Facing a group of listeners who stretched their necks like geese, Gu Mojie didn't intend to hang people's appetites, and directly poured dry goods down. Pen & Fun & Pavilion www.biquge.info

"Can't figure it out? Okay, I'll tell you. After Brother Ma's 700 million losses, he got a lesson: one day, through the computer or mobile phone display, the fragrance can be transmitted, and then let's talk about baking e-commerce.

Why is it so simple that the elite team of e-commerce who changed careers from other categories had to lose 700 million yuan before they thought of it? If even one of them had been in the kitchen of a first-class bakery chain, would they still make such a mistake?

To tell you the truth, although I am the richest man in Asia, I am very low-ribber. I have personally entered the kitchens of some chain bakery brands that are doing well in the market, such as Miqi.

I've seen bakers boil a pot of a secret recipe of cheese and cream mixture on an electric stove before they start work every day. The pot is placed on the opening of the ventilation pipe leading to the street, and the exhaust fan in the pipe is constantly fanning.

The aroma of cream and cheese whined down the street from the ventilation pipes, and could be smelled from a distance, at least twenty or thirty meters into the store.

I personally asked the bakers of Miqi: such a pot of secret cream boiling for a day will waste hundreds of yuan of materials and electricity--but the effect of boiling a pot of such cream is definitely much better than spending the same amount of money to make a bigger lightbox at the door and advertise more on the Internet!

They have personally done a comparative test, if the pot of cream is removed, the number of customers entering the store every day will be reduced by seventy percent - that is, seventy percent of the customers who walk into the store originally did not buy **, they are in a hurry, and they are passing by to make soy sauce. But even if you are in a hurry, you can't see any visually impactful advertisements, and you are forced into your lungs by the creamy fragrance when you pass by the store, and your brain can't control your legs, so you don't know how to walk into the store, and you buy it unconsciously.

Those who have switched from other categories of e-commerce to do 'baking e-commerce', do they understand e-commerce? Definitely do. Do they know how to bake? At the moment, I don't seem to understand.

Is this kind of person's 'scheduled group purchase baking e-commerce' still qualified to be called baking e-commerce? No, in the eyes of consumers, this is not called baking, this is just a Lianhua supermarket finished bakery moved online.

The fragrance can't be transmitted, and there is a face called baking?

This involves an important judgment when we invest in projects and look for outlets - in the mobile Internet, in the development of pan-e-commerce to today's juncture, who should lead the innovation of new Internet business models?

Bakery e-commerce is just a very small example, this business did not exist in the first place; Therefore, before 2012, it is impossible for the world to have talents who understand all the elements of 'baking e-commerce' at the same time.

At this time, every talent who enters this industry is destined to transfer from other similar industries.

In the face of this kind of job change, which aspect of talent should we investors focus more on? It is led by people who understand e-commerce and don't know how to bake, and then find someone who understands baking to cooperate with him and assist him; Or use a person who understands baking and doesn't understand e-commerce to lead, and then find someone who understands e-commerce to cooperate with him and assist him? ”

Gu Mojie's question is deafening, and it just hits the pain point of today's "flood of payment scenarios".

Oh, yes! What kind of talent should be in the lead? So as not to take a detour?

As soon as Gu Mojie's example was asked, some people were immediately shaken.

But some people think that Gu Mojie is talking big, thinking that the examples he gave of fresh food and baking are too extreme.

"Okay, I know you don't believe it enough, I'll tell you another story, not current events." Gu Mojie was not discouraged, and casually pulled it elsewhere.

"Suppose today we travel back 3,000 years."

This beginning is too mysterious, and the well-dressed investors are all shocked.

Hold the grass! This is what Asia's richest man should say?

Fortunately, Gu Mojie came back in the latter sentence, and did not make a "swimming coach" joke.

"We know that in the Stone Age, there were no swords, and the blades were too thin, and the stones without malleability and toughness could not be made into swords. But in the Stone Age, there were stone spears, and these weapons were more coarse, and stones could also be made.

Then, the Bronze Age came, and the spear evolved from stone to bronze. 3,000 years ago, a bronze craftsman had a flash of inspiration and forged the world's first sword, the bronze sword. Is it from a bronze smith or from a samurai who wields a spear? ”

The audience was full of solemnity, and everyone felt that this question was very philosophical.

And there are people who hold both views.

But with Gu Mojie's previous experience of the fiasco of baking that example, it seems that it is more politically correct to answer the question of "using a spear warrior to become a swordsman"? More of a keen business logic?

Fortunately, Gu Mojie didn't mean to embarrass everyone, or watch everyone's jokes that they answered wrong. He only paused for more than ten seconds to make everyone think, and immediately reported the answer himself.

"You don't have to dwell on it, I think the world's first swordsman, of course, should have been transferred from coppersmithing first-because the sword was made and 'defined' by the coppersmith, and only the coppersmith was most familiar with the physical characteristics of the sword.

