With a Friday box office of 17 million, "Troy" got off to a devastating start to its opening weekend, casting an indissoluble shadow over the film's box office prospects. But what is worse is that "Troy" is not fighting alone, it must also face a strong challenge "the day after tomorrow".

With the self-destructive box office of "Troy", "The Day After Tomorrow" has hardly been subjected to any substantial oppression and threat, and the market share has completed the perfect curve of one or the other, and after the end of the screening on Friday, some people predicted: "The Day After Tomorrow" The next week decline may bring a huge surprise!

And so it is.

In the good feedback of the audience's word-of-mouth, "The Day After Tomorrow" showed a strong momentum to dominate the May summer box office market, winning a box office of $16.6 million on Friday, with a single-day box office gap of less than $400,000.

The "Houston Chronicle" directly exclaimed, "'Troy' VS 'The Day After Tomorrow': Friday's box office gap is weak, and the weekend box office showdown ushers in a hand-to-hand fight with bayonets!" ”

Friday's box office, "Troy's" seventeen million, against "the day after tomorrow" sixteen.6 million!

The slight gap between the two works made almost all the media exclaim, and it was impossible to imagine that in the face of "Troy", which held a grand premiere, the momentum of "The Day After Tomorrow" did not decline but rose, not only did not have the decline of the second week of release, but on the contrary, it was inseparable from the "Troy" that premiered vigorously, which is simply a miracle.

Relying on Reims's dazzling performance at the premiere ceremony, the publicity and discussion of "The Day After Tomorrow" have reached a new level. Just Friday's single-day box office directly forced "Troy" into a corner, and the slight gap made the ownership of the weekend box office champion full of suspense.

Regardless of the position, the box office bloody battle of the two works really ignited the enthusiasm of the summer file, which is a good thing for the eight major film companies. "Troy" has no hope of breaking the record, but the market heat has not cooled down, and the potential of the May summer season is far beyond imagination, and the two works have worked together to tap more box office space. On Friday alone, the two works joined forces to contribute more than 32 million to the box office, which is eye-catching. As a result, Hollywood's major studios not only did not stop there. Instead, it began to add fuel to the fire behind the scenes, adding fuel to the fire of this box office showdown.

As a bystander, he was excited and applauded; But as the parties, Warner Bros., Plan B Pictures, and Diorama Pictures are all cold. Warner Bros. is relatively better, after all, the family is big. Even if you lose a work, it won't hurt your bones; But for Brad, who hopes to make a box office comeback with "Troy", and for Ryan, who is eager to take "Troy" to the next level, there is not much room for manoeuvre in this matchup.

Subsequently, the North American statistics box office number jù agency exhibitors announced Saturday's box office figures, when they saw the box office results of "Troy", Warner Bros., Plan B Pictures, and Diorama Pictures were all cold, and even the enthusiasm of the media was like a slap in the face, and everyone was stunned.

The following Saturday, "Troy" once again handed over 17 million at the next-day box office. With the same table as Friday, Xiàn completely announced the failure of the premiere box office.

Started with a bang, beat with a bang.

Although, optimists would say that at least the box office curve of "Troy" is "Friday equals Saturday greater than Sunday", not the more degrading "Friday is greater than Saturday is greater than Sunday"; But everyone clearly knows that if the box office result on Friday is 28 million the day after tomorrow, then the box office on Saturday and Friday is basically the same, which is indeed a gratifying number, but "Troy" is not.

The reason why Saturday's box office will be the same as Friday's is that in the final analysis, it is the stop loss brought by the strong publicity effect. The negative effects of the media round-up and audience feedback didn't have time to do any further damage, which allowed Saturday to win 17 million at the box office. Otherwise, the ending will be even more terrible.

But for Warner Bros., this is clearly not enough. Far from it - even the passing line is still a long way off. From Thursday to Friday, heaven returns to the mortal world; From Friday to Saturday, the mortal world fell into the abyss. There is no way back, and if you take a step back, it will be hell.

Faced with the bad table of "Troy". "The Day After Tomorrow" is still stable, in the enthusiastic pursuit of the audience, after continuing the first week, the box office curve of "Saturday is greater than Friday is greater than Sunday" was handed over for the second consecutive week, and the box office result of 16.8 million yuan was achieved in a single day on Saturday, only less than $200,000 behind the competitor "Troy" on the same day.

The gap is narrowing! It's hard to imagine that the box office showdown between "The Day After Tomorrow" and "Troy" is so fierce, walking on thin ice!

