Quan Shunyu found that her sister was a little abnormal, she was bored in the house after dinner, and after a while, she ran to the balcony with a notebook.

At home, Kwon Shunyu's income is the second highest, second only to his sister Bao'er. Their father is a director of the Ministry of Culture, Sports and Tourism and the Department of Culture, in charge of the approval of the introduction of foreign cultural products and copyrights, according to the rank of Chinese, that is, they belong to the county and department level cadres. There are three children, two sons and one daughter.

The eldest brother is a man in his late 70s, quiet and calm, a pianist in his spare time, and his own job is to follow his father and mix civil servants. Quan Shunyu is in the early 80s, six years older than his little sister Bao'er, and his mind is lively, and he started his own business after graduating from college. took advantage of his father's relationship to open a copyright introduction company for audio-visual, film and television works, and was both in charge of management and producer. Mainly engaged in the introduction of foreign blockbusters and music, and by the way, brought some local newcomers, and in four or five years, he even earned three or four billion won (20 million yuan)

The Koreans also use power for personal gain -- or in other words, this is a common disease of all East Asian civilizations, and it cannot be cured in any way. The third generation of the North Stick is inherited, the father is the son of the bend, the South Stick also has the daughter of the former president as the president, and Japan also has the grandson of the former prime minister as the prime minister.

It's just that countries with slightly better rule of law are, after all, a little more restrained. There are several examples of former presidents being dug up by corruption and not ending well, and South Korean officials do not dare to go too far.

The Quan family didn't expect to rely on his father to collect money for people to do things, but the benefits of "subjective initiative" near the water were enough. The introduction of copyrights that others have to approve for a long time to take, and the company agent of the company with the right to do so is particularly smooth. The major foreign film companies and music companies naturally know the doorway, and when they encounter business, they take care of the right owners, and the legal income such as agency fees and intermediary fees naturally comes from a steady stream.

As a person in the circle, Quan Shunyu knew that Xiaomei had something to do yesterday, and before returning to China today, he also held a brief press conference in Tokyo to clarify the situation. At first, he was naturally very indignant at the man who caused trouble with his little sister, but after hearing about the identity of the other party, he was a little indignant.

The family business of the Quan family, excluding Bao'er's private income over the years, is more than 100 million yuan in the eyes of the Hatsune Group, which is nothing in the eyes of the Hatsune Group - Bao'er can only be regarded as a rich girl with a good background and education, not a wealthy girl.

In Quan Shunyu's opinion, if that Gu Mojieken is marrying, then the family will definitely not object to his sister dating him, I am afraid of it......

Thinking like this, Quan Shunyu couldn't help but lean to the balcony door through the curtains, and listened through the crack in the door, eager to see if the friendship between the two was really as pure as his sister publicly announced.

……

Boa turned on the camera and held her laptop beside her, with the screen facing the starry sky. She herself, with her thighs together and her calves parted outward, sat quietly in the posture of a princess, kneeling on a cushion beside her, and holding a can of beer in her hand. While drinking, he asked:

"Why did you add the words 'the sun and the moon' to the speech you prepared for me? I've read Chinese martial arts novels, and it seems that Yang Guo said it to Cheng Ying. I'm not familiar with your friendship to the point where I don't want to prevaricate with any excuse like 'I think I'm the same kind of person as you'. ”

In the video window on the screen, Gu Mojie's face can be seen, he is obviously in the study, sitting on a stilted chair, a picture of a thinker with his hands on his back.

"I didn't know each other very well, but in the past few months, I have listened to a lot of your songs, and I feel that I like that style more and more, and I understand you more and more. It's not just the few times we met to guide zhì. Listening to a person's songs can also understand a person. I can hear a lot of creative styles and a lot of rebelliousness that doesn't want to sell records. ”

"So, you're a fan of mine now, huh?" Bao'er took a sip and said lightly, "When I was eighteen years old, I was interviewed by the media for the first time on my personal view of love. At that time, I only said two words: I wanted to try to talk about one, but I didn't want the other person to be my fan. Now that you're a fan of mine, I can turn you into a 'friend' with peace of mind." ”

Will there be a lack of men around Quan Baoer to chase? Obviously impossible, but she does have a skill of "a man who eventually becomes a friend", and one by one the boys who cut very handsome and dazzling came up, and they were all pushed away by Tai Chi lightly and became good brothers.

