatsune's choice of the "automatic pop-up recommendation" promotion model - any user who has previously used "Hatsune PC Manager" will be connected to the Internet for the first time and detect the "Hatsune Security Guard" online information. A pop-up window reminds the user to download and install.

After all, before this, Hatsune Computer Manager has formed a huge platform user base, coupled with the bridge of the platform medium of "Hatsune Download", Gu Mojie will naturally get a huge starting point if he wants to promote other new software under his name in the future. The "Hatsune Safety Guard" is just the first test of this kind of platform inertia.

Under the reminder interface, if the user ignores the push and does not want to install, they can click "Later" first. Then the Hatsune side will remind you again every few days.

It is not until the customer manually rejects more than three times that the pop-up window is changed to multiple selection: there are two options at the same time: "Say it later" or "Never remind"; If you continue to select "Later", then the installation will be reminded the next time you turn on the phone; If you select "Never Alert", there will be no more pop-up windows until the next upgrade of Hatsune PC Manager.

This setting, in the domestic software industry at the beginning of 2005, is also a small innovation, quite to find out the psychology of users. It is not like traditional rogue software that reminds users every day and arouses the annoyance of users; It also maximizes the probability of installing the software for novice users in a swinging state.

……

Hatsune Security Guard has been online for two weeks, and Gu Mojie is about to usher in the final exam.

Before the exam. He dedicates his energy and holds the last project meeting in the company, listens to the current situation of the opponent, and makes a decision.

Gu Mojie first consulted Sheng Wei about the operation of the new software: "It has been two weeks since the security guard was launched. How is the number of users collected? Are there any obvious bugs in the operation? ”

Sheng Wei replied very simply: "At first, it was a little bit, but it was all solved." The technical support team worked overtime for two weeks and upgraded 3 major patches, and there are no problems at the moment. ”

Gu Mojie said solemnly: "Are you sure that there will be no obvious problems in the function?" I ask that we not drag down other companies that have matured our software. ”

Sheng Wei patted his chest: "Absolutely not, Mr. Gu, you can rest assured." ”

Gu Mojie made a decision at the moment: "Okay, then I won't ask more about the specifics." Here I announce a decision: starting tomorrow. In the face of new download users, we only launch PC Manager and Security Guard and the combined version, as long as netizens download our software from the Internet, they can only download the product of the combination of these two software, which cannot be separated. The resources of each outstation should also be updated in a timely manner.

In this way, it will be beneficial for us to promote new users - which is why I just asked you to promise that you will not drag down the 'computer manager', and if there is a bug, it will be a collateral bug. ”

Merging software with similar functions of a company into one software is a practice that many Internet companies began to use around 05. Just like at the same time, Fuji Xun began to let users download the game lobby and QQ music at the same time after downloading QQ, a reason.

Sheng Wei knew that the matter was important, and officially established a military order, and the matter was over.

Zou Sheng, who was following the staff officer on the side, was still a little uneasy, and persuaded: "Mr. Gu, is it a little more secure and observing?" ”

Gu Mojie vetoed: "I can't wait any longer, Zhou Hongyi has already determined the next schedule, and the '361 Security Guard' will be launched this Saturday." His new software, in terms of function, can be regarded as a combination of our 'computer manager' and 'security guard'. Therefore, we must also try our best to deal with it first. ”

Gu Mojie said, and continued to ring the alarm bell for everyone: "Don't look at Zhou Hongyi's current loss of first-mover advantage, and we have been thrown off so much in terms of the number of users. But his financial strength is still more than three times that of ours.

Even if we have Hong Lei's tomato garden channel, we also have the advantage of ADSENSE promotion efficiency, and in general, the efficiency of the use of promotion funds will be more than double that of Zhou Hongyi temporarily. We still can't take it lightly, the more we get to the juncture of separating the winner and the loser, the more we have to prevent Zhou Hongyi's dog from jumping off the wall. ”

Gu Mojie said so. Naturally, the rest of the company had nothing to object to.