"Nightmare opening weekend", "The New York Times" gave a review of this title, almost everyone is looking forward to "Troy" can detonate the box office bomb of today's summer file, hand over 80 million or even 100 million premieres, and set a new record at the same time, but also really kick off the summer of 2004, but the ending is like a nightmare that can never wake up, from Friday to Saturday, the box office has not improved, there is no need to wait for the box office number on Sunday, everyone can already assert, which will be one of the bloodiest tragedies in recent years.

Saturday's box office, "Troy" 17 million, vs, "the day after tomorrow" 16.8 million!

Two-thirds of the three days of the weekend have passed, and who would have predicted that the box office gap between "Troy" and "The Day After Tomorrow" would be less than $600,000, in other words, the trend of Sunday's box office is still difficult to predict, and the winner of the North American weekend box office chart in the second week of May is still unclear!

Rumble!

The entire North American market was a sensation, even if the box office of the premiere of "Troy" was unsatisfactory, even if the performance of "The Day After Tomorrow" last week was amazing, but no one dared to imagine such a situation: "The Day After Tomorrow" could actually step on the shoulders of "Troy" and achieve the box office champion for a second time! It's not just unbelievable, it's even unbelievable – and even now, people can't believe it.

Although the chances are slim, although "Troy" still has the advantage, and although the "day after tomorrow" reversal is very difficult, everyone's enthusiasm is still completely ignited, and all eyes are focused on Sunday's box office, and the tension and heat of the summer file quickly spread in the air.

Finally, in the midst of all the antiquity, the exhibitors announced Sunday's box office figures, and "Troy" ushered in an epic fiasco in the eyes of all the people who were united and expected, and the single-day box office on Sunday plummeted by 25 percent, earning just under 13 million, which brought the film's opening weekend box office to $47 million.

There is no way back, so he falls into hell; From heaven to hell, it was only four days.

Many laymen would say that the 47 million opening box office was good enough to win a week's weekend even in the summer, at least not like "Future Waterworld," which grossed only 21 million in its opening weekend when it was released in 1995.

However, real industry insiders know that this is tantamount to death for a work that costs as much as 170 million - of course, maybe Warner Bros. can still rely on Brad's strong appeal to recover costs in the international market, but there is no doubt that the North American box office of this work has been powerless, and the results of the premiere box office mean that it is basically impossible for the North American box office of the film to catch up with the cost on paper. Even the poor performance of the next week's decline may affect the trend of the movie's box office exceeding 100 million.

Now that Warner Bros. can start calculating the losses, the only thing they can do is pray that the subsequent box office decline is not too exaggerated and that the losses are reduced as much as possible.

What's more, "Troy" has already spent more than $20 million on the publicity period, and they will go to Berlin and London next week to promote it, in other words, the spending continues. But the problem is that even if Warner Bros. wants to stop, this is not the solution, they have to hope for excellent performances in the international market - other countries and regions have taken Hollywood movies in their orders, often to turn some bad North American productions around - so now Warner Bros. is completely in a dilemma, and in the end can only grit his teeth and continue to carry out international propaganda under the tremendous pressure of total collapse.

Therefore, the 47 million premiere box office is indeed a nightmare for "Troy"; But what's worse is that this nightmare isn't over yet.

Under the huge energy of the film market, the "day after tomorrow" has become more and more courageous, and the percentage decline in the box office on Sunday has continued last week's excellent performance, which has dazzled everyone, with a slight drop of less than 14% to achieve an astonishing single-day box office result of 14.5 million.

This achievement not only made the "day after tomorrow" surpass the single-day number of "Troy" by $1.5 million on Sunday; At the same time, the cumulative box office of "The Day After Tomorrow" in the second week successfully reached 47.9 million US dollars, which was only a 43% drop compared to the box office of the first week, handing over a perfect answer.

Sunday's box office, thirteen million for "Troy", against fourteen and a half million for "the day after tomorrow"!

When the three-day box office battle came to an end, the weekend cumulative box office statistics were also released, and when people saw the final number, they were dumbfounded, dumbfounded, and dumbfounded...... Even if you use all the gorgeous and brilliant words, you can't describe the turbulent waves in people's hearts.

At the weekend box office in the second week of May, "Troy" was 47 million, and "The Day After Tomorrow" was 47.9 million!

It's a nightmare, a nightmare that you can never wake up from. (To be continued.) )

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