Outsiders really can't understand her taste.

"People change, but what happens later? Have you always adhered to this standard and view of love? Gu Mojie, who was on the other end of the computer, asked very calmly, without the eagerness of snooping, nor could he hear the loss or happiness.

"In the next six months, I came into contact with two boys one after another - in fact, it is not a discussion, it can only be said to be contact. The other party's conditions are good, and there is sincerity, and it is too hurtful to refuse directly, so I chatted by phone and text message for a month - in the end, I felt that it was not suitable, so I didn't agree. Since then, I have added two new requirements to my view of love:

First, it can be a person in the entertainment industry, but it can't be a singer or dancer, it can be an actor, it can be a playwright or something. Because I think that my talent and creativity in singing and dancing are already top-notch, I feel that there is no man in this world who can impress me and amaze me in these aspects. Second, you have to be able to drink a little wine, have a bit of depth, and have your own maverick. I don't like those templated 'mass-produced' boys.

As for 'can't be my fan,' I'm always sticking to it. If a man becomes my brain-dead fan, what can I expect him to bring to my life? People must first learn to love themselves and self-esteem, so that they can talk about loving others and respecting others. There should not be anyone in this world who gives up his dignity in front of others because he worships them. Maybe I'm too strict, after implementing this new standard, I haven't met a man who can be seen in a year and a half. ”

"Handsome! Respect for yourself! Have ideas. ”

Gu Mojie took a glass of red wine and knocked it on the computer screen, and Bao'er could hear the sound from the headphones. She followed the can and touched it on the computer, soaking the remaining wine in the jar, and then opened the can again.

Her head was a little drowsy, but Boa wasn't worried. Anyway, if he was alone in his own home, he was drunk and afraid of wool, and it was impossible for Gu Mojie to jump out of the screen. In a daze, she heard Gu Mojie talking to herself on the other end of the computer again.

"When it comes to the self-esteem of fans, I have always felt that the entertainment culture of China and South Korea is really not healthy, and it cannot be compared with Europe and the United States. Among Europeans and Americans, superstars have far fewer brainless fans. Maybe some fans are still willing to spend money on their idols, but that is also based on self-esteem. It is rare to have such a brain-dead behavior for the sake of idols as in East Asian countries.

And the popularity of their entertainment products is also more rational, and popular singers and actors are good at winning and have their own unique characteristics. It's rare for a few superstars to monopolize the vast majority of fans for a short period of time, and then fall like meteors a year or two later. ”

What Gu Mojie said is absolutely true, if history continues to evolve, there will be more and more examples to prove his views, from Oriental Magic, to this and that combination, to later EXX, and even the 'Professor Du' and Song Zhongji who filmed Korean dramas, many extremely popular Korean stars, and even later Internet celebrities, were so popular that all their peers and even predecessors were suffocated when they were on fire, but once this wave passed, people immediately changed their fire, and those fire people were simply casting fire for a year or two with their lives.

This is the evil result of Korean-style industrial star-making, batching, routines, lack of personality, and lack of user stickiness. It's like those quasi-gods who imitate at a certain point, and then reopen a book after it is fired, and they are all part of the capital. If you are willing to make parts, you can naturally get enough publicity and packaging resources for a while, but if you make parts, you must have the consciousness that "parts can be replaced by standardization".

Bao'er was a little dizzy, so she simply lay down on the mat, looked at the starry sky and said, "Do you want to sell your theory that 'Koreans only sell legends, miracles, and the brain-dead combination of 'Immortal-Queen' to China?" Please, Oriental Magic is a colleague of my company, save some face. Besides, who wouldn't complain. complaining about commercial films a hundred times may not necessarily sell an art film, which is not constructive at all. ”

"Of course, I didn't just complain, I think there is a deep reason for this, and at my status, it is not impossible to spend several years of energy to change this status quo a little."

