Historically, the early development of Weibo was very bland. Pen & Fun & Pavilion www.biquge.info

From the beginning of the internal test to the opening of the "" function, it took a month and a half to explore.

Then it took another month before the forwarding function was opened, allowing Weibo content to really explore a way to spread virally.

The reason why it can be so leisurely is because during that period of history, Weibo did not have any opponents to catch up in the early days.

And now, apparently, everything is different.

Because Ma Huateng spent a lot of money to buy Sina.

Because the Hatsune Group has sprung up in the social field of IM and SNS, it has formed an obvious pursuit and oppression of the hegemony of Fuji Xun.

All the development steps that could have been carried out step by step and slowly have all been stamped as "urgent".

Not only was the birth of "Weibo" 9 months earlier than the same period in history (Note: Because of Gu Mojie's butterfly effect, China's 3G network development speed is actually ahead of schedule, and the scale of 3G mobile phone users is about one year ahead of the same period in history. I think this is a reasonable deduction setting. ）

And since the birth of Weibo, the release of all new features has been on the fast track.

After only three days of opening, the number of users exceeded one million under the strong drainage of the two major products of QQ and Sina Blog. And then there's the endless promotion, promotion, and promotion. Hundreds of millions of advertising dollars are smashed into it, and various channels are fully covered for publicity.

On the day after Christmas, hundreds of "big V" emergency registrations and emergency certifications have passed.

The stars in the singer circle reacted relatively coldly, and they didn't read many blog posts, so they were slow to attract fans for the time being. However, there are two TV drama actors named Yao Chen and Chen Kun who work hardest, posting blog posts every day, and before New Year's Day, they attracted more than 100,000 fans in just five or six days, becoming the fastest wave of fans on the entire Tengxun Weibo.

On New Year's Day, Tengxun Weibo upgraded a version and added the "" and forwarding functions. After another three or four days, by the end of the New Year's Day holiday, the function of sharing pictures was added - Weibo, which was just a pure text message post at first, and did not have a photo breaking function.

After allowing retweets and "", the existing big Vs will be able to attract fans faster. There are also more fans who pay attention to the hot photos of entertainment stars.

On the other hand, the "first meeting circle" on the other side seems to have no such strong media attributes, and is just quietly sharing in small circles. The increase in the number of users of the two has gradually increased from 130% at the beginning to 2 times, and even finally fixed at nearly 3 times.

Every time one more user opens the "First Sight Circle", three users open the "Tengxun Weibo".

Hatsune Networks Technology's top brass is starting to get a little anxious.

The newly opened battlefield was suppressed by Tencent in a three-to-one market share, how to seek a breakthrough point at the "first meeting"?

The call for Gu Mojie to let go of the function point of "Chujian Circle" and open up "unilaterally allowing fans to follow celebrities" has been very popular in the subsidiary of Hatsune Network Technology, and there have even been questions about Gu Mojie personally.

Gu Mojie used his absolute equity and absolute authority to force down these coping strategies that urged him to advance.

……

On January 5th, this day was originally Gu Mojie's birthday, and 12 days have passed since Christmas Zhou Jielun's ventilation message.

It has been two weeks since Weibo and Circle's servers were launched. The number of registrations and activations for the two products increased to 13 million and 4.8 million, respectively. Active users also reached 2.5 million and 900,000 respectively.

Of course, the above data is all real users. The part of the operator's own fraudulent discount is not counted.

The situation is still quite serious.

In the manor of Bamboo Creek Trail, there are no lights, but there are still cakes.

Not only Lu Wenjun was here, but even Fei Liluo and Wen Wanqing stayed together for the night today. The girls all know that Gu Mojie has been under pressure recently and is not in a very good mood, so they all want to comfort him.

The cake is three-tiered, with a matcha milk base, a red wine heart, and chocolate truffles on top - not just the kind that looks like "truffles", but real truffle flakes charcoal-grilled and topped with sauce. It's like the classic "honey truffle" in Italian food, but with honey and chocolate sauce.

Wen Wanqing is the youngest, and she will cut the cake tonight. After dividing the top layer of cake into four corners and placing a plate in front of each person, she sat down one by one, looked at her nose and nose, and did not say anything more.

"Alright, let's eat the cake. Don't think about the troubles. Product promotion matters, over time, look at people's hearts, and I also support you to wait and see. Lu Wenjun has the most formal demeanor, eating cake while comforting Gu Mojie.

"I didn't take it to heart, don't worry." Gu Mojie patted Lu Wenjun on the shoulder, "Ma Huateng rushed so fast, there must be hidden dangers." A lot of insiders, if someone really breaks the news, it is estimated that it will be uncomfortable. ”

As he spoke, Gu Mojie also took the fork and took a little charcoal-grilled truffle to eat. He didn't really like the taste of truffles, but he was the backbone of his family. Acting with a little appetite, his woman is not easy to worry.

The girls were very obediently quiet for more than ten seconds, waiting for Gu Mojie to chew slowly before accosting each other.

