Chapter 32 What is advertising?
500 brand-new "Dongfanghong" 20 tractors are ready to go. First of all, through the previous sales channels in the guΓ² factory, with the cooperation of the supply and marketing company, 100 units were sent to the agricultural machinery bureaus, agricultural machinery stations and supply and marketing cooperatives in Jindong Province and several neighboring provinces. These places are all areas where the influence of Yituo products and the "Dongfanghong" brand is widespread, and the relative distance is relatively close, and the transportation cycle and cost are relatively low.
However, there are some differences in the number of shipments. According to the calculation of 100 units, so four or five provinces are divided, a province is only about 20 units, counting the provincial capital and the larger areas below (at this time, except for a few places such as provincial capitals, the administrative units at the lower level of the province are basically under the jurisdiction of a number of counties, and the large-scale regional transformation of prefecture-level cities was only completed in the country in the mid-to-late 90s), and there are about 2 units in one place. Some colleagues in the group and the supply and marketing company feel that this number is too low and conservative, some advocate 150 units, and some think that 200 units is about the same based on experience in the past. There are even people who ask to press the goods to the sales departments in various places as much as possible, on the grounds that it can increase the enthusiasm of people's sales.
Yang Zhi did not adopt the above plans, the reason is: "The first step of the new product should be more stable and lay the foundation for the follow-up!" "What? In the past few months, Yang Zhi, who has established the image of a pioneer in reform and innovation, actually said that he should be more stable? This took everyone by surprise.
Although some people are not convinced, Chen Deshan has emphasized at the last meeting, "Since the development of new products is new, it can break some rules and regulations, let Yang Zhi and them have a little more autonomy, and also give young people a space to display their talents!" β
Therefore, the factory decided that in addition to the heavy arrangement of new products, which must be approved by the factory, the specific details can be arranged by the new product development team without violating laws and policies. In addition, at the last administrative office meeting, the news of Liu Yajun's deflated meal is still in my ears. After Gong Yajun's final decision, the final wholesale quantity was set at 100 units.
As a result, in the process of receiving goods from sales units in various places, some agricultural machinery bureaus and supply and marketing cooperatives also put forward different meanings and asked for more machines. After all, in the usual sales, some keen people have felt the rising trend of small tractors, and more importantly, these machines are different from the previous ones, not only the producers have changed from some little-known small and medium-sized manufacturers to a well-known tractor, this price is not even high, even lower than some!
Yang Zhi naturally did not agree, and insisted on distributing according to the total amount of 100 units. Of course, in order to appease the feelings of these "partners", it is natural to promise that the next batch will definitely consider everyone's demands. That's when they were sent away.
According to the convention, some sales units, relying on the fame of Yituo, feel that they can set the retail price a little higher, after all, no one likes higher profits. According to the back of the representatives of the sales units who picked up the car imagining the "beautiful scenery" in the future, Yang Zhi secretly laughed: Soon you will know that wishful thinking is not so easy to fight.
With the first batch of 100 machines all sent out, Yang Zhi and the others seemed to have nothing to do, and suddenly they were idle. After all, as a new product, no one dares to pack a ticket for what the sales will be after it is launched. Even if there are many follow-up arrangements, you can only wait for the first batch of sales feedback before making a decision.
However, after more than two months of busy survival, several people in the group are full of feelings for the new product, after all, it is the result of their own hard work, who doesn't want the machine to sell well! So everyone was confused and even a little dissatisfied with Yang Zhi's decision to insist on only sending 100 units.
"Hey, what kind of calculation did you say?" Seeing Yang Zhi go out of the office, Kuang Ping couldn't help but muttered to the other people. Everyone could only shake their heads in confusion, no one could guess Yang Zhi's thoughts, after all, in the past few months, Yang Zhi had taken them to see too many things that were unimaginable before. "Whatever, Brother Zhi must have his reason anyway!" As a sworn friend, Chen Weiguo is very competent.
