Chapter 15: The Secret War of Android
"Gu! You're finally here! It's a good thing you kid saw the opportunity quickly, otherwise we would all have been rocked by that old thing from Jobs. ”
At Los Angeles International Airport, as soon as Gu Mojie got off the plane, he met his long-lost old friend Larry Page to pick him up in person, and he punched Gu Mojie twice very unceremoniously.
Gu Mojie shook his hand kindly: "Why don't you stay in San Francisco?" Running so far, did you come all the way to pick me up? ”
Larry Page joked with Gu Mojie very casually: "I know you have an acquisition in Los Angeles, so it's convenient for you." Anyway, the transportation in the United States is very convenient, you know it. We're tired of being in San Francisco, where we don't have meetings, and it's good to come here - we rented a mountain hotel. Wang Xuehong and his wife arrived two days ago, you are late this time, it is really a big name. ”
Of course, there are many "mountain hotels" in Los Angeles, but they are generally prefixed with specific names, such as "so-and-so mountain hotels". If you don't prefix the phrase "Mountain Hotel", it must be specifically "Beverly Hills" - only that place is eligible to be unprefixed.
Regarding Page's "instigating" words, Gu Mojie directly filtered it and immediately crooked Lou back to the point: "Let's talk about Jobs, you just said that you were almost shaken by him, let's be specific." ”
Page led Gu Mojie out and said casually: "Just two days before you came, Jobs announced a decision within the company - in view of the current rumors in the market that Apple will definitely reduce the price is too violent, in order to protect Apple's credibility, he decided to cancel the original price reduction plan, until Apple's subsequent memory upgrade models are launched, and then adjust the price uniformly, and then stop selling the current version and implement the App-Store package compensation plan for users who have purchased the phone." ”
Gu Mojie was surprised: "Will this kind of internal information be announced to the public?" ”
"Jobs is not stupid, how can he announce it to the public - but after all, we have people inside Apple, how can this kind of news that thousands of people know completely conceal. According to the leaked news, Jobs' original price reduction date was September 5, and he was ready to reduce the price of the 8G memory version of the iPhone from $599 to $399, that is, a one-third of it was cut at one time, and the 4G memory version was directly discontinued.
Now because of our blocking, this plan will be postponed for at least 5 months, and then it will be cut to the end after the 16G version of the iPhone is launched in February next year, and the specific reduction is not known. Anyway, Jobs didn't dare to move the price of 8G, and the 4G discontinuation plan will continue to be implemented as originally planned. ”
Hearing such good news, Gu Mojie couldn't help but smile proudly.
Jobs's reaction was also forced to do so - just like a real estate developer, if the price of your house is sold and the price will be lowered, who will dare to buy your house in the future?
Jobs's own choice of high price has to be finished on his knees with tears in his eyes.
"Then we can be regarded as picking up a treasure, Jobs has sharpened a sword for three years to sharpen such a smooth system, but he can't run the shipment in the first time, and he has to leave us half a year to imitate and learn from the window period in vain, tsk, if I knew that it would be this end, it is estimated that Jobs's intestines would be repentant. Give him a chance to be reborn, and I guess he'll just price the $600 machine he sells now for $200 and beg to get software partners to tie up his chariot. ”
Gu Mojie and Page chatted happily, and went straight to the Beverly Hills Hotel to stay in the car to prepare for the meeting in the next few days. Other business personnel of the Hatsune Group were also organized by Ye Minru, and they followed by a convoy of teams.
……
When the guests in the economy class were almost gone, Quan Baoer and a few staff members she brought slowly came down, avoiding the group of magnesium lights that had come towards Larry Page and Gu Mojie before.
"Whew...... I didn't expect Oba to be so famous in the United States. In contrast, I ......" Quan Bao'er was slightly disappointed, but after thinking about it from another angle, she became cheerful again, "Actually, this is not bad, even if you don't wear sunglasses, you are not afraid of being recognized and surrounded by autographs." ”
Sitting in the convertible and taking two breaths of fresh Los Angeles air, Boa asked the female agent with great interest: "How is our schedule arranged?" ”
The female agent flipped through the memo and replied with a poker face: "The first step is to record the MV of two singles first, then shoot some tidbits, and then send the material back to China to produce your first self-titled album "BOA" that debuted in the United States, and then we will take the album to talk to a big local economic company - if we rely on ourselves, even if we make an album, it will not be released." ”
Bao'er nodded, signaling that she was clear. Any artist who goes abroad for development is indispensable to find a local snake agency to cooperate, just like when she went to Japan from South Korea, although she has always been an artist of the S-M company, but when she arrives in Japan, she has to find the intermediary of the second dealer Aibecks. Now that I have come to the United States, of course, I have to find local Hollywood giants.