If you want to talk about intrigue and hyping up public opinion, Gu Mojie's most trustworthy thing is, of course, Fei Liluo. As a lawyer, she couldn't be better at doing this. After observing the words, she picked the right time to ask:

"Jie, do you mean that Ma Huateng spent money to buy a big V to join? Do you want me to instruct the water army and various forums and talk shows tomorrow to stir up this information? ”

Gu Mojie put down his fork and smiled bitterly: "Of course it's not difficult to stir up, the question is that do you think this has an effect?" Will fans choose not to watch idol photos because 'their idols came here to explode photos because they received money'? It's impossible, so if it's just such a material, and we go to a large-scale explosion, it seems that we are low. ”

Fei Liluo could only stop for a few minutes, and felt a little unwilling, so she asked: "Then do you think on the battlefield of public opinion, how fierce is the material worth exploding?" ”

Gu Mojie pondered for a moment, and spit out the answer in his heart word by word: "Zombie-corpse-powder." ”

Zombie fans, in China at the beginning of 2009, are still a new term. But in the eyes of the inner circle of the Internet, this is a concept that has been popularized.

Weibo is not an absolutely original product from scratch. Whether it is Twitter or the foreign prototypes borrowed from other Weibo, there is more or less the problem of zombie fans.

The so-called zombie fans were originally the number of fans that the system automatically sent after the user of a media social product registered. For example, at present, there is an account registered on Tengxun Weibo, even if it does not have a v, there is no real-name authentication, and there is no import of friend information from QQ; As long as you leave it there for a while, there will be more or less a dozen people paying attention.

These dozen or so users are basically zombie fans, to put it bluntly, they are for bloggers. lest the blogger has no fans, which hurts his self-esteem too much. This kind of false prosperity can also maintain the popularity of the product.

As for the harm of zombie fans, there is no doubt about it, that is, once it is revealed, those users who know that their popularity belongs to false prosperity will definitely feel frustrated and decadent, and have a greater sense of laziness than when they did not have fans.

Zombie fans are not a problem that only appears after the operation of Weibo products for a long time, but from the first day of the birth of Weibo, and it is the result of the operator's strict and systematic planning.

From a professional point of view, this is easy to understand: the more a media ecosystem is in its infancy, the more zombie fans are needed, otherwise the initial users may lose due to lack of confidence. On the contrary, after the ecological circle was raised, zombie fans turned from a "necessity" to a "dispensable vanity comparison".

Fei Liluo followed Gu Mojie's train of thought and considered it carefully. So I didn't care about eating, so I went back to the study and picked up a notebook to check the information in the email. While looking it up, he said:

"Isn't it too early to mention the question of zombie fans now? Yao Chen and Chen Kun, who have the most fans, have more than 300,000 fans, and there is at most half of the water in them. ”

"Only 100,000 zombie fans?" A hint of coldness flashed in Gu Mojie's eyes, and he got up and paced back and forth a few times, "You say, how about we give them a little?" ”

"What?"

"Give them some zombie powder."

Fei Liluo didn't understand technology, and was stunned when she heard it: "How to send it?" ”

Before Gu Mojie could answer, Lu Wenjun on the side had already reacted: "You mean to develop some keygen machines and hack new Weibo accounts in large quantities?" And then automatically go in and follow? ”

Gu Mojie paced back and forth impatiently, following the mutual inspiration between Lu Wenjun and him, and violently deduced his brain.

"That's what it means, doesn't Ma Huateng want the data to look good. We'll help him muddy the waters and make Weibo's book data look better.

In this way, first of all, the money that Ma Huateng should give to those big Vs will be cashed out faster and cashed out faster - didn't Ma Huateng say that the big V has attracted 500,000 fans, then the promised opening fee and operation fee will be paid in full to those big Vs.

Originally, the big V may have to operate sincerely for half a year before the target can be completed. Now with our help, they can do it in a month. Think about it, what would be the effect? ”

Gu Mojie said in simple terms, and Fei Liluo, who didn't understand technology, also understood the specific operation mode. In terms of the meticulousness of calculation, no one here is Feliro's opponent. After a little brewing, she came back to this "sand table deduction".

"What will it do? First of all, the speed at which Mahuateng burns money will definitely accelerate dramatically. The celebrity fee, which was originally spent in half a year, may now be spent in a month or two.

Secondly, after those big Vs get all the money, they will reduce the frequency of sharing and posting. At least those big Vs who were counting on that little money will definitely reduce their activity. The total amount of time spent by real users on Weibo will also decrease.

Then, if there are a lot of zombie fans, if you can reply with an automatic posting machine, the big Vs will definitely be too busy, and the frequency of interaction with real fans will be greatly reduced. Real fans' desire to communicate with big Vs will be hit.

In the end, if Tengxun reacts after a while and begins to clear the zombie fans, let's easily withdraw the attention of the disguised fans, organize hype, and say that so-and-so big V buys fans, and then loses ninety percent of the fans...... If he does this, that big V still has the face to continue to brush Weibo, which can only be said to be too thick-skinned.

Well, that's all I have to think about for the time being......"

"Not a lot. Your brain, if you give you a few more days of bad water, how can you get it? Gu Mojie playfully hugged Fei Liluo, very satisfied with the other party's performance. (To be continued.) )