When the weekend box office rankings for the first week of May were announced, people were in an uproar, and the "day after tomorrow" 84 million outstanding table Xiàn detonated the enthusiasm of the May summer file; When the box office battle in the second week of May came to an end, people were stunned, "The Day After Tomorrow" defeated the invincible "Troy" to achieve a box office re-election, and the two works jointly contributed more than 90 million box office, further tapping the potential of the May summer season; When the North American weekend box office charts for the third week of May were announced, it was no exaggeration to say that it was definitely in the spotlight!

On the one hand, "Shrek 2" came strongly, this work was released on Wednesday, and after two days of screenings on Wednesday and Thursday, it landed in 4,200 theaters on Friday, and exploded into a single-day box office of $28.3 million, which not only surpassed the success of "The Day After Tomorrow" two weeks ago, but also achieved it with two days of early release, which is all the more incredible. There is no doubt that "Shrek 2" is about to create an even more incredible premiere, which is full of anticipation.

On the one hand, there is the battle between "Troy" and "The Day After Tomorrow", and under the pressure of "Shrek 2", the box office decline of the two works has detonated countless suspense. Among them, the second-week decline table of "Troy" will determine whether the cumulative box office of this work in North America can retain the hope of exceeding 150 million; The decline in the third week of "The Day After Tomorrow" will determine whether the work can challenge the 300 million moats. Of course, the competition between these two works can also be said to be exciting.

In the end, the box office trend of this week finally did not disappoint the media, and the North American weekend box office charts in the summer of 2004 were finally normal; After two weeks of being slapped in the face by film professionals, their predictions are finally back on track and gaining credibility!

"Shrek 2" lived up to expectations and won $100,800 million at the box office in three days over the weekend, heroically becoming the second work after "Spider-Man" to break the 100 million threshold in its premiere weekend, completing the unfinished business of "Troy", and truly detonating the summer file of 2004, which also made the hearts of major Hollywood studios hanging in mid-air return to the chest.

What's more, this achievement was created in the case of early releases on Wednesday and Thursday. The box office of "Shrek 2" in the first five days has reached 128 million US dollars, hitting the record of the fifth film in North American film history to exceed 400 million at the box office, which can already be put on the agenda.

Such a table made the entire box office market rejoice, coupled with the market potential of the first two weeks. Hollywood's fears have truly dissipated, and it has also been announced that the summer season is officially settled in May, and all studios are bound to make a profit from the ripple effect of the summer season, which is a carnival event.

The success of "Shrek 2" detonated a heated media outcry, and almost all of North America celebrated the victory. In particular, the film's media comprehensive evaluation is as high as 75 points, which can definitely be called applauded and applauded, and truly vividly interprets what is called a "perfect sequel", which also makes the production company DreamWorks gain a firm foothold, especially in the field of animation, and Disney and Pixar have formed a corner.

However, the victory of "Shrek 2" is bad news for competitors in the same period, with a box office pull capacity of 28 million in a single week. It occupies almost half of the energy of the entire market, which also means that the remaining half of the market, there are more monks and less porridge. Especially for the "Troy" crew, when the reputation is unfavorable, it is even more sinister.

With the advancement of the release time, the ratings of both "Troy" and "The Day After Tomorrow" have slipped down, but it is obvious that the decline momentum of the former is more obvious, on the contrary, the rating of "The Day After Tomorrow" on IMDB has slipped to 6.8 points, but the number of reviews has caught up. The "Troy" has been overtaken, especially the number of referrals on Rotten Tomatoes has skyrocketed.

For "Troy", this is tantamount to the death knell ringing, and there are wolves in front of them and tigers in the rear. There's hardly much room to survive. It is unimaginable that the invincible giant during the propaganda period is curled up in the corner like a lost dog, shivering and surviving.

Obviously, "The Day After Tomorrow" will definitely not miss the perfect opportunity to continue to put pressure on "Troy", although "Shrek 2" has grabbed half of the country, "The Day After Tomorrow" relies on a strong audience return boom. For the second week in a row, it delivered a staggering drop of just 40 percent, which not only means that the film has once again delivered an amazing weekend box office result, but also does not fall behind in terms of market share; At the same time, it also means that the hope of the "day after tomorrow" to impact the 300 million moat is still retained! This makes Twentieth Century Fox up and down already overjoyed!