If the world's first sword is directly handed over to a samurai who uses Ge, there will be only one end - the samurai will take the sword and slash it as violently as he uses Ge, and then the sword will break as soon as it goes down.

However, once the sword has changed from a test item in a coppersmith's shop to a weapon that can be mass-produced and sold to the outside world, should the swordsman still be transferred from the coppersmith at this time? Of course not! At this time, someone should be found from among the spear warriors to be a swordsman. Because samurai have a stronger physique, a more systematic number of technical moves.

There are many such examples in history.

Before the end of the Great Depression in the 30s of the last century, Hollywood in the United States had not yet risen, Hollywood-style commercial films were still in their infancy, film technology was not mature, and the competition for silent films and sound films was not completed.

What was the model used in Hollywood movies at that time? 'Producer is responsible'. Because the producer knows a little bit about everything, photography, recording, lighting, props, everything knows a little bit. He also knows whether certain things can be technically realized, so he will make trade-offs in the performance content of the film to ensure that the film can be shot first and successfully released to theaters.

But what about when film technology matures?

In 1935, the great Jes. Lasky founded Paramount Pictures, and he was an epoch-making figure who started with Paramount and successfully transformed the whole of Hollywood into a 'director-in-charge' track. Mr. Laski believes that the director should be the final decision-maker of what a film will become.

Why did the producer responsibility system become the director responsibility system? Because the film technology is relatively developed, the director is willful and the artistic requirements are a little higher, and the movie will not be unfinished because 'this thing cannot be technically realized'.

Directors are more inclined than producers to the artistic connotation and essence of the film. Therefore, when technology is no longer the main bottleneck that restricts whether a film can be made, the person in charge of art has become the leader of the film's responsibility.

This is a process of transformation from an emerging industry to a mature industry, and a process of transformation from a technology-first industry to an art-first industry.

In the first ten years of the development of the Internet world, everything was exploring, everyone was very primitive, and letting the company be the leader in technology could make the company go fast -- a company like Microsoft, where a programmer was the CEO, had been entrenched in the world's No. 1 software giant until now, which was the proof of that era.

However, more than ten years have passed, and we have all come to the era of mobile Internet, and we have seen more and more applications of artificial intelligence. When today's Internet technology is integrated with tens of millions of industries in daily life, should it still be dominated by technology? I don't think so.

That's why programmer thinking, like Microsoft, is about to be surpassed by me in the next few years. Look at the poor human-computer interaction experience they make e, who don't know how to make users press a few fewer buttons, and you know that the company with programmer accountability is doomed.

Of course, is there a threshold for core technologies with barriers on the Internet? Of course, there are, such as Hatsune's artificial intelligence assistant, our big data analysis services, and our cloud computing services, all of which have thresholds. If Hatsune doesn't do it, no one in the world can do it.

But if you need to use this thing, do you have to do it yourself? We, Hatsune, have lowered our profile, packaged these services, and very affectionately put them on the table and put them up for sale. Those who need to use this kind of service to start a business can just buy it - the former spear warrior turned into a swordsman, can he still master the art of sword casting himself? No! Wouldn't it be better to find a coppersmith and buy one!

Therefore, we are not satisfied that we should recruit 5,000 spear warriors to work as swordsmen just because we have an arsenal and have made 5,000 swords. No, no, no, we like to lie there and wait for someone who wants to change jobs to retail buy our swords themselves.

The word 'Internet+', I occasionally mentioned it on some special occasions last year, is it wrong? No, just as the coppersmith has just made a sword, he should go to the 'Internet +' and find someone to experiment. At this time, the Internet is active, and the industry that is added is passive.

However, now that the time node and outlet of 'Internet +' have passed, what we want is '+ Internet', and they are active in all walks of life, and they need Internet services to expand their business, just like they need air to breathe - then let them find their own door.

I see that there are many beautiful entrepreneurs here, let me say more. I'm a person who likes to be passive and like to be receptive. There are so many detailed Internet services on the Hatsune platform, just lying there, waiting to do content, self-media, customization, and business that has never been e-commerce and you want to e-commerce, waiting for all entrepreneurs to come to it. ”

Waller, go!

Please, big brother, this is the world's live TV broadcast!

You can't even edit it!

The hosts and photographers from the central media are going crazy.

The soul is light! Let's deal with it!

But why does it seem that the audience's reaction is very hanging? It's all the same as chicken blood? Has the world been played with?

"Happy!"

"Well said!"

"Hold the grass! It's amazing. Sister is going to go to Hatsune when she goes back, and she can sit on the lotus! Sister has found a way out. ”

~！ #￥%&

"Everyone, be quiet, be quiet, well, it seems to be half past four, the busy people will end the meeting first, what I want to say, the essence is here, and the back is purely a blind BB who answers questions, nothing dry. Huh? Don't be embarrassed, flash everything that should be flashed. (To be continued.) )