A year ago, a small group of people represented by Shi Yuzhu opened an online game operation model in China that is known for its following practices, called free online games. This model soon attracted and infected a large number of locust players like a virus, and also destroyed many of the foreigners' operating models. Aside from the giants of the World of Warcraft level, there is no organized resistance.

The kind of rough free online games of the previous generation have only one core essence, that is, "those who have money hold a money field, and those who have no money hold a personal game".

The so-called "human field" is popularity.

What is the purpose of spending money on local tyrants? According to Maslow's hierarchy of needs, local tyrants have met the first three needs of life, namely "subsistence and clothing, security, and basic socialization". These demands can only allow local tyrants to maintain a steady stream of consumption, but cannot form an explosive phenomenon-level consumption.

Local tyrants who have no worries about food and clothing will only spend a lot of money for the latter two levels of spiritual needs, which, according to Maslow, are called "social respect" and "realization of self-worth".

The "realization of self-worth" is too high and cannot be achieved through social exchange. Therefore, the remaining core contradiction is left on the demand of "social respect".

The need for social respect, commonly known as: pretending to be forced.

The demand for pretending to be forced can be said to be the greatest demand throughout human history, and the eternal and acute contradiction between supply and supply.

You see, the development of science and technology, the development of productive forces, can make food worthless, clothes worthless, cars worthless, and even houses one day worthless.

However, no matter how the productive forces develop, forcing will always be valuable. Because the need for "social respect" will always need to be fulfilled by some people looking up to and worshiping another part of the people. Some people pretend to be forced, and naturally some people are forced by others, and it will never be possible to achieve the full supply of force. Unless the weak are all unbearable to the reality of abuse. Choose to hide in the world of virtual reality.

If a local tyrant spends a lot of money, buys a lot of awesome equipment, and rushes a lot of strengthening gems in a large-scale online game, but there is no one to be a sparring partner and provide resources for being killed, so that the local tyrant can enjoy the thrill of slaughtering the city and the pleasure of crushing others. Local tyrants don't pay for being lonely and powerful. The local tyrant who spent more than 600,000 yuan to buy equipment in the land and slaughtered the city in the hegemony is not the sense of solipsism that cannot be obtained in real life.

The value of a free locust player is that you can't pay money, but you can show dignity. The value of these players entering the game is to provide "killed resources" for RMB fighters. used his own bullying and abuse in exchange for the pleasure of consumption of local tyrants, and felt that the money was worth it.

I have to say that the netizens in 05 are still very simple, and there are many poor students. As long as there are free games to play, they will still pour in, even if they play the role of a killed resource and cannon fodder, they will have a lot of fun.

If you put it in 10 years, the netizens have been abused for too many years, and they have completely lost interest in "free online games". At that time, an online game wanted to maintain a steady stream of popularity that provided resources for being killed. There are only gimmicks such as LOL's "paid actor team" and Jiuyin's "you must go to level 60 and you can drop RMB if you fight monsters" to attract people.

to that time. Free is no longer enough to attract cannon fodder who provide the dignity of the killed to play, and game operators in turn have to pay to hire them to be killed. The cannon fodder player plays the same role as the doxxed punching bag in the beaten club.

……

Gu Mojie has not experienced this kind of all-encompassing efforts after the development of the sharing economy to the extreme, but he can summarize the essence of this general trend.

Historical inevitability. The inertia of history is that "there are more and more free things, and we must continue to develop new sharing economy models".

Why is Ma Feng strong? It wasn't he who spelled it out himself, it was spelled out by thousands of Taobao shopkeepers for their own business. Ma Feng just provides a platform. Then you can stand behind the desires of thousands of profit-seekers themselves, and let all this grow naturally, at most a little bit of fuel.

There is a core essence of a successful and sticky entertainment platform product that cannot be ignored, that is, not only to make money from thousands of people, but also to let thousands of people find opportunities to make money and share accounts through your platform.

Gu Mojie has been unswervingly practicing this philosophy.

From the time Hatsune Video was launched, "upload lyrics and foreign language subtitles, and you can get a fixed manuscript fee", which is a business in which Hatsune unilaterally loses money and makes money; A FEW MONTHS LATER, FED UP WITH YOUTUBE'S HATSUNE VIDEO SITE, THE NEWLY ANNOUNCED "ADVERTISING FEE SHARING PLAN".

Until now, after the release of the "Hatsune Singer" game, the "Character and Decoration Modeling Download Profit Sharing Plan" and "Self-Choreography Song Download and Share Plan" have been released. Everything, everything

Hatsune even allows players to open source modeling the background maps of Hatsune Singer's games, and then provide a share of sales - just like Warcraft allows the production team of DOTA and 3C maps to build a hot subsystem with the platform of the Warcraft map editor.

It's just that Blizzard's Warcraft is a single-player game, and the maps compiled by the map editor can't be sold. And "Hatsune Singer" is an online game, and the characteristics of its mall platform are destined to be powerful in this model.

Hatsune singer has only been online for a week, and she has won an extremely popular number of users. In 10 days, the number of registered users exceeded 5 million, and the trend continues to rise rapidly.

