Chapter 255 of the main text: The award begins

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The ceremony began, and it was live. 【

Two hosts, a man and a woman, are no strangers to everyone, they are old acquaintances in the circle, and they are also frequent visitors to the Hundred Flowers Festival.

said a lot, which drove the atmosphere of the scene.

This is not the scene of a gala, and the people sitting below are not ordinary audiences, there is not much form, and it goes directly to the topic.

First of all, there are several advertisements on the big screen, all of which have just been brought to the screen this year.

There are endorsements for food, cosmetics, drinks and the like, all of which are very common advertisements with nothing new.

But among these ads, there is one that is very special. Well, I guess it's relatively new.

As soon as it came up, it was a shot of a blue sky grassland, and then it moved little by little, and finally fell on a large group of cows.

The cows were genuine, scattered freely in the meadows, grazing or strolling around, their tails wagging vigorously and whipped their bodies.

The scene full of nature makes people watch it very warmly...... Suddenly, as soon as the camera turned, these cows consciously stood in a row and walked towards a huge workshop as if they had received some kind of instruction.

Then through the lens of Guò, you can see the modern industrial technology in the workshop, and all the cows are milking in an orderly manner......

The whole process of making milk is played again. Of course, it is impossible to be meticulous, just a process, or even a picture.

Finally, on a round table, a bottle of milk is on the table. A girl who seemed to have just woken up, still drowsy, walked to the table and sat down, unscrewed the lid and poured the milk into the cup.

Milky milk. It makes people feel the urge to take a sip...... That's right, the girl took a sip, and as a result, there were no lines and no over-the-top acting skills. It's just that the expression on her face is changing a little.

From astonishment to astonishment. And then there is rejoicing...... In the end, the expression turned into enjoyment.

The whole advertisement is about more than a minute, but the process of making this bottle of milk is explained.

Ordinary people may not feel anything after watching it, isn't it just an advertisement for selling milk, what's the big deal? However, some professionals nodded to this advertisement.

But. Anyway, after reading this advertisement, everyone has the same thought in their hearts...... What kind of milk is this?

Why do you have such thoughts? Lin Chuan himself couldn't say it, he didn't do this professionally after all, and he didn't know what the meaning was.

It was only after seeing this advertisement that he thought of the cattle roaming freely on the prairie, and thought of the girl's last expression of enjoyment...... It seems to be full of the smell of nature.

An ad without a single word from beginning to end. But it makes people who see it have all kinds of different feelings in their hearts. It's like a wordless spell. People can't help but think, guess, and even buy a bottle to taste......

Undoubtedly, this seemingly bland advertisement has aroused the reverie of countless people, and this is the key to success. It's very creative.

When the commercial ended, everyone applauded.

However, the first 'creative award' at the beginning of the ceremony was won by the girl in the advertisement.

Next, one award after another. It has appeared one after another.

There are several awards for this award and that award, and the people who came to the stage to receive the award all had bright smiles on their faces, and the people who sat below and watched were really anxious in their hearts, although they were smiling on their faces.

Lin Chuan was one of them, he smiled happier than anyone else, and the corners of his mouth were about to crack under his ears...... But in fact, he was more anxious than anyone else.

It shouldn't be, it can't, just rely on your own advertisement, that parkour, there is no reason not to win the award. I thought I could win a creative award, but it didn't.

Take the popularity award, but the result is still nothing. This is not right, you must know that when this advertisement comes out, the impact is very big, and now how many young people in the country have joined the extreme sport of parkour?

Actually, the popularity award is not about popularity, well, it should be said that it is not about clicks or ratings, but about results and sales.

Why do you shoot commercials? Isn't it just to promote your own products and increase the sales of your products? If the advertisement is put out, but the sales volume does not increase significantly, even if the popularity is high, it is not a successful advertisement in a certain way.

Lin Chuan didn't take this into account, and he didn't know that the selection of this Hundred Flowers Ceremony would be so complicated.

Just as he was smiling very happily, the male host spoke.

There are a lot of tweets, and this is the main topic - the most influential newcomer of the year award.

This award, don't be in the circle of newcomers, it is a heavyweight award, even in the circle of those old people, it is very big.

Because the newcomer award is not only available to newcomers, but also many old-timers in the circle. Why? Quite simply, some 'old-timers' have been struggling on the road of film, television or music.

Endorsements and commercials? There is a small group of people who are not interested at first. Of course, it is also possible that when they were young, they were not very famous, so there were no advertisements to shoot.

It wasn't until they had been in the circle for many years that they went to shoot their first or second commercial. Some such people are still called newcomers.

However, this kind of 'newcomer' is more influential and popular than a pure newcomer like Lin Chuan. After all, after so many years, I have accumulated a lot of fans.

In the past few Hundred Flowers Awards, there are very few pure newcomers who have really won this newcomer award, and most of them have been pocketed by those 'old-timers'.

"Hehe, this newcomer award, it is better to change its name to the old man award, it has nothing to do with the newcomer who has just debuted." Next to Lin Chuan, the girl in the evening dress muttered in a low voice.

The voice was not loud, but it was still heard by Lin Chuan.

"Why, isn't this award for newcomers?" Lin Chuan frowned, he was still very unfamiliar with the way of awarding awards in this world.

"Huh!" The girl sneered and didn't say anything more.

At this time, the advertisement was broadcast on the big screen again, and there were a total of twelve alternatives...... However, only one ad can win this award.

Sure enough, in these advertisements, what you basically see are those old faces who are too familiar to be familiar, they are either famous singers, or seniors in the film and television industry.

As for the newcomers...... It's simply impossible to ignore it.

In front of these 'old-timers', if you want to grab this award, what will you take? You're just a newcomer, if you want to be popular, if you want nothing, how can you fight with others?

It's not fair at all. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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