When a new product is to be put on the market, the first thing to do is to name it. A catchy name is half the battle.

For example, the brand "BMW", one of the top three luxury cars in Germany, is derived from the German acronym of the factory name, which is "Bavarian Engine Factory". In the early years, the Chinese translation of the name was directly transliterated as "Bayir", and as a result, this strange name made the development of "BMW" in China falter. It was not until 1992 that a Hong Kong company acting as an agent for domestic sales adopted the name "BMW Lea" and gradually simplified it to "BMW", which was simple and easy to understand, and alluded to the reputation of "sweat and blood BMW" in China, which became a well-known luxury brand in the world. And the "BMW" car has naturally entered thousands of households and become the car of countless successful people in China.

Therefore, in the naming of small tractors, Yang Zhi is still cautious. After repeated thinking, Yang Zhi felt that in the current situation of relatively slow information circulation, it is a shortcut for new products to adopt existing brand-name trademarks. Although the development in recent years is somewhat unsatisfactory, but as the eldest son of Huaxia Machinery Industry, "Dongfanghong" as the world-recognized first brand in the Huaxia tractor industry is naturally the best choice.

Not only can you use the popularity and reputation of the Dongfanghong brand in the country to open the market, the key point is to save a lot of time than re-registering and declaring a new trademark, and Yang Zhi also took into account the future development, "Dongfanghong" is very Chinese characteristics, rich in the traditional color of the Chinese revolution is not a special noun that anyone can use casually, it is easy to protect, and it is also classic as a symbol of the founding great.

So, after obtaining the consent of the other members and Tang Yang and Zhu Chunming, Yang Zhi submitted the idea to the factory in the name of the Planning and Technology Department. Unexpectedly, the proposal that I thought was nine out of ten was in trouble.

When discussing this mention at the routine administrative office meeting in the factory, Liu Yajun, the deputy director of production, strongly objected, claiming that such a small product that did not enter the stream could not be allowed to tarnish the "Dongfanghong" brand. Lei Guocai, deputy director of logistics, and Gong Yajun, assistant to the factory director, also have some doubts: the success of the new product is naturally happy, but in case the new product has a bad reputation, it will not affect the sales of other "Dongfanghong" tractors?

In view of the doubts of several team members, Yang Zhi had to be specially asked to explain the reasons to the leaders during the meeting. After all, the leaders who attended the meeting were leaders who had been through ups and downs for a long time, and their vision was naturally not bad.

However, Liu Yajun, who felt that he had been saved face by the development of new products, was a little reluctant, relying on his old qualifications, he insisted on disagreeing, and asked Yang Zhi to choose another trademark by himself. Chen Deshan, the director of the factory, who has always respected the old comrades, also got angry, and used the authority of the number one leader to criticize Liu Yajun in public.

Although he was afraid of Liu Yajun's face, Chen Deshan's tone was relatively relaxed, and he stopped at the point, but after all, he was in front of so many other leaders at the executive meeting, especially the initiator, Yang Zhi was present, as the deputy director of the factory for almost 10 years, how could Liu Yajun, who had always felt that he was qualified and had great credit. For Liu Yajun's old qualifications and long hands, from time to time to meddle in his own field of responsibility, there are not easy to say, and he is secretly troubled in his heart, this scene is really relieved.

Seeing Liu Yajun's gloomy face and unkind glances from time to time when the meeting ended, Yang Zhi knew that Liu Yajun must have counted the accounts of the criticism at the meeting on his head. This is a complete offense to him!

However, at this time, the young and vigorous Yang Zhi did not regret it, and he was unwilling to compromise with this kind of bureaucratic style and outdated thinking. But what he didn't know was that having a bad relationship with Liu Yajun added a lot of resistance to his later key promotion. Of course, the lessons learned from it have accelerated his growth, but that's another story.

I didn't expect that there would be so many twists and turns for the naming. Still, Yang Zhi was happy. At least the purpose was achieved, and Shun Lì got the right to use the "Dongfanghong" trademark.

Soon, after the official approval of the factory administration and the party committee, the name of the new product was determined: "Dongfanghong" 20 type tractor! However, he was idle, and he threw himself into the next intense work. Because there's one last one left, and it's the key thing to do: product pricing.

According to the accurate calculation of the financial and accounting department of the factory, the final material cost of a "Dongfanghong" 20 type is 468 yuan, which is somewhat unexpected by Yang Zhi, and the bottom line he set himself is 530 yuan. It seems that the cost reduction, the transformation of the model and the adoption of mature technology and components of the "Dongfanghong" 30/40 model have fully achieved or even exceeded the expected results. Now you have the conditions to implement the bold plan in your heart! Yang Zhi secretly made up his mind.

After a day of careful accounting and research, repeatedly comparing the performance and price of other brands of small tractors obtained from the research, Yang Zhi finally prepared to set the ex-factory price of the product at 500 yuan.

"Huh? 500 RMB! Brother Zhi, you're not kidding, are you? Chen Weiguo was anxious when he heard this. Wu Yanli also came over and pretended to touch Yang Zhi's forehead exaggeratedly: "Hehe, you don't have a fever, right?" Kuang Ping also spoke: "Boss, this price is a little lower, right?" Even Zhou Dake, who has always been steady, and Tang Xiaozhou did not speak when they heard this, but the eyes they cast also revealed strong doubts. Only Yan Xiaoming is as stable as Mount Tai, unless it involves professional technology, nothing else is involved, and he is still reading his technical monographs.

As if expecting other people to react, Yang Zhi was not in a hurry, pulled a chair and sat down: "Do you think the price is too low?" ”

Needless to say? The others all had expressions on their faces that you knew they were still coming. "Why do you think it's low?" Yang Zhi is like a teacher who inspires his students. Chen Weiguo couldn't help but answer: "According to the information we have, the ex-factory price of miscellaneous products from other small factories is basically about 500 yuan, and the retail price is generally 530-550 yuan. How can we be the same as them! The others nodded secretly. Hey, don't say it, from a big factory like Yituo, this sense of superiority is really innate!

"Fat man, you're right, but I just want to be the same price as the small factory. Not only the ex-factory price, but also the retail price. "Huh? Yang Zhi's answer was even more shocking, and several people's mouths were about to stuff eggs. If it weren't for the fact that I knew better, after these weeks of fighting together, I would have become more familiar with Yang Zhi's character. It is estimated that they may really send Yang Zhi to the madhouse!