Chapter 16 Connecting Horizontal and Vertical

"Two smartphones that look similar, one is an Apple and the other is a ...... Take LG's straight board machine as an example. For example, these two phones are both 3.5-inch and 16:9 screens. HOWEVER, DO YOU THINK THAT THE EFFECTIVE TOUCH PIXEL RESOLUTION ON THE LG STRAIGHT BOARD SCREEN IS THE SAME AS THAT OF THE IPHONE? It's not the same thing at all.

FIRST OF ALL, IN TERMS OF DISPLAY OUTPUT, THE IPHONE IS A RIGOROUS MATRIX POINT, WHILE LG AND OTHER BRANDS MAY BE ARRANGED IN A DIAMOND SHAPE - THAT CAN SAVE HALF OF THE PIXELS COMPARED TO THE IPHONE TO ACHIEVE A SIMILAR DISPLAY EFFECT. THEREFORE, THEORETICALLY, THE LG DIAMOND-SHAPED PIXEL SCREEN WITH THE SAME RESOLUTION ONLY NEEDS HALF OF THE IPHONE'S VIDEO MEMORY TO ACHIEVE OUTPUT. But in reality, our common problem is that the customizer of mobile phone software may not necessarily customize a set of output algorithms for LG's diamond-shaped pixel dot screen, so the video memory that can theoretically be saved is wasted.

In the input process, it is possible that Apple's capacitive touch screen is not the highest accuracy, and some mobile phones that will use Android in the future will have a higher resolution than Apple's touch screen; But if the application software sets the input according to the effective control resolution of the Apple screen when doing it, then other higher-resolution hardware indicators will be wasted. However, if the basic default settings of the Android mobile phone system are defaulted to a mobile phone with fewer keys and a touch-based mobile phone, and the hardware developer has a set of solutions with multiple keys or even full keyboard input, then the full keyboard model will have to pay an additional performance redundancy price in input transpose, resulting in what we usually call 'stuck'.

In fact, in many cases, the mobile phone card is not because the hardware performance of the mobile phone is not good, but because the adaptation and optimization between the hardware and software are not good. For the sake of compatibility, software and systems leave redundant margins everywhere, and the hardware cannot be 100% used. That's why when we play games, X-BOX or PS3 game consoles with the same graphics card parameters are far better than PC builds. ”

Gu Mojie used as simple language as possible to explain the problem clearly, and even a layman like Ye Minru could understand it.

After eating supper, Gu Mojie wiped his mouth, Ye Minru immediately put away the plate with a very eye-catching look, and asked uncertainly: "So, it becomes very important to compete for the 'default model' of Google's Android system?" Which mobile phone is destined to be the easiest to fully exploit the potential of hardware performance in the future? ”

"That's right, that's what it means, you're a fast learner." Gu Mojie nodded, washed up and went to bed.

……

The next day, another day of hard negotiations. The battle for Google's "right to define the input/output mode of the default Android model" is still ongoing. After announcing some basic technical interfaces, Google began to stay out of the matter, and it seems that it can watch hardware manufacturers compete to increase prices and buy out the status of this partner by throwing money at it.

The pure price war was the most painful, with HTC, LG and Hatsune competing with each other, and the price was easily inflated to tens of millions of dollars. And a small factory like Meizu has withdrawn, and can only choose to follow the trend.

It's not that Gu Mojie can't afford to spend tens of millions of dollars - he spent almost so much money to buy S-M shares for Bao'er a few days ago - the key is that if these tens of millions of dollars are smashed, he may not be able to get the right to set this standard.

APPLE SPENT MORE THAN $2 BILLION ON IPHONE RESEARCH AND DEVELOPMENT. Although Google's cost on Android is much less, it obviously expects more than tens of millions of partners to be apportioned.

A different approach to negotiation is necessary.

After the meeting ended in the afternoon, Gu Mojie took the opportunity to stop HTC's boss Wang Xuehong.

"Aunt Xue, we Chinese fight so hard by ourselves, let Page watch jokes and count money, it's not very cost-effective." Gu Mojie is not hypocritical, and asks rhetorically without saying a word of opening remarks. Wang Xuehong is older than his mother, and it is normal to call Aunt Xue.

Wang Xuehong is obviously immune to this kind of nationalist card, not to mention that people are from Taiwan: "Do you really think so? Then Hatsune Smart quits, after I get the definition right, I promise to make up 20 million US dollars to you as compensation for your withdrawal - if it weren't for your strength, ordinary people would come to rob me and I wouldn't care. ”

Gu Mojie waved his hand: "No, no, no, Aunt Xue, you are laughing." ”

Wang Xuehong suddenly turned cold: "So, you expect us to quit?" Joke, we at HTC have been making traditional phones for two years. Your Hatsune Group claims to be making mobile phones, but it turns out that it's not a network card that has been going back for half a year. The first mobile phone will be officially launched next month and sent to Southeast Asia. That's what it is...... Hehe. ”

Gu Mojie motioned to the other party to be calm: "Don't be impulsive, I don't think there is any good will dispute about this problem, and it can't be solved only by two families withdrawing from one - we can talk about our respective technical ideas first." For example, if you HTC got the input/output standard definition right, what are you going to define the hardware input mode that Android adapts to by default? Or to put it another way, what do you want to make your first Android phone look like? If your vision is similar to mine, then I can't think about quitting, and I'll just follow you when defining the hardware in the future. ”

In the face of the other party's sincere attitude, Wang Xuehong got rid of the battle of wills and returned to the mentality of talking about things.

