In fact, there is a misunderstanding here. Just now, Gong Xiaojun gave Yang Zhi the title of "the person in charge of new product development in our factory", which gives people the feeling that Yituo has a department dedicated to the development of new products, which is responsible for all the product development work of Yituo, and Yang Zhi is the person in charge of this department. In fact, Yang Zhi is only responsible for the new product Dongfanghong 20, at least temporarily. But it's okay, this has invisibly elevated Yang Zhi's image and increased his attention.

Of course, Yang Zhi didn't have the time to pay attention to these. According to his ideas, he began to talk eloquently: "As we all know, the newly launched Dongfanghong 20 tractor is our factory's focus on building a new generation of small tractors. In order to expand the popularity, the leaders of our factory have allocated a huge amount of special funds for publicity in major provincial newspapers and "Machinery Daily". With reliable performance, high popularity and preferential price, once listed, it has achieved good sales performance. ”

At this time, a voice interrupted Yang Zhi's words: "That's true. But there is one point, it is because you did that propaganda in the newspaper, what is it called, and then every day people come to the door with the newspaper and ask for the 548 yuan in the newspaper to buy a tractor. Don't we, the sales units, have the right to set our own prices? In this case, then let's sell what to do, why don't you just drag your own sales! Hearing this aggressive remark, several leaders on the stage frowned a little.

As soon as this person's voice fell, someone in the audience chimed in: "That is, the retail price has always been set by ourselves, so why do you delay it and say how much it is!" ”

It is estimated that these people are from those units that are very dissatisfied with the unified retail price. However, Yang Zhi had already prepared, after all, taking the opportunity of this meeting, people would definitely make some moves. "The leader is right. However, I would like to ask you, please think about it, with this unified retail price, is it a good publicity effect? Isn't the machine qì sales faster? Isn't there a need to haggle back and forth like before? Yang Zhi's three rhetorical questions made the people in the audience fall into deep thought.

When you think about it, that's true! For more than a year, small tractors have become more and more recognized by the market. However, the previous new products have never been as popular as the Dongfanghong 20 this time, and the first batch of Qì was sold out quickly. After that, people kept coming to the door to buy it. And every time someone came to buy the machine in the past, it was all the other problems, and the final price had to be negotiated for a long time. Some people are always desperate to lower the price, and later some products simply quote an inflated price first, and then slowly go down. In this way, every time you sell a machine, you have to waste a lot of time and energy in this area. Now with this flat retail price. Not to mention, come and pay for the opportunity, everyone is happy and worry-free!

Seeing that the faces of the delegates below all put away their dissatisfaction and disapproval. Yang Zhi continued: "Actually, this account is not difficult to calculate. To set a high price with high profits but not necessarily to be bought, it takes a lot of manpower to bargain, or to set a price with relatively reasonable profits, which greatly promotes the sales of machine qì, and simplifies the transaction and eliminates the pain of bargaining. First of all, everyone can tell at a glance which is better and which is worse, right? ”

At this time, these participants could not say anything to refute them, and everyone knew the truth of small profits but quick turnover. Even the one who spoke aggressively just now and the few who echoed it fell silent. After all, this is an irrefutable fact.

"And let's work with everyone for a long time, and we will definitely not let any party suffer. I am not afraid to tell everyone, although the specific cost figure is the secret of our factory, it is inconvenient to disclose. However, in order to set a reasonable unified retail price, our factory has also made a great sacrifice in terms of profits, so that the cost performance of new products has been greatly enhanced, so as to promote sales. Not to mention that our factory has invested a huge amount of money in advertising. Yang Zhi disclosed another piece of information that these people did not know.

"And to be fair, our factory at a price of 500 yuan wholesale factory, the sales unit can have a profit margin of 48 yuan, in addition to the freight from our factory to your unit (paid by the sales unit), there is at least about 40 yuan. According to the information we have, this is not very high in all tractor products, but it is definitely not a low profit! ”

Hearing this, many people here set off a monstrous wave in their hearts: Yituo actually has so much profit information about other products! You must know that in this era, the information circulation channels are limited, and this kind of profit information is basically only grasped by the sales unit itself. Looking at the surprised faces of the next chapter, Yang Zhi couldn't help but thank Master Wang of the Provincial Supply and Marketing Cooperative.

After the previous rounds of explanations, Yang Zhi believes that the vast majority of participants should be able to accept the unified retail price. However, after all, the future product sales will depend on these guys. In order to completely dispel their dissatisfaction, Yang Zhi decided to resort to the last killer weapon: subsidies!

"Of course, taking into account the actual situation of our unit, in order to show the sincerity of our factory, the factory leaders decided that starting from the second batch of products, each unit will give a subsidy of 5 yuan for every Dongfanghong 20 tractor, which will be settled every six months!"

As soon as Yang Zhi's words fell, the audience suddenly boiled. For these attendees, this was a bonus! In particular, those large sales units that are dissatisfied with the unified retail price have thrown all their dissatisfaction out of the clouds. You know, they sell a lot of money every year, and this subsidy is also a lot of income!

Seeing the expressions of the people in the audience, Yang Zhi knew that today's meeting was a complete success! Several leaders on the stage were also quite happy. Especially Gong Xiaojun, Yang Zhi completely solved the discordant factor of unified retail price. Next, after explaining some specific policies, the sales unit meeting of Huaxia No. 1 Tractor Factory ended when both the guests and the host were satisfied.

