Chapter 30 Dumping at Low Prices?

However, Yang Zhi would not let them digest it slowly, and then threw out a question: "You say, what are the advantages of our one-to-one product?" "Good quality!" "The sign is loud!" "Use it with confidence!" Several people who seemed to have been distracted replied in unison.

"Then when you buy the machine, you can see these directly?" Yang Zhi continued to ask. Now, Wu Yanli and the others couldn't answer right away. After thinking about it for a while, everyone was silent, and Chen Weiguo also replied in a weak voice: "No." ”

"Yes. Unless they are insiders, the vast majority of people definitely can't. Yang Zhi finally showed his trump card: "Since there is no way to directly see who is good and who is bad when buying a machine, then why do you say that people spend a lot of money to buy our products?" ”

Hearing this, several people were stunned, unable to think about it, and then there was no sound at all.

"I'm afraid that except for a few loyal users who are familiar with our Dongfanghong products will choose our products based on past experience, many others will tend to cheaper products because of the price. After all, quality and reliability are gradually discovered over a relatively long period of use, while the difference in price is clear at a glance. Yang Zhi concluded, "So, to avoid this situation, our products can't be more expensive than other products of the same type!" That's why I said the price should be 500 yuan! There is a sentence that Yang Zhi couldn't help but say, in later generations, especially in international trade, if things are of high quality but sold at a low price, they are likely to be investigated because they involve low-price dumping and unfair competition. Of course, although there are some similarities, the current situation of Yituo does not exist at all zài "dumping at low prices".

"In order to be an instant hit, to stand out from the competition, it is very important to maintain the same price. You can think about it, if the price is the same, which one will you choose? I'm afraid that even if you vote with your feet, it will be our Dongfanghong. This is the key to opening up sales! ”

After slowly digesting Yang Zhi's words just now, the thinking of several people gradually became clearer, and they gradually became more able to accept the ex-factory price of 500 yuan. But I suddenly remembered that this was not enough, Yang Zhi just said that the retail price should be comparable to that of small factory products. How is this possible? The ex-factory price is the manufacturer's business, but the retail price is determined by the sales unit itself, and everyone wants to make a little more. How can people listen to you?

"The secret of heaven must not be revealed, the mountain people have their own clever plans!" Yang Zhi also sold Guanzi rarely. And the others didn't even ask, it is estimated that the information just now has subverted their original cognition, which is enough for them to digest for a while.

Seeing that these friends can gradually accept the new views of later generations so quickly, Yang Zhi is still very happy. If it weren't for the fact that considering the current situation in the factory, and in order to reduce unnecessary resistance, I still wanted to lose a little bit first, and I would sell one for more than 400 yuan in the initial stage, completely defeating other manufacturers. I really want to see their reaction when they know this idea, Yang Zhi couldn't help but think with evil amusement.

In the next two days, Yang Zhi used the same method to persuade Tang Yang and Zhu Chunming respectively, and came to the office of Chen Deshan, the director of the factory. That's the final hurdle. Since product pricing is only a general administrative matter, unlike the "Dongfanghong" trademark, which is a major event of the whole factory, it does not need to be submitted to the factory administrative office meeting or the joint party and government meeting, and the leaders in charge and the factory director can agree.

At this time, although there is no such thing as intangible assets and intellectual property rights, the leaders understand very well that the "Dongfanghong" brand is one of the largest historical legacies of Yituo, and it is a matter of importance. And Chen Deshan also has a purpose, that is, if he doesn't go to the meeting, he doesn't have to entangle with Liu Yajun. He could see that Liu Yajun was desperately opposed to the new product. After what happened last time, I also need to ease the atmosphere between Xia and Lao Liu.

Fortunately, with Zhu Chunming, the leader, helping to beat the side drum, and Yang Zhi's reasons were indeed sufficient, Chen Deshan, who was also speechless when asked, finally agreed to the ex-factory price of 500 yuan. As the director of the factory, the angle of looking at the problem is naturally different, in addition to Yang Zhi's narrative really moved him, Chen Deshan also has his own considerations: for the current Yituo, if the new product pricing is lower to stimulate sales, Yituo can be used because of the decline in sales and idle production capacity. The increase in business volume can not only increase the income of workers, but also improve the financial situation of the factory. If you can achieve the above goals, it is not unacceptable to sacrifice a part of the profits!

