Chapter 40: Sales Conference Debut
Although the factory has made a decision, the specific work still needs to be completed by Yang Zhi with the new product development team and the supply and marketing company. After all, the idea was put forward by Yang Zhi, and these concepts from later generations could not be played by others at all.
First of all, it is to pay attention to informing the sales units of the first batch of products in the five provinces to send people to Yituo to participate in the conference, in order to stimulate their enthusiasm, not only the round-trip expenses are all-inclusive, but also to tell them that there will be good news to announce. The people of the supply and marketing companies of these units are familiar with each other, so it is natural for them to complete this work. Another task is to speak at the conference.
Yang Zhi is ready to give up to the leader for something like this, after all, you can't be in the limelight, you are a young man. It's a pity that neither Chen Deshan nor Gong Xiaojun will say anything and won't accept it.
Just kidding, there's nothing wrong with speaking at a meeting. But these ideas are all yours Yang Zhi, let's talk about what to do if there is a mistake. Not to mention, this time, several units came with resentment against unified pricing, and they may have to make trouble at the meeting. When the time comes, I will ask you a few tricky questions, and it will be embarrassing if I can't answer the scene. Both of these leaders felt that they couldn't take a risk and couldn't afford to lose this person. When the time comes, the whole factory will know that the gains will outweigh the losses. Don't underestimate the "shame". Ordinary people lose face because they lose face, but not necessarily for leaders. Two years ago, such an incident happened in Jinyang Iron and Steel Plant: After the chaos was rectified, the superior sent a highly qualified teacher-level demobilized cadre to the factory to serve as the factory director. This factory director is a Red Army cadre in the Yan'an period, the style is relatively tough, but the person is actually okay, but there is a little bit of cultural Cheng dΓΉ is indeed relatively low, before joining the army is a cattle herding baby, after entering the army, although many studies are made, but the knowledge is really not high. has been treated unfairly for many years in ****, and now I'm ready to show my strength. I didn't know that when I held the first factory-wide meeting after taking office, I mispronounced the words on the manuscript. At first, everyone endured it, after all, it was a leader. As a result, I made more and more mistakes later, especially when I pronounced "conscientious" as "Kekeye". There was a burst of laughter in the audience, which made the old Red Army a little unable to get off the stage, and the work was not very smooth after he arrived in office in the past two days. As a result, the people below were offended. Afterwards, someone nicknamed him "Director of the Barrel Factory". It didn't take long for the nickname to spread, and everyone called it that in private. There was even a meeting, and a deputy factory director who was not very much on the opposite road with him was excited and accidentally shouted out in public. This is a complete disgrace, and the work in the factory cannot be carried out at all. In the end, although the deputy director of the factory was punished, this demobilized cadre was also relegated to a small unit and became the laughing stock of the entire steel system in Jindong Province.
In short, if your well-intentioned leader doesn't accept it, then there's no way. Yang Zhi then drafted the speech and went home in the evening to practice many times to perfect the details.
Finally, the day of the meeting came. Since the first batch of five provinces for trial sales are also neighboring provinces in addition to Jindong Province, the distance is not too far. Even with the relatively backward traffic conditions at this time, it took less than two days to arrive.
The day before the meeting, after a statistical count, it was found that all the first batch of 48 sales units sent people to participate. This made Gong Xiaojun, who was a little worried that some units would not come, breathed a sigh of relief. It's just that the level of the people sent is very different: there are ordinary sales personnel, there are corresponding middle-level cadres, there are also deputy leaders, and even a few units are still personally visited by the top leaders!
After all, even if they are all state-owned units, not private enterprises, which unit is not willing to improve efficiency? Who can ignore such a best-selling product as Dongfanghong 20 tractor. You know, just before departure, many people who saw the newspaper advertisements and came here were still anxiously asking when the goods would arrive!
Soon the next day, I saw that there was quite an atmosphere in the factory. The main gate is a big banner, "Warmly welcome the leaders of brother units to visit and guide the meeting". From time to time, there are also guidance signs to the venue. When I came to the supply and marketing company for the meeting, it was quite formal, with a registration and sign-in office, a seat guide, a name and water card on each seat in the venue, a tea cup and a fruit.
Although some people feel that it is a bit excessive, these are all arrangements under Yang Zhi's strong proposal. In the minds of many people, they still retain the old-fashioned concept, thinking that as long as the product itself is excellent, it will be fine. These sales units also sell goods, how useful can they be. Yang Zhi naturally knows the importance of sales, and sometimes it is even the key to determining the life and death of a product. Therefore, these delegates have to wait for them first.
It seems that Yang Zhi's arrangement is quite effective. Sitting in the venue, many delegates nodded secretly. After arriving yesterday, I was arranged to stay in a guest house, the environment is clean and tidy, without losing the atmosphere, and the breakfast is also very rich. Today's venue feels good, very formal, and the details are good, it can be seen that Yituo still attaches great importance to us, and I think of the many "bastard" units that I usually encounter that despise or even ignore the sales work. This is a judgment!
After waiting for a while, several leaders of Yituo also entered the venue: Chen Deshan, Secretary of the Party Committee and Factory Director, Zhu Chunming, Member of the Party Committee, Chief Engineer and Director of Planning Technology, Gong Xiaojun, Member of the Party Committee, Assistant to the Factory Director, and Manager of the Supply and Marketing Company. Zheng Keming, secretary of the party committee of the organ, did not attend the meeting because of poor health, Xiao Qiang, secretary of the Commission for Discipline Inspection and chairman of the trade union, and Lei Guocai, deputy director of logistics, did not come because of other official business, and Liu Yajun, deputy director of production, not only did not arrive for any reason, he has always opposed the development of new products, and he probably does not want to see Yang Zhi and does not want to participate.
First of all, Chen Deshan led several leaders to meet with the delegates one by one, especially the leaders who came to the meeting. After all, there were 48 people, and it took a lot of time to greet each other one by one.
"Ladies and gentlemen, welcome. Today we gather together to hold the Dongfanghong 20 tractor sales conference. With the voice of Gong Xiaojun, the host of the meeting, the meeting officially began, "Now I would like to invite Comrade Chen Deshan, Secretary of the Party Committee and Director of Huaxia No. 1 Tractor Factory, to speak!" β
In West China, it is naturally a common practice for leaders to start all kinds of meetings. Of course, such a speech will not have much dry goods, it is nothing more than some welcoming words or some high-level general words. In fact, the participation and speech of the leaders is mainly symbolic, which can reflect the specifications and importance of the meeting. Let's just listen to it. The real highlight is on the people who will be elaborated on later.
Fortunately, Chen Deshan's speech was relatively brief. It's his usual style. It is estimated that it is related to his military background and his emphasis on practical results. At this time, Gong Xiaojun asked for a voice: "Now, please ask Yang Zhi, the person in charge of new product development of our factory, to inform you to explain to you the sales policy of our factory for Dongfanghong 20 tractors." Hearing this, the following attendees thought that the person who could be the product owner must at least be a middle-aged person, maybe a respected old expert.
As a result, a young man stepped onto the front stage and bowed to the factory leaders and the attendees. "This young man is quite modest." A representative commented. However, more people were surprised: this person looks like he is in his 20s, and he is actually the person in charge of new product development?