What a big breath! Bao'er sobered up a little when she heard the wine. Does Gu Mojie really think that with tens of billions of assets, he can change the aesthetics of the Chinese or the Japanese and Korean people? Thinking like this, Bao'er's tone couldn't help but be a little teasing.

"Then we have to listen to the high opinions."

"I don't think there's a 'Divine Comedy' like 'Over the Moon' or a game like 'Legend' that is popular in the United States. The reason for this is that Europeans and Americans got rich first, first established differentiated spiritual consumption needs, and then connected to the Internet. Countries in East Asia, except for Japan, have not yet had time to get rich, so they have connected to the Internet first. ”

"And then?"

"Then, of course, it provides the soil for the viral spread of all kinds of vernacular music that is known for its low difficulty in singing and online games that are known for its boring leveling."

"I don't quite understand."

"Just like in China, people who have just become rich are still proud to wear the 'donkey' brand, but after a few years, when the donkey brand is worn by Filipino maid-level people, the rich people will not be satisfied with using the donkey brand. Perhaps in 10 years, China will be like Taiwan 10 years ago, with the goal of 'pursuing niche brands, pursuing a sense of design, and pursuing a unique personality' to reflect its own taste.

Maslow's hierarchy of needs theory tells us that people must first meet their survival (physiological, security) needs, which is called food and clothing; Then there is the demand for social respect, which is called well-off; In the end, it is the turn of self-worth to realize.

Most Chinese are still stuck at spending 80% of their money on survival needs and 20% on cultural and social respect. Therefore, the consumption of culture and entertainment only stays at 'there are songs that are easy to sing', 'there are movies that are easy to understand and gorgeous', and 'there are online games that are easy to use and have good pictures to play'.

But in the United States - I don't know how many times you have been to the United States, whether you are familiar with it or not - what I see is that people only spend 20~30% of their money on survival, although they also pay debts and loans every day, but that money is used for their own fever hobbies and personality pursuits. Only when the people of a country generally reach this level, will the country's niche cultural customization industry develop - just like wearing a donkey can not wear a personal personality, others will not respect you at all when they see you wearing a donkey, or even despise you, you will pursue the private customization of high-end tailors.

Once the society reaches that level, everyone will be ashamed of listening to the 'brainwashing magic sound', and there will no longer be so many irrational idol 'brainless fans'. A society with great gods is the luck of the great gods, but it is the sorrow of the society, because this society does not yet need individuality, and people are still busy living a little better materially, and they have no time to pay attention to their own 'discriminating mind' instincts. ”

Bao'er listened very carefully and didn't interject the whole time, but to be honest, she had a little difficulty understanding these words. She is a very smart girl and has good grades when she was a child. But as an artist, because he debuted too early, he stopped reading until the second year of junior high school. Later, although he took the high school graduation examination of the Korean Overseas Chinese School, he taught himself in his spare time while singing and writing songs in the next few years, and his understanding of society and humanities was almost supported by his rich personal experience.

What Gu Mojie said today is obviously too pragmatic.

"Are you saying that having someone like me, or someone like Zhou Jielun in China, is a smash hit, which is our personal luck, but it is the country's misfortune?"

"That's not what it meant." Gu Mojie was playing with the goblet in front of the camera, although his eyes were looking at the screen, he had no focus, as if his eyes were focused on a very deep and distant place.

"The innovation of art must of course fit the level of social form. At a time when more than 95% of the people are still pursuing survival, it is of course impractical to blindly provide things that are sunny and snowy. On the basis of kitsch, a little bit of innovation, so that the world can understand the premise, slightly enhance some personality and cultural connotation, than to innovate those high and low things, more worthy of respect.

As far as I know, the year before last, there was a musician in China who was originally quite lonely, Gao Xiaosong, after reading Fang Wenshan's words, he understood a lot for a while, and wrote a popular, slightly historical "Petersburg Testament", although it is a little slangy, but at least let more people want to taste history. Last year, there was a guy who was serialized on the forum and wrote a "Those Things in the Ming Dynasty", which is really professional and accurate, and it is not worth mentioning. But we can't deny the success of this micro-innovation in 'increasing the audience soil'. Isn't it a pity that without this kind of person laying the foundation, some atmosphere will only revolve in professional and academic circles and cannot arouse the interest of the people. ”

"And what exactly do you want to say?" Bao'er's gaze was a little wandering, as if Gu Mojie's words caused her to think and make her resist.

