Ma Huateng failed to release "QQ Doctor" to tear up with the Hatsune Group at the first time, which does not mean that he will not use other copycat methods to expand this war.

For example, just a week after the 11th Golden Week, QQ Music made a heavy revision, borrowing some of the functions of the current music player of Chuyin Video and Audio almost from beginning to end, and also made some of QQ's own human-machine interface optimizations. In addition to the core function of "humming songs and songs", because it requires the accumulation of audio cloud number jù library, Fuji Xun can't copy it for the time being, and other functions that don't rely on large numbers can be imitated.

As for Teng Xun's video business, which has not been determined to expand, now he has to rush online QQ video, which has been brewing for a long time, in the spirit of defensive expansion-and in the original history, QQ video business did not begin to brew until 2009, and it was gradually put into trial operation/official operation in 2010/2011.

Although later facts proved that this trick was useless, because the first sound video had too much of a lead, and Teng Xun at best only perfected a network player, in fact, the content was empty, basically relying on the copycat self-storm video and Thunderbolt to see the mode of "watching from the side", borrowing the bandwidth of a third party.

(The Storm Video is gone, and those who have read the previous article know that it has been bought by Hatsune Video.) Thunderbolt also doesn't exist anymore, and Thunderbolt founder Zou Sheng is currently a minority shareholder of Hatsune)

These are all low-cost defense methods, and the user experience is completely unspeakable, just give full play to the inertia of the QQ platform, and attract some peripheral customers who "just find a video to watch, find a music to listen to, and it doesn't matter about quality, fluency and retrieval accuracy". Therefore, the effect of these measures on Hatsune's platform encirclement and suppression is not very obvious.

Ma Huateng originally had another ultimate trick, which was to announce that "because of the threat to QQ security by Hatsune Computer Manager, it is possible that the QQ number of the user will be stolen, so QQ will not be able to be used on the computer with Hatsune Computer Manager installed".

This move is actually the one used by Ma Huateng against Zhou Hongyi during the 3Q War in history. However, the current situation is very different from the 3Q war in history, because Gu Mojie did not sacrifice such an "artifact" as Zhou Hongyi that was obviously aimed at Teng Xun, and if Teng Xun opposed it too fiercely, he would obviously $dǐng$diǎn$ small $ in terms of the legal risk of unfair competition.2△3.∽os_(); Much higher.

"In the case that QQ is threatened by other cross-platform software, we choose to use 'QQ account security storage Zài threat, mandatory detection of target software and incompatibility with it' as a means to force users to choose one of the two."

This strategy has always been the ultimate plan that has been locked in Ma Huateng's mind since ancient times, and it was not something that was temporarily thought of when he met Zhou Hongyi in later generations. Just because of this, the damage to the goodwill of the enterprise is also huge, and it will not be used unless it is absolutely necessary, so there is no opportunity to show it obviously.

Now, in the face of the offensive of "First Meeting", Ma Huateng moved this idea, but after discussing it with his buddy Zhang Zhidong, he was immediately persuaded to give up.

"Pon, don't be impulsive! I know you know you know a lot about lawsuits. I also admit that in domestic anti-unfair competition cases, the law is actually a fart, and it depends on who has good relations with the government and has more money to win. The problem is that Gu Mojie is different from our usual opponents, although he has less money than us, his government relations are not weaker than ours. ”

"Cardinal Zhang is going to Beijing in December, if we try to curry favor with us more......

"It's useless, Cardinal Qi is going to Beijing this month! Don't look at the time before Cardinal Zhang was transferred from Qianjiang Province, Cardinal Qi was only the deputy cardinal next to Cardinal Zhang, but where is the age gap - can a person who enters Beijing at the age of 50 be the same as a person who enters Beijing at the age of 60? Let alone...... I heard that Gu Mojie is inspecting his new park in Hujiang in the past two days, and Cardinal Qi will meet him before leaving. ”

After listening to Zhang Zhidong's latest gossip, Ma Huateng calmed down and put aside the idea of an anti-unfair competition lawsuit for the time being.

……

Thousands of miles away in the Hujiang River, the Hatsune Shujù Center in Nanhui District and the office park of the subsidiary in charge of network security business have completed civil construction after more than half a year of hasty construction. It will take at least half a year for internal installation and follow-up support. However, the ribbon-cutting ceremony had to be put up before the diǎn of October 24, and the signboard had to be hung up.

Because of this project, it has already been written into this year's government-government-work report of Hujiang City -- it is written into the report as a reflection on the improvement of "why Hujiang City, as an international metropolis with the highest level of integration between China and the world, cannot retain first-class Internet start-up enterprises."

Ma Feng's Ahri Group, at the beginning of its business, in the era of "China Yellow Pages", once tried to settle in Hujiang, but was defeated by the high cost and impetuous people's hearts, and returned to his hometown Qiantang to make a comeback. After the Ahri Group grew, successive governments in Hujiang reflected on this problem and found some reasons, but there was no operational solution.

Hatsune Group, as an Internet giant that is about to enter the top five in the country, is willing to re-arrange, even if it is only a wholly-owned subsidiary that is responsible for only one part of the business, which is enough to excite the local government.

What's more, this matter was just taken up in February, and the official approval was immediately completed, and the start of work overtime showed Cardinal Qi's ability to quickly stabilize people's hearts and minds in a state of turmoil and market confidence after the turmoil of the previous social package fund.

Of course, there are many factors that prove Cardinal Qi's ability to stabilize the situation, and the weight that Gu Mojie gave can account for one-twentieth of it, but even so, it is already difficult in the eyes of outsiders.

