Chapter 256 of the text: Fang Hao won the award

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Of the twelve advertisements, ten have been played, and when the eleventh advertisement appeared, Lin Chuan was a dazzle. `

That's right, this is the advertisement he endorsed, the advertisement that the caddy company just ran at the beginning of this year...... In a quiet town, a man shuttles through the streets and alleys with a peculiar pace......

This advertisement is first-class in China in terms of creativity and post-production.

The art style is very good, and the visual sense is also very strong, at first glance, it looks like an action blockbuster, and it is easy to ignore that this is just an advertisement for a sports brand.

Compared with the previous ten advertisements, Lin Chuan's advertisement can be regarded as the most eye-catching.

After the broadcast, everyone around them started talking.

"This is an advertisement shot by Cadi this year, and it's really good."

"Well, the filming technology is top-notch."

"I didn't expect that Lin Chuan, a singer, is also a singer with unique skills, young and promising."

"Not necessarily, those actions may have been involved in advance, and with the effect of making zuò, even if I am allowed to do it, I can still shoot this effect."

Listening to the discussions of the people around me, there are praises and disdains. Lin Chuan didn't care, let alone argue anything.

On Lin Chuan's right, there was a middle-aged man who looked to be in his forties and nearly fifty years old, but in fact, he was less than forty years old, but he looked a little anxious. `

Wang Bojian, a third-tier actor in China, is not very famous. He also endorsed a small brand this year, which seems to be a food company.

"Oh, it's terrible, this is your advertisement, it's really good, if there is no accident, this year's newcomer award should be you." Wang Bojian nodded.

Lin Chuan smiled and said very politely, "Hehe, it's over, in front of the seniors." I still have a lot to learn. ”

"Modesty, you're too modest...... I've heard that you shot a total of two commercials at Cardi, right? And even that parkour sport is known by yourself? Talent. If I were ten years younger, I would like to learn from you, and I think that when I was young, I was also an athlete......"

As he spoke, Wang Bojian began to reminisce about his youth. What to participate in the school athletic day. He was able to win the first place every year, and then a sports school came to him in person, but he didn't go...... Instead, I applied for the North Shadow,

Of course, he didn't like his back, but he went to an ordinary communication university, otherwise, he would not be a national first-class athlete now, or a powerful actor.

said it was so amazing that it almost made Lin Chuan dizzy. If you don't have so many ifs, you're the most awesome person in the country.

Just as he was whispering to Wang Bojian. The last ad also appeared on the big screen.

The content of the advertisement is very simple, and a towering snow-capped mountain appears in the picture, and a heavily armed man, with the last of his strength, finally climbs to the top of the mountain.

As a result, I saw a small pool of springs, which were crystal clear...... The man couldn't wait to lie on the ground, and he took two gulps of it.

And then...... He was miraculously resurrected with full blood.

This is an advertisement for mineral water, and the content is a bit of a. Isn't it just drinking some water from an iceberg? Why is it so hard and so magical?

Lin Chuan looked at this advertisement, and his eyes couldn't help but stare at the boss, because of the male protagonist in the advertisement. It was Fang Hao who was sitting in the row in front of him.

This guy turned around, revealing his signature big white teeth, and nodded at Lin Chuan.

Provocation, this is obviously provocation.

Although the relationship between the two of them has changed from hostility to friends, they are inevitably still secretly competing on some things.

It's like today's awards. The advertisements of the two of them were put together in the same group to compete for the only spot. If neither of the two wins this newcomer award, then forget it, at most there will be a tie, if the other party wins the award, the other person will definitely vomit blood in anger.

Lin Chuan glanced at Fang Hao, there was no expression, it was very flat.

"This ad doesn't work, I remember someone used this idea a few years ago, the old routine, there is no threat to you." It's not the first time Wang Bojian has been here, and he has also had some understanding of advertising in recent years.

The idea of climbing the snow-capped mountain and drinking the spring water at the top of the mountain is not exactly the same, but the concept is the same.

A few years ago, there was also a company that made a similar advertisement.

It was in a primeval forest, a man passed through many obstacles, and finally came to a waterfall, and he drank the water from the waterfall excitedly.

Then, all the tiredness and tension in his body instantly relaxed. The most amazing thing is that all the wild animals that come here to drink water are also very docile.

Whether it is a tiger or a lion, they are like the neighbor's pet dog, sticking out their scarlet tongues and playing happily with him...... Such a nonsense advertisement, when it first appeared on the screen, caused a lot of turmoil on the Internet, and most netizens were scolding.

But one thing has to be admitted, the revenue brought by this advertisement has increased dozens of times. What is the secret, even those senior advertising people can't accurately analyze.

At this time, I saw the Snow Mountain mineral water endorsed by Fang Hao, which was similar to the previous advertisement, it was very ridiculous, but the sales volume was ......

Two presenters walked up to the stage at the same time, holding a card in their hands, on which the results of the prizes should be written.

At this moment, everyone held their breath and stared intently at the host on the stage. Especially the twelve endorsement stars who appeared on the big screen, they were even more nervous.

"The 12 commercials have been released, and the results of the awards have also come out, and they are in my hands." The host sold a pass, paused, and continued, "The winner of this year's Most Influential Newcomer Award is ......"

Stopped again, who it was, he didn't directly announce.

The stars sitting in the audience all pricked up their ears one by one, and their expressions were all very nervous, even more nervous than the twelve people.

This newcomer award is different from the previous awards. The advertising gap in front is obvious, and you can see the good and bad at a glance, after all, it is not a day or two in this industry, and it is more or less understandable.

But this time it's different, the first ten are counted, although it's a bit new, a little different idea, but compared with Cardi and Iceberg Mineral Water, it's not at the same level at all.

The former is very unique in terms of creativity, especially the parkour sport shown in the advertisement, which makes people's blood boil and their eyes shine.

The Snow Mountain advertisement in the back is relatively old, but the sales brought by it are not comparable to the advertisements of other companies......

Each has its own merits and advantages, and it is really impossible to judge who can be superior in the end.

The host slowly swept towards the audience, with a smile on his face, and raised the microphone.

"The winner of the Most Influential Newcomer Award this year is Fang Hao." (To be continued.) )

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