Chapter 23: On Protracted War
"Long live 60 points!"
When he got the final exam transcript and watched Linear Algebra finally get a score of 63, Gu Mojie couldn't help but cheer.
Because he didn't have much time to study, he had been worried that the process of his double major would be delayed.
It is impossible to fail the examination of liberal arts; Among the science subjects, Gu Mojie is not afraid of programming classes, and the practical accumulation of the two lives is enough for him to pass the test with high scores; He doesn't take the part of the credit that is exchanged for the paper results, after all, that thing can be brushed.
What prevented Gu Mojie from getting a double degree was nothing more than a linear algebra and a complex variable function. That is the fig leaf for Dean Cai of the Academy of Mathematical Sciences to send a degree, and he has to rely on real skills. Now that I have passed one course, it is equivalent to half a degree.
In Gu Mojie's view, the difficulty of this matter is not much worse than that of adding millions of users to one of its software.
The final exam delayed Gu Mojie's energy for nearly a week. Looking back, the company has already had a few small-scale confrontations with Zhou Hongyi's Tiger Riding Company in the promotion operation.
Botnets are a gray method, and it is impossible not to try it at all. After all, everyone knows how to mess with the gray road. In the four or five days of Gu Mojie's final exam, the two sides each confronted and burned millions of funds.
Hatsune Network Technology, on its part, spent about 2 million to buy off the botnet owner, and maliciously burned about 5 million advertising fees on Tiger riding. But in the process, the peripheral hackers hired by Hatsune Network also lost hundreds of thousands of broilers, and the confrontation between the two sides was very tragic.
Zhou Hongyi is not as rich as Shi Guanghu's rich second generation, and he is a career that he relies on his real skills, and he is very close to the use of advertising and operation funds. At the slightest disturbance, the advertising cost bids on various channels will be immediately adjusted, so that the effectiveness of the adversary's targeted measures will be sharply reduced, and at the same time, there will be no ambiguity in the countermeasures.
If it weren't for the fact that Hatsune Network didn't spend much money on traditional channels and Baidu channels at the moment, so that Zhou Hongyi could not be burned, the war might have evolved into a situation where the two sides were burned.
This kind of money-burning exchange ratio of killing 1,000 enemies and losing 400 self-losses is not good for Gu Mojie. So after the exam was over, Gu Mojie took a look at the results of the battle against burning money, and ordered to stop this temptation.
On the first day of winter vacation, after returning to the office and reading the report. Gu Mojie sighed: "It seems that the only way to do this is to fight hard." Make sure we don't make mistakes and slowly win Zhou Hongyi. ”
Lu Wenjun had been sitting quietly beside him, not taking the initiative to interrupt Gu Mojie's train of thought. In the past two days, she has just finished her final exam. followed her fiancé closely and never left; Gu Mojie encountered something, so he had someone to discuss.
Seeing that Gu Mojie was anxious, Lu Wenjun poured a cup of black tea for the other party, and said slowly: "The tricky way of playing can only be used when dealing with mentally handicapped enemies like Shi Guanghu, or the enemy's pig teammates who have dropped their chains." Zhou Hongyi is obviously an insider, and Hou Yantang, the link that dropped the chain, has also been cut off, so don't we have to be prepared for a protracted battle. ”
When Gu Mojie heard this, he also thought it was true. The business war has come to this point. It has entered the stage of one force to ten meetings.
He picked up the cup, took a sip of strong tea, and said, "That's it." After thinking about it, since it is a protracted war, those tricks that provoke the danger are not important; In terms of strategy, the first requirement is to be stable and not to make mistakes. Secondly, we still have to spend our energy on finding money and finding new growth points, the capital is big, and Zhou Hongyi is dead. ”
Lu Wenjun heard Gu Mojie say that the key contradiction at the moment is to find money. I couldn't help but feel a little embarrassed.
Gu Mojie spent four or five million to buy a house for the Lu family, and it has been less than a month now, and the balance was paid off a few days ago, and there is no need for a mortgage. In Lu Wenjun's heart. How much Gu Mojie spends money like this has a certain impact on his cash flow.
She opened her mouth and blamed herself: "It's also my fault, when you sent my sister-in-law's house to my aunt's house, I didn't stop you." Spent millions for me. ”
Gu Mojie was stunned, but he didn't expect Lu Wenjun to be too careful, so he hurriedly put on an indifferent look to comfort the other party:
"That amount of money is just a drop in the bucket - we still have 100 million 500 million cash flow, and Zhou Hongyi has 600 million. Spend millions for you and Sister Fei's affairs. It's a yarn. It's true that we're looking for money, but what we're looking for has to be big money, and we have to rely on open source, not throttling. How much money can you save by saving alone?
So don't worry about it, you have to spend what you should spend. I'm engaged to you anyway, and my fiancée's close relatives still live in an old house in the 80s, and there is not even an elevator, so I won't be able to save face in the future. ”
Gu Mojie was so comforted, and Lu Wenjun stopped dwelling on this issue, and instead asked Gu Mojie's next step:
"Do you have a direction or an idea? Is it financing to dilute equity, or is it to develop new software and new profit points? ”
Gu Mojie's heart twitched, and he instinctively refused: "I don't do such a thing as diluting equity." At most, it is to find a new research direction, and take it out separately to find a financial master to join forces.
