"Mr. Feng, according to what you said, we can design the product right away now, but start pre-selling now, how can this work? We haven't produced a single product, isn't this equivalent to selling real estate! Liu Chuanzhi was a little excited. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

At the beginning of this year, a policy was introduced to prohibit the sale of pre-sale properties, that is, if you do not get the approval procedures, you are not allowed to sell in any situation, so that you can effectively curb those real estate developers who do not have the strength, and can also give buyers more protection.

Although on other products, there is no order not to do this, but you can't even think about it, once the reputation is bad, even think about the brand image that has been painstakingly managed for so many years will be completely ruined.

"Who said you were going to sell it right away? Before selling, there must be a mature product design plan, and at least the prototype must be tested. And our new products must have a product launch conference, which is a way for a new product to be quickly known by users. ”

"Also, your blog, the official blog of Lianxiang Group, the blogs of Lianxiang executives, etc., must send a message, so that people who follow you will know that this new notebook is on the market for the first time and know the advantages of this notebook."

"But you said that after the product launch, how many people are interested in deciding how to promote sales, this is not good, it is too slow. The pre-sale I am talking about is to let users order on the Internet, and we even want to order in direct stores on online malls such as Dibao, although the products ordered will be a few months late, but the price is cheaper. ”

"The earlier we buy this product, the sooner we get it, the cheaper the price. The later we buy, the more expensive it is, and our selling price is constantly rising, and we may not even be able to buy it. ”

"Wait a minute." Liu Chuanzhi interrupted Feng Yu's words, "I've only heard that the price of electronic products is declining, and I have never heard of the price rising." You also know very well that the performance of electronic products will improve very quickly, and the products that were advanced last year will be average this year, and they may lag behind next year. ”

"It's the same with notebooks, the performance will be very different after a year, you actually said that you want our products to increase the price, then it will definitely not sell!"

Liu Chuanzhi looked at Feng Yu's expression, as if he was saying: You are doing death!

"You don't understand what I mean, the price increase is mainly for consumers to have a psychology, that is, it is cost-effective and cheap to buy first. However, this is not fake, our pre-order price is indeed lower than the price after the finished product is released in large quantities. And we only accept individual orders, not wholesale, etc. For this product, we will let the online mall sell it directly, without the need for physical stores. ”

"For example, if you order a product and ship it three months later, then the original price of 3,999 for a laptop will only be 3,099, and every day, it will increase by 10 yuan. It seems that this ten yuan is not much, but after three months, it has risen by 1,000 yuan, which is one-third of the price of the notebook. ”

"And we will also give consumers a feeling that they are not losing money when ordering our products, not only can they get the products earlier, but also cheaply, and also create an illusion to consumers that our products are still appreciating because of supply and demand."

"Of course, the pre-sale time can not be three months, but a month, or 50 days, but consumers must be allowed to order, and do not give them the opportunity to buy directly for the time being."

"In the first batch, we produced 50,000 units, and when 50,000 units were sold out, we stopped for a while."

"Mr. Feng, what did you say?" Although Liu Chuanzhi didn't want to, he still had to interrupt Feng Yu's words, "The first batch only produces 50,000 units? Will it stop for a while after it is sold out? ”

Liu Chuanzhi really feels that Feng Yu is messing around now. Didn't you say that when we launch a product, we have to think about increasing sales, so as to reduce the cost of a single product and increase profits?

You are so optimistic about this laptop, I also think it is good, it is planned as a strategic product, that is, the volume. You said that the price of this product is 3,999 yuan, I didn't refute you, and even when you said 3,099 yuan, I also admitted it, because if it is produced in large quantities, the cost can be reduced to this value.

But if we only produce tens of thousands of units, the cost will be the same at most, so what are we selling this product for? It doesn't make money, and it fills the market to death. That's right, no one else has to sell it, but we don't have to sell it either, right?

This is when you dig your own pit and bury others, you bury yourself too, and then there is a great possibility that you will lose your reputation and become a public enemy of the industry.

There are only two kinds of results, one is that other manufacturers join the arms of Lianxiang Group, and everyone produces this cheap laptop together, so that the laptop enters the era of less than 500 US dollars, reducing the profits of all manufacturers. The other is that other manufacturers will unite to suppress Lianxiang, and even they will unite with other hardware manufacturers, so the result is that Lianxiang suffers a big loss.

No matter how you look at it, it's not worth it.

"Lao Liu, I'm just giving an example, it's not that we really only sell 50,000 units. We are telling customers that this batch of products is only 50,000 units, until they are sold out, do you understand? ”

"Is this hunger marketing?" Liu Chuanzhi asked with some uncertainty.

"Yes, we're hunger marketing, but it's a little different. We are not creating a false impression for consumers, there are 100,000 units, and the propaganda is only 50,000 units, but we are really only producing 50,000 units. 50,000 units are sold out, and then according to market demand, decide how many units to produce in the next batch. ”

"Another great advantage of this is that it can be produced in batches, which can effectively control the quality of the product. Even if there is a quality problem in the product, it will not cause too much loss, it is easy to control, and the next batch of products can prevent the recurrence of similar problems. As for the illusion that the product is in short supply, this is the same. ”

"What products do consumers want most? High configuration, low price, beautiful appearance, good after-sales. And in this, we can achieve the ultimate in after-sales, appearance, price, etc., even if it is some configurations, it can also be partially high. Our products are only aimed at those users who are online for leisure, and the largest user group is those young female users. ”

"Have you ever been to the computer city, when young male users choose a computer, they will choose performance, followed by price, and then appearance and after-sales. But what about female users? The first choice is the appearance, then the price, followed by the performance and after-sales. After the salesperson painstakingly introduced the performance advantages and disadvantages of various products to the other party for half a day, the female user would say, I want the white one. ”

Burst~~~

Liu Chuanzhi just drank a sip of tea and squirted out, introducing the performance for half a day, but the other party chose according to the color?!

"What I'm talking about, you go back and discuss it with the others and come up with the best plan. This product may bring you unexpected surprises. ”

…… (To be continued.) )