In the first week of May 2004, the summer season kicked off a month early, and "The Day After Tomorrow" debuted with an astonishing 84 million opening weekend box office figures, successfully launching the first shot of the new summer season and bringing a huge surprise to everyone.

However, immediately after that, the "day after tomorrow" was about to face the fierce impact of "Troy", and when everyone began to discuss that the box office of the "day after tomorrow" could be controlled within 60 percent, or even within 55 percent, in order to ensure the brilliant results of the subsequent box office, the "day after tomorrow" handed over a surprising drop of 43 percent, which made the American media collectively gasp, and then fell silent.

The so-called box office decline, as the name suggests, is the magnitude of the box office decline, in other words, it is actually the endurance of the subsequent box office of the movie. Generally speaking, the lower the box office decline in the second week and the third week, which means that the final cumulative box office of the movie can reach the higher limit.

For example, the box office decline of horror movies will generally be higher than 60% in the second week, for example, the box office decline of works with a box office of more than 100 million in the opening weekend is bound to be higher, and the decline of works with excellent reputation will definitely be even better in the next week.

There are many factors that affect the decline in the box office, such as the number of premieres, such as scheduling issues, such as competing works in the same period, such as word of mouth, such as publicity strategies or news events, such as the scale of expansion and contraction, and so on. Of course, what we are talking about here are large-scale public films, not on-demand works like "City of God", and the box office trend curve is another from the on-demand to the expanded works.

However, generally speaking, the decline of works with a box office of more than 80 million in the first week can be controlled within 60% in the second week, which is an acceptable result; On the whole, the box office decline of commercial films is about 40%, which is very good; If you can control the decline of the next week to 30 percent, or even less than 20 percent, this is extremely rare for any work.

Works like "The Day After Tomorrow" or "Troy" fell by less than 55 percent the following week. It can be a relief for the film company. However, the result made everyone exclaim: "The day after tomorrow" only dropped by 43 percent, handing over 47.9 million box office for the next weekend, and the excellence of the table once again caused an uproar in North America.

Even more terrifying. The "day after tomorrow" is stepping on the shoulders of "Troy" to create such a good result, such a pattern really makes a group of experts exclaim "I can't understand".

Under the great anticipation and anticipation, the shining debut of "Troy" suffered a tragic Waterloo, earning only 47 million opening weekends, not only ushered in an avalanche-like rout. and also lost the summer weekend championship in hand, and watched the "day after tomorrow" achieve the championship for a second time. The difference of only 900,000 dollars is so small that it seems to take only one small step to cross, but it makes a huge difference, one champion, one runner-up, one heaven and one hell.

In the second week of May 2004, the North American weekend box office chart topped, "the day after tomorrow"!

Just a day ago, after witnessing the box office on Friday and Saturday. If someone says that "the day after tomorrow" will beat "Troy" to achieve the box office championship, it is estimated that everyone will look at it as a "madman". Even Warner Bros. itself, when the box office on Friday and Saturday was far lower than expected, would never believe that the championship was lost; Even Twentieth Century Fox itself, given that the next week's box office was much higher than expected, would not have wishfully thought that it would be able to complete the re-election......

The emaciated camel is bigger than the horse, and in any case, the "Troy" is strong enough to secure a win for the week - although it doesn't have much real effect, but at least in terms of publicity strategy. "Winning the weekend box office champion" sounds more moving and looks more decent, and as for the quality of the box office, it is a problem that Warner Bros. itself needs to worry about.

Including top media outlets like the Los Angeles Times, the New York Times, and more. are ready to report. News headlines such as "box office fiasco, but still crowned the championship", "won the North American championship with ultra-low weekend box office figures", and "Far below expectations, barely won the championship in the bloody battle" have already been prepared.

But now, the whole plan has been disrupted, and the major media have had to change their reports in the midst of exclamation and confusion.

"'The Day After Tomorrow' showed a surprising box office decline. Achieve an incredible championship re-election! ”

"The dark horse's posture is black to the end, and the 'day after tomorrow' defeats 'Troy' and successfully defends the title!"

"'Troy' fell into the abyss of word-of-mouth, the box office collapsed, and it lost the weekend box office champion."

"The 'day after tomorrow' accomplished the impossible and achieved two consecutive championships with a wonderful second week."

"Lancelot-Strello-esque miracles are happening again, with the Doomsday Storm topple the Trojan Horse led by Brad Pitt."

