Gu Mojie's main purpose of running video websites and music websites is not to make money, but to make money for his users, and he himself is just to earn some traffic and registrations.

Just like Youku in later generations, there is also an "advertising fee sharing plan", so that even if the UP owners take a selfie casually, as long as someone watches it, they can also share the money from cigarettes.

Although some people will say: don't website owners also take at least half of the advertising revenue in the ad fee sharing plan? How can it be said that it is not profitable?

However, if you calculate a detailed account, you will find that the small amount of money taken by the website owner is actually enough to offset the cost of package traffic bandwidth and renting a data center, which is not enough to make a profit.

In the future 07~08 years, Youku/Tudou, the two domestic video giants, spent 200 million yuan on bandwidth and servers every year, which is not counting the copyright cost of purchasing genuine resources. The server bandwidth resources required by video websites are very large, far more than all other types of network services, and their operating costs are not comparable to other businesses.

Therefore, it is an unfair misunderstanding to say that video websites rely on advertising fees to make money. Fortunately, Gu Mojie's idea now is only to take selfies and share, and it does not involve the purchase of genuine online rights for cinema blockbusters, so he can afford to burn this money.

The most effective way in the world to lure netizens into signing up for an account is to send money.

Ma Feng's Alipay, the first one or two million registered users, who are they? There is no doubt that they are all shopkeepers who open online stores on Taobao, not online shoppers.

People who buy things can do without Alipay. But if you sell things, you have to have Alipay.

People who buy things do not have to use the credit card designated by the merchant, even if the credit card has a larger discount limit; But the person who works for you, the person who expects you to pay your salary, you let him use the salary card of which bank. He can only use the salary card of any bank, and there is no room for resistance to even fart.

Gu Mojie doesn't like to kneel and beg someone to register, so he would rather lose some money in exchange for the statute of limitations, and put a knife on the necks of netizens so that they have to register. The stickiness of the user forced out by the knife. It is the world's No. 1 user stickiness.

User stickiness is there, and the size of the registered user base is also there. Gu Mojie's capital circulation circle is still short of the last gap.

That's where members spend their money.

Members make money from you, and then exchange it for gold coins, go to Ma Feng's Taobao to spend it, or go to Zhu Jun's World of Warcraft to spend it and exchange it for game point cards, this is not called ability.

The real ability is to let those netizens who make money from Hatsune spend the money directly on Hatsune locally.

Premium videos? Paid music? Paid ad-free video membership? These thoughts. One by one, they crossed Gu Mojie's mind.

"No, the inertia of Chinese piracy is deeply rooted in the bone marrow, let them spend money for watching videos and listening to music, they will not die; Even if it is not a direct RMB, but a voucher-like point, they will not be willing to spend.

The game, as long as it is a stand-alone machine, Chinese can pirate; Unless it's an online game, there's a play. And it's also an online game that is convenient for the formation of a subculture and has made achievements, and can be used to show off and pretend to be ......"

Gu Mojie was alone in front of the computer. I checked and filtered for a long, long time, and expelled all the regrettable thoughts from my mind.

It's a shame to say these thoughts. It's because if you take one out of it, if you operate in a foreign country, or in a country with a good sense of copyright, you can succeed, but you can't succeed in China.

Jah will die. It can only be kitsch.

Gu Mojie began to search the Internet for online games that are still popular today. At first, he set his sights on large, relatively well-made MMORPGs, but he quickly retreated.

There are still more than two months to go, and the "World of Warcraft" national server will be operated for a fee. And the domestic agency of World of Warcraft has long been taken away by Zhu Jun's Nine Cities.

It was a awesome game that helped Gu Mojie kill his old rival Hou Yantang. Even his cousin Zhou Lixin was once addicted to that. After Gu Mojie took a deep dive, he had no doubt about the power of World of Warcraft sweeping the MMORPG market.

If Gu Mojie had known that he would have come to this point today a year earlier, even if he paid more money than Zhu Jun, he would have taken over the agency of World of Warcraft.

It's a pity that history has no ifs. In front of World of Warcraft, any other MMORPG is looking for death, at least for three or five years.

If this road doesn't work, you can only play casual online games.

The planned "Hatsune Game Hall" originally covered all the chess and card games of the winger system, and those things had no technical content, but there was no charging profit model.

The public is looking for him thousands of times, and the search results are useless. This feeling is really bad.

Gu Mojie glanced at it, there was no one outside the office, so there was no suspicion of leaking. So he pressed his glasses a little anxiously and activated Hatsune Musume.

