Chapter Twenty-Seven: Rapid Expansion

Gu Mojie rushed back to Qiantang, and a few days later, he got the news that Cardinal Qi had entered Beijing as scheduled. However, he didn't have much time to think about these officialdom thigh-hugging socials, because there were still several business events in October that he needed to pay attention to.

Golden Nine Silver Ten has always been a common description of the real estate market in China, Hatsune Group is not engaged in real estate, but the park in the north area of Xixi Wetland, which cooperated with Boss Song of Greentown, is now time to get rid of some of it. This matter has been operated since September, but Gu Mojie has been in the United States for the entire September, so he himself has not handled it much, and when he returns to China, he has basically entered the stage of counting money.

By the end of October, about a quarter of the original large park had been tossed out, and the investment in the entire park in the early stage had been recovered, and a total of more than 3 billion yuan had been withdrawn -- which was equivalent to taking advantage of the skyrocketing trend of real estate prices in Qiantang in the past two or three years, and the empty glove white wolf had earned the remaining three-quarters of the park for nothing.

Gu Mojie also thought about selling more to alleviate the current money shortage. However, Fei Liluo told him at the beginning that because Hatsune was not a real estate company, if he sold more, a large amount of money such as land appreciation tax would not be able to be apportioned to the "end plate", so he gave up.

The 300 million yuan did not have time to cover all the heat in his hands, and suddenly several hundred million yuan were transferred out and transferred to the pockets of China Unicom and China Telecom -- because "Chujian" wanted to give all users SMS packages for free, so in the last three months of 2007, the Hatsune Group will give more than 1 billion yuan in total to the two major operators, with an average of 400 million yuan per month.

After setting aside the money that needs to be paid to the two major operators before the listing of Hatsune Entertainment next year, Gu Mojie is ready to invest the main part in the optimization and promotion of "Chujian", and even the follow-up product research and development of Hatsune smartphones.

From Fei Zhengqing and Feng Guorong, Gu Mojie got the distribution results of Hatsune 3 mobile phones in the Philippine and Indonesian markets in the first month: in just 20 days, Hatsune's mobile phones have achieved shipments of 150,000 units in Indonesia and 60,000 units in the Philippines, and after the follow-up stabilization, it may be reduced to a total monthly shipment of about 180,000 units in the two markets, and the annual sales volume is expected to be 2 million units.

In order to open up the market, Hatsune gave SAR operators a very low price≡dǐng≡diǎn≡ Xiao ≡ said, .◆.o≤s_(); , with 3 chipsets of hardware, it was actually sold equivalent to more than 900 yuan, which means that the sales of mobile phones in Nanyang countries in the next year can approach 2 billion yuan, and a net loss of 2~300 million yuan is required.

(Note: The so-called 3 mobile phone only means that there is QS6085/S6290 and other Qualcomm P in the mobile phone, which can be compatible with O or A network standards.) However, it does not mean that only 3 is supported and 2 is not supported. In the Philippines and Indonesia, in the second half of 2007, operators have upgraded 3 networks, but in fact, mobile phone users are not willing to spend more money to open 3 services. The push of contract machines with support 3 by operators only provides the possibility of a smooth upgrade in the future, rather than a one-size-fits-all forced upgrade. In fact, this diǎn was the same when it was pushed 3/4 in China later. )

However, losing money is a trivial matter, and the most important thing is to exercise the mobile phone R&D team and operation experience. Not to mention, these phones will only be sold for a year, and by this time in the next year, Hatsune will develop more advanced, high-end models with Android systems, and use the channels that are now being rolled out to infiltrate.

What's more, all the mobile phone products sold by Hatsune Group to the Southeast Asian market were sold at the same time after the launch of the "Hatsumi" software, so the "Hatsumi" mobile version was pre-installed in advance when it left the factory. In order to meet this function, Hatsumi has put a lot of effort into the multi-language function during development, and has also worked together with the Hatsune Cloud translation team to solve the compatibility problem as much as possible.

Historically, the company has not been in the translation business. In the original history, the domestic machine translation market in later generations was mainly divided between Baidu Translation and NetEase's Youdaoyun Translation. Therefore, in the battle of the international version, Ma Huateng lost silently.

In addition, when the Hatsune Group sold contract machine hardware, it had already lost a lot of benefits to the operators, so the group of Indo-Philippine monkeys was very happy to allow "Hatsumi" to have a business in India and the Philippines that "can use computers to text these mobile phones for free". There is no need to supply China Telecom and China Unicom as in China.

In 2007, "QQ International Edition" is almost still a baby, although the concept has been proposed, but never got any promotion resources, it is completely a trick played by the owner to place PA. At the same time, "First Sight" was launched at the first time, and at the same time opened up overseas markets. This weather vane may not be anything to the general public, but the discerning insiders suddenly saw the precursor of "first meeting", and tried "first meeting" with a try-and-see attitude.