All-ticket pass guò. The next day, Hatsune Computer Manager and Security Guard began to "merge".

Two days later, the opponent's "361 Security Guard" was hastily launched. There is nothing unique about the function of that product, after all, it is a product that is in a hurry. We can only do this by imitating the products of Hatsune Network as much as possible.

At the same time as the launch of "361 Security Guard", it was faced with the "Hatsune Computer Manager" with 90 million users, and almost all of these 90 million people installed "Hatsune Download" at the same time, and 35 million of them were bundled with "Hatsune Security Guard" at the same time.

Among the more than 10 million Hatsune users in the last month. Most of them are brought by Hong Lei and Lai Linfeng's tomato garden and rainforest wood-wind. On this piece, because Gu Mojie had just made a move, Zhou Hongyi didn't think to cover it.

The money burning war has been triggered.

……

Two days later, when Gu Mojie was doing problems in the library and preparing for the final exam of linear algebra, he received a report call from Zou Sheng.

"Mr. Gu, this is Zhou Hongyi's latest trend. It's only been two days since their product was launched, and they have included a series of keywords from Baidu's bidding ranking, and they have more than 30 links, which can already cover the first full page of Baidu's search results. A single effective pay-per-click ranges from 2 to 5 dollars. On Google's side, Zhou Hongyi also advertised search results for the first time. The momentum is not small, and the unit price of investment is comparable to that on Baidu. ”

If there is no malicious countervailing by the opponent, in the field of free software, the effective click of 5 search results on Baidu can lead to a download trial. Gu Mojie has been on the Internet for so long, and this market is still clear. After careful calculation, you know that Zhou Hongyi probably spends an average of 10 yuan, which can be exchanged for a download.

Considering that Zhou Hongyi's products are currently bundled together, it only needs to be spent once. Zhou Hongyi's more than 100 million US dollars is minus the development cost and the cost of team operation and maintenance. If he can spend half of it on advertising, it is equivalent to 400 million yuan.

In other words, if Zhou Hongyi relies purely on money, he can still smash out 30 or 40 million users.

And then there's the "Internet Express" bug that is a hundred-legged insect that doesn't die but doesn't freeze. There are also 50 million surviving users. With Zhou Hongyi's style, he will definitely desperately tie up the remnants of the Internet Express and the "361 Security Guard" to promote, and if it has a 50% conversion rate, before Zhou Hongyi burns the money, it can also make a total of 60 million users and fight with Gu Mojie.

60 million doesn't seem to pose a threat to Gu Mojie. But there are other risks here. That is, Zhou Hongyi may bring in foreign investment again, at the cost of diluting his own equity ratio in the Tiger Riding Company, to maintain the capital chain.

Gu Mojie didn't want to see Zhou Hongyi borrow too high leverage, as a reborn, he didn't want to dilute his future shares in the company for the sake of the current difficulties.

After thinking about it, Gu Mojie straightened out the cause and effect, and asked Zou Sheng: "Is it possible to use the means of a botnet again to burn some of Zhou Hongyi's advertising expenses like back then?" ”

Zou Sheng on the other end of the phone was a little embarrassed, and said with a wry smile: "You should ask Sheng Wei about this." But Mr. Gu, let me remind you that now we and Zhou Hongyi are all security software; Relying on botnets to maliciously burn advertising fees to deal with a security software is not very effective......

Now no more than a year ago, users who have installed security guards on the market are now difficult to be infected as zombie broilers, and those who have not yet been infected will be forced to stand in line if they are ravaged by the botnet. It's better to use this trick with caution. ”

Gu Mojie sighed secretly, knowing that what Zou Sheng said was indeed reasonable. The application of botnets, after two years of confrontation, has now become white-hot. If you want to surprise the enemy by chance, it will be difficult to attack the enemy unprepared.

I can only think of another way, see the trick. (To be continued.) )