"What I want to say is that the existence of these things, including your songs, Zhou Jielun's songs, and the things that 'make elegance more popular', all have their historical value, at least at this stage of history, we can't get around. But we can't just pursue these forever, Chinese and Koreans will always get rich one day, and there will always be a day when they will cross the middle-income trap.

It is impossible for us to listen to such a thing as 'above the moon' for 20 years, and it is impossible for our nation to stay at 'there will still be so many brain-dead fans in 20 years', when most people have no worries about material survival and still have the energy to pursue their own individuality and discrimination; With the advancement of technology, personalized and customized cultural and artistic products become relatively readily available. At that moment, today's entertainment model, media model, and Internet social model will all be overthrown.

Ma Feng, Ma Huateng, Larry Page, and even Li Xiuman, these people are old, and their careers are almost at their peak in the 2020s, and they don't need to think about the next era, the form of social needs in the era when everyone does not worry about material survival. But we are still young, and I will continue to be at the top of this world after the 2020s. So some of the things that Ma Huateng can do today, whether it is piracy or copycats, I can't do it, I want to cherish my reputation.

The era of the barbaric growth of the Internet belongs to them, and the era of intensive cultivation after the end of separating giants and staking belongs to me. ”

Bao'er smiled dumbly: "You still want to be the richest man in the world?" ”

Gu Mojie disdainfully: "What is the richest man in the world." If I just be the richest man in the world, I don't have to fight so hard now, and I can use all the means to do it. Warren Buffett has also been the richest man in the world for two years, and a telecom tycoon in Mexico has also been the richest man in the world, but do these people remember these people? Even Bill Gates, who has been the richest man in the world for more than ten years, may not be remembered by future generations. Because he can't be the richest man in the world for the rest of his life. In the Internet era, there is no 'generation' for 20 years. If I want to do it, at least I want to pursue 'being the richest man in the world for 40 years', not just be satisfied with doing it like a meteor." ”

Listening to Gu Mojie's words, Bao'er was neither surprised nor envious, nor did she change her attitude towards him: "But why do you have to cherish your reputation from now on?" You'll be bound hand and foot. ”

"Do you think that as long as you have sold the 'donkey brand', when the individual needs of human beings awaken, others will still buy you? Even if you transform. In this world, there is nothing that you can change your course casually. Stains will follow people and enterprises for a lifetime, and brand accumulation and personalized word-of-mouth will take a generation or even more time to shape.

If the transformation was so easy, there would not be Napoleon who said, 'When you lost a certain battle, not because you were lazy yesterday, but because you were lazy a long time ago,' there would be no Ma Feng who said, 'Chinese companies want to do things today and make money tomorrow, there is no longer an opportunity; You only have to predict what will make money in five or ten years, and then dig a pit five or ten years in advance, and wait until the human race jumps into your pit in five or ten years'.

Just being smarter than others, there are too many smart people in this world, and your success rate is at best those short-term masters in the stock market. Alas, don't say it, you can't understand the previous words, and I guess you won't understand it here. I'm really sorry that Chinese New Year's Eve still delayed you so much time and chatted with such a sentimental person as me. ”

It's a pity that Gu Mojie was wrong again.

Bao'er looked at the starry sky and muttered, "No, I totally understand. Anyone can do things that can see progress and results if you work hard. The hardest things in the world are, of course, those things that you don't necessarily see progress and rewards even if you work hard. The longer this reward for progress and feedback is delayed, the more perseverance breaks down - I've seen countless people at S-M give up because they have been practicing for a year or two, and they don't even have the tendency to be selected at all. I'm just sluggish in this area, and even if I endure hardships and don't see any future, I can still fight, so I've been popular for five or six years -- otherwise, maybe in the third year after I won the top spot on the Japanese record chart, I would be tired and relaxed. ”

How many people who became famous overnight fell like meteors? Making parts for people and being replaced by capital is certainly an important reason. What's more, many people are confused and have no pursuit after reaching the top. From this point of view, Baoer can stand still for three or four years without the loneliness of "seeking defeat alone", continue to work hard, continue to innovate, continue to take himself as an opponent, break through himself, is really a person with extraordinary perseverance.