In the evening, the factory held a banquet in a guest house to entertain all the participants. Because the problem was solved, and even the subsidy was given as a gift package, the delegates were relaxed and the atmosphere at the banquet was very good. Because the table at today's meeting left a deep impression on everyone, the participants have long since put away the little contempt they once had. Many people came to toast Yang Zhi, asking for more allocated indicators in the subsequent batches. This Yang Zhi obviously can't call the shots. So after a few perfunctory words, he instructed them to find the sales leader, Gong Xiaojun, and when he saw Gong Xiaojun surrounded by a large group of people and busy drinking, Yang Zhi was secretly happy.

This meeting not only successfully resolved the dissatisfaction of the sales unit. Moreover, the high-standard reception adopted under Yang Zhijian has enabled YTO to establish a good cooperative relationship with these units. It has laid a good foundation for the sales of follow-up products in these five traditional advantageous provinces. At this time, Yang Zhi saw only one 1 tractor product in the Jindong Provincial Supply and Marketing Cooperative, which is the base camp, but there are 3 mountain tow products, and the situation will never be repeated.

In the next few days, according to the order needs of each sales unit, the remaining 400 units were quickly delivered. The engine factory, parts factory, and assembly plant under the first tow began to be in full production again.

At present, the sales of Dongfanghong 20 are mainly in Jindong and the surrounding 4 provinces. After all, in order to completely open up the popularity of the country, it is necessary to place advertisements in mainstream national newspapers, such as "Central Daily" or "Mingguang Daily". However, since these two newspapers are central-level party newspapers, the standard is too high, and it is impossible to publish them in leisure. Advertising is a new thing, and the impact is unpredictable. Therefore, for the time being, Yang Zhi does not have such extravagant hopes.

However, although the influence of "Machinery Daily" is mainly within the machinery industry, it is also because of this that its coverage of the population is more accurate. Moreover, it is also a newspaper covering the whole country, unlike provincial party newspapers that are only distributed in their respective provinces, which is also the reason why Yang Zhi took a fancy to it at the beginning. After many issues of advertising in the "Machinery Daily", in many other provinces, the influence of Dongfanghong 20 small tractor is also slowly expanding, and there are constantly sales units in other provinces or telephone consultation or direct door-to-door contact, and start selling this machine.

Due to the high quality and low price, coupled with the vigorous publicity of newspaper advertising, as well as the heritage and influence of a tractor as the strongest tractor manufacturer in China, especially to seize the market trend of small tractors becoming more and more favored, Dongfanghong 20 quickly opened up sales channels in the products of small and medium-sized manufacturers that occupied the market in the early stage, and gradually occupied the mainstream position in the market, and the sales volume also grew steadily.

After 3 months, it was time for quarterly liquidation. Obediently, this statistic, not only the staff of the supply and marketing company were dumbfounded, but even Yang Zhi and Gong Xiaojun, who were waiting on the side, were also surprised. Except for some machines that are still in transit, 2,000 units were actually shipped! Moreover, these 2,000 units were completed under the condition that each sales unit took the initiative to pick up the goods, and there was no forced pressure at all. Although I dare not say that the sales units do not have any inventory, they are already very close to the actual retail sales. That's a lot of money!

Gong Xiaojun, who came back to his senses, looked at Yang Zhi's young face on the side, and inevitably felt a lot of emotion in his heart: Lao Yang is also blessed to have given birth to such a capable son! As an old worker, I am naturally happy for this old brother in my heart. However, there is also a trace of sadness, although he is not yet 50 years old, there is still room for growth, younger than most factory leaders, but after all, it is still the world of young people. He couldn't help but think of the famous words of the founding greats: "The world is yours and ours, but in the end it is yours." You young people are full of vigor and are in a period of prosperity, like the sun at ** o'clock in the morning. Hope is in you. "Yes, hope! Gong Xiaojun, who has been overwhelmed by the decline in sales in recent years, seems to have seen new hope.

Chen Deshan, who was handling official business in the office, received a report from Gong Xiaojun, although after the foreshadowing of the news that the first batch of machines were sold out in 1 week last time, he knew that this sales would definitely not be bad, but after all, it was a new product, and he had no bottom in his heart. Hearing the number of 2,000 units, Chen Deshan was stunned for a moment, then reacted, and immediately laughed heartily and vibrated the roof tiles!

Originally, as the office area of the factory leader, the 4th floor of the office building has always been the most core and mysterious storage of Yituo, and many people have been able to enter the 4th floor for a trip. Today, there was a sudden burst of wild laughter, which seemed very strange in this quiet environment.

Can you be upset, you say? According to 2,000 units in a quarter, there are 8,000 units in a year. Moreover, with the expansion of influence, sales units in many other provinces have also begun to purchase and sell one after another, and the sales volume is still in the climbing period. Then the annual sales are likely to reach about 10,000 units. You must know that last year, the sales volume of the whole factory was only more than 1.3 units. Although, these 1.3 are large and medium-sized tractors, Dongfanghong 20 is still difficult to compare in all aspects, but it is undeniable that in terms of sales scale, a new product is enough to cover the previous sales.

As soon as he became the director of the factory, he caught up with the reform of the national economic system, canceled the unified purchase and sales, the sales of the whole factory declined, and the efficiency was sluggish. This is also the biggest reason why he has always supported Yang Zhi. At this moment, the depression of the past few years was completely swept away, and I suddenly had the feeling of raising my eyebrows.

With the help of well-intentioned people, coupled with Chen Deshan's special instructions to the Propaganda Department of the factory to vigorously publicize and boost the morale of the whole factory, the news quickly spread throughout the factory, and even its influence extended to the outside. Everyone knows that Yang Zhi really released a big satellite this time!