Recently, Liu Chuanzhi's work has also been very busy, mainly because Lianxiang's computer has resisted the product challenges of island countries, South Korea, Europe and the United States, or there is also the help of the country, but at this time, the computer brand of Baodao has begun to enter the Chinese market on a large scale. Pen % fun % Pavilion www.biquge.info

At this time, Huaxia's relationship with the treasure island eased, and the market was opened to the treasure island, and the original plan was to exchange what is available and what is not there, realize economic integration, and thus assimilate the treasure island.

But I forgot that where China is strong, Baodao is also very strong, but because Baodao has some import advantages, it is more competitive than Huaxia products in many products.

Among them are computers, especially laptops, which have been hit the hardest.

Among them, there are three brands, Huaqi, Acer and Minger, Acer and Mingqi are still the same founder, or it means that Qi was once a subsidiary of Acer and later separated.

This is the world's top motherboard supplier, accounting for more than a quarter of the world's motherboard share, since the beginning of the computer, notebook sales continue to rise, the momentum is very rapid.

Acer and Minger are a little worse, but they also perform well, at least not worse than manufacturers in island countries and South Korea, and the production and sales of notebooks are also among the top in the world.

As for China, there is another relatively large computer brand, called Shenzhou, which mainly produces notebook computers, but the price is very low, and the price of computers with the same configuration is lower than even thought.

Lian Xiang itself has been continuously reducing costs with huge production and sales, and is one of the best in the world, but I didn't expect that the cost of this Shenzhou would be even lower.

After research, Liu Chuanzhi found that he finally understood why the cost of Shenzhou could be so low.

First of all, Shenzhou is not exactly assembled. Patchwork and assembly, which belongs to the most downstream, that is, the bottom of the food chain, has the lowest profits, and the brand is not easy to make.

Like Intel and Chaowei, they belong to the upstream, R&D, design and production, but the sales of their own brand computers are also average.

There are also midstream manufacturers, such as Dongzhi, Four Star, etc., who produce the main accessories, and then part of the research and development, and part of the procurement and assembly.

There are also top hardware manufacturers such as Eagle Weida, who have given up the opportunity to make their own PCs and concentrate on their superior products, which can also be said to be the main accessories of computers.

Among them, Huaqi belongs to the upstream manufacturers, they are one of the leaders of the world's motherboard manufacturers, and their cost can be similar to Lian Xiang, which Liu Chuanzhi is not too surprised.

But Shenzhou, the technology should be much worse, even if you want to do medium, independent research and development of some major accessories, and then rely on advantages to produce computers, they also need to have superior products.

Shenzhou has no advantage in any major accessories of the computer, and there is no product that can be used. As for the patents, there are some, but those patents are not worth being coveted by others, and they can't be compared with Lian Xiang.

So how does Shenzhou control costs? One is that workers in their factories are paid lower, which reduces production costs.

Another one is that they don't have direct stores, they are all franchises, and during the expansion period, the franchise fee is also very low, so that their franchise stores expand rapidly.

There is also the president of Shenzhou who drew a pie for all employees, and used Lianxiang Group as a template to draw a pie for employees, telling them that the current hard days will soon pass, and everyone will have original shares in the future, and after the company is listed, everyone is at least a millionaire, so now their employees' salaries are very low, and the benefits are far from being comparable to Lianxiang Group.

As for the listing, Liu Chuanzhi believes that it is impossible for Shenzhou to succeed in an IPO in a short period of time, because their books do not meet the listing requirements, and now the domestic review of IT companies is relatively strict, and almost no investors believe that Shenzhou will be able to stand on its feet, may be short-lived, and will soon be acquired by other manufacturers.

The last point, which Liu Chuanzhi finds very interesting, relies on the geographical advantage of Shenzhou and its proximity to the port, so they often import some tail goods.

What is tail goods, that is, some factories have produced products, but for some reason, orders are canceled, resulting in a backlog of products. Or maybe some factories produce products and do not meet their expected sales volumes, resulting in a backlog of products. There are also some reserved "losses", which are reasonable theoretical losses, but the actual losses are not that large.

There are many reasons for tail goods, but it is undeniable that factories are in a hurry to dispose of tail goods. On the one hand, it can clear the inventory, prevent the occupation of the warehouse, and prevent the waste of these materials. On the other hand, the realization of tail goods is also an income, although this income is very low, but it is unplanned.

And now, Shenzhou not only buys some tailing accessories to assemble their own notebooks, but also has a way, which is to import electronic components from tailings, and then produce their own accessories, so as to assemble computers, which is what Shenzhou calls independent research and development, and they are barely squeezed into the second echelon.

Among the tail goods, the product quality cannot be effectively controlled, so Shenzhou's computers are often broken, and even the repair rate is very high, but the cost can really be 40% lower than that of peers!

What is the concept of 40 percent, now the profit of notebooks is only more than 10 percent, the profit of desktops, no more than 8 percent, and the profit is still gradually declining, because there are more and more manufacturers, more and more companies are beginning to reduce their prices, and the cost of publicity, production, and sales is still increasing rapidly.

The cost of the most ordinary notebook in China is also 20% lower than that of Lian Xiang, which is why it has such a great price competitiveness. What others are promoting now is a selling point, cheap!

You sell 10,000 laptops, I only sell 8,000, or even 7,000, everyone's performance parameters are still the same, how will consumers choose?

Even if my after-sales service is not good, how much does it cost to repair a computer? What's more, although the quality is slightly worse and the repair rate is high, it is not too high, this high is only relative to other brands of notebooks, and it is not even higher than the repair rate of some home appliances.

They also captured the psychology that many users like cheap products, after all, this is still a notebook, not a desktop, and it looks more high-end.

As a result, domestic notebooks have entered the mode of competing for hegemony among the great powers, and Lianxiang has ignored other brands because it is mainly aimed at manufacturers and brands in Europe, America, island countries and South Korea, so that they quickly began to expand and snatched a lot of shares of Lianxiang Group.

In the desktop market, there are more and more assembly machines, especially those merchants in the computer city, and the machines they save for customers are cheaper than those saved at even the point of sale.

The means they use is also to tie in some tail goods. Anyway, the customer can't see it, if there is a problem, they just need to warrant it.

The notebook and desktop markets are being challenged at the same time, which makes Lianxiang Group quite passive. They are actively expanding to Europe and the United States, but they haven't taken it yet, and the base camp has been broken by others.

It just so happened that when Feng Yu proposed the tablet at this time, he reminded him, why not come out with a laptop with slightly simpler functions? The price is cheaper, coupled with the brand of Lianxiang and a certain amount of publicity, it is bound to sell well.

It's just that how to market, he has a disagreement with Feng Yu again.

……

After the fifth watch, ask for genuine subscriptions, ask for recommendations, ask for monthly passes, and ask for rewards (to be continued.) )