S-M originally planned to sign her with the Hollywood giant CAA (Creative Artist Agency), but CAA is not so easy to enter, first of all, in the first half a year, you have to rely on your own strength to make a localized album first, and send it to the door to ask CAA's agent to taste, I think you are strong enough, CAA will look for you. As for the title of "Asian diva", it didn't work when she first came to Hollywood.
After all, CAA is an economic corporate giant that claims to occupy half of Hollywood. Just the artists who have won the Academy Awards and Grammys add up to three digits.
Before Japan's economic bubble burst in the 80s, when Japanese electronics giants Sony and Matsushimi acquired six Hollywood studios at the Columbia and other levels, they were also intermediaries provided by CAA.
Bao'er: "Is the MV going to start filming in the next few days?" ”
Female agent: "We're going to contact the studio first, you can rest for a while." When the supporting facilities are ready, it will take about a week to start. ”
Bao'er thought about it in her heart: "Then I also want to stay in the mountain villa hotel, I want to see the scenery there." ”
……
Gu Mojie and his entourage stayed at the Mountain Hotel and met all the people who came to participate in the Android Developer Conference on the same day, including Wang Xuehong, HTC, the most competitive old friend in the Chinese cultural circle.
Gu Mojie was afraid that Samsung would also come to join in the fun, but after chatting with Wang Xuehong, he learned that Samsung failed to pull down his face - in fact, as early as the end of 2005, Samsung had already contacted Robin, the original team of Android, but did not reach an investment intention, and then the Android team was bought by Google, and Google's capital injection was $50 million at that time.
Historically, Samsung has been unable to save face because of this layer of discord, and it was not until 2011 that it began to change its course, completely abandoning the self-developed system and investing in the Android family.
Therefore, on the Korean side, only LG, a second-tier brand, was the first to participate. The Japanese have no appeal at all in the mobile phone industry, so naturally no one participates. On the Chinese side, apart from Hatsune and HTC, there are only two factories that are barely qualified to participate in the conference: OPPO and Meizu. In addition, TCL, which borrowed from the TV industry to participate in the conference, borrowed Alcatel's shell.
Other large factories that are not qualified to come, or outdated manufacturers in the 2G era, have been weakened and have no follow-up; or it is the giant of Xia Wei Technology that has not yet had time to complete the transformation and layout; Or the kind of copycat that Coolpad has the heart to participate in, but Google can't see it at all.
When he heard that Samsung had no face, Gu Mojie breathed a sigh of relief.
He secretly took stock that the domestic OPPO and TCL were not competitive at all compared to Hatsune.
It is not surprising that Nokia and Motorola, among the international giants, are still counting on their own systems, or are optimistic about Microsoft's Windows-Mobile.
Therefore, among the mobile phone companies that came to the conference, the one that has the strength to pose a threat to Hatsune's hardware standard dominance is HTC, followed by LG and Meizu in the second echelon, and the rest are not to be worried.
He and his team spent a full day doing their homework, sorting out the information and current situation of all parties, and formulating a plan for follow-up negotiations.
……
Ye Minru waited for Gu Mojie to sort out the negotiation plan, without the slightest complaint or tiredness, but felt that this kind of life was very fulfilling.
However, after all, he was born as a liberal arts student, and Ye Minru has never been able to understand the importance of many points that Gu Mojie pays attention to.
After finishing her errands, Ye Minru helped Gu Mojie order a supper and send it to the guest room. Gu Mojie didn't think much about it, so he left her to dine together.
At the dinner table, Ye Minru took the opportunity to raise the question in her heart:
"Mr. Gu, hasn't Google been brewing this Android system for several years? Judging from today's materials, their system could have been used by the end of the year, and even if they want to make targeted improvements to the technical advantages of Apple's iOS now, it will be Google's expense. Why do we hardware manufacturers still fight desperately to seize the second dominance?
Judging from the rhetoric heard today, if you want to compete for this second dominance, I am afraid that you will have to pay a total price of hundreds of millions of dollars in the end. ”
Gu Mojie swallowed a piece of tuna steak and gently waved his fork to explain: "There are some things that you don't understand." Although Google's Android claims to be open source, Google is a pure software manufacturer after all. They always have to set a type of hardware input interface as the standard algorithm interface, and then set another layer of conversion algorithm on other non-standard hardware to transpose. At this time, Google's original code uses the 'default setting default hardware' to fit more with which, and which one's mobile phone will not be easy to get stuck in the future.
We have also tried Apple's iPhone for two months, why do we think it is smooth? It is because Apple's hardware is very single, and then the partners who develop software on Apple's App-Store are optimized in strict accordance with the hardware input and output algorithms of the iPhone, and the fit is naturally high.
So, don't underestimate this second dominance, if we want to make Android phones bigger in the future, even if it is an upfront investment of hundreds of millions of dollars, I have to smash it. (To be continued.) )