Mid-March.

Shaw Brothers, Golden Harvest and Princess Jin are just as promised beforehand. is obviously not a good schedule, but the movies released are more fierce than the other. Golden Harvest's "Young Master Dragon", Princess Jin's "Chasing Girls", and Shaw Brothers' "A Thousand Kings Fighting a Thousand Tyrants", each of which can be called meticulously produced.

Therefore, the box office competition between the three can be described as a battle between dragons and tigers. The first to be released by Shi Tian supervised by Shi Tian has exceeded one million at the box office on the first day, and if you look at the results, it is not difficult to break 10 million at the final box office.

It's a pity that this film only dominated for three days, "Young Master Dragon", a movie starring Chenglong and supervised by tens of millions of producers Ye Jingcheng. As soon as it was released, it completely took away the limelight, and the box office broke 1.5 million on the first day.

Depending on the situation, it is possible to break the record of "Yin and Yang Wrong" and become the runner-up of the annual box office.

Just as the two families were inseparable, the Shaw Brothers killed a dark horse two days later. A gambling film written and directed by Huang Jing "A Thousand Kings Fighting a Thousand Tyrants" was released. The box office of this film on the first day was only 600,000, which was instantly overshadowed by the previous two films.

However, it has abandoned the Shaw Brothers' usual martial arts signs, and at the same time, the Shaw Brothers are no longer as passive as before, and this time it can be said to be active. In unexpected circumstances, the cake that was originally only divided between the two of them was bitten off by the other party in an instant.

But for the audience, this March is a blessing.

With three films of such high quality, they can watch this one today, watch that one tomorrow, and then switch to the third scene the day after tomorrow. Take turns watching one a day, and I don't know how much fun life is.

Ultimately. won the first place in this battle with "Young Master Dragon", with a total box office score of 12.9 million. "Chasing Girls" ranked second. The total box office results also successfully exceeded 10 million.

This made Zou Wenhuai and others feel very depressed, on the surface, Jiahe was better than Princess Jin. In fact, the cost of "Young Master Dragon" is three million more than that of the other party, but the final profit is that Princess Jin won.

One of the most direct reasons is the problem of ticket prices, the ticket price of Golden Harvest's theaters is still seven yuan a piece, and Princess Jin has raised the ticket price to nine yuan a piece, but the number of views has not been affected.

It can be seen that the living standards of Hong Kong Island residents have risen significantly. The increase in ticket prices will not only not cause dissatisfaction among audiences, but will help the film achieve box office growth.

Zou Wenhuai admitted that this time it was indeed a mistake, if "Young Master Long" was sold before the release of the ticket, the total box office could be increased by at least one or two percent. Now he can only stand aggrievedly in the third place of the annual box office.

and "A Thousand Kings Fighting a Thousand Tyrants", which ranked at the end, was suppressed by Golden Harvest and Princess Jin, and the total box office was worth more than four million. But for Shao Yifu, it was a very good start. Because the Shaw Brothers, who were originally defeated, regained the ability to face each other directly.

And in this matter, Shao Yifu also took into account the issue of ticket prices. The reason why Princess Jin has such confidence to raise prices is that all its theaters have been renovated and reorganized, and the environment is definitely the best among the three theater lines.

And Shaw Brothers, an 'old antique', has a history of decades in its theaters. Not to mention a comprehensive renovation and renovation, it is not much on weekdays. Unless it's a small price increase, this effort is definitely indispensable.

Time has entered April, after this box office battle. The theater chain, which was supposed to be in a period of exhaustion, each took out a film for the transition to be released.

Unexpectedly, Hong Jinbao, who had not seen anyone during this time, took advantage of the aces of the three cinema chains to end one after another. Take out the latest release of "Beware of Little Hands". picked up a big bargain in the next schedule and grabbed the audience of the other two theaters.

"This Hong Jinbao. No wonder it was hidden some time ago, and it turned out that there was a killer feature hidden. "Inside the office. He Guanchang looked at the data in hand, and the box office of "Beware of Little Hands" was nearly one million on the first day, which was undoubtedly another blow for Golden Harvest.

"Don't you wonder if there's an inside story about this? His previous films were blockbusters, but none of them exceeded 600,000 at the box office on the first day. ”

Zou Wenhuai said secretly, no wonder Hong Jinbao played low-key with him during this time, it turned out that there was such a killer feature hidden. I just don't know if it's his own thoughts, or if someone else gives him advice.

"You mean......" He Guanchang thought thoughtfully, and instantly thought of a person.

"Forget it! This offspring is estimated to be also short of money. ”

Zou Wenhuai shook his head, preconceived to excuse Ye Jingcheng, after all, he dug a pit for the other party at that time, so that the bank urged the other party to pay the loan. Changed the topic and said: "But Hong Jinbao's side, he has become more and more unruly during this time, Ah Chang will find a time to remind him." Don't cross the line when doing things, otherwise you will only ask for hardship. ”

"But now this time ... Are you afraid that Shaw Brothers or Princess Jin will take the opportunity to win him over? He Guanchang said with some scruples. Now the three cinema chains are poaching each other, and the move is still very big. It is likely that the staff member who just transferred today will hand in his resignation letter again tomorrow morning.