It's finally done! Walking out of the factory director's office, Yang Zhi couldn't help but make a V-shaped gesture, making Tang Yang and Zhu Chunming on the side look at each other, what kind of new popular thing is this among young people?

Time slips away silently. In the blink of an eye, another two weeks have passed, and with the strong cooperation and support of various branches and departments, the first batch of 500 small tractors for trial sale have all been produced and inspected. Coming to market soon. That night, at Yang Zhi's repeated requests, Chief Engineer Zhu Chunming helped Yang Zhi get a little trade union activity fund from Xiao Qiang, secretary of the trade union, and invited the project participants to have a collective dinner in the small restaurant of the No. 2 canteen in the name of the Planning and Technology Department to celebrate the successful launch of all new products. Yang Zhi's purpose, Zhu Chunming naturally knew it, which is also the reason why he helped to organize dinner expenses when the factory was not particularly prosperous: after all, for the development of new products, some departments and branch personnel involved in the project still hesitated. The 500 units off the assembly line this time is indeed a phased achievement, and it also indicates a heavier task in the future...... Therefore, it is necessary to take this opportunity to have a dinner party and win the hearts and minds of the people for the project.

Although the conditions are limited, they are just some ordinary dishes. The atmosphere was very warm, and the two months of hard work finally came to fruition, and everyone's interest was very high. After drinking a lot of "Liuhe Baigan" produced in Jindong, several young people in the new product development team were a little drunk, and they looked for people to talk to and toast everywhere.

Yang Zhi can't be drunk, he still has a task. As the specific person in charge of new product development, Yang Zhi wants to toast everyone everywhere and express his gratitude for the support during this time. This is not only Zhu Chunming's request, taking this opportunity to make good contacts in advance for the next step, but also Yang Zhi's heartfelt feelings. Being able to complete a qiē in such a short period of time is far faster than the task assigned by the factory at the beginning, which is indeed a miracle in this era, thanks to the hard work of the big guys present.

When Yang Zhi toasted, most of the people drank it sincerely. In the past two months, Yang Zhi's diligence and dedication, Yang Zhi's professionalism and unique vision, everyone has seen it. But there are also a small number of people who don't know whether it is out of jealousy or other mentalities, although they don't show it much on their faces, they secretly slander in their hearts: Who dares not to support you! Even Director Liu was beaten down by you. Huaxia's characteristics, this kind of news is difficult to keep secret, and many well-informed people know a little bit about the situation at the executive meeting that day.

At this time, a few young people who were a little drunk came over to toast Yang Zhi collectively, of course, this was sincere, following Yang Zhi, although it was only two months, he knew his progress best. As a long-time sworn friend, Chen Weiguo was the first to speak: "Brother Zhi, I have served you since I was a child, and my fate is sold to you, fat man, I will never go west if you point to the east!" Then he drained the wine, and lay down on the table next to him, and fell asleep like this!

Then there was Wu Yanli, a childhood sweetheart: "Yang Zhi, when I was in school, although you had good grades, I never served you, but now, I am really convinced." You're amazing! "Where, learn from each other. Swallow, you've helped me a lot. When I go out to run errands in the future, I still count on your cigarettes! Yang Zhi drank happily and joked.

"You guy, you're still taking advantage of you!" Wu Yanli scolded with a smile.

"Oh, the boss took advantage of Wu Yanli, ho ho." Hearing the ambiguity in Wu Yanli's words, the others were afraid that the world would not be chaotic. Wu Yanli, who noticed her speech disease, did not show her usual pungent demeanor, but her cheeks stained red by alcohol were even redder!

Next, the remaining Tang Xiaozhou, Zhou Dake, Kuang Ping, and Li Yang came to pay tribute to Yang Zhi. "We are all good brothers, we learn from each other, so that we can cooperate more happily in the future!" Yang Zhi drank a glass of wine with them.

Even Yan Xiaoming, who usually only cares about his monographs, also had a full drink. Although he doesn't talk much, the IQ of a technical expert like Yan Xiaoming is quite high, and he doesn't understand how much he has learned from Yang Zhi in the past two months other than monographs?

After drinking a full stomach of wine, Yang Zhi was really flustered. But among a few people, he was still not drunk. Could it be that Yang Zhi has the ability to not get drunk with a thousand cups? Of course not, he has experience in later generations, so he prepared an empty bottle in advance, filled it with cold boiled water mixed with wine, and then poured some liquor on the mouth of the bottle, and suddenly the smell of wine overflowed, so that no one could see it!