In China, in fact, there are such people. For example, Zhou Jielun has become the godfather of the Chinese music scene, in fact, who is he fighting for in the past few years? Who is he hoping to surpass? No one can surpass, except for yourself, there is no goal. This is why in long-distance running, the leader is the most tired, and the leader doesn't know how to adjust his body distribution at all, and he doesn't know how much more hard to fight.

"Handsome! Perseverance! The sound of gurgling water came from the earphones, it was the sound of Gu Mojie pouring wine. He felt that Bao'er was even more respectable, and he was really a friend and mirror in his life - if one day, he had no opponent, at least he could still use himself as an opponent.

Bao'er lay down and was too lazy to move, and tore open a can of beer, and just poured it down on her back, and a small half of it flowed down the collar, which made people tingle in the cold.

After drinking, Bao'er asked in confusion: "Then what do you think people like me should do when the era you said comes?" Is it transforming into a 'niche custom singer'? That's boring, isn't it? Uncle Li said that if you feel tired of singing and writing songs in a few years, it seems to be a good choice to be a director of the company and raise some juniors. Anyway, I've been the record sales champion in Japan for five years, and I have everything I deserve, and I don't want to be famous. ”

"Of course yes, you can't sing until you're 40. Of course, it is good to guide the younger generation, but it does not rule out a better way out. ”

"Can you tell me?"

"For example, to create a communication platform for new media and music self-media, and to create a platform for all music consumers, even consumers of film, television and other entertainment products, to find their favorite screening channels."

"After the threshold of video shooting technology is lowered, the threshold for making movies is not as high as in the original era of 16mm film, and any digital DV can get started. At this time, we found that 'having something to watch' is no longer a bottleneck for film and television consumers, but because of the explosion of the number of videos, finding what you want to personalize in the vast sea of videos has become a bottleneck.

After the reduction of music recording technology and the reduction of the synthesis cost of soundtrack arrangement, the threshold for music MV production will also be broken, and perhaps in the future, we can see that millions of people can hum and create one or two mature music by inspiration, and professional singers are more likely to reach millions of people - the vast majority of them are originally unable to make their works spread because of the cost of physical record recording, but network technology will remove this obstacle. At that time, consumer demand will also rise from 'having music to listen to' to 'having new music to listen to your own personal preferences'.

Accurate 'analysis of large numbers of personality preferences' will form a 'video recommendation list' and 'recommended playlist' for users. Perhaps at that time, the music itself will become free, but personalized booklists, video lists, and song lists will become a tailor-made paid business - provided that my large number jù has a high enough artificial intelligence program, rather than a rigid routine like the keyword matching of novels and music websites today, and then click on a random urban text, and then brainlessly recommend you 'domineering president' or 'hot-blooded soldier king'. ”

Bao'er involuntarily exclaimed in a low voice: "The work itself will really be free?" So what does the creator live on? Doesn't the concept of copyright exist anymore? ”

Gu Mojie replied casually: "It's nothing incredible, maybe at that time, the creator will divide more than half of the income from the song list, the book list maker and the provider of the large number of jù, which is equivalent to finding an extra layer of intermediaries - but I don't think there is anything wrong with this, because before the emergence of these precise pushes, the authors will definitely give the promotion share of the station and music website higher, and the efficiency will not be as accurate as the large number jù push in the future."

In any era, intellectual property rights have a sharer. In the era of hand-copied books, copying resources were almost as scarce as creative resources, so humans never charged royalties, and if you wanted a book, you would borrow it and copy it yourself. In the era of engraving printing, printing resources were still not abundant enough, and the ancient literati still saved a lifetime of money and carved a manuscript at their own expense to publish their own poetry collections, and not many people received manuscript fees. It was only when Gutenberg's printing technology matured, the cost of reprinting was far lower than that of originality, and the speed of originality became the most important bottleneck restricting cultural dissemination, that the concept of manuscript fee or royalty appeared.

