January is already the off-season for the Internet industry. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoWhat's more, the Spring Festival in 2009 was very early, and the New Year was celebrated at the end of January.

In the domestic IT circle, except for the warm-up and promotion of the "First Sight Circle" and "Tengxun Weibo" step by step, nothing major has happened.

Oh, if the hardware circle is also considered an "IT circle", there is a small incident that happens.

January 12th, a week before the winter break. HTC's first Android mobile phone, the HTC-G3, also known as HTC-Hero, which is an improved version of the American HTC-G1, has been launched in the domestic market as scheduled.

(Note: Historically, HTC-G3 was released in autumn, and the butterfly effect in the book was advanced by more than half a year, so it can be understood that the G3 here is only a fine-tuned and upgraded version of G1, and it has not fully reached the performance height of G3 in history)

The domestic Android market has finally entered the second big factory, and it is no longer a monopoly of the "original intention".

On the issue of HTC-HERO's pricing, Wang Xuehong obviously took into account the pricing factor of Gu Mojie's "original intention". In the end, the dual-mode version of HTC-HERO was marked at 2,999 yuan, while the single-mode non-contract version was set at 2,600 yuan.

As for the contract machine with a package, it was pressed to 1999 yuan.

Compared with the "original intention" that was launched 5 months earlier, HTC-HERO is not superior in various parameters. For example, the screen resolution is still 480*320 pixels imitating Apple's iPhone-3G, instead of the 800*540 pixels of the "original intention". The camera and G-sensor are also slightly worse than the "original intention". The implicit indicators of signal stability are not as good as the "original intention" of combining Xia Wei's RF technology.

But HTC-HERO also has a lot of powerful features. The reason why it can be sold is expensive depends on its standard advantages.

First of all, due to the late launch and late research and development, HTC has added a GPS navigation module that previously seemed to be too large and useless in the Chinese market.

With the small scale of the mobile phone navigation market at the beginning of 2009, adding such a function will increase the cost of at least two or three hundred yuan.

Secondly, and one of the most important factors contributing to the high price of HTC, is that HTC-HERO supports single-SIM dual-mode - that is, it can support both GSM network and CDMA network, as long as the user inserts the corresponding card.

One more mode support, one more core processing chip, and the cost increase of hundreds is naturally necessary. But more importantly, with the support of this technology, HTC's mobile phones can no longer be used for "Tianyi" or "Wo" like the "original heart".

At the beginning, even if the "original heart" mobile phone was not a contract machine, the price could still be set low. One of the most important factors is its single-model nature.

The core chip of the "Chuxin" telecom version is a QSC6085, which only supports CDMA/EVDO, and is not even equipped with traditional GSM chips. As a result, after this mobile phone is bought home, as long as you don't buy the UIM card of Telecom "Tianyi", it will be wasted and can only be used as a building block toy.

Therefore, as long as one of the initial version of "Chuxin" is sold, it means that China Telecom's "Tianyi" has one more user.

Therefore, even if it is the kind of machine sold on Taobao Mall without a package consumption limit, China Telecom still gives Hatsune Intelligent a subsidy of a lot of money per unit - this supports the Taobao low price of the original version of "Chuxin" 2180.

At the beginning of December, when the "Chuxin" version was released, it actually supported the dual mode of GSM+WCDMA, but still did not support the dual mode of GSM+CDMA/EVDO.

So theoretically, users who bought the 3G version of China Unicom, in addition to using Unicom, can also be used by mobile - but they can only use the mobile 2G network, and it is impossible to upgrade to the mobile 3G network in the future.

Moreover, even this level of mixing is limited to Taobao online shopping and physical flagship store versions. Only these batches of machines have the MEID and IMEI network access licenses of both China Mobile and China Unicom at the same time.

If it is the "original heart" bought from the Unicom business hall, Unicom will not allow the machine to burn the mobile network access license, and it will not be used after taking it back. In order to burn one less network access license, of course, Unicom will also give Hatsune certain discounts, such as the "first meeting" SMS package fee of this machine can be completely free and so on.

Because it can be mixed to a certain extent, the Unicom version of the "original heart" was later sold at a slightly higher price than the telecom version. The contract machine is still unchanged at 1880, but the online shopping machine has risen to 2480 - 300 yuan more expensive than the telecom version of the online shopping machine.

In the communication circle, it is really difficult to count all kinds of reciprocity and bundling tricks of you and me, and I have you.

Wang Xuehong's HTC entered the market, but it did not achieve the purpose of "using low prices to divert the share of 'original intention' in the Android mobile phone market as much as possible".

The reason is very simple: HTC's pricing is completely uncompetitive with the "original intention". Wang Xuehong seems to love the brand more than Gu Mojie for the dignity of Taibazi. The only group of people who ship more HTC-HERO is to release the backlog of consumption potential of some mobile users.

The mobile phone software of "Tengxun Weibo" and "Chujian Circle" are becoming more and more popular, and it is inevitable to drive the mobile phones of Hatsune Smart, and in this year's peak season, an additional 780,000 units were sold in the wind.

I don't know if Ma Huateng finally got the news, and his heart was happy or sad.

In addition to these internal events, in mid-to-late January 2009, there were also two major events at home and abroad that would have a more or less long-term impact on the economic situation in the IT circle.

At the moment, though, these two events are not directly related to the Chinese IT community.

The first thing is that on the third day of the winter vacation, the new president of the United States, O'Dark Horse, officially took office.