"That's why I have to say it, otherwise you won't know when he's gone."

Zou Wenhuai patted him on the shoulder and said comfortingly: "You can rest assured that Hong Jinbao is the most face-saving person." It was easy for him to walk alone, but the brothers were not so easy to take away, and they might not follow him, everyone wanted a way to live. ”

"Understood, what about the celebration banquet?" Originally, the celebration banquet of "Young Master Dragon" was two days later. Now it seems that Hong Jinbao's film is necessary to hold a celebration banquet.

""Young Master Long" will be postponed for a few days, and when the weekly box office of "Beware of Little Hands" comes out, let's do it together when the time comes." No matter what, you still have to do enough superficial work.

……

Knock and smack-

After getting permission, Li Ying walked into the office and reported: "Boss, Princess Jin is holding a celebration banquet tonight, and I will call you to invite you to be there." ”

"Pushed it for me, and said I didn't have time." Ye Jingcheng put down the work in his hand, and there was a draft waiting for him to deal with in front of him, an acquisition of Li's TV station.

"Okay." Li Ying nodded, he was pragmatic in doing things, and Ye Jingcheng told him how to do it, and there was no need to ask why. continued: "In addition, Jiang Zhiqiang is here. ”

Ye Jingcheng put away the draft and said, "Well, call him in." ”

"Ye Sheng!" Jiang Zhiqiang walked in, and judging from his tone, he had already surrendered to Ye Jingcheng.

"How's it going on in theaters?" Ye Jingcheng's first task for Jiang Zhiqiang was to ask him to implement it one by one and see which theaters were willing to sell.

If according to Jiang Zhiqiang's plan for cinema lines, the establishment of temporary cinemas only needs to negotiate with the theater owner, and the right to use can be obtained according to a certain share or rent.

But Ye Jingcheng doesn't want to be controlled by others, the theater is in the hands of others after all. In the early stage, the other party may think about the interests of the moment, but there will definitely be disagreements later. If you add the instigation of the opponent, you can rent it to him without a word.

"According to your request, there are only three that are sincerely sold. There are also a few that offer low prices, but the location is not very good, so I kept a copy of the data. Jiang Zhiqiang handed over more than a dozen before and after, and basically every one of them would give an offer. It's just that some of the offers are purely perfunctory, or the price is several times higher than the market value.

"All three are small theaters?" Obviously, Ye Jingcheng was not satisfied with this result.

"No way." Jiang Zhiqiang showed a wry smile and said: "Speaking of which, it's still Ye Sheng, you caused trouble, several films that broke 10 million are all related to you, and now everyone who has a theater in their hands is optimistic about the future." ”

"Small theaters or second, what about the big theaters?" Three small cinemas, at best, have only 1,500 seats. It is more than ten times worse than the scale that Ye Jingcheng needs.

"I've asked about all the four major theaters, except for Xinguang Theater, which is the easiest to start. The opening price of Taiping Cinema is twice as high as the market value, and there are also Litai Stage Cinema and Yau Ma Tei Cinema, according to your idea, these two can be ruled out, they are willing to rent and share but refuse to sell. Jiang Zhiqiang shook his head.

"Hmm!" Ye Jingcheng pressed his temples and said, "That's it, the Xinguang Theater will settle down first." Then try to hand over to the Taiping Theater as much as possible, and strive to take over the increase in market value within 50%. ”

Ye Jingcheng rummaged through several more remote theaters, and finally ticked behind two of them. In this way, he has four small theaters and one medium-sized theater, and if he buys two more large theaters, he will have about 4,000 places.

Combined with the department store and two commercial centers under construction, which can provide a medium-sized cinema and two large cinemas, the number of seats in this cinema chain in his hands is already about 9,000, which is barely a scale.

However, the construction period will take another half a year, and the better the deadline for him and Lei Juekun is three months. Even if 4,000 seats are scheduled for ten shows a day, each movie ticket costs 9 yuan, and the box office can only last up to 360,000 yuan a day.

According to this calculation, the box office can reach 10 million a month, but this account is not calculated like this. First of all, it is impossible for theaters to release a film in an entire month, which will only lead to the loss of more audiences.

Secondly, there are many people watching the film, and it still depends on the current popularity. When the film was first released, the popularity was naturally the highest, because of the bonus of publicity. And after this stage, whether the audience has seen it or not, the attention that this film has received will plummet.

The other is the popularity of the theater chain, if Golden Harvest and Shaw Brothers launch blockbusters, he also has no competitive power. Because these theaters are too scattered, audiences may not be able to find a place to watch it, so they naturally go to other theaters to watch it with the flow.

Therefore, with a single-day box office of up to 360,000, excluding a series of factors, a film can bring a total box office of about 5 million at most from its release to its finish. This is a problem that must be faced head-on, is there a way to solve it? Or do you really want to be slaughtered as a fish in the water?.

(To be continued.) )