In this case, what about when the threshold for simple creation is extremely lowered and the era of information explosion arrives? Maybe when the time comes, you will find the work you want to see, and it will cost more than the creator to create it. Then there is nothing unreasonable about the intelligent and customized accurate search service fee, which is higher than the manuscript fee.

In fact, this law is not only applied to cultural media and intangible assets, but also to the real economy - over the years, the proportion of costs spent by any physical goods operator on advertising and marketing has been getting higher and higher, and advertising is not essentially a means for others to find you? And advertising is at least less efficient than the intelligent search and matching of demand, writers and singers are not willing to spend advertising money? Taobao stores are not willing to pay a fee for brushing the list? ”

Packaging advertising ...... How could Bao'er be unfamiliar with this qiē? Her experience over the years has made her well aware of the cruelty of propaganda warfare, and it seems that hundreds of millions of dollars a year are actually made by public relations companies, advertising companies, or media.

If the era that Oba said really comes, maybe the entertainment industry won't need a brokerage company, right? As long as a bunch of solo self-media singers, they work directly for a platform for intelligent retrieval and push? Post your own works on it, waiting to be pushed to your hands by like-minded people, and form a personalized small circle of like-minded people?

In today's era, thousands of brokerage companies and packaging companies are equivalent to the shopping mall of the old era, and the intelligent digital push platform in Gu Mojie's mouth will become Taobao in the new era, and it will be more intelligent.

It's just that the large number of this kind of process dù is not known in what year and month it can be technically realized.

"Sounds good, I'll see that day with you."

"You're in the middle of the day now, so let's sing songs and sell records for a few more years. When you get the top spot in the Japanese and Korean record sales charts one day, you are empty and lonely, and you want to change careers, come to me again, and I will give you a job to do that makes your life more meaningful. You can't solve the technical problem, but you can at least be a director and help me lead the direction of creative direction - don't try to understand this position, because this position does not exist on the earth at the moment. It will only arise with the formation of a new technological atmosphere. Maybe five years from now, it will appear. ”

"Okay, if I'm tired of singing in five years, I'll go to you."

Boa smiled, as she did five years ago, when she first topped the record charts.

The bell of Chinese New Year's Eve rang, and Bao'er was shocked in her heart, and finally said to the headset: "Good night, it's past the time of the New Year." I'm going to clean up, and I'm going to worship my ancestors in a while. ”

"Okay, we did talk for too long." Gu Mojie, after that, also closed the QQ chat window.

Bao'er felt a slight emptiness in her heart, dragged her beer-soaked clothes, went to the shower to take a shower, and then went to worship her ancestors.

……

Quan Shunyu didn't listen to the corners of the wall the whole time, and only the first ten minutes were enough for him to conclude that his sister definitely didn't have any personal relationship with that Gu Mojie, and the two of them could only be regarded as a conversation from beginning to end.

That Gu Mojie's vision is really unfathomable! A lot of words sound like an absurd and indiscriminate look at the future, but when you think about it, every bit is tangible. Even when modern people think that a certain inference is incredible, Gu Mojie can cite an example of "this is as incredible as xxx things in the eyes of the ancients in the 19th century", and refuted people speechless.

"This Gu Mojie won't be like the protagonists in those time-traveling novels, who have traveled back from the future, right? Could it be that the world after 2020 or even 2030 has traveled back? Otherwise, how could God have prophesied so?

No way! If there are really time-travelers in this world, it is almost the same as keeping silent, where do they dare to show their 'prophets'? What's more, those who have traveled through the time have the most to remember the 'historical conclusions', how can there be such a profound process analysis? It must be that this Gu Mojie's own insight is too amazing, a leaf knows autumn, no, it is simply a leaf knows winter. ”

Quan Shunyu thought about it, and his attitude in his heart also changed dramatically. At the beginning, he was somewhat self-conscious of a rich man, and when he saw that Gu Mojie had the possibility of bullying his sister, he had to rush to stop it. Now, he feels that he can give up resistance, and he should even give his old father a vaccination, so that he can also give up resistance when the time comes.

The kind of strange person who is rare in a hundred years will definitely disdain to hurt his sister. (To be continued.) )