Chapter 33: The first advertisement is released
After looking at the information brought by Yang Zhi, and dialing a call from the old-fashioned black telephone on the table, Director Zhang got up: "Comrade Xiao Yang, let's go to President Wang now!" ”
Yang Zhi, who followed and got up, asked a few other people to sit here and wait for a while. After all, President Wang of the Daily is a member of the provincial party committee and a dignified department-level cadre. If you have such a big leader, if many of you pour in together, the impact is really not good.
Chen Weiguo, Wu Yanli and Kuang Ping were still immersed in the shock just now, and they didn't figure out what was going on, but Yang Zhi followed the people and left first, so they had to sit here and wait.
I followed Director Zhang to a room marked "President's Office" in the middle of the third floor, and saw a man estimated to be in his fifties, who should be President Wang of the newspaper, sitting on the desk writing something. After waiting for a few minutes, he raised his head and seemed to notice someone coming: "Oh, Director Zhang is here." Why don't you call me, have you waited a while? How bad is that. Hurry up and sit. It's normal for the big leader to be a little reserved, but Yang Zhi didn't care: "Hello President Wang! I'm Xiao Yang, and I'm here today to handle the advertising of our factory. ”
Seeing Yang Zhi's expression without any dissatisfaction with the waiting just now, President Wang and Director Zhang couldn't help but glance at this young man: It's quite stable and sensible, not bad. You know, according to psychological research, the first impression determines the entire perception of the person afterward. Therefore, Yang Zhi has obviously succeeded in this regard.
In fact, what he did just now was not President Wang's usual style. You know, he has always been known for his approachable work style. He actually did it on purpose. Although he is a classmate of Chen Deshan in the party school, he has a good relationship and understands Chen Deshan's personality. But when he heard that it was a 25-year-old young man who was in charge of the whole thing, President Wang was still a little surprised and skeptical. In the context of the central government's vigorous implementation of the rejuvenation of cadres, as the leader of the provincial newspaper, he has also come into contact with many so-called "young cadres" in the past few years. It's a pity that in his opinion, most of them are still lacking in cultivation in dealing with people, not to mention ability! According to the plan, this advertising cooperation with Yituo will be relatively long-term, and President Wang will never want to connect with the newspaper The person who is also useless is also a useless showman. Therefore, just now when he saw Director Zhang leading people in, he pretended to be a little tentative. Hey! I didn't expect this young man to be good. Director Zhang, who is a veteran employee of the newspaper, obviously saw it. Fortunately, although Yang Zhi doesn't know much about this President Wang, with the experience of being a human being in two lives, he naturally won't have problems in these details.
"Comrade Xiao Yang, what are the specific requirements for advertising in your factory?" Although the general framework has been discussed with Chen Deshan on the phone, the specific details have yet to be determined. That's why President Wang has this question.
"That's right. You see, our ad consists of a few lines of text plus an image. We'd like to have a quarter of the space. Yang Zhi introduced the intentions of the factory, in fact, it was mainly his own ideas, "but you don't need to publish every issue, you only need to publish it every Monday and Wednesday." The advertising lead lasts for four months. That's a total of 32 ads. As for the follow-up arrangement, it will be determined according to the situation at that time. ”
Half a page is a bit too much, but it's okay, you don't need to publish it every issue, so it's acceptable. While thinking about it, President Wang pondered for a while, and finally nodded: "Okay, then do as you say." When does it start? ”
"Our idea is to start next Monday." As a rule of thumb, by the end of the week, basically these provinces that have shipped have been able to accept the transport of tractors to the past. So Yang Zhi set the time for the advertisement to start next Monday, "I have already handed over the relevant text and photo materials to Director Zhang." ”
Seeing that Yang Zhi had made the entire arrangement clear in an orderly manner, the matter was naturally settled. President Wang still has a lot of affairs to deal with, that is, Director Zhang has a lot of things to do. Therefore, Yang Zhi was naturally ready to leave.
Just as Yang Zhi said goodbye and was about to leave, President Wang asked coldly: "What did you think of about advertising?" ”
I always thought that Yang Zhi was just a person in charge of specific handling, but Director Zhang was shocked when he heard this, and the advertisement was actually thought up by this young man? It seems that it is necessary to re-evaluate this young man.
Yang Zhi was not in a hurry: "Actually, I am not afraid of President Wang and Director Zhang's jokes, our factory's sales have declined in the past two years," President Wang and Director Zhang, who heard this, nodded spontaneously. As the leaders of provincial newspapers, they are naturally far more well-informed than ordinary people. Moreover, it is not only a delay, but many old state-owned enterprises, which have long been ossified in the planned economy, are at a loss for a while in the face of economic structural reform, and have fallen into underestimation. Yang Zhi continued: "This time, the factory asked me to be responsible for the development of new products, and I felt a heavy responsibility and have been trembling. We drag the product, the quality of the natural is not said, but because there are already pioneers on the market, we are very confused, as a latecomer, how to let users know our products as soon as possible, so as to promote sales? At this time, I stumbled upon a newspaper report, and I suddenly thought, since the news that happens in all parts of the country and even in the world can be quickly known through the newspaper, then can't our products be the same? With such an attitude, I made a report to the factory, so "Yang Zhi can't tell the real situation." In fact, the biggest reason is that advertising is everywhere in later generations, and advertising is definitely the first choice for any product to promote. Newspaper advertising, TV advertising, Internet advertising, outdoor advertising, flyer advertising are overwhelming. Yang Zhi could only flicker half-truthfully.
After listening to Yang Zhi's explanation, President Wang's evaluation of Yang Zhi was one point higher: This young man is really good, not only has a novel idea, but also understands the essence of our news media. Director Zhang, who is not familiar with the inside story, was shocked a little, it turned out that the new product was also developed by him!
went downstairs to call a few other people, and Yang Zhi said goodbye to Jindong Daily. On the way, Yang Zhi gave a few people a rough idea of the cause and effect of the incident.
It turned out that Yang Zhi reported the idea of advertising to Tang Yang and Zhu Chunming a few days ago. Although I don't particularly understand what Yang Zhi wants to do, I probably understand that it is to spend money to publish new products in newspapers. Although the two leaders have always been very supportive of Yang Zhi's work, after all, it involves such a major event, which must be reported to the factory, and they cannot make decisions arbitrarily. For a moment, things came to an impasse.