"In the box office battle in the second week of May, the 'day after tomorrow' reached the top with blood, and the 'Troy' fell sadly."

"An incredible box office success, 'The Day After Tomorrow' once again exceeded expectations, showing the demeanor of a king."

"Achilles' heel, Brad's box office appeal is once again questioned!" The day after tomorrow's completion of the Jedi Strikes Back! ”

"The bayonet is red, and the body fights: the 'day after tomorrow' is slightly better."

……

The headlines on the front pages of all the media were amazed at how hot the box office showdown between "The Day After Tomorrow" and "Troy" had been in the past two weeks, and how turbulent the shock had been; How sensational the just-concluded world premiere of "Troy" was, and how amazing the stunned was at the moment; How strong the confidence of the "Troy" crew is, how firm the support of professional filmmakers, and how violent the reversal is at this moment; How huge the publicity of "Troy" is, how grand the simultaneous world premiere is, how deep the shame is at the moment.

People can't even tell whether the "Troy" fiasco is more eye-catching, or the "day after tomorrow" Jedi flip victory is more discussable; Whether the rout of "Troy" from word-of-mouth to box office is more unexpected, or the strong momentum of "the day after tomorrow" moving forward in the controversy is more incredible; Whether it is more worthy of sympathy for "Troy" to lose face and lose Lizi, or "the day after tomorrow" to win the audience and win the box office is more worth discussing.

Ironically, the shining debut of "The Day After Tomorrow" was once considered cannon fodder for the warm-up.

When Hollywood's major studios discussed the opening of the first week of May, almost everyone shy away from it, because everyone wanted to compete for the second week of May – after the first week's warm-up, the second week's movie-going frenzy would attract everyone's attention.

"Troy" and "Shrek 2" are strong contenders in the second week, and finally "Troy" is placed in the second week of May, and "Shrek 2" is released in the third week. The stacking of Wolfgang Petersen and Orlando Bloom is more than just one plus one plus one.

Comparatively speaking, the declining Twentieth Century Fox was pushed to the first week of May to serve as cannon fodder, and the major film companies even generously ceded media resources because of sympathy for the embarrassing status of the "day after tomorrow", and made concerted efforts to promote the film, and even many people took the initiative to appear at the premiere to join forces to build momentum, and the "guilty compensation psychology" is really obvious. Twentieth Century Fox shattered his teeth and could only swallow it in his stomach.

However, only two weeks later, the invincible "Troy" lowered his proud head, and the wolf bèi hid in a dark corner with a **** wound, scarred to witness the victory of the "day after tomorrow". It's simply ...... This is simply the most resounding slap in the face to the whole of Hollywood, and even the miracle of "Rocky" is not enough to describe this shocking reversal.

Even Paramount Pictures was a little caught off guard, and the happiness was so good that it didn't have time to react at all - after winning the championship for two consecutive weeks, the cumulative box office of "The Day After Tomorrow" has come to 170 million, which also marks that the movie not only easily crossed the cost line of 130 million, but even broke through the threshold of 150 million in one fell swoop, 200 million has already won the game, and even began to spy on 300 million moats!

This is only Lance's second film, "City of God" won three Oscars, and "The Day After Tomorrow" swept $170 million in two weeks, which is not only a miracle, but also a one-man show of genius. In one fell swoop, Lance has become the hottest rookie director in the Hollywood industry.

Newcomers mean cheap prices, negotiation advantages, and unlimited potential...... If this newcomer comes from Sundance, has won awards, and has won box office recognition, then it is simply a winner of ten thousand!

There is always such a joke in Hollywood, when a director hands over a work with a box office of 300 million, he can become the darling of the eight major film companies. Of course, this is just a joke, but it is undeniable that the director's box office ability has become a magic weapon that every studio dreams of.

But now, Lance's next work has been sold to Paramount, which also makes Paramount the envy of everyone. At this moment, Brad Gray suddenly remembered: they haven't signed a contract yet, and the matter hasn't been confirmed in black and white! Suddenly, there was chaos within Paramount.

Paramount's euphoria is nothing compared to the madness of Twentieth Century Fox, and Mark Gordon witnessed not only the premiere miracle of "The Day After Tomorrow", but also the madness of the following week of "The Day After Tomorrow". This summer has been fantastic for Twentieth Century Fox! (To be continued.) )

PS: Today's second update, March is coming to an end, begging for monthly pass support Wow!