"Help me search for all the popular online games on the market right now, or with a trend of becoming popular. To be easy to operate, don't MMORPG. ”

"Hey, hey, hey! I'm just an artificial intelligence! Isn't it too sadistic for you to ask me to answer such a vague question! Hatsune protested dissatisfied.

Gu Mojie obviously didn't intend to take care of Hatsune Niang's feelings: "The protest is ineffective. Knowing that your IQ is not enough, allow you to rather than lack - if you think it's a bit of a show, search it out for me, and I'll screen it again. ”

More than ten seconds later, a bunch of web pages unfolded in front of Gu Mojie. Gu Mojie looked down one by one, looked at one and threw one at the other, and just when his patience was about to run out, he saw two gadgets.

"Rhythm masters? Audition? This kind of thing can also be called an online game? ”

It took him a few minutes, downloaded the client, went in and tried a few, and was immediately disappointed.

What kind of online game is this Nima? Isn't it just garbage that presses the up, down, left, right, and arrow keys as instructed?

But since Hatsune Niang has searched out these results, there must be objective big data behind it. Gu Mojie was not emotional, but patiently checked the data through professional channels.

For example, the game called Audition is currently in public beta in the country of Nanbang, and there is no official charge for operation. As for the domestic, there is no shadow of the test yet. But judging from the public beta data of Nanbang, the number of people online at the same time in the game is really a lot, and it is actually approaching 100,000.

100,000 online at the same time, for a game that is still in the testing period, it is already considered a passing grade. What's more, the size of Nanbang's netizens is only a quarter of that in China. In other words, if the aesthetics of the Chinese people are not much different from the southern sticks, or even the Korean wave is heavier, this thing will be four times the result when it is won in China.

The Rhythm Master is pretty much the same, but it's simpler, it's all D-pad to control the music, and there's no animation for the Dance Troupe.

Gu Mojie didn't want to do this, but after thinking about it, he suddenly realized that if this thing got into his hands, it was completely possible to do it better.

The action module of the character animation has nothing to do with the control result of the arrow keys, how can this work?

Gu Mojie has Hatsune Niang's own "Graphics Master" in hand, and the main function of the "Graphics Master" is still the processing of images and animation models, and the streaming media that was called before is a trivial matter. There are some plug-ins of "Graphics Master", if you cooperate with a certain amount of 3D animation engine research and development strength, and renovate and upgrade on the basis of the source code of the existing "Audition", how can you make a product that is truly against the sky and worthy of the audience, right?

If it was to use such a thing to attract gold, Gu Mojie would not have a troubled conscience.

As for the rhythm master's rotten goods, Gu Mojie has to make drastic changes. And the technical content of that thing is too low, and it is even saved to find someone else to buy the source code, Gu Mojie can directly start from scratch and come up with an instrument simulation software that at least achieves "the key effect and tone are completely matched".

It's like what he did when he first crossed over, when he used Hatsune Musume to cheat and play musical instruments.

Moreover, if this is done, it is also highly consistent with the company's previous Internet entertainment layout - the company's first product launched in the field of Internet entertainment is the player of Hatsune Audio. So the registered members of Hatsune must have a large number of music and video lovers and a user base.

At this time, if Hatsune can develop a hip-hop action synthesis game that is much more awesome than "Audition", as well as a supporting electronic music synthesis game, so that the DIY attribute is stronger, is there still no one to play?

In addition, on the video website that is about to be built, the "advertising fee sharing plan", are you afraid that there will be no game masters to upload game videos? This kind of thing is not only pretending, but also earning advertising money.

"Yes, be sure to add an automatic recording option to the game, and preferably a shortcut option to share directly to the Hatsune community and the Hatsune Video website, so that users can pretend to compete with each other to become famous."

In order to become famous, local tyrants are willing to spend any amount of money. Casual games, if you want to make money by selling decorative equipment, don't you just rely on provoking and pretending to force jade-hope?

Gu Mojie thought of this and dialed Zou Sheng's number.

Zou Sheng had just put himself into the work of searching for an acquiring video website, and he was called in by Boss Gu.

"In addition to video sites, you have to pay attention to one more thing - there is a Korean company that has made an online game called 'Audition'. You go and contact them, I'm going to buy their game source code, and get them to commit to relinquishing the rights to operate in China. In the same way, I can also promise that after copying and upgrading their games, I will not operate in Korea.

The specific price is in your own hands, not more than 10 million. If you can cut the price more, take out 20% of the performance of the business negotiation team, and I'm talking about RMB. "Okay, I'll arrange it" Zou Sheng agreed, closed the office door and went out again.

While walking, Zou Sheng thought to himself: "Of course it's RMB!" Needless to say! If it's Korean won, 10 million is equivalent to 50,000 yuan, and you can buy a hair. (To be continued.) )