"Let's welcome Mr. Gu Yongjiang to join us, and let us express our encouragement to Hatsune Entertainment's successful merger of Youku and Tudou. From today onwards, Gu Gehui will serve as the O of the group, and I can promise here that this year the company will have a greater stride in capital consolidation, and let more people benefit from the company's growth. I hope that everyone will maintain confidence in the steady progress of the group. ”

The Spring Festival Golden Week is over. On Monday, February 5, 2007, the first day of the resumption of the Hatsune Group, Gu Mojie made the announcement.

Youku and Tudou were acquired by Hatsune Entertainment for a total price of about 1 billion yuan. Gu Yongjiang, the former president of Youku, served as the O of Hatsune Group and concentrated on financial work, mainly to introduce investment cooperation.

At the conference, some of the company's senior management knew in advance, but some did not get the news today. No matter what kind of person it is, as soon as Gu Mojie's speech ended, it was followed by thunderous applause.

There is no way, even if the middle-level people did not really agree with the boss's statement before, after listening to the last paragraph about the wind direction of capital rectification and reform, they have to applaud. At the beginning of the fourth year of the company's development, the sinking and penetration of various scientific equity incentives finally came.

After talking about the acquisition of Youku and Tudou, Gu Mojie officially announced to all the middle level of the company that the planning roadmap of Hatsune Smart, a subsidiary of the Hatsune Group, to enter the field of 3 mobile phones and 3 wireless network cards. This information is also not known to everyone, so it can be regarded as a stone that stirs up a thousand waves, and soon various communication channels through guò disperse and vibrate the industry.

Feng Guorong's team has finally been gathered, and his backbone old subordinates in Xiaxin Electronics have officially gone to work at Hatsune Intelligence.

A qiē seems to be well organized and is limited to the Hatsune Group.

Only the people around Gu Mojie knew that there were two tough battles that were just about to begin.

……

As soon as the New Year's meeting was over, Gu Mojie returned to the office, and Feliro came to him with a bunch of materials to report to him.

"I've basically figured out what you're asking me to inquire about. Hanbok's "World of Warcraft 2.0: Burning Crusade" officially launched on February 2nd, that is, 3 days ago. There has been no movement in the country so far⊥dǐng⊥diǎn⊥ Xiao⊥ said, .⊥.o¢s_(); , I didn't even dare to hold a press conference, and the outside world generally characterized this phenomenon as a difficult birth of the national service expansion film.

So far, according to internal sources, Blizzard and Jiucheng Zhu Jun have a tendency to collapse on the renewal conditions. Blizzard's initial condition was for Jiucheng to agree to a 60% sales revenue sharing ratio, that is, the costs of servers, bandwidth, labor, and operation were all paid by Jiucheng, but only 40% of the revenue was taken, and the majority of the revenue was taken by Blizzard.

Of course, Zhu Jun refused to agree to this sharing ratio, so Blizzard took the opportunity to put forward a second request: to establish a joint venture company jointly funded by Blizzard and Jiucheng, operate the game in the name of the joint venture company, and accept Blizzard's interference and interference in operation. ”

Gu Mojie glanced at it and commented with confidence: "Zhu Jun will definitely not accept this condition." Moreover, the country's current laws in this area are still unclear, and there has never been a precedent for foreign-funded companies to operate online games in Chinese mainland. ”

Fei Liluo confirmed Gu Mojie's guess: "That's right, Zhu Jun didn't agree, or even if he wanted to, he couldn't do it." When World of Warcraft 1.0 was launched in China, the share was less than 40%, because Blizzard at the time was not sure how much a pay-per-use online game like World of Warcraft could achieve in a country like China, where piracy was rampant. Now that I have been doing it for two years, I see that I have made money, and I have stabbed Zhu Jun in the back with the expansion film, if Zhu Jun really accepts it, even if he leaves the agency, there is not much money to be made. ”

Gu Mojie thought for a while and asked, "What are the conditions of the sharing contracts for those imported online games that sold well in the circle before?" ”

Fei Liluo didn't need to look at it, she just recited it backwards: "When Shanda 01 signed the legend, the share price code was 27% of the sales, plus an initial one-time payment.

As a result, after two years of operation, "Legend" became popular, and in 03, the South Koreans took advantage of the legal loophole in the "Legend" contract that the payment method and settlement period were unclear, and demanded that Shanda either compensate for the arrears and reinterpret the settlement method of the contract according to an explanation favorable to the Korean side, or choose to increase the Korean party's share to 45%.

Shanda was unable to meet the requirements of the Korean side due to the problem of the consignment channel model of the Internet café at that time and the capital chain of the guide, so in the end it could only reluctantly negotiate about 40% of the Korean side. Since then, the share of the introduction of popular foreign online games has been generally increased by one layer. ”

Fei Liluo took a sip of water and continued: "The second wave of selling - the body is even cheaper, it is Jiucheng, before the miracle entered China, it was originally in contact with Shanda, and it also asked for about 40% of the agency share, but Shanda was deeply humiliated by the legend, and after having diǎn money, he was ready to stiffen his waist and did not agree to this price, but Jiucheng agreed, so Zhu Jun took it. Later, when Blizzard's "World of Warcraft" came in, it was basically divided into this. ”

Gu Mojie's knuckles tapped rhythmically on the table and said, "In this way, Blizzard opened his mouth this time and said 60% directly, making it clear that it is impossible to negotiate." I think there are still many ingredients that are asking for prices and forcing Jiucheng to consider the operation of joint ventures. ”

"Who's to say it isn't, it's a pity that Blizzard underestimated the resistance of China's cultural department and the Ministry of Industry and Information Technology."

