"Coming, coming, coming!" Suddenly, a sound echoed through the quiet office building. This fat man! Yang Zhi smiled bitterly, but he didn't plan to interfere. Chen Weiguo rushed into the big office of the Planning Department in a general manner: "The advertisement is coming!" "The speed and spirit of the business feel like that of the staff at the post office who deliver newspapers.

Several team members who had long been absent-minded hurriedly greeted them and gossiped: "How is it?" What does advertising really look like? Someone asked Chen Weiguo anxiously. Chen Weiguo, who was out of breath, shook his head and didn't speak, his expression was a little strange, and he secretly gave Yang Zhi a thumbs up. Taking the newspaper handed by Chen Weiguo, Wu Yanli hurriedly flipped to the third page, found the advertisement, and was directly stunned. Then Zhou Dake, who had read the newspaper, was also stunned, Li Yang was the same, and Yan Xiaoming, who didn't care the most, was also stunned

I saw the third page of Jindong Daily, and a quarter of the page was a large black and white photo of a Dongfanghong 20 small tractor. This was taken by Yang Zhitong and Chen Weiguo at the request of the photography officer of the trade union propaganda department in the factory. Although there is no retouching and PS ingredients commonly used in later generations of advertising, this Zhang has been in the photography circle for more than 20 years, is a member of the Huaxia Photography Association, and his works have won many provincial and ministerial competition awards. It is that people are very famous in the entire machinery industry system. However, his stinky and hard temper is also as famous as his photography skills, and not just anyone can be moved, especially Yang Zhi who has no relatives and no reason with him. If it is arranged in the factory, people will do it, but if they are not so dedicated, it will be boring.

In the end, Yang Zhi sent Chen Weiguo to invite him in his personal name, and Director Zhang finally agreed. One is because of the son of the factory director, as long as he is a drag, no one has to give two points of face. The second is that with Chen Weiguo's cheeky work, if you don't agree, I will keep looking for you, every time you are soft-spoken and smiling, you can't be angry. And, after all, this is not a bad thing that violates principles. Hehe, Yang Zhi is also a good person.

On the right side is the photo, and on the top left side are two rows of eye-catching bold letters: cheap and good-quality, strong power, a tractor qì to help you! Then the following is a general introduction of the machine, and the small print at the bottom is the information of the first batch of 28 units of the sales machine.

However, the most profound and the most finishing touch is that there is a vertical line of fonts between the photo and the text: the national unified retail price is 548 yuan. Don't look at the later generations, this sentence is very common, this is the first time it has appeared!

"No wonder the boss swears that he can control the retail price!" "There's such a trick!" Several people who came back to their senses sighed. Wu Yanli, who didn't speak, looked at Yang Zhi, who was doing things seriously not far away, and her eyes were full of brilliance: Why does Yang Zhi have so many whimsical ideas? Is his head really different from others, why didn't he find out before!

"Well, now you see, right? In fact, I don't mean to be big, I want to tell you a little: whether it is doing technology or engaging in products, don't look at the problem in isolation, and remember to jump out of the product and technology itself and use a variety of means to achieve the goal! When Yang Zhi's words came, several people were shocked, and then savored it. Years later, Yan Xiaoming, who has become a well-known engine expert in China, is still excited when he recalls this moment.

The factory leaders naturally also saw today's "Jindong Daily" and "Machinery Daily", and Liu Yaya, who was conservative and outdated, was inexplicable, and he didn't know what Chen Weiguo was having, but he was a little happy. As the leader of the factory, he certainly knows about spending a lot of money on advertising. As long as this bullshit advertising doesn't work well, you kid just wait to be unlucky! You, Chen Deshan, are afraid that it is not easy to make a difference, right? Ha ha. Liu Yajun thought hatefully. It seems that now not only Yang Zhi, but even Chen Deshan, who supports the development of new products, also holds a grudge.

Chen Deshan, Zhu Chunming and Tang Yang, who knew the inside story and Yang Zhi's plans, had a completely different feeling. Tang Yang, who was excited, came to Zhu Chunming's office with a newspaper, and even forgot to knock on the door, knowing that he usually pays the most attention to these details, and said loudly: "Chief Engineer Zhu, have you seen the advertisement?" This Yang Zhi is really whimsical! Ha ha. Zhu Chunming, who was sitting at the desk, raised his head: "You old soup, you don't have a proper shape at your age." Although the tone was like criticism, the soft tone and the lightness on his face revealed his true mood at the moment. Yang Zhi, this kid really dares to think and dare to do. However, the effect depends on the sales of these 100 units! After all, Zhu Chunming is the leader of the factory. Although Yang Zhi's innovative advertising made his eyes shine, after all, how effective it is remains to be tested. However, no matter what, as Yang Zhi's direct leader and the director and deputy director of the Planning Technology Department, both of them were relieved. You must know that in order to support Yang Zhi, they said a lot of good things in front of Chen Deshan, and even patted their chests.

The factory director's office was smoky at the moment, and Chen Deshan's face was very blurry in the thick smoke, and it was difficult to see his face and mood. However, if you are familiar with him, you will know that only in two cases will Chen Deshan smoke, and he smokes more than half a pack. That is when he is happy or when he is hesitant to make a heavy decision. Look at the looming curvature of the corners of his mouth, and then his mood is obvious. When he came home from work at night, Chen Deshan's first words when he saw An Yifen when he entered the door were: "Yang Zhi, this kid is indeed a talent!" And Chen Weiguo got a sentence: "In the future, I will collect my heart and study hard with Yang Zhi!" "He really did what he said, using this wonderful method to control the retail price! Those sales units that tried to sell at a high price probably cried when they saw it. In that case, it's worth looking forward to next! This is the only thought in Chen Deshan's mind at the moment.

For many other ordinary workers, today's two newspapers: "Jindong Daily" and "Machinery Daily" are quite innovative, the third page actually saw the promotional materials of our factory (most people do not know the concept of advertising), as a tow people, naturally there is a light on the face. When I went out for a walk in the evening and bragged, it was just another thing to talk about.

However, the people who saw today's advertisement and saw some ways were obviously not only Yang Zhi's team members and the leaders of Yituo. On Chang'an Street in Beijing, the capital of China, in a solemn building, a white-haired but imposing old man is standing by the window, looking at the people coming and going, and the street scene is full of traffic and I don't know what to think. "There's something interesting about this little guy." The old man muttered. On the desk next to it is actually a copy of today's "Machinery Daily", on which the photo of Dongfanghong Type 20 is exposed.

Looking out of the door, this office is marked as "Minister's Office", and the sign hanging at the door of the building is "Huaxia National ** Central Propaganda Department"!