The first Android phone HTC got in history was the HTC-G1, which was a full-keyboard phone with a side slide, and it was customized for a U.S. telecom operator - HTC's shipping channel has always been a shortcoming, so they have to extremely borrow the carrier's contract machine model. There are also many restrictions on product developers.

Wang Xuehong was silent for a while, and had to say bluntly: "At present, the Android that HTC is going to do is first of all the mode of the full keyboard with a side slide. ”

"Then you define Android's default input mode by default as a product that relies on a full keyboard for typing, and doesn't even have a pixel correspondence table for the touchscreen soft keyboard?"

Gu Mojie's question is succinct, but it's a good one: if HTC itself is going to change its preferences for input and output hardware very quickly, then why bother to make the system detour in the first place and default to an input mode that will soon be obsolete in the future?

And if you don't plan to "define the hardware input standard of the mobile phone as the mobile phone you are about to do" at the beginning, then how much point is it to snatch this first shot?

Gu Mojie didn't give the other party a chance to hesitate, and seeing that the other party didn't answer, he immediately continued to follow his combo punch: "If Hatsune wins the right to define the input rules, I will define a pure touch screen mode input system with a maximum of 3 main buttons by default - Apple only has one main button, concise is concise, but I think it is still a little less, and the workload for APP suppliers will be too much in the future."

And then, the display, the image sampling algorithm, the audio sampling algorithm all want to be roughly in line with these standards - if you guys HTC will define something that can do that standard, don't be too bad, then it's not something you can't talk about taking away. ”

Wang Xuehong thought for a while: "Do you want to negotiate with me on a mutually acceptable standard?" ”

Gu Mojie shrugged: "Many national standards and industry standards are formulated by compromise of multiple units, which is normal. What's more, Android's external interface is still a worldwide standard. I know that you wanted me to cooperate with you in the upstream and downstream industries at first, and I didn't think that we Hatsune would be able to run the whole line on our own - but soon, in a few months, you will be able to see the watch of Hatsune mobile phone. Our team, the software support, is definitely not under HTC.

What's more, you not only have HTC, but also VIA (VIA Electronics), even if I compete with you in the field of the whole machine, it will not affect the upstream and downstream cooperation between me and you at the chipset level. Why do you have to do so much-for-tat? ”

Wang Xuehong sighed and lifted her glasses: "What about LG those?" ”

"If we can compromise on a standard that is satisfactory to both parties, what are we afraid of LG's small role?"

Wang Xuehong thought about it again and again, and felt that it was better to leave a little chance for Gu Mojie: "I will discuss this matter when I go back, but in order to show the sincerity of cooperation, we should first exchange a draft framework of the technical definition content expected by both parties." ”

Gu Mojie looked unconcerned: "This is no problem, I didn't expect such a big business to be negotiated at one time." I asked my secretary to exchange specific things with you. ”

……

After chatting with Wang Xuehong, Gu Mojie gave Ye Minru a phone call to explain something, and the technical details behind it were handed over to the negotiation team below to pick out carefully.

Gu Mojie was thinking in his mind that this matter would not come to an end so quickly, so it was better to take the time to acquire the "Fire Fist" game company first in the next few days, which could be regarded as a serious matter.

Steven of "Fire Fist" was relatively empty, and made an appointment for Gu Mojie to meet the next afternoon, and the location of the other party's company was in downtown Hollywood.

After a few days of continuous rotation, the schedule suddenly became empty, which made Gu Mojie a little uncomfortable. He got up early in the morning, washed up, and had breakfast, and found that it was still early in the time he had agreed with Steven, and there was nothing to do.

"Why don't you go shopping on Sunset Avenue and go into the city, it's almost a morning away, and don't call a taxi." When Gu Mojie thought about it, he recalled that more than three years ago, on the first day he and Feliro did, the two of them walked along Sunset Boulevard from downtown Los Angeles to Beverly Hills.

It's a lot of life. His heart was warm, and he didn't even notify the female bodyguard.

Walking to the door of the hotel, a group of old-fashioned figures in straight suits were blocked there, as if they were surrounding a girl.

Now that it's just September, the summer hasn't finished yet, and wearing a suit is really a strange outfit, so it's very eye-catching, and people have to pay attention.

Gu Mojie raised his eyes, and he also recognized the person who led him, it was the other manufacturer who participated in the negotiation of Google's Android plan with him in the past two days, Gu Jiqiong and Gu Guangmo of LG Group.

The president of LG Group, Shigeru Goomoto, has no children under his knees, only two daughters. Maybe it's because Koreans are more traditional, so Gu Benmao didn't worry about his eldest daughter Gu Jiqiong inheriting the business, and in 04, he passed his nephew Gu Guangmo from his younger brother and trained him as a stepson. In this negotiation with Google, the older generation did not understand smartphones, so they did not come, and Goomoto Shigeru sent his eldest daughter and stepson in order to cultivate a successor.

The girl surrounded by Gu Jiqiong and Gu Guangmo sisters and brothers was wearing a refreshing dress and straight black hair, because her back was to Gu Mojie, so he couldn't see the other party clearly, and the other party seemed to be blocked when he was about to leave the hotel. (To be continued.) )