George W. Bush, who has been in office for eight years, started with an economic crisis and ended with an economic crisis. Just like 16 years ago, his father George H.W. Bush was used by Clinton with the phrase "idiot!" Do you know what the economy is? "It's the same as scolding off the stage. The combined tenure of the two fathers and sons is 12 years, and it seems that the only merit that can be achieved is the killing of many Iraqis.

The second thing is that the EU26 finally belatedly passed a bailout plan after three months of bickering.

The bailout amount is 200 billion euros, which is included in the EU budget for 2009.

The Americans were the first to announce the beggar-thy-neighbor announcement on October 3, 2008. Japan followed up on October 30, while China saw that the wind was wrong and urgently followed suit on November 5. The European Union, however, did not make this decision until 22 January 2009.

Americans spent $700 billion; The Japanese spent 27 trillion yen; China spent four trillion yuan; In comparison, the EU's 200 billion euros can't even help with a piece of.

The bad debt ratio and asset structure of major European financial institutions have already laid the groundwork in the deterioration of the previous three months. The short-lived bailout information stimulus did not boost much market confidence, and at best delayed the outbreak of the problem.

From this day on, the money owed by the countries of southern Europe to Deutsche Bank became bigger and bigger.

Finally, there was a trivial matter that could not be seen at the moment, and it didn't even arouse Gu Mojie's attention. It was a merger between domestic telecommunications operators - on January 7, 2009, with the approval of the People's Republic of China, China Unicom and China Network and Communication merged to form the new China Unicom. This matter doesn't seem to have anything to do with Gu Mojie.

……

The winter vacation has finally begun, and the smell of the New Year is getting stronger and stronger.

The popularity of "Tengxun Weibo" seems to have grown more deformed and terrifying in the past half a month.

Mahua Fujiwara planned to let those big Vs take three or five months to absorb enough powder, and now it has only been opened for one month, and it has been enough.

On January 23, there were at least 1,000 big Vs with 500,000 fans on Tencent Weibo, and the remaining more than 100,000 fans, more than tens of thousands of people - Tengxun Weibo was launched for a month, and there were only more than 20 million real users. The number of fans of tens of thousands of accounts exceeded 100,000, indicating that at least half of the grassroots users have followed hundreds of celebrities each.

This data, no matter how you look at it, is dangerous and false. Tengxun has become vigilant, and the spontaneous zombie fan behavior has also begun to converge and hibernate and reduce the operation amplitude. However, because of the lag problem, the operation department has not yet made up its mind to retreat, at best, it will not send new zombie fans.

There are still 5 days before Chinese New Year's Eve, and a company like Fuji Xun cannot take a holiday so early.

More and more big V asked to fulfill the "opening number fan bonus" privately promised by Tengxun, and this demand was reported by the market department level by level, which naturally alarmed Ma Huateng.

"Pony, is this money given or not given now...... If you don't give an explanation, I'm afraid that I won't be able to suppress it. Zhang Xiaolong, the person in charge of the product, made a bitter face, and found Ma Huateng again in a few days to complain, "If you don't nod, how can Mr. Luo approve this money." ”

Next to Zhang Xiaolong, who had a bitter face, stood CFO Luo Shuohan. He always maintains a poker face, does not express his opinions, and waits for the boss's decision.

"Fa Fa! This money cannot be saved. Ma Huateng struggled for a long time with a hideous expression, and finally slapped the board arbitrarily.

Although the money is not visible, and there is no so-called formal contract - the big Vs do not want to be found out that they opened Weibo after taking the money - but Ma Huateng can fully imagine that if Teng Xun dares to go back on his word and promise to give the money but finally does not fulfill it, it will definitely offend the entire big V class in China.

This risk cannot be taken.

"Also, after giving the money, the zombie fans who should be cleared will be cleared immediately. Check it out for me, what is the origin of so many shops selling 100 noodles for 10 yuan on Taobao stores recently. All the powders you buy will be killed in stages! ”

After deciding to give money, Ma Huateng immediately made up for this decision.

He wanted to say this sentence a long time ago, but he didn't dare to say it until he settled the big V opening fee.

Because, as long as you don't pay off the money given to the big Vs, if you get rid of the zombie fans first, it will undoubtedly anger everyone-

You said that Lao Tzu had 500,000 fans, and he would pay off the money he promised. As a result, I want to delete my powder before I pay it off? Why don't you say that you have zombie fans just to repay your debts?

If you don't settle the black accounts at the beginning, you can't get rid of zombie fans.

"Are you sure? Then I'll do it. Luo Shuohan was still expressionless, but after seeing Ma Huateng signing, he respectfully turned around and went to execute.

In the early stage, 30% of the opening fee was spent, and less than 1 billion was spent. The follow-up seventy percent of the operating expenses, which could have been given slowly and in batches, had to be advanced -- which involved at least about 2 billion expenditures.

Tengxun's game industry has worked hard to save a quarter of profits for the company, which is half of it.

As soon as Luo Shuohan left, Ma Huateng's face became even colder, and he strictly ordered Zhang Xiaolong: "The money that should be given has been given, strictly investigate the matter of zombie fans, and give it to me immediately." It can't be too slow, it won't work; But you can't be too anxious, and you can't let the big Vs immediately feel the decline in the number of fans.

A slight drop is acceptable; But it's best to delete as many zombie fans as the real fans have risen, and strive for dynamic balance. Do you have a good grasp of the scale? ”

"I'll take it!" (To be continued.) )