In the sound of a banging salute, Cardinal Qi personally used scissors to cut the ribbon for the park. Then the first batch of servers symbolically pushed forward, and there was no decoration, but only a fiber was laid in the center, and it was put on a show first. Countless spotlights flashed, and then the formatted press releases that had been written long ago were accompanied by pictures within a few minutes, and put them on the local official media in Shanghai.

Cardinal Qi calmly dealt with the media, pretended to walk into the park and inspected the only two model houses, asked people to take some photos, spoke a few words, and then retreated, leaving Gu Mojie, who accompanied the inspection, to chat alone for a while.

Cardinal Qi stood in front of the window, quietly looked at the vista for more than ten seconds, and took a long breath: "The future is terrifying. Americans always say that China's entrepreneurial environment is not good, that there is no upward channel in China -- this is obviously not right! The Americans have Mark. Zuckerberg, there are talents like you in our Chinese. ”

"Cardinal has won the prize, although I have made some money over the years, but looking back, I am still quite afraid, ability, hard work is important, luck also accounts for a large part. Sometimes, if you calm down and analyze for yourself, a person like me who is fooling around, even if his ability and effort are comparable to mine, is estimated to succeed in one out of fifty - the other 49 are filtered out by luck. ”

Cardinal Qi waved his hand, disapproving Gu Mojie's statement: "Of course there is luck, and strength must also be there." To tell the truth, in recent years, although there are still some wealth myths of successful Internet entrepreneurship that inspire people's hearts, in most industries and regions, people's hearts have become more and more impetuous and regressive, and they are not as high-spirited as ten years ago. ”

Gu Mojie smiled awkwardly and didn't dare to answer. Cardinal Qi glanced at him, and helplessly stretched out two fingers to point at diǎndiǎn: "You man! It's famous for not liking to deal with officialdom, and I don't dare to answer this kind of thing - seek truth from facts, what don't you dare to say? Which college student who graduated in the 90s doesn't really want to make a career? It doesn't matter if you're really bored in research, or in business, even if you're already a civil servant, you still want to go to the sea to pan for gold. The atmosphere was far better than that of the graduates of the past few years, who have given priority to the civil service examination at every turn -- this is a reversal of history. ”

Gu Mojie cautiously answered: "Then there is no way, in the 90s, it has not been solidified, and the upward channel is still there." Nowadays, except for a few new industries in the Internet, there are opportunities to start from scratch, and it is not easy for young people to be in other traditional industries. ”

Cardinal Qi's gaze seemed to become very far away, and he sighed heavily: "I will enter Beijing next week, you know." Ask yourself, our current experience is not enough to grasp this country in the future -- although I was born in the poor areas of the northwest, I have worked in the three southeastern coastal provinces since I reached the provincial level, and I have worked in the three provinces along the southeast coast, all of which are places with developed private economies. I really don't know the actual situation in the vast and impoverished areas of the interior. In the next five years, you have to calm down, and you can't be preconceived. ”

"You are too humble, you can think so, it is the blessing of the people."

"Don't talk about clichés, there are no reporters here." Cardinal Qi decisively stopped Gu Mojie's nonsense, thought about it, and tilted the building back, "I remember that a year or two ago, you said that in the future, the interaction between the Internet economy and the real economy will become deeper and deeper. Jobs in the traditional economy will be re-fragmented by the Internet -- I don't know technology, so I can't judge blindly. You know how to do it, but tell me, how long will it take for the scene you depicted to be realized? Is five years enough? ”

"Five years...... It may not be enough, the domestic network infrastructure is still too poor, and the atmosphere is not up, conservative diǎn said, ten years. ”

"Ten years from now, there is no need for all migrant workers in the central and western provinces to go to the southeast coast to work? How many percent of them can find opportunities for the spread of the new economy locally? ”

"This ...... Standing in my position, I can only say that I have done my best and obeyed the fate of God. When I say 10 years, that's just the beginning, and maybe then only one or two percent of the floating population can return to their hometowns to find job opportunities. But after all, it can make people see hope, maybe in another five years, this number can rise to 30%, or even 40%. China is so big that there are now more than 400 million migrant workers in the east, not counting the children of migrant workers who have come with it. ”

Cardinal Qi's expression flashed a trace of unwillingness, fifteen years later, he will retire, some problems are difficult to return, and they will not change overnight. He pondered Gu Mojie's answer for a long time, and smiled a little self-deprecatingly: "I'm still too anxious, maybe the southeast coast has been in charge for these years, and I don't have a thorough understanding of the overall situation of the country. ”

"Cardinal, just watch. I don't dare to say that I am the best at making money on the Internet, but if I want to say, 'Let millions of people follow me to make money on the Internet', at present, Lao Ma can be compared to me - Lao Ma has created millions of Taobao shop owners who can find jobs in their hometowns; As for the Hatsune Group, we have distributed 'video sharing advertising fees' and 'subtitles, translations, and lyrics product sharing advertising fees' to more than millions of registered users so far, and there will be more genuine content sharing advertising fees in the future.

Although the current situation of copyright in China is not very good, I believe that I will rely on my own efforts to change this status quo - not by strict enforcement, but by market forces. When we can make money by making tens of millions of people create online, the forces that support the protection of intellectual property rights will be stronger than ever. The world's largest user stickiness is never to let your users spend money with you, but to let your users earn money from you at the same time. At present, none of the domestic Internet giants has been able to make such a persistent layout as Hatsune Group. ”

"Okay, I'll give you five years, and I hope you won't let me down after five years." (To be continued.) )