Several people discussed for a long time, but they didn't have a clue, Yang Zhi suddenly came back, and several people immediately stopped talking. Heh, it seems that in the past few months, Yang Zhi still has some prestige. Wu Yanli, who saw this scene, thought to herself.
For his own arrangement, the people below had doubts about this, and Yang Zhi felt it more or less. Coupled with Chen Weiguo's "whistleblowing", Yang Zhi is even clearer. Although he didn't want to hide from these partners who were fighting together, his own arrangement would have no effect if he said it, and Yang Zhi could only hold it down first.
However, another step can already be taken! Yang Zhi decided that he should give them a booster. "Before, when I said that I could control the retail price so that it was basically the same as the products of small factories, didn't you wonder before? You'll know why right away? Yang Zhi's words made several people's eyes light up, and they were all waiting for Yang Zhi to uncover the mystery. This question is not clear just by saying, and you will know it by following me in the afternoon. Yang Zhi smiled mysteriously.
Several people's hearts itched like a cat scratch, and some even thought hatefully: Yang Zhi, you are so good at selling guanzi and hanging people's appetites, why don't you just go to the book.
I finally waited until noon to get off work, and everyone went to the cafeteria to eat together. Wu Yanli and the others followed Yang Zhi, preparing to reveal the answer to the puzzle. As a result, Yang Zhi actually walked out of the factory gate!
Looking at the surprised expressions of several people, Yang Zhi didn't stop, and dropped a sentence: "I have already reported to Director Tang, just follow me." β
A few people are even more strange. followed Yang Zhi on the bus, came to Jiangbei District, and walked to a gray brick building and survived. Hey? Just when everyone was speculating, the sharp-eyed Chen Weiguo roared: "It's Jindong Daily!" β
Others also found signs on both sides of the building's gate, which were "Jindong Daily" and "Huaxia ** Jindong Daily Committee".
What are you doing at the daily newspaper? Order a newspaper? Impossible, right? Several people looked at each other, and saw that Yang Zhi showed the letter of introduction to the doorman and was about to enter, so they hurriedly followed. Fortunately, they move quickly, otherwise it would be a bit of trouble to get in. You must know that party newspapers and periodicals, television stations, and radio stations are the mouthpieces of the party and the government, control the dissemination of information, and have a special status in social life. Its security precautions are not comparable to those of ordinary units. For example, in the small African country of Seychelles, there was a coup d'Γ©tat, where hundreds of soldiers entered the capital and tried to take control of the urban area (don't be too little, don't laugh, the small country has a weak economy and a small population, and the total number of troops is not large). As a result, some of the soldiers who stormed the presidential palace and tried to hold the president hostage failed, and the coup soon collapsed. However, because a small group of soldiers succeeded in taking control of state television and broadcasting to the country the false news that the president was dead and the coup was successful, the whole country was in chaos.
It's the first time I've come in, and I don't know the way. After some twists and turns, Yang Zhi finally came to the "business department". Regardless of the few people who were a little ignorant behind him, he went in and found Director Zhang of the Business Department of Jindong Daily, and explained his intention: "Hello Director Zhang! I'm a drag, and our director Chen asked me to find you.
The middle-aged man sitting thought for a moment, as if he was thinking, "Oh, you're Comrade Xiao Yang, right?" Sit down, sit down. β
Yang Zhi is not surprised, after all, as the party newspaper of Jindong Province, people have to receive a large number of visitors and business, and it is normal to react. "Yes, Director Zhang, you see, this is the text content and photos that need to be published, as well as the 5,000 yuan fee for advertising." Yang Zhi naturally took out a large envelope and a bank draft from the bag he was carrying. "Oh, okay, I'll take a look first." Director Zhang also took it indifferently.
As everyone knows, this seems to be a very ordinary conversation, so that the eyes of several people next to him are about to burst, "Good boy, it's 5,000 yuan!" Also, what is advertising? β