As of May 2004, in the long history of North America, only 18 films have exceeded the $300 million box office, and 54 films have successfully crossed the $200 million threshold. Therefore, in the North American box office market, 100 million box office is still the minimum standard for measuring the success of commercial films, and 200 million US dollars is the standard line to break away from the average level to the outstanding level, and works that can exceed 300 million can all be called huge successes.

Of course, with the rising cost of film investment, box office expectations are also rising. "Spider-Man 2", which will be released in the last week of June, has a book cost of as high as 200 million US dollars, which also means that even if the film achieves 300 million North American box office, it will still not make Sony Pictures profitable, and they must rely on the overseas box office of the work to achieve the goal of making a profit.

But the 300 million box office in the North American market is still an undoubted sign of success, and even taking into account the sky-high cost figures, 300 million is the highest standard for measuring the North American box office market at the moment - after all, there are only five films with a box office of 400 million, which is really too rare.

Because that's the potential of the North American box office market right now, and that's why most studios are trying to keep their budgets under $200 million in the context of skyrocketing costs – beyond which it becomes incredibly difficult to make a profit; At the same time, this is also the reason why actors' salaries have experienced leaps and bounds in the 90s, and they have been stagnant after entering the "20 million club" - 300 million box office is the current limit, and cost control is imperative.

Now, "The Day After Tomorrow" has achieved a weekend box office of $29 million with a drop of 40 percent, and the cumulative box office in three weeks has reached $215 million in one fell swoop, and 300 million has officially entered the range. This also means that "The Day After Tomorrow" is unlikely to be the nineteenth work in North American film history to break 300 million at the box office, which is of course the best news for Twentieth Century Fox.

Three weeks ago, people were still worried about whether they would lose money "the day after tomorrow"; Three weeks later, "The Day After Tomorrow" already has the capital to hit the box office of 300 million, and things are changing so quickly that people don't have time to react.

In the history of North American disaster movies, "Titanic" topped the North American box office with $600 million, and "Independence Day" released in 1996 followed with $300 million and $306 million, which is currently the only two works to break $300 million at the box office. At present, the box office number of "The Day After Tomorrow" is only behind "Titanic", "Independence Day" and "Tornado", ranking fourth in the history of disaster movies, however, it is only less than 20 million behind the box office of "Tornado", and it will be among the top three in film history next week.

Once it exceeds the 300 million threshold, then "The Day After Tomorrow" is likely to become a disaster movie with one person under ten thousand people.

The strength of "The Day After Tomorrow" in the box office market has not weakened, and it seems that it has not been affected too much by "Shrek 2", maintaining a super high level of continuous pressure on "Troy", this time it is a reasonable result: from media reviews to theater scores, from IMDB to Rotten Tomatoes, all the feedback information is predicting the possibility of this day-

"Troy" could well go on to lose this week's showdown after losing last week's matchup.

In fact, in the face of the strong oppression of "Shrek 2" and "The Day After Tomorrow", the box office of "Troy" plummeted by 50% the next week, although this result is still within 60%, which cannot be regarded as an accident, at least it did not collapse completely; But for Warner Bros., this is an ultimatum that could not have been worse, because the poor box office of the first week of the film must be taken into account, and the decline in the second week must be controlled within 40 percent to retain the hope of hitting 150 million, and now it has plummeted by 50 percent, which also means that the last fantasy bubble has been punctured, and even the goal of 130 million has become precarious.

With such a tragic decline, "Troy" only earned $23.5 million the next week, and the cumulative box office in two weeks fell to 80 million, which should not be a big problem to break through $100 million, but for a work with a book cost of $175 million, the loss of the North American box office is already doomed. From a bang to a bang, it only takes one day to destroy Troy.

The two-week competition between "Troy" and "The Day After Tomorrow" officially came to an end, but no one expected that it would end so quickly, and that it would be "Troy" who would lose the duel, or whether it would be in an extremely tragic way.

When the "day after tomorrow" hit the 300 million moat like a high-speed train, the "Troy" was still struggling under the 100 million level, and the long stamina of the "day after tomorrow" suppressed the opponent to the point that he had no power to fight back.

Now, what people care about is not the North American box office competition of the two works, but where the final box office of the two works will fall, and at the same time, what will happen to the overseas box office tables of the two works? Obviously, judging from the table of the North American market, the "acquired day" occupies an absolute advantage, so what about overseas? (To be continued.) )

PS: Today's second shift, the last day of March wow, begging for monthly pass support!