() "Hi, boss. At home? ”

Hearing Kevin's shout, Ye Mo asked the two girls to continue training and walked out by himself.

Kevin and Steve came together, Ye Mo went over to hug them, and asked, "You don't look for me during normal times, what's the matter?" ”

"Oh my God. Are you complaining that we don't come often? Kevin laughed.

Steve smiled and said, "We're here to report on the winery's experience, and by the way, remind you that the wine festival is coming." ”

Ye Mo patted his head and said, "Red Wine Festival? ”

"Yes, Wine Festival." Steve saw that Leafmo wasn't very clear about Napa Valley's culture and explained.

Born out of the desire of Napa Valley grape farmers to make a bountiful harvest, the Red Wine Festival was originally an activity within the family or winery, but it slowly became the current festival with the commercialization of Napa Valley. The Red Wine Festival, also known as the Harvest Festival by the locals, prays for the upcoming harvest.

The Napa Valley Wine Festival does not have a fixed date, and often begins half a month before the grape harvest. This is the busiest time of year in Napa Valley, when many lesser-known wineries organize floats, bands, and parades to Napa County. Employees of the respective wineries are almost collectively dispatched to promote their wines to tourists, and the distribution of leaflets is the most basic form of promotion, with the winery's address, the activities prepared for the visitors, and the special packages they have launched.

There are hundreds of named wineries in Napa Valley, and the celebration parades organized by their respective wineries are very lively.

"I have to say that the current business situation of Park Ge Winery is really not optimistic. I thought that by attending this event, we might be able to improve our dismal business situation. ”

Steve said and glanced at Kevin.

"Oh man, you can't blame me for that. Mr. Waynes expanded the estate and built restaurants and hotels, which inevitably increased the operating costs of the estate. Kevin looked embarrassed and said, "Last month, the restaurant's income was 87,263 yuan, and the employee's salary was 68,521 yuan. Among them, my personal salary is 21,000...... Last month, the restaurant lost $65,000. I can't escape the blame here, and in order to make up for the loss, I took the initiative to apply for a salary cut. ”

"Let's talk about this slowly. I wonder, why is the restaurant losing money so bad? ”

"Mainly the food ingredients in the restaurant. According to Mr. Waynes's definition of a restaurant, the ingredients used in the restaurant are all top-quality ingredients...... But because I miscalculated the shape shì shine is a waste. The restaurant is not only about ingredients and staff salaries, utilities, cleaning management ......"

Ye Mo felt a little frightened, this is still the peak season for Napa tourism, and the loss of 65,000 US dollars in January is equivalent to 400,000 yuan. I can't imagine what kind of tragedy it is like during the off-season. In a year, it is easy to lose five or six million yuan.

"Well, it's really your management mistake that you should be held accountable for. Start halving your salary now, and when you break even, you will get it up. ”

Kevin nodded and said, "Okay." I'm working on a themed estate plan that will definitely attract a lot of visitors with the upcoming Park Song Hotel. ”

Ye Mo knew Kevin's theme manor plan, and he also discussed it with himself. Make this a magical Park Ge Manor......

Turning the barren Baige Valley into a sea of flowers is the first step in the Dream Manor. It's a long-term plan, but it's not a big investment.

Then Steve talked about the business of the castle winery. Château Château is responsible for winemaking and vineyard management, starting with wine production, which produces 1,000 cases of Pakko star wine every year, which is 6,000 bottles. Aside from particularly good vintages, which produce very high-scoring wines, Park Gor star wines generally sell for between $230 and $500 per bottle. Around 13,500 cases of mass wine are produced each year, and each bottle sells for between $20 and $40 except in special years.

This is the entire source of income for the castle, which fluctuates around 4 million.

The expenses of the castle, the salaries of the staff, the cost of winemaking, some miscellaneous expenses. Like professional winemakers, their salaries are not low. Vine growers are paid a relatively small salary. The cost of winemaking, the oak barrels are changed every three years, and the production of Park Ge star wines is aged in oak barrels for a long time, so it has to be purchased every year......

Overall, the Château Distillery is profitable. According to the estimates of previous years, the net profit is more than 400,000 yuan a year.

This is also the entire profit of Park Ge Winery in previous years. The profit is good, but it is not proportional to the investment.

They discussed whether or not to participate in the wine festival.

It is often the general public wineries who join in the festive revelry in order to raise their profile. The real big-name wineries rarely get involved, but the occasional addition can be a good story.

The positioning of Park Ge Winery is too awkward, and the high is not low.

Join the festival carnival to do a beautiful show. If it doesn't work well, it's likely to be in the news - 'The Decline of Park Paint'.

Napa Valley's big-name wineries often attend a wine festival every few years, often inviting singers and bands to join in. As a result, the cost and effort of hosting an event often outweighs the cost compared to the revenue during the event. Moreover, if the event is held beautifully, it is unlikely to enhance the prestige and fame of these big-name wineries.

"By joining the Wine Festival, we are not only joining, but we are also drawing the attention of the whole of California and even the whole of America." Ye Mo said.

"But our money?" According to the goal given by Ye Mo, Kevin thought that Ye Mo was going to invite star artists to help. This is San Francisco, and it's only a few hours' drive from Los Angeles. If you want to attract the attention of all Americans, it must be Hollywood's top big-name stars.

Ye Mo reached out with both hands and said, "I don't have any money." ”

Seeing the two of them with a wry smile on their faces, Ye Mo shrugged his shoulders and said, "We can do a large-scale treasure hunt." ”

This is a very ordinary show, how to be different and brilliant, it depends on what the treasure is.

"The biggest difference between us and other scavenger hunts is that we have 13,000 acres of undeveloped land. The scenery is beautiful, valleys, streams, flatlands, forests, rocks...... It can almost become a scenic area. ”

"Ugh. Finding treasure in 13,000 acres is no easy task. ”

"So, I'm going to take out at least 10,000 bottles of red wine as treasures. There are popular raisin reds, as well as star Park Ge worth hundreds or thousands of dollars. I've also got the ultimate treasure for the game, which will be worth more than a million dollars. ”

"Sss The two of them gasped and said.

"Oh my God. Are you sure? I can't wait. ”

Kevin was surprised by Ye Mo's idea, millions of dollars seemed like a lot, but if he invited Hollywood's big-name stars and artists to help according to his own ideas, the cost would definitely be several times that of this.

"To make the game more interesting, high-value treasures won't be found lightly. These treasures are all buried in the ground...... On the way to find the treasure, you may find some blueprints...... It's like a jigsaw puzzle, a big treasure is put together one clue at a time. As for the ultimate treasure, it's the treasure at the bottom of our box, and every clue is invaluable and hard to find......"