……

"The number of registered accounts is 19 million: 500 million; The number of active users was 11 million: 280 million, and the average daily number of concurrent users was 4.2 million: 37 million. ”

At the regular meeting of the Hatsune Group in early November, before the opening speech, Gu Mojie first asked people to put such a chart with three sets of comparison numbers jù on the projection screen. Every O-level person who attends the meeting, and even the leader of the mid-level project team, will be clear at a glance at the first moment when they walk into the conference room.

Gu Mojie didn't wait for anyone to arrive, and directly began to talk about his opinions: "Let's take a look at it first, I won't say anything." In general, the effect of this month's fight is still there, and we can use a month to make the three main indicators of 'first meeting' reach 3%~5% of QQ respectively, which is not easy. It would not have been possible to reach our speed with any of our peers in China - but I am not satisfied with this number, at least I don't see enough stamina.

In my opinion, with our huge platform of 'Hatsune Computer Manager/Security Guard/Antivirus/Hatsune Download', with our 4 major software modules with a base of about 200 million users, and a one-time promotion fee of hundreds of millions, we should have achieved more than 10 million active users in a month - in other words, I think this achievement should be achieved by relying on our own channels and platforms of the Hatsune Group. I don't think the drainage effect brought by China Telecom and China Unicom is not obvious enough. ”

Everyone only smiled bitterly: the boss's heart is too big, if he changed to Baidu, Ahri, and NetEase to do instant messaging, he could kill 10 million active users a month, and he would have burned high incense a long time ago.

However, what Gu Mojie said also has a diǎn truth, and in the end, it was the group oo Ye Weilun who helped everyone out of the siege.

"Applejack, you can't look at it that way. At present, communication software still has strong user stickiness after all, and it is normal for the promotion efficiency to be lower than other software, even three or four times. I have also analyzed the number of this month, if we do not consider the drainage of the two major operators, relying on our own strength, there are now more than 8 million active users at most - the extra 200~3 million are all given by China Unicom Telecom.

What's more, you may not have paid attention to a number - when China Mobile launched 'Feixin', it was May 1st, and in the whole of May, the number of active users of China Mobile Feixin only increased to a mere 4 million. On the contrary, in June of the following month after its launch, the number of new active users reached 6 million, allowing Feixin's total users to exceed 10 million at the end of the first half of the year. Therefore, we cannot underestimate the year-end and half-year efforts of state-owned enterprise operators. ”

Gu Mojie felt that Ye Weilun's view of diǎn had the meaning of diǎn, and encouraged him to continue: "Tell me more about diǎn. ”

Ye Weilun shrugged: "It's very simple, whether it's China Mobile or China Unicom Telecom, those people who do things inside are supported by performance appraisals, so state-owned partners, when promoting the number of jù, have a strong semi-annual and year-end explosiveness - although there may be a lot of fake numbers in it, such as malicious surprise application for accounts in the half year, and the ratio of the number of active users to the total number of registered accounts suddenly declined." This is easy to understand, and it is the same reason that state-owned enterprises and institutions/institutions that have made budgets will spend money in a year-end raid. ”

"So, do you think that by December, China Unicom and China Telecom may still give us a wave of surprises? Maybe there will be millions or even tens of millions of additional users? ”

"That's what I estimated, of course, you can choose to collect data from other channels for more detailed analysis."

After Ye Weilun finished speaking, the old god was silent on the ground. He doesn't know the specific product, and Gu Mojie will definitely ask everyone to brainstorm new ways to improve the promotion rate of "first sight", which is all the business of the people below.

"You may be happy with the current situation, but I would say that you really can't take it lightly. You haven't seen Ma Huateng's counterattack, once someone touches his core interests, he fights back; It's not like the opponents we've ever met, duel in the battlefield we've picked.

Ma Huateng is a guy who knows a lot about 'total warfare', and he is not even inferior to me in this regard. It's just the calm before the storm – so it's important to be outspoken about any follow-up improvements that will further enhance the competitive advantage of our products. Whether it's technical or marketing, it's fine. ”

Gu Mojie glanced at the crowd, and added a bombshell word by word: "Hatsune Entertainment will be listed next year, everyone knows it." Taking advantage of the fact that the equity can still be changed, I am personally willing to give a total of 3% of the equity of Hatsune Entertainment as an incentive for the follow-up promotion plan of 'Chujian'. ”

In the conference room, there was a sound of saliva.

"I think it's time to deepen the connection between 'Hatsumi' and Hatsune Mail and Hatsune Cloud Storage - Ma Huateng urgently launched a defensive function called 'QQ offline text jiàn' a few days ago, and we can do a better job than them in this regard."

Everyone's eyes suddenly converged on the source of the sound, and as expected, it was Zou Sheng, who was a former leader in the download industry and was now gradually separated from the entertainment industry by Gu Mojie. (To be continued.) )