Historically, the expansion upgrade turmoil in early 2007 did not lead to a change in agency, and the national server only postponed the "Burning Expedition" for more than half a year - the English abbreviation "B" of the expansion was also nicknamed "Particularly Late". In the process of negotiation, Jiucheng finally tolerated and opened a share of more than 50%, which can be regarded as a peace of mind.

It wasn't until 2009 that Blizzard revised and upgraded to 3.0's "Wrath of the Lich King" again, and when it collided with Jiucheng again, because Jiucheng replaced Chen Xiaowei, a teammate of the god of pits, as O, and then Tsundere sold his teammates angrily, and completely pushed Warcraft to NetEase. The English abbreviation of "Wrath of the Lich King" is also nicknamed "forgot to open" - when NetEase got its hands on it and finally upgraded to 3.0, American players had been playing it for two years.

Gu Mojie didn't know these details, but this did not prevent him from using his IQ to analyze.

Historically, when NetEase intervened in Warcraft, the peak value of Warcraft had already passed - because of the delay in version upgrades that often lasted for more than half a year or even two years, making tens of millions of players lose their patience to wait. So much so that when the Wrath of the Lich King version came up, the number of players online was not as high as the peak of the original level 60 version of "Angela Opens the Door", and it was even far behind. This is all caused by the loss of brand stickiness of procrastination.

In other words, if someone were able to keep the World of Warcraft game in China from being delayed twice for several years, perhaps the second half of the game would be several times more popular than the same period in its later history - after all, the story of Warcraft 1.0 has not yet reached the plot of the Frozen Throne single-player game**.

Everyone knows that when Arthas, the Lich King, appears, he is the most ** of the plot. It's a pity that by the time the national server arrived in Alsace in history, it was already half-dead, and there were more than 2 million inland players who fled to play in North America or Hanbok and Taiwan.

These are all intrigues between operators and their own death.

It can even be boldly assumed that if Warcraft did not have the low ebb period of two or three years, Sohu Tianlong Babu and NetEase Dream Westward Journey, which became popular in China during the same period, would not be so popular. Because among the players of these games, there are at least millions of people each, and it is because there is no Warcraft to play and they are lonely and panicked, so they go to play Dragon Babu for a long time.

After all, at that time, China's game netizens were so lonely that they could even say "Jia Junpeng, your mother called you home for dinner", and they could dǐng to 400,000 floors and hundreds of millions of dollars.

Gu Mojie's eyes showed a trace of resolute determination. The conditions are harsh, but since there is a chance to stick a jar horizontally, it is necessary to try.

I heard that Ding Sanshi also took a fancy to it and was ready to start. Have you ever touched the other party's attitude - or if Ding Sanshi gets the conditions that Blizzard is offering now, will he directly agree? ”

Fei Liluo still didn't think much about it, and said confidently: "At present, I have not found Ding Sanshi's offer, but judging from the wind direction, NetEase will not accept up to 60% of the share." Their main direction of efforts is also to operate at the top, so that the Ministry of Industry, Information Technology and Culture will find a way to agree with them to play the blind spot of the law, register a joint venture company, and join hands with Blizzard to operate World of Warcraft in China. ”

It seems that this is the best way to get paid.

Gu Mojie cut a cigar, took only two puffs, and snuffed it out in the oak box. Then he picked up the landline phone on the table and dialed an internal line to Ye Minru: "Sister Xiaoru, book me a ticket to fly to the capital next week - buy it for your Sister Fei." ”

"Going to find Director Yang?" As soon as Gu Mojie hung up the phone, Fei Liluo asked.

"Let's not mention it for now, just congratulate him -- after the two meetings are held in March, he may have to officially move to Deputy Minister Yang."

Every five years, 07 years, is the moment of a wave of adjustments. Gu Mojie also cared about some rumors in advance, because in the last year or two of Director Yang, "cultural and creative products have made a lot of achievements abroad", and it is very likely to be upgraded to a higher level this year. The so-called early is better than lucky, Gu Mojie is not a person who is in charge of the government, but since he has made some common interests since last year, there is no reason not to use it now.

Feliro thought for a moment and asked, "Then since it's just a cold stove burned in advance, why wait an extra week?" I can go this week, too. ”

"Of course, I have to go to Quzhou this week to see if Cardinal Longyou Cai's Hatsune Dashu Jù Center has been completed and put into operation--next month, Cardinal Qi will go to Hujiang, and he will have to wait for him to give his political achievements before he leaves office. If this big matter is not done, how can I have the face to go to Beijing to ask for help. (To be continued.) )