New software, for now, we still have to continue to develop, 100 million 500 million money, lying on the books and not more, or try to flow as much as possible. Unfortunately, I don't have a clue at the moment, and I need to be quiet and research for a few days. ”
……
Gu Mojie and Lu Wenjun said that he needed to investigate for a few days, which of course was not all the truth. It can only be said that it is seven points true and three points false.
After the development of the main part of the security guard, Gu Mojie will of course prepare for the next expansion direction non-stop, and it is impossible to let the money lie there, and wait for the war in the field of security guard and computer manager to be completely divided before starting the development of the next software.
In the Internet world, new things appear every day, and many opportunities are fleeting.
However, Gu Mojie's so-called research is by no means really a comprehensive research, it can only be said to be a limited research. Because of his direction, it is actually very limited.
Only Gu Mojie himself knows that he has the plug-in of "Hatsune Niang". It's been two years since I came to this world.,So far, only the plug-in of the input method has been developed.,And it's not completely developed.。 Plug-ins in the audio and video fields were previously limited by funds, and even the cost of porting and operating them was not enough.
Now with more than 100 million, even if you want to set aside the existing and future product operation and promotion funds, then at least tens of millions of money can be freed up in the short term, as long as the money is ready to invest in the project, can be repaid within half a year, then it can be considered. This expansion, if successful, will not only make his platform more solid. It can also feed back a certain amount of money.
In other words, although Gu Mojie is short of money, it is not that he cannot expand. It's just that his expansion direction is limited to some areas that need to be short-lived. And we can't open some goods that only burn money and don't come in for a year and a half.
After Lu Wenjun left the office, Gu Mojie sat there alone, took out Hatsune Niang, connected to the computer, and then fumbled.
"It's a music player first. Or a video player? With the high-level source code that comes with the Hatsune Musume system, I can save at least 70% of the R&D funds compared to other companies of the same era if it is purely ported...... But neither of these things can be charged in a short period of time. ”
Chinese do not have the habit of watching genuine videos, nor do they have the habit of listening to genuine music, which is a hard injury. No matter how well the player is done, it will not come to the money in a short time. Only when the traffic is up, can you expect to make money from advertising. For Gu Mojie today, it is too slow.
However, out of professional habit, even if it is not necessary to do it right now. Gu Mojie still took out the materials he had collected before and combed them through to see what the cost of these goods was.
To make a player, the cost itself is not high. If it is "usable", it will be enough to scale from 100,000 to hundreds of thousands of dollars in the diffusion range of technology in 2005. BECAUSE THE SOURCE CODE SUCH AS THE CORE DECODER OF THE PLAYER,YOU CAN DIRECTLY FIND THE SOURCE CODE OF ADOBEFLASHPLAYER, THESE INTERNATIONAL MANUFACTURERS,JUST GIVE A LITTLE LICENSE MONEY,THERE ARE NO BARRIERS。
Another big part is the format compatibility problem, the more comprehensive the video or audio format that a player should support. The higher the development cost, and it is possible for those who want to be the first mover with the highest support rate on the market to spend one or two million on a player.
But the key to really doing a good job of video or audio player is not here. It's all in the details. For example, the lyrics matching function of the music player and the decoding buffer of the video player. If you want to achieve the best results in its class, it is possible that the development cost will skyrocket several times.
In the context of the beginning of 05, if you want to make a music player with the first technical level in China, the expenditure may be four or five million. The first video player in the country may spend tens of millions of dollars - that is, the price. It is based on ensuring that the technical level of the newly developed software surpasses the existing "Qianqian Jingting" and "Storm Audio" on the market.
Gu Mojie relies on the transplantation of Hatsune Niang,You can save most of the server-side programs of the software,With the help of VS2050,It can also exponentially improve the efficiency of the company's programmers' programming、The efficiency of test feedback,All in all,If Gu Mojie is allowed to do this,As long as you take out 2 million,You can get a music player that surpasses "Thousands of Quiet Listening",4 million,You can make a "Storm Audio",And there can be some unique originality in technology。
Just considering the development cost, Gu Mojie can afford to do such a thing. It's just that even if he does, it won't help his cash flow.
During the same period, Zhou Shengjun, who made storm video and audio in China, was still in the stage of making free money.
Gu Mojie needed a way to use and transplant the audio and graphics tools on "Hatsune Niang", and at the same time make quick money.
While Gu Mojie was meditating, he received a phone call.
When he saw that it was the number of Dean Cai of the Academy of Mathematical Sciences, he quickly picked it up as soon as possible.
"Gu Mojie, are you free these days? Academician Qiu went back to China a few days ago, and before leaving, he would stop by to visit our university. He's been following some cutting-edge developments in 'deep algorithms' lately, and he might talk to you about it. If you have time for these two days, feel free to come to school. ”
"Okay Dean Cai, I can do it at any time."
Gu Mojie didn't push, and agreed directly. However, he had some doubts in his heart, why did Academician Qiu return to China again?
After hanging up the phone and checking the Internet, I learned that at the end of last month, the old professor Chern passed away from illness in the Tianjin General Hospital, and Academician Qiu officially returned to China to attend the memorial service of his teacher.
"Alas, deep learning...... People's deep learning algorithms have begun to be used in so many fields. I'm still only using my brain here on cloud input and cloud security, which is a bit behind. There are deep algorithmic technologies in audio and graphics, but they don't know where to use them to make money...... Just communicate more with your peers, maybe you can be inspired. (To be continued.) )