Chapter 35 Advertisements Everywhere?
But Yang Zhi didn't care about these, he was happy that this pass had finally passed: "Factory director, really" His thanks were naturally from the bottom of his heart, but Chen Deshan, who knew what Yang Zhi was going to say, waved his hand and stopped talking: "It's better to do a good job than anything else!" ”
Next is the specific details, there is an unexpected joy that makes Yang Zhi happy. It turned out that Chen Deshan and President Wang of Jindong Daily were classmates in the prefectural class of the Central Party School, and the two had a good relationship. Chen Deshan made a special call to President Wang and said hello about the advertisement. With the arrangement of the big leader, Yang Zhi's next communication with other staff members of Jindong Daily, such as Director Zhang, was naturally smoother.
As soon as they heard about the request for advertising, the reactions of President Wang, Director Zhang and others were naturally not as flat as when Yang Zhi went to the daily newspaper just now. You must know that in the past, in addition to various reports on leadership activities and party and government news, there were at most some missing statements or announcements in daily newspapers, and this was the first time that advertisements were advertised. However, for President Wang, who has been immersed in the media industry for more than 30 years, and others, advertising is a common thing in developed countries. Moreover, they were keenly aware of the business opportunities, and if advertising could be promoted, it could definitely become a major source of income for the newspaper. Moreover, the first issue of the advertisement of 5,000 yuan also made President Wang and others a little tempted. After all, although a newspaper is such a large unit, although it enjoys full financial funding from the state, its own income channel is very simple, and it is basically the subscription fee of the newspaper.
In fact, this is also the reason why Yang Zhi directly set the advertising fee at 5,000 yuan as soon as he came. Although Yang Zhi believes that if he negotiates with the newspaper, the lower price can be won completely. However, the explosive price of 5,000 yuan will definitely reduce the resistance, increase the enthusiasm of the newspaper, and produce better results. You know, for the promotion of new products, there is really no time to wait!
But that's all said and done. Wu Yanli and the others only knew the ins and outs of advertising, but they were still completely puzzled about how the advertising itself could achieve the "magical" effect of controlling retail prices as Yang Zhi said. However, how did a few people ask along the way, Yang Zhi just said: "For other things, you will naturally understand when you see the newspaper next Monday." Suddenly caused a roll of everyone's eyes.
Actually, it wasn't that Yang Zhi deliberately sold Guanzi in a covert way. Instead, Yang Zhi wanted to wait for the newspaper to come out and leave a deeper impression on them. After all, no matter how "high" things are, they are just like that, and they are far less shocking than seeing the results directly. After working together in the past few months, Yang Zhi sincerely hopes to "brainwash" them through his own experience in later generations, help them grow up quickly, and take charge of themselves!
"Hey, aren't we going back to the factory?" Ignorantly, I followed Yang Zhi for a long time, and a few people who got on the bus finally reacted, this is not the way back to the factory?
"Who said that you want to go back to the factory, let's go to the Provincial Machinery Industry Bureau now." This time, Yang Zhi's words were not very surprising. Although Yituo is a unit directly under the Ministry of Machinery Industry, the subordinate relationship and cadre management authority are in the ministry. However, as a resident unit, it must also accept the management of the provincial machinery industry bureau in terms of business. Therefore, Yituo often deals with the provincial bureau, which Chen Weiguo and they are not surprised by.
Arriving at the Jindong Provincial Machinery Industry Bureau, Yang Zhi also used a letter of introduction with a big red seal to the doorman, and walked inside with a few people. However, Yang Zhigo did not walk into the main office building, but walked into the courtyard. The other team members didn't know why at first, but when they saw Yang Zhi stop in front of a small building with a sign that read "Machinery Daily Reporter Station in Jindong Province", it dawned on them: it turned out that they were looking for a newspaper again. Their comprehension didn't last a few seconds, though. Thinking of the newspaper, they immediately reacted, in addition to Jindong Daily, do they still have to advertise?!
It turned out that in Yang Zhi's plan, advertising in several provinces where the first shipments were made was mainly for potential consumer groups. As the most influential newspaper in the entire Chinese machinery industry, the main readers of the machinery daily are within the industry and related personnel, Yang Zhi's target this time is the local agricultural machinery bureau and other tractor sales units.
As a newspaper sponsored by the Ministry of Machinery Industry, the Machinery Daily is naturally located in Beijing. However, there are also branches such as reporter stations in the provincial machinery industry bureaus. With the directly subordinate units of the ministry, the relationship between Yituo and the Machinery Daily has always been relatively close. The liaison between the Tongguò factory and the arrangement of the director of the factory have already been negotiated with the newspaper headquarters in Beijing on the issue of advertising, and like the Jindong Daily, Yang Zhi came to the reporter station today to discuss the details in detail.
As for the other 4 provinces such as Huaibei, Xiangxi, Jiangbei, and Zhongnan, due to the relationship of time and distance, Yang Zhi naturally had no way to go out in person. However, with the strong assistance of the relevant provincial offices, the telephone contact in the Tongguò factory and the advertising of the provincial daily newspapers were also finalized one by one. The content, time and layout of the advertisements are also in accordance with Yang Zhi's plan, the same as Jindong Daily. In terms of price, it is basically the same. However, there was a hiccup in the middle. The price of Xiangxi Daily is lower than that of other places, 3,500 yuan. It is said that Director Wu of the Xiangxi Office is very good at things and has a good relationship with the boss of Xiangxi Daily, and because advertising is a new thing, people think that 3500 is not low, and then it is settled. This is a bit contrary to Yang Zhi's original intention. But fortunately, as long as the matter is done, it can be regarded as saving some money for the factory. However, it is estimated that the directors of several other offices will have green faces when they hear this price: Save you, the lowest price, we are all 5000, and our brothers are straw bales, right? Unexpectedly, this always shrewd Director Wu actually offended many people unintentionally.
In a blink of an eye, it was Monday, and Wu Yanli and the others came to the office early, all trying their best to see the newspaper and solve this mysterious mystery that had made their hearts itch for almost a week. Chen Weiguo was even more exaggerated, wandering around the communication room early in the morning, looking left and right, waiting for the newspaper to be delivered for a sneak peek. Even the most stable big brother, Zhou Dake was a little uncertain, so he looked forward to the newspaper.
In fact, not only them, but even Chen Deshan, Zhu Chunming and other leaders are waiting for today's "Jindong Daily" and "Machinery Daily". Although Yang Zhi said it wildly. But after all, everyone has never seen an advertisement, and only when you see the real thing can you feel a little at ease.