No one knows what Mr. Gu and his Hatsune have been busy with in the past six months, and in a blink of an eye, the summer vacation is coming to an end. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

However, even if no one knows what Hatsune's main goal is in the past six months, the data of Hatsune Network Technology and Hatsune Entertainment are very good:

Not only is the increase in the number of users who "first see" very gratifying, but they continue to take advantage of the soaring dividend of 80 million new netizens in the country every year.

In the Japanese and Korean markets, with the integration of the NHN series last year, it is estimated that 7 million Koreans and 13 million Japanese will use Hatsumi/Line in 2012. Coupled with the fact that Southeast Asia has entered a market that has become uninhabited.

It is estimated that throughout 2012, the number of new users of "first sight" products in the entire East and Southeast Asian markets will reach a terrifying 200 million.

Hatsune believes that this growth momentum can be maintained for at least 3 years.

In addition, based on the "going out" of China's e-commerce and foreign trade cooperation, and the trend of China's use of foreign capital in recent years has changed from purely "accepting foreign investment in China" to "Chinese investment abroad", a large number of foreign enterprise personnel cooperating with China have begun to get used to using "Chujian" as a work communication software, especially in the European and North African markets, which lack localized IM software.

In other words, the whatapp of the K family can resist the "first meeting" in terms of performance and experience.

Microsoft's Skype, like its predecessor MSN, is on the verge of coming to an end, and who has made Microsoft never know what the user experience is. Bill Gates's engineers don't bother to simplify operations for users at all, which has been Microsoft's old problem for decades, and it has not been changed since it was brought out of the womb.

Moreover, the achievements of the Hatsune Group are even more rare in that while the number of its users is expanding wildly, its user stickiness, average daily user time and average daily consumption amount have also increased steadily.

The per capita consumption unit price of Fuji Xun is naturally growing, but the arbitrage of Fuji Xun is based on the premise that the brand value of Teng Xun is constantly burning and shrinking, and the scale of users is constantly hating and declining. A model like Hatsune, where the growth rate of users is getting faster and faster, and the amount of user consumption is getting faster and faster, is really unseen and unheard of in the world.

Others are burning money, burning money and burning money, eating ugly and fighting small businesses. Hatsune is lying down waiting for the money to be delivered, which is more calm than Wang Xizhi who is in the east bed.

Hatsune must have used some hidden killer. The most terrifying thing is that the world doesn't even know what this killing weapon is.

It's really killing people invisibly.

It has been half a year since the Great Practice of Qi in March, and in the cool early autumn, the first "International Internet Conference" was held as scheduled in Wu-Town, Qianjiang.

Because it was the first session, in order to show its "international" nature, this conference invited a lot of international bigwigs, not only giants in the business world, but also leaders in the academic world, including those Internet fathers who created the Internet 20 years ago.

Gu Mojie, Ma Feng, and Boss Li naturally also want to participate.

The conference has a total of three days of agenda, the opening speech of the entrepreneur representative on the first day was Boss Li, and Qi Da personally sat down and said some words of encouragement to entrepreneurs from all walks of life, naturally all of them had to cheer.

Then there was a whole day of academic titans talking about the past and the present, looking forward to the future, and talking about it was more pragmatic, just to help everyone open their minds.

But there is no doubt that these speeches have any immediate inspiration for the current industry.

Starting the next day, it was the turn of entrepreneurs from all walks of life to dry goods or tell stories to build momentum for themselves. This is the part that attracted the most attention from the participants.

The talk started in the morning was Lao Ma, and there were a bunch of not so big names of tens of billions of dollars in the middle, including Ma Huateng arranged after lunch.

Compared with more than a year ago, Ma Huateng's cheeks seem to be sunken, which shows how difficult it is to be abandoned by various investment banks for more than a year. However, when Ma Huateng spoke, he still tried his best to maintain Teng Xun's face and shaped the company's image into "We are confident that we will do a good job of a large and beautiful company that not only stabilizes the market, but also makes enough profits."

In the end, the time to end at 4 o'clock in the afternoon was short, and it was left to Gu Mojie.

The moment he took the stage, he held the attention of the audience. Because there are too many mysteries in him this year.

……

"Hello everyone, I won't say polite words. By the way - how many minutes do I have? ”

Gu Mojie was dressed very casually, dressed as a stall, walked on stage and said a few words, without fiddling with the microphone, when he suddenly thought of a question and asked the host directly.

It's embarrassing.

The host almost had grass and mud galloping in his heart: Do you want to pretend to be so casual! Qi Da is pinching the manuscript of the table!

But I can't help but answer.

"That...... It was originally scheduled to be half an hour, but Mr. Gu, you are the last ...... today."

That's all the moderator can say.

"Okay, then let's do it - remind everyone on time at half past four, if it is overtime, those who are busy can dismiss the meeting by themselves, and those who are not busy will stay and listen to me finish."

Gu Mojie happily took over the host's embarrassment.

"I know that everyone is curious about Hatsune's growth efficiency in the past six months. I am more curious about why Hatsune did not intervene in the subsidy war between Ahri and Baidu. I'll talk about all of this in a moment, but I'm afraid you won't understand, so I'll tell you a few stories first.