After all, this game has been promoted by the whole platform of Hatsune Computer Manager, and in the Hatsune game hall, it took a lot of effort to warm up the channel before the launch, and Gu Mojie even pushed away a lot of external high-priced advertisements for this reason.

As soon as the game became popular, all the media from all walks of life paid attention to it. All of a sudden, except for the advertorial originally written by Hatsune Company for Che Ma Feirang, the rest of the major game channel layouts were suddenly blocked by the reviews of the tap water.

In the summer of 2005, World of Warcraft was the most popular, and Hatsune Singer was the second.

"Phenomenal popular online game: 'Hatsune Singer' hot mystery review." This is the evaluation on the NetEase Technology Channel.

"Complete the Korean version of the Audition Troupe and similar Japanese online games, and the domestic masterpiece of boosting the spirit: the conscience of Hatsune Network Technology." This is Teng Xun Technology's anti-water article, and even angrily denounced the rotten goods of Teng Xun's cottage in the article, saying "Just the garbage of the dance troupe, Teng Xun also tried to plan a QQ dazzling dance." I really don't know how to improve."

"Infinite Openness, Infinite Possibilities: The Top-level Design Innovation ...... of the New Generation of Internet Profit Model" This is a hot post from the mainstream websites of stand-alone evaluation such as Ranger.com, Nomad, and 3DM, to the main online game sites such as 17173.

If you have to find a victim who is unlucky to lie down in this wave of tide, it is estimated that it will be Brother Xiaoma's Teng Xun game hall. Because Teng Xun saw that the Korean version of the Audition Dance Troupe was a little popular in Japan and South Korea, he had already started to plan the "QQ Dazzling Dance", and as a result, he planned to spend the funds for the early project verification. Suddenly, I was reminded by my colleagues who were killed halfway: The rotten thing you made, hurry up and send it back to the crematorium.

Brother Xiaoma's family has a big business, but he doesn't think it's anything. Several project managers in the game department of Tengxun were so angry that they spewed out a mouthful of old blood: this decision-making mistake was cut off by peers, at least this year's year-end bonus and all performance will be completely deducted.

……

A few families are sad and one is happy.

Within Hatsune Network Technology, from the depression before the launch of the new game, it almost instantly exploded to the level of high spirits and high spirits.

"Exceed 1,000 registered and trial users within a month, 20 million before the end of the summer vacation, 40 million by the end of the year, 1.5 million online at the same time, 5 million daily activities, 10 million consumers who have paid fees, and 1 million cooperative netizens who have earned money from Hatsune Singer......"

A series of grand planning goals were put forward by the boss Gu Mojie in high spirits.

These data targets were said before the game went live. Even Gu Mojie's most loyal fans may feel that Gu Mojie is dreaming (except for Lu Wenjun Fei Liluo).

And now, looking at the rapid momentum of the first ten days, everyone thinks that this is not impossible.

You must know that in the same period of history, the Korean version of the dance troupe entered the country in the fall of 2005, and it only entered the hottest stage at the beginning of 06, and the number of domestic simultaneous online players reached 800,000. According to the general conversion ratio of online game companies. 800,000 are online at the same time, and there are at least 3 million daily active. And the quality of Hatsune singers is obviously much stronger than that of the Audition. The listing time is also one or two months earlier than the historical national costume troupe.

The continuous phenomenal heat, the fire is cooking, the flowers are brocade, and it is unstoppable.

This kind of heat, in addition to bringing the benefits of the game market itself, also serves as a leverage. Leveraged countless stakeholders.

Ma Feng of the Ahri Group originally felt that his funding deal for Gu Mojie in the past two years was enough, but after the instant explosion of the game of Hatsune Singer, Ma Feng was stunned by this phenomenal heat.

More importantly, with the sharpness of Ma Feng's vision. He saw information that was more important than making money.

That's Gu Mojie's unique business strategy for the game industry - Gu Mojie became the first business in China to attract players to become migrant workers. He outsourced the modeling, map production, and soundtrack arrangement work that should have been done by the game company's artists to millions of enthusiasts and enthusiasts.

This is similar to Ahri's Taobao network encouraging netizens to open stores and netizens to buy!

Outsourcing the art and arrangement to enthusiasts will obviously be much cheaper than hiring full-time people for game companies! Perhaps for the same amount of work, a game company needs to pay 100,000 yuan to hire an artist, while an open source enthusiast only needs to take 20,000 yuan to do a good job.

After all, enthusiasts love to play games and share for free. Limited paid sharing is not a serious job for them, and the remuneration they ask for will be much lower.

Gu Mojie can be called a generation of supply chain management masters in the Internet industry!

What's even more terrifying is that the popularity of this game will bring how many people are willing to sign up for Hatsune Network's OneNumber Pass to earn some extra money? How many people will choose to exchange for game store gold coins after earning a little extra money?

How many people are willing to open an Alipay after making a small amount of money and use the money for physical shopping?

This last question is what Ma Feng is most concerned about.

"It seems that I have to give Xiao Gu money to buy out this drainage benefit." Ma Feng lamented. (To be continued.) )