The meaning of Xu Hongwen's words is very clear, that is, it allows customers to have more choices, although there will be other models listed at the same time, but as long as they can keep a letter to customers, these customers still buy their company's products, which is very important! If you choose more mobile phones from their company, it means that you will buy fewer mobile phones from other companies!

To do the market is to grab customers, and customers are not fools, it is impossible for you to fool casually, which requires careful attention to the product, so that the mobile phone on the market is targeted; However, with the current technology, the function of a mobile phone is to make and receive calls simply, and at most to send and send messages (this requires 2G network support), although Xu Hongwen also let the technical department build a computer into the mobile phone, but these seemingly thin functions can not become a brilliant marketing means!

Although Xu Hongwen has to look at the function development on the mobile phone, he never thought that he could defeat the invincible opponent in the world with one or two new functions, that is, he could not make a technological breakthrough in the function for the time being, Xu Hongwen's plan is to start from the appearance of the mobile phone, in fact, the appearance of the first mobile phone A1S and A1 of Longteng Company off the assembly line are from Xu Hongwen's hands, although it cannot be said that it is small and exquisite in the real sense, but after Xu Hongwen integrated the appearance of the early classic models, When these two mobile phones first came off the assembly line, the company's management really had a feeling of surprise!

As the director of the marketing department, Qin Feng can be said to be full of confidence in the company's products, although it has not been a few days since the first mobile phone went offline, but he has already done several market plans and has not had time to talk to Mr. Xu.

To be honest, Qin Feng does not agree with Mr. Xu's words very much in his heart, he has been in the market for many years, he is very aware of the customer's mentality, and how to grasp the customer's psychology in the era of mobile phones is still a luxury product, the era of Motorola's big brother and family dominance in the early years will be gone forever, and the idea of holding a model to conquer the world is really undesirable, he was not aware of this problem before, he was like a pot empowerment at this time!

Although Qin Fengxiao, who felt a little risky in his heart, patted a sycophant: "Hehe, Mr. Xu has a unique vision, I have already done a good job of market planning under the opening of a single machine, and now my plan will have to be changed!" ”

Ning Yuanzheng's brain is not slow, as early as a few years ago, he dominated the Siemens semiconductor business, he naturally has his own views on the market, Mr. Xu's words just now Ning Yuanzheng also thinks it makes sense, but the risk of listing at the same time can not be ignored, as the person in charge of Longteng Company, he must do not think about winning and defeating, in terms of production, Ning Yuanzheng can find a way to solve practical difficulties, but the market is not taken for granted, and the unpredictable market is the norm!

"Mr. Xu, I personally think that our marketing strategy should be conservative, after all, we are a newly established company, we still have a lot of homework to do in terms of brand awareness, if we push several mobile phones to the market at once, it will make our publicity power scattered, so I think it is not suitable to market several mobile phones at the same time in the early stage!"

Qin Feng, the director of the marketing department, couldn't help but secretly blame himself for his fast mouth when he heard this, he knew that Mr. Ning's words were the old way, although he knew that Mr. Xu had strong capital, but there must still be a gap compared to those giants in the world, if Mr. Xu's idea was a little radical just now, Mr. Ning just wanted to be steady, but he knew that what to do in the end depends on Mr. Xu's meaning!

Shen Li, the director of the technical department, has a different mentality, he has been with Mr. Xu for a year, to be honest, at the very beginning, Shen Li still has some opinions on Mr. Xu's fingers, but in the end, it is often confirmed that Mr. Xu's ideas and technical solutions are correct, although he did not blindly believe in Xu Hongwen, but Shen Li knows very well that he is a boss who is extremely assertive, and the ideas that are generally said rarely change!

At this time, Xu Hongwen naturally didn't know what his two directors were thinking, but Ning Yuanzheng's words pulled him back to reality, Longteng is not Tianhong, the brand Tianhong has had a high reputation in the world in the past two years, and Longteng is a completely new brand, and it takes time for a new brand to be accepted by customers, just like Ning Yuanzheng said that a lot of homework needs them to do!

But Xu Hongwen doesn't want to develop step by step, now the communication terminal market is about to usher in the 'Warring States Rebellion', who occupies more market is the winner, after all, mobile phone products are still a new recruit in the market, although a few years ago out of the big brother, but in Xu Hongwen's eyes, he did not put Motorola in his eyes, because he knew that Motorola's big brother will be in the next few years to make frequent faint moves!

On the contrary, Ericsson from Sweden, and Nokia from Finland is the biggest threat to Longteng in the next few years, in Xu Hongwen's memory, these two big brands will become the world's mainstream mobile phone brands in the next few years, Nokia will put the arrogant Motorola off the sales throne, and these two brands will be in the world's mainstream market to compete for the market!

If Longteng wants to develop and grow, it must be a tiger's mouth, if the market strategy is conservative, Xu Hongwen does not think that Longteng can win these two world-renowned brands, even if it can grab the domestic market for Longteng, it is far from enough, after all, the domestic market at this time is too small, the economy is not rich, the people are not rich, and some people who got rich first and government orders are not enough to support the development of Longteng, and Xu Hongwen's goal is to be an international brand, and this era can only go out to make a lot of money!

But Ning Yuanzheng's words are not unreasonable, and now how to take the first step of Longteng, which has just been listed, has become a question that Xu Hongwen needs to think about!

At this time, Xu Hongwen, who felt a little headache, pinched the mountain roots in his eyes, although he was still a little drunk after taking a nap at noon, someone blocked the wine for him at the banquet at noon, but Xu Hongwen, as the master, still drank a lot, and Xu Hongwen, who started his brain, felt a headache for a while!

When Xu Hongwen, who had been leaning on the sofa for a while, opened his eyes again, he saw that the three of them were looking at him and seemed to be waiting for him to make a decision.

"Lao Ning is right, we have just launched several mobile phones on the market at the same time, it is indeed a bit big, but I will not change the general strategy of competing for the market with multiple models, if the steps are too big to launch several at the same time, we can launch a new model every three months, which can maintain the sense of expectation of customers, and effectively minimize the market risk!"

Saying that, Xu Hongwen glanced at Shen Li, and then said: "I believe that in this way, the pressure on your technical department will be much less, and it is not difficult to develop new models without moving the core. (To be continued.) Pen % Fun % Pavilion www.biquge.info)