First of all, I want to clarify that there has been a bad atmosphere in the Internet circle in the past two years: many financial columnists who pour chicken soup like to falsify 'Gu Mojie's quotations'. Many of the words are obviously not said by me, but fabricated by those financial writers themselves, so as to increase credibility, increase their sales, and read them.

All I can say about this kind of behavior is: I have never seen anyone so brazen. ”

As soon as Gu Mojie's words landed, the audience suddenly exploded, and some people also looked at people like Wu, Polo, Yuluo, Hao, Song, and others, and thought of some bad things.

"Okay, just now because everyone is sleepy, let's make a joke and refresh yourself. From the end of last year to the first half of this year, Ahri and Baidu have indeed killed more fiercely in O2O and other 'new mobile payment scenarios', and some bad cases have also been made. I've heard some people complain that these excessive investments are caused by a sentence in my private life, which is called '2012 will be the year of Internet +'.

Heaven and earth conscience, when did I, Gu Mojie, say this?

It may be that last year, when some Hatsune internal meetings, or friends in other circles drank privately, I emphasized the 'Internet +' trend in the era of mobile payment, but I definitely didn't use the previous sentence to express it!

If I want to say that because of my inappropriate expression, tens of billions of funds in China's Internet industry have been invested in immature markets and spent indiscriminately, I will not carry this pot. ”

Speaking of this, Gu Mojie sighed bitterly, seemed to be a little unbearable, couldn't go on, and paused to take off his glasses, took out the glasses cloth and wiped them carefully, and left the guests in the hall to reflect for half a minute.

"Let's talk about a few of the evil consequences of 'Internet +'. Brother Ma, can you please show up and answer a few data, come, host, please give Brother Ma a microphone. ”

Gu Mojie reopened his mouth, and then picked it up with a look, and the host obediently took a microphone and handed it to Ma Feng. Ma Feng also knew that Gu Mojie was making a kind joke about him, and he was all persuading the world, so he didn't care.

"Brother Ma, we know that since the second half of last year, in order to expand the payment scene and realize Ahri's 'Internet +', Ahri has thought of a lot of business model innovations, and moved many things that could not be sold through e-commerce channels a few years ago to the e-commerce platform - can you cite two of the most representative industry examples?"

Ma Feng laughed at himself like a hero, just like Cao Cao didn't care: "Okay, I'll just say that the most invested e-commerce content innovation last year was in the two sections of fresh food delivery and baking scheduled group buying." ”

Gu Mojie was as praised as Shuanggong: "How much money did you invest in total?" How many items are there? ”

Ma Feng didn't even think about it: "Fresh food has invested more than 2 billion yuan in foreign countries so far, 8 projects; More than 700 million yuan was invested in baking, 5 projects. Tmall's self-operated meow fresh food has not been counted. ”

"Have you lost everything?"

"I lost it, except for Meow Fresh, it all failed, the funds were burned, and it didn't improve, and I lost 2.7 billion." Ma Feng is also very upright, he doesn't hesitate at all to say these words, and he doesn't blink an eye.

If you lose it, you will accompany it.

These words, Ma Feng usually does not say, not to mention that these crashes all occurred in 2012, and some recent cases even occurred a few months ago. If Ma Feng insists on not admitting it, laymen may not know the truth until the end of the year.

But Ma Feng just admitted it.

"Thank you, Brother Ma, for being so honest. Okay, I won't ask Brother Ma about the reasons for the failure, I'll help him. I'm not necessarily talking about everything, but there's a lot of dry stuff.

Ahri made 2 billion raw flowers, what did the main money lose on? It is said to be supply chain management and logistics management. Where did the teams of Meow Fresh and other fresh e-commerce companies come from? It is a team that changed from an e-commerce channel that does other categories of products to a fresh e-commerce company.

And then what? The team does not understand the shelf life management of fresh purchases, and does not know how many fresh goods should be stocked at a time so that consumers will not place orders and not be sent enough, and they will not be too rotten in the warehouse. 2 billion funds, 8 fresh e-commerce, the first year to go to the sea, are all this kind of death.

Meow Fresh also loses, but this is Brother Ma's own birth, so he took two more rounds of financing to support, and finally Brother Ma figured it out, found Suning's supermarket resources, and dug a team that knew how to manage it in the fresh category, and the situation was finally better.

As for the baking, it is said that the shelf life of this thing is longer than that of freshness, but it is also a loss.

At the beginning, many people thought very well when they started their business: baking this kind of thing, and buying it at the store is too wasteful; The cake is baked too much and cannot be sold, it is cold, and it is wasted; There is less roasting, and consumers have to queue up. It's better to pre-order a day in advance and know how much you want to bake the next day, so you can bake as much as you want.

In this way, it not only saves costs, but also e-commerce a category that did not have e-commerce.

The idea is so good, how did you die in the end-"

Gu Mojie dragged out a long note, and the audience below stretched their necks one by one, waiting for his answer.

The way to die a fresh one, most people can actually imagine. Why baking, a more subdivided original non-e-commerce category, died in the process of e-commerce, those